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Fundamentals of Graphic Design

The document discusses 6 fundamentals of graphic design: alignment, repetition, contrast, hierarchy, balance-symmetry, and balance through tension. It uses the example of umbrellas arranged in a diagonal line with repeating patterns and sizes to demonstrate these principles, with contrast between colors, hierarchy of scale, symmetrical balance, and tension between elements.

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Pamela Joy Sangal
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66 views3 pages

Fundamentals of Graphic Design

The document discusses 6 fundamentals of graphic design: alignment, repetition, contrast, hierarchy, balance-symmetry, and balance through tension. It uses the example of umbrellas arranged in a diagonal line with repeating patterns and sizes to demonstrate these principles, with contrast between colors, hierarchy of scale, symmetrical balance, and tension between elements.

Uploaded by

Pamela Joy Sangal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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6 Fundamentals of Graphic Design

1. Alignment – the umbrellas are in a diagonal line

2. Repetition – the patterns and direction of the umbrellas are the same
3. Contrast – the green and yellow umbrellas serve as the background for the blue
umbrella to pop

4. Hierarchy – the umbrellas are shown as big, bigger, biggest


5. Balance-Symmetry – the umbrellas show stability which create balance

6. Balance Through Tension – there is tension between the blue and green umbrella
and the negative space in between

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