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Designstack Com Project Sbi

The document discusses the rebranding of State Bank of India to make it appear more modern while retaining its iconic status. The new identity combined the legendary SBI monogram with an abbreviated word mark to be instantly recognizable yet refreshed. A custom sans serif typeface was used for the word mark and a gap was introduced in the B to connect it to the monogram visually. Guidelines for the refreshed identity were established in a brand manual.

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125 views

Designstack Com Project Sbi

The document discusses the rebranding of State Bank of India to make it appear more modern while retaining its iconic status. The new identity combined the legendary SBI monogram with an abbreviated word mark to be instantly recognizable yet refreshed. A custom sans serif typeface was used for the word mark and a gap was introduced in the B to connect it to the monogram visually. Guidelines for the refreshed identity were established in a brand manual.

Uploaded by

Dezign Jet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Instantly new, yet instantly recognisable.

Design Stack refreshed the brand Identity of State Bank of India, the
nation’s largest banking and financial services provider, to position them
as modern and progressive, ready to meet the financial needs of all
Indians. The challenge here was to arrive at a fresh perspective, while
retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly
new, yet instantly recognisable’.

While the legendary SBI monogram has been the de-facto symbol of State Bank of India,
combining it with the abbreviated SBI word mark was pivotal to the new identity.

It made the brand more concise and modern, infusing a new approachable energy while
retaining its core values. The monogram was opened up for greater clarity and breathing
space especially on digital platforms.

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For the word mark, a sturdy, geometric modern Sans Serif typeface was
customised to create a sense of weight and heighten the institutional feel.
To connect it to the monogram, a gap was introduced in the letterform B,
creating a differentiating visual hook.We developed a brand manual for
the refreshed identity, with a complete and comprehensive set of
guidelines, clearly establishing brand assets and their usage.

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Our design mantra of Simplify, Modernise, Optimise
made sure the brand identity was consistent and easy
to use across all touch-points.

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