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What's Next For Tesco? Where and How Can It Grow? Who Will It Target?

Tesco can grow its loyalty programs by gaining more customer data through its Clubcard program. This will help Tesco better understand customer purchasing habits and target frequent buyers. Tesco can also use digital marketing like websites, social media, search engine optimization, and mobile apps to promote loyalty programs and special offers to customers. Expanding into digital allows Tesco to reach more customers at lower cost while testing ideas quickly. For example, brands like Oreo and McDonald's have run successful digital loyalty campaigns.

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376 views

What's Next For Tesco? Where and How Can It Grow? Who Will It Target?

Tesco can grow its loyalty programs by gaining more customer data through its Clubcard program. This will help Tesco better understand customer purchasing habits and target frequent buyers. Tesco can also use digital marketing like websites, social media, search engine optimization, and mobile apps to promote loyalty programs and special offers to customers. Expanding into digital allows Tesco to reach more customers at lower cost while testing ideas quickly. For example, brands like Oreo and McDonald's have run successful digital loyalty campaigns.

Uploaded by

kunal
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1 – what’s next for tesco? Where and how can it grow?

Who will it

target?

Tesco is now profitable and successful all through the United Kingdom. Anyway, they
succeed more by advancing their confidence compensation cards on the grounds that
Tesco can get more data about their clients' inclinations. Next for Tesco can focus on
creating its presence in developing nations like India and BRICK countries. Such
nations are welcome investments from Global retailers and Tesco can successfully
succeed in these markets. Tesco can even advantage from unique shopping patter of
people in these nations by simplifying customizing its products.
For example – Zara has been described as most innovative retailer in the world with
good growth in BRICKS nations. And Zara can learn from it to tackle the issues they
face and do good business.
Tesco has established a number of serious success factors which will help in its
sustainability and success in the retail business. These factors are closely related to
goals, values, and policies that govern its business operations. The success factors will
involve the performance of employees, strategic management, leadership, as well as
strategies to enhance its operations and delivery of quality customer service. Success
factors linked to employees will include customer focus, personal integrity, drive,
teamwork, and personal development. Employee integrity will play a vital role in creating
trust with customers, which is necessary for customer loyalty.
Tesco will target customers who get middle-income with young children. In addition, it
will still target other segments like the people who are more interested in the quality.
Therefore Tesco will target people who want something reasonable in terms of quality
and price as well.

2 –how can tesco take its customers loyalty programs to the next level?

Tesco is a successful company in the united kingdom with a good market segment and
seems to have a good amount of diversified projects. Some of these projects will include
telecom, banks, insurance, music downloads and much more. some ways in which Tesco can
grow into other parts of the world. Taking its company to other parts will help give them exposure and
expand growth in more and more possible places. They could start to do retailing online to gain more
customers wants and needs which could help them grow their market value. keeping the same quality
and help their brand value among current and possible customers could help their word of mouth.
They will target customers who like high quality products at an affordable price, along with an efficient
shopping experience.

customer loyalty programs ca be promoted to target current customersand give them deals with
purchases in Tesco. Tesco can take its loyalty programs to the next level by gaining more information
about certain habits of their customers.Tracking customers behavior, by viewing how customers
spend their trips to its stores, they can focus on which items are being sold at a high rate by multiplying
customers. They can also give free items to the customers who are spending a specific amount to
promote brand loyalty.Acquiring data among the cardholders to give TESCO a better understanding of
whom their loyal shoppers are.

Through below means of digital communication it can expand its loyalty programs

 Websites (merchant site, blog, etc.)


 Social Networks
 Search Engines Optimization (SEO)
 Search Engines Advertising (SEA)
 Inbound Marketing (content, lead nurturing, etc.)
 Mobile Applications (Mobile Marketing)
 Affiliate Marketing / Referral Marketing
 Email Marketing

Advantages of digital marketing:-

 Digital Marketing is accessible to all businesses whatever their industry is


 Controlled costs
 Quicktestingof idea
 Specific content for specific audience
 Broaden geographic scope

For example brands like Oreo and McDonald’s were able to create good marketing
campaigns that were quite famous among the people
Bibliography

https://toppandigital.com/us/blog-usa/zara-tackling-india-china/

https://www.salesodyssey.com/blog/digital-marketing

https://www.exploreinsiders.com/best-digital-marketing-campaigns-with-examples/

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