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Competition 2

Future plc is a British media company founded in 1985 that produces over 50 magazines in genres such as video games, technology, films, music, and homes and gardens. It reaches 400 million people worldwide through brands like Total Film, Classic Rock, and Country Life. Future plc connects customers to their interests through unique content and technology experiments. It competes with companies like Immediate Media, producing similar magazines in genres like history and country living.

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Jake Houghton
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270 views

Competition 2

Future plc is a British media company founded in 1985 that produces over 50 magazines in genres such as video games, technology, films, music, and homes and gardens. It reaches 400 million people worldwide through brands like Total Film, Classic Rock, and Country Life. Future plc connects customers to their interests through unique content and technology experiments. It competes with companies like Immediate Media, producing similar magazines in genres like history and country living.

Uploaded by

Jake Houghton
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 1 Fact Sheet Jake Houghton

Competition 2

Future plc

Future plc is a British media company, founded in


the English town of Somerton in the county of
Somerset in 1985 by founder Chris Anderson.
Future plc is headquartered in Bath, England. The
company’s current CEO is Zillah Byong-Thorne
who has been in the role since April 2014. Future
produces over 50 magazines in multiple different
genres such as video games, technology, films,
music, photography, home and knowledge. The
company reaches 400 million people worldwide
through various different types of their brands,
making it a mass media company as they reach a large audience of people.

Future plc’s purpose and role is to connect their customers to the interests and
things they care about which they do through the content they produce and
the unique technology they experiment on.

Future plc is a cross-media company as they produce more than one media
product such as magazines and websites. They are also a multinational
company, as they operate in more than one country such as the UK, USA and
Australia.

Genres

Future plc offers numerous different types of genres in their magazines such
as;

● Country Lifestyle
● Events
● Gaming
● Entertainment
● Homes and Gardens
● Knowledge
● Music
● Photography and Design
● TV
● Sports
● Technology
● Video
● Wealth and Finance
● Women’s Lifestyle

Magazines

● 25 Beautiful Homes
● 3D World
● 5Gradar
● Advnture
● Airgun Shooter
● All About History
● All About Space
● Amateur Gardening
● Anandtech
● AndroidCentral
● APC
● Australian Camera For Photography Enthusiasts
● Australian Guitar Magazine
● Australian Hi Fi
● AV Network Nation
● AV Technology Awards 2020
● AV Technology
● AV Technology Europe
● BC Hall of Fame
● BassPlayer
● BikePerfect
● Bling Life
● Born Different
● Bow International
● Bia (Brand Impact Awards 2021)
● Broadcasting & Cable
● Channel Pro
● Chat
● CinemaBlend
● ClassicRock
● CloudPro
● Coach Do Something
● Computer Music
● Computer Active
● Country Homes & Interiors
● Country Life
● GB Creative Bloq
● Creative Planet Network
● CyclingNews
● Cycling Weekly
● Dating Different
● Decanter
● Decanter World Wine Awards
● Digital Camera
● Digital Camera World
● Digital Photographer
● Edge
● Electronic Musician
● Fit & Well
● FourFourTwo
● Future Games Show
● Future Genius
● Future Music
● GamesRadar+
● GardeningEtc
● GetPrice
● Go.Compare
● Go Compare Insurance Awards 2021
● Golden Joystick Awards
● Golf Monthly
● GoodToKnow
● GuitarPlayer
● GuitarTechniques
● Guitar World
● Guitarist
● History Of War
● Homebuilding & Renovating
● Homebuilding & Renovating Show
● Homes & Gardens
● Horse & Hound
● H&H Awards
● How it Works
● iCreate
● Ideal Home
● ImagineFX
● iMore
● Installation
● ITPro.
● ITProPortal
● Kiplinger
● Laptop
● Linux Format
● LiveScience
● LivingEtc
● LivingEtc House Tour
● Louder
● Mac Life
● Mac Format
● Marie Clare
● MaximumPC
● Mountain Bike Rider (MBR)
● Multichannel News Wonder Women
● Metal Hammer
● Minecraft World
● Mix
● Mix Presents Sound for Film & TV
● Tech Choice 2020
● Mobile Industry Awards 2020
● Modern Dad
● MoneyWeek
● Motor Boat
● Mozo The Money Saving Zone
● Mr Mobile
● Multichannel News
● Music Week
● Music Week Awards 2021
● Tech Summit
● MusicRadar.
● My Imperfect Life
● MyVoucherCodes
● NPhoto TheNikonMagazine
● NewsaRama
● Next TV
● PCGamer
● PCGamer Gaming Show
● PCPro
● Period Living
● Pets Radar
● Photography Week
● PhotoPlus The Canon Magazine
● Pick Me Up!
● Play
● Practical Boat Owner
● Practical Caravan
● Practical Motorhome
● Practical Photoshop
● PricePanda
● ProSound
● ProCycling
● PROG
● RadioWorld
● Real Homes
● Residential Systems
● RetroGamer
● Rugby World
● SFX
● Shooting Times & Country Magazine
● ShootingUK
● SmartBrief
● Sound & Video Contractor
● Sound Image +
● Sporting Gun
● Style at Home
● SCN
● T3
● Tech Learning
● Technology Leadership Summit
● TechLife
● Technobuffalo
● TechRadar.
● TechRadar Choice Awards 2021
● TRG
● TechRadar.pro
● The Field
● The Money Edit
● The Photography Show/ The Video Show
● The Shooting Show
● The Week
● The Week Junior
● The Week Science + Culture
● Thrifter
● Tom’s Guide
● Tom’s Hardware
● 10TopTenReviews
● Total 911
● Total Film
● Total Guitar
● TotallyGame
● Transformed
● TV&Satellite Week
● TVTech
● TV Times
● TVB Europe
● Twice
● Vertex
● Wallpaper
● What Hi * Fi?
● What Hi * Fi? Awards 2020
● WhatToWatch
● What’s on TV
● Who What Wear
● Windows Central
● Woman
● Woman’s Own
● Woman’s Weekly
● Woman&Home
● Women in Music Awards 2021
● Ybw.com (Yachting & Boating World)
● Yachting Monthly
● Yachting World

Websites

● Plotfinder.net
● Space.com
● WhatCulture.com

Competing Products

Immediate Media Company owns the BBC History Magazine and Future plc
owns the All About History Magazine. This makes them competing products
because they are attempting to attract mass audiences of people to their
products who all have a mutual interest in History which has a specific target
audience. Immediate Media and Future plc are competitors because they are
both striving towards the same goal of having people buy their magazine which
is the same genre and type of content included in the magazine.

Immediate Media Company owns the Countryfile magazine and Future plc
owns the Country Life magazine. This makes them competing products as they
both have target audiences of people who are interested in country life and
nature. Immediate Media and Future plc are competitors as they both have an
aspiration to lure audiences to their particular products sharing the same love
and interest for the Country life and nature genre.

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