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Organization and Management: (Business Plan)

The document provides a business plan summary for "Yogurt House", a hybrid ice cream and food business. The plan outlines the business goals of providing affordable, delicious ice cream and exiting customers with a smile. Key details include the business being located in San Vicente, Nueva Ecija and targeting students, children, and health-conscious individuals. The plan also reviews competitors, marketing strategies, production equipment, costs, prices and provides organizational charts and SWOT analysis.

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娜奎
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594 views

Organization and Management: (Business Plan)

The document provides a business plan summary for "Yogurt House", a hybrid ice cream and food business. The plan outlines the business goals of providing affordable, delicious ice cream and exiting customers with a smile. Key details include the business being located in San Vicente, Nueva Ecija and targeting students, children, and health-conscious individuals. The plan also reviews competitors, marketing strategies, production equipment, costs, prices and provides organizational charts and SWOT analysis.

Uploaded by

娜奎
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ORGANIZATION AND

MANAGEMENT
(BUSINESS PLAN)

Submitted By:

Kyla A. Rivera

Submitted To:

Ma'am Marilyn Aquino


 Name of Project to be Undertaken (Name of Business):
“Yogurt House”

 Types of Business Offered:


Hybrid Business

 Name of Principals:
Kyla A. Rivera

 Business Goal:
Mission:
“To provide our customers with delicious ice cream for a very affordable and
reasonable price, exit to our store with a smile on their beautiful faces, and to give
them satisfaction”

Vision:

“To become not only a popular ice cream house but also to inspire and motivate other
business man and the future business man”

 Business Objectives:
To become a successful healthy ice cream parlor
To meet the expectations and needs of the customers
To make this business profitable
To open another branch if it became successful
To give our target market the clean, healthy, and delicious ice cream that they would love
If it became successful and profitable, we like to share our blessings to other people (ex.
Charity)

 Source of Funds:
I used my own savings and I loaned compact amount in case of shortage.

 Location of Business/Vicinity Map:


We choose this location because it is near to some schools like Vincentian Catholic
Academy, Zaragoza Central School, and Zaragoza National High School. Our main
customers are the students especially the children (because ice cream is one of their
favorites) and the health-conscious people. We also choose this place because it is easy to
find and it is near along the main road. It is located at San Vicente, Zaragoza, Nueva
Ecija.

Project Location:

Business Address/Location: San Vicente, Zaragoza, Nueva Ecija


100 square meters-building
50 square meters-parking
 Marketing Strategies:

1. Facebook Advertising
As a starting business, social media sites like Facebook can really help to connect
with people. It is also not expensive; you can virtually connect with customers
through this media platform.

2. Create Coupon Deals


You can create discount coupons or suki card. It can attract customers; it is like an
incentive for them if they are “loyal customer” to your shop.

3. Collaborate with Other Businesses


Business collaboration can really help to boost your business. You need to create an
agreement with your business collaborator (example: you need to promote each other
businesses twice a week in your social media accounts).

 SWOT Analysis:

STRENGTHS WEAKNESS

 Lots of attractive health benefits  Financing


 Excellent social media presence  Limited Startup costs
 Suitable for both children and
adults
 Varieties of product line ( pastas,
cupcake, donuts, burgers, etc.)
OPPORTUNITIES THREATS

 Promotion in social media  Materials and Ingredients price has


 Development of new products been expensive
 Competition may increase
 Competitors has a strong Brand
Name
 Organizational Chart:

 Target Market:

Potential buyers or market of the product or services, as well as the reason these are the
target market.

This ice cream parlor is made for all people especially for students, children, and
youth.
It also targets the health-conscious people as well as the people who have illness
like diabetes.

 Competitors Analysis:

Competitors Strengths Weakness


Puno’s Ice Cream 1. It has it own 1. It is expensive
webpage 2.
2. Strong brand names
3. It offers unique ice
cream flavors
Selecta Ice Cream 1. Varieties of Ice 1. Limitation of distribution
cream flavors 2. Expensive
2. Has a high quality
product standards

Nestle Ice Cream 1. Brand name 1. Less consumer reach in


2. Product innovation few area
3. Market share 2. Mature Markets

 Production Equipment:

Dispensers
Refrigerators
Bake Machines
Electric Mixers
Menu Board
Blenders
Cleaning Supplies
Dishwashing Units
Glasses
Scoops
Plates
Spoons
Frying Pan
Trays (Donuts)
Trays (Cupcakes)
Measuring Cups and Spoons
Disposable Dishes

 Technical Requirements
 Unit Cost

 Selling Price

YOGURT SMALL BIG


Natural Php Php
Flavored Php Php
Sugar Free Php Php
Total Php Php

YOGURT ICE CREAM


CUP CONE
Small Php Php
Medium Php Php
Large Php Php
Total Php Php

SUGAR FREE AND FAT FREE ICE CREAM SMOOTHIES


Small Php Php
Medium Php Php
Large Php Php
Total Php Php

TOPPINGS
Candies Php 5
Cereals Php 5
Nuts Php 10
Cookies Php 10
Cakes Php 15
Fruits Php 15
Chocolates Php 15
Total Php

Cupcakes Php
Donuts Php
Total Php

PASTA
Malunggay Carbonara Php
Carbonara Php
Malunggay Spaghetti Php
Spaghetti Php
Pancit Palabok Php
Pancit Malabon Php
Total Php

BURGER
Lettuce and Tomato with Cheese Php
Lettuce and Tomato without Cheese Php
Ham and Cheese Php
Egg and Cheese Php
Total Php

FRIES Cheese Barbeque S&C


Plain
Small Php
Medium Php
Large Php
Php Php Php Php
Total Php

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