Introduction to

MEDIA AND INFORMATION

LITERACY
LESSON 1
Learning Outcomes
The Learner:
● Describe how media and information affect communication.
● Editorialize the value of being a media and information literate
individual.
● Share to class their media lifestyle, habits, and preferences.
?
Group Activity
 Questions (group activity cont..)
● Which media provider did they spend the most time?
● What roles does media play in your lives?
 Can you imagine waking up one day to find no Internet,
libraries, and cell phones.
Newspapers, magazines, radio stations and TV channels have
also disappeared.
 Answer the following Questions..

Q.1 Q.2 Q.3

How would you be What ways would you How would you share
informed of anything have to communicate information and
now? with one another communicate news
and events?
 Fake News or True?!
PHILIPPINE SENATOR TRILLANES WANTS TO SUBPOENA JUSTIN BIEBER TO SHOW HIS NEW TATTOO.
MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Apparently, it was not just Davao City
Vice Mayor Paolo Duterte that Philippine Senator Antonio Trillanes wants to strip before the Senate.
He wants Canadian singer Justin Bieber to do the same.
”I have asked the appropriate committee of the Senate to issue a subpoena to Bieber so he could
show us his new tattoo,” Trillanes told The Adobo Chronicles.
Bieber had recently posted a photo on his social media account showing his new tattoo which all but
covers his entire front upper torso.
In his request for the subpoena, Trillanes said that many Filipino youth idolize Bieber so it is important
for the Senate to make sure that the singer’s new tattoo is real.
 Communication is defined as the method wherein
language, symbols, or manners are used to share
information or to state opinions or thoughts. It is
also defined as the exchange of information and the
expression of thoughts or notion that can result in
understanding
Basic types of
Communication
Verbal
Non-Verbal
Communication
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• Body Language
• Facial Expressions
Non-Verbal
Communication
Example of
Miscommunication

Non-Verbal Verbal Communication

How would you be informed You could describe the topic
of anything now? of the section here

Analysis Conclusion
You could describe the topic You could describe the topic
of the section here of the section here
 Media
are communication tools that give
information.

The main means of mass communication

(broadcasting, publishing, and the Internet)
regarded collectively.
Information
is knowledge or data gathered through
experiences or research.
 Literacy
The ability to identify, understand, interpret, create,
communicate and compute, using
printed and written materials associated with varying
contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve their
goals, develop their knowledge and potential,
and participate fully in their community and wider
society.
 Media Literacy
● The ability to access, analyze, evaluate, and create media in a variety of
forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with
traditional media and new technologies.
 Information Literacy
● The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various
formats.
 Technology Literacy
● refers to the ability of knowing how to use technology, its tools or
networks to find, create, evaluate, or use information.
 The Evolution of
TRADITIONAL MEDIA TO
NEW MEDIA
LESSON 2
Learning Outcomes
The Learner:

● identifies traditional media and new media and their relationship.

● editorializes the roles and functions of media in democratic society.
● searches latest theory on information and media.
RMS TITANIC
 Questions
“If the Titanic sank somewhere in the Atlantic Ocean, how
do you think the news reached people in England and
New York at that time?”
 TELEGRAPHS
• It is the first form of electric
based telecommunications
invented.
• Samuel Morse is considered as
the inventor of the telegraph
system and he helped invent
the Morse code system.
TELEGRAMS
A telegram is a
communication sent over a
telegraph. Typically, a
telegraph operator receives
the communication, and
then writes it out for the
recipient.
TELEGRAMS CONT.
Telegrams were often used in
the military to notify
families of the death of
their loved ones in combat.
 Questions
“If the Titanic sank today, in what format would people
receive or read the news?”
 Prehistoric
PRE-HISTORIC Technology

AGE
It began, about 2.5 million years before
writing was developed, with the earliest
hominids who used stone tools, which Venus
they may have used to start fires, hunt,
and bury their dead. Venus has a beautiful name, is the
second planet from the Sun and its
atmosphere is extremely poisonous
 INDUSTRIAL Industrial
Technology
AGE
The Industrial Age began around 1760 – and
later in other countries – that includes
economic and social organization changes. Venus
This period of history is known by the
concentration of industry in huge Venus has a beautiful name, is the
businesses and for the replacement of hand second planet from the Sun and its
tools with machines that are driven by atmosphere is extremely poisonous
power (e.g. power loom and steam engine).
 ELECTRONIC Electronic
Technology
AGE
● Electronic age refers to a period wherein
people can easily – and instantaneously –
communicate with anyone anywhere. Venus
● The invention of the transistor ushered in
the electronic age. People harnessed the Venus has a beautiful name, is the
power of transistors that led to the second planet from the Sun and its
transistor radio, electronic circuits, and atmosphere is extremely poisonous
the early computers. In this age, long
distance communication became more
efficient.
 NEW Digital
Age
AGE
● Also known as the Digital Age, refers to a
period of history wherein it is described
as an economy based on the Venus
computerization of information improved
from the Industrial Revolution brought Venus has a beautiful name, is the
through industrialization. second planet from the Sun and its
● The Internet paved the way for faster atmosphere is extremely poisonous
communication and the creation of the
social network. Moreover, voice, image,
sound and data are digitalized.
Thank you
for Listening
Information
Literacy
LESSON 3
Learning Outcomes
The Learner:

● Defines information needs, locates, accesses, assesses, organizes,

and communicates information.
● Demonstrates ethical use of information
Duterte wants Pacquiao
to be next President Answer the following
Questions:

1. Who - to identify the person

2. What - to know about
something
3. Where - to locate a place
4. When - to know specific
time and date
5. Why - to state the reason
Speaking at the 39th birthday bash of 6. How - the way or manner in
Pacquiao at the KCC convention center which things are done
here, President Duterte said the pound-
for-pound boxing champion was
capable of becoming the country’s next
president.
Information
is a term that refers to knowledge or
processed data gathered through experiences
or research.
 Information Literacy
● The ability to recognize when
information is needed, and to locate,
evaluate, and effectively communicate
information in its various formats.
 5 Components of
Information Literacy Find
Identify – An information literate can find
– An information literate can identify the information needed effectively
the nature and extent of information and efficiently.
needed. Example: Searching public archives
Example: Knowing the difference for information on local history.
between a published court decision - Accessing a government website
AND an article about the court case. for local crime statistics.
- Identifying the most current - Interviewing the right respondents
information available on a medical for a research paper.
procedure.
5 Components of (Cont..)
Information Literacy Apply
Evaluate – An information literate can apply
information effectively to
– An information literate can
accomplish a specific purpose.
evaluate information and its sources
Example: Doing a biography of a
critically.
person based on his answers to the
Example: Researching the claims
interview conducted.
made in a political ad on television.
- Citing an information made by
- Able to judge if a post on social
experts to support a point during a
media is a hoax or not.
discussion.
 5 Components of Information Literacy (Cont..)
Acknowledge

– An information literate can acknowledge sources of

information and the issues surrounding information.
Example: Referencing information source in the text
of a research paper.
- Obtaining permission before copying a news story to
a blog.
- Downloading legally purchased music.
Thank you
for Listening
Lesson: Classifying Triangles
LESSON 4:
September 4, 20XX

TYPES OF MEDIA
Ms. Janica Montoya
Learning Outcomes
The learner
• classifies contents of different
media types
• defines media convergence
through current examples
• discusses to class on how a
particular individual/ or
society is portrayed in public
using different type of media
Objective

Media is the use of various devices – such as television,

radio, television, computers, etc. – to provide or share
information massively. This also refers to any object
that is used to relay messages. Media is considered as a
source of reliable information for its contents are
provided by a credible organization or went through
editorial process.
Different types of Media
TYPES OF MEDIA
1. Print Media
Print media refers to materials that
are printed such as books, newsletter,
magazines, journals, etc. that provide
information. The newspaper is the most
popular form of print media that plays a
significant role in an individual’s daily life.
Newspapers gather, and edit reports
or articles for information, or
entertainment purposes. Eveningers
are newspapers published in the
evening.
2. Broadcast Media

A. Telephone broadcasting(1881
–1932) : Nowadays, telephones
are only used for communicating
with people far away. Way back,
telephone broadcasting is
considered as the earliest form of
electronic broadcasting. This
began with Theatre Phone
systems or “Théâtrophone” that
was made by Clément Ader, a
French inventor, in 1881. Theatre
Phone allows people to listen to
live opera and theatre
performance over the telephone.
• In 1890s, telephone newspaper services
were introduced that broadcasts news
and entertainment programs over the
telephone. It is mostly popular in large
European cities. Subscription to these
telephone-based services are considered
as the first examples of providing a wide
variety of programming in electronic
broadcasting.
• b. Radio broadcasting started experimentally in 1906, and commercially
in 1920. These refers to sounds signals that are transported from a
transmitter through the air as radio waves, collected by an antenna and
transmitted to a receiver. Radio networks links radio stations to
disseminate radio programs.
• c. Television broadcasting (telecast), started experimentally in 1925,
commercially in the 1930s. Television broadcasting is an extension of
radio broadcasting, including not only sound signals, but also including
video signal.
d. Cable radio (or "cable FM",
created in 1928) and cable
television (created in 1932):
originally, they mainly serve as
media to transmit radio or television
stations programming via coaxial
cable, and then escalating into a
wide-range universe of different
cable-originated channels.
e. Direct-broadcast satellite or DBS, started
commercially in 1974 and Satellite Radio
started commercially in 1990 provides a
combination of television broadcasting and
traditional radio that has a dedicated
satellite radio programming. Meant for
direct-to-home program broadcasting.
f. Webcasting of video/television started commercially in 1993 and
Webcasting of audio/radio that started commercially in 1994
streams radio and television station programming through Internet
3. New Media (internet)
New media refers to the content that is
accessed on Internet that is easily
accessed on any digital device. Examples
of new media include websites (e.g.
blogs, social media, online newspapers,
etc.) or even video games. Unlike the
previous technologies, New Media exists
on an interactive community. New
Media provides content through
discussion that allows people to share
and discuss their own opinions about
several topics.
 Learning Outcomes
The learner
– compares potential sources of media and
information
– interviews an elder from the community
regarding indigenous media and information
resource.
As discussed in the previous unit, media plays a big role in our daily
lives, especially when it comes to gathering information. Information
is now widely available to us in many different formats through the
use of media. In this unit, several sources of information will be
discussed and the type of information they provide.
Media and 1. Indigenous Media
Information
Sources
Also known as community media; this refers to
any form of media utilizing indigenous
knowledge that is made and managed by, for,
and about the community. Indigenous
knowledge refers to the unusual source of
information that is delivered through people
media or through indigenous media. Indigenous
knowledge is defined as the knowledge that is
unique to a given culture or society (Warren,
1991). This is created by indigenous people to
scatter appropriate information, usually in the
language understood by the community,
regarding the community needs and interests.
Examples:
a. Northern Dispatch Weekly (NORDIS) Philippines – a newspaper
and an online news website (nordis.det) covering the three
regions of Northern Luzon (Ilocos, Cordillera, and Cagayan Valley).
According to their website, the newspaper comes out every
Sunday, and the website is updated a few hours after.
b. Zigzag Weekly – a weekly newspaper
that is created by and for the people of
Baguio City. Like the NORDIS, they also
run an online news website
zigzagweekly.net
c. Northern Philippine Times – a weekly
publication of opinion and news from the
Cordillera, Ilocos Region, Cagayan Valley, and
Central Luzon. They also utilize a website
called northphilitimes.blogspot.com
 A place wherein literary, musical, artistic, or
2. Library reference books or materials are found and
used by various people but are not for sale.
Examples:
a. Books – these are used in looking for a great deal of
information about a topic. “Stacks” refer to collections
of books that are organized and stored by libraries.

Examples of books:
• “The American People: Creating
a Nation and a Society” by Gary B.
Nash in 1990.
• “Visions of Suburbia” by Roger
Silverstone in 1997
• “Roman Villas: A Study in Social
Structure” by J.T. Smith in 1997
 b. Academic Journals – Mostly used by students for research, academic
journals refer to a group of articles – reviewed by an editorial board – typically
written experts or scholars in a professional or academic field that covers
precise topics about a various fields.

Examples of academic journals:

• “Journal of Communication”
• “The Historian”
• “Journal of the American
Medical Association”
• “Lancet”
c.Encyclopedia - Encyclopedias are collections of various facts
usually written by different contributors who are knowledgeable
about that topic.

General and Subject

Encyclopedia are two kinds of
encyclopedia. General
Encyclopedia covers a large
variety of topics. Subject
Encyclopedia covers more
specific and in-depth entries of
information, usually just focusing
Examples of General Encyclopedia:
• “Encyclopedia Americana”
• “World Book” – an online general
encyclopedia

Examples of Subject Encyclopedia:

• “African-American Encyclopedia”
• “Gale encyclopedia of genetic disorders”
– an online subject encyclopedia
d. Library Catalog - refers to organized collection of records of the
items found in a library, usually can be searched on the library’s
home page. Library catalogue can lead you to the location of a
source about a topic in the library’s collection of materials. The
Example of this is the Virginia Tech's library catalog called Addison.
– 3. Mass Media – reaches a large audience through written, spoken, or
broadcast communication.
Example:
a. Magazines – cover a large variety of articles and images of up-to-
date information or opinion about a topic, event, or popular culture.
Examples of Magazines:
• National Geographic
• Ebony
• Sports Illustrated
• People Magazine
b. Newspaper - Newspapers collect, and edit
reports or articles about current events for
information, or entertainment purposes that is
usually published on a daily basis. People read
newspapers to gather up-to-date information
about local, national, or international events.
Examples of Newspapers:
• The Philippine Star
• Manila Bulletin
• The Philippine Daily
Inquirer
• The Manila Times
c. Radio – These refers to sending sounds
signals from a transmitter through the air
as radio waves, collected by an antenna
and transmitted to a receiver. Radio
networks links radio stations that
communicates information and messages.
d. Television – like the Radio, Television sends information and messages
through the air, but instead of just sounds, television also sends visual images
through channels for information, education, or entertainment purposes.
e. Internet – composed of millions of networks that are connected by
networking technologies. Nowadays, people rely the most on internet for
information.
Web Sites - The World Wide Web allows one to easily and instantaneously
access several types of information such as text, pictures or images, sounds,
and/or video.
Examples of Websites:
• The Library of Congress
• Lazada
• Blog Sites
• Social Media Sites
Database - A database is composed of collections
of articles – that may also provide short
summaries or complete information about these
articles – cited in newspapers, journals,
magazines, podcasts, and other media types.
Examples of Database:
• “Academic Search Complete” – a general
database
• “Compendex” – an engineering database
• “ABI/Inform” – a business database
 MEDIA AND INFORMATION
LITERACY (MIL)

Media and Information Languages (Part 1)

Genre, Codes and Conventions
MIL PPT 14
Updated: June 12, 2017
 TOPIC OUTLINE:
MEDIA AND I. MEDIA AND
INFORMATION INFORMATION
LITERACY (MIL) LANGUAGES
A. GENRE
B. CODES AND
Mr. Arniel Ping CONVENTIONS
St. Stephen’s High School
Manila, Philippines
 Learning Competencies

Learners will be able to…

define genres, codes, and conventions (SSHS);
discuss the different types of genres and codes in
each genre (SSHS);
explain how codes and conventions are used in
constructing media messages (SSHS);
 Learning Competencies

Learners will be able to…

Identify the genre and codes used on a television
advertisement (SSHS); and
evaluate everyday media and information with
regard to codes, conventions, and messages; in
regard to the audience, producers, and other
stakeholders (MIL11/12MILA-IIIf15).
 Motivation: Movie Trailers

Rings
https://www.youtube.com/watch?v=mZBLbeDtpaE
Max Steel
https://www.youtube.com/watch?v=Tf4sa0BVJVw
Jack Reacher
https://www.youtube.com/watch?v=aRwrdbcAh2s
 Motivation: Movie Trailers

Central Intelligence

https://www.youtube.com/watch?v=RYW47dArUgw
Miracles from Heaven
https://www.youtube.com/watch?v=CldGTG6iVrU
 Formative Assessment:
Board Work

Movie Description
Rings
Max Steel
Jack Reacher
Central Intelligence
Miracles from Heaven
 What is genre?

comes from the French word meaning 'type' or

'class‘
can be recognized by its common set of
distinguishing features (codes and conventions)
 What are codes and conventions?

CODES
are systems of signs, put together (usually in a
sequence) to create meaning.
CONVENTIONS
are the generally accepted ways of doing
something.. Through repeated experiences, audiences
become familiar with these.
 Types of Code

Technical Symbolic Written

Technical Codes
ways in which equipment is used to tell the story
(camera techniques, framing, depth of fields, lighting and
etc.)
 Video Presentation
Technical Codes

Camera Angles with Zach King

.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=tD63b6Z-Tr0
 Technical Codes
Camera Techniques
Basic Camera Shots Advance Camera Shots Camera Angles
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)
Basic Camera Movements
 Pan
To move the camera from side to side or horizontally in a
stationary position.
 Zoom
To move the camera closer or further away from the
subject.
 Tilt
Like panning, the camera is held on a fixed position, but instead on
moving the camera side to side, it is moved up and down.
 Dolly
Dolly shot refers to a camera movement that involves the camera attached
on a track and is moved towards, or away from the subject.
 Truck
Similar to dolly, but instead of moving the camera toward or away from
the subject, the camera goes from side to side.
 Pedestal (aka Boom up/down or Jib up/down)
Camera angle that involves ascending or descending the entire camera,
instead of just the angle of the camera.
Basic Camera Movements
 Video Presentation
Technical Codes

Lighting with Zach King

.(2014). YouTube Channel: King Film School. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNjFKY
 Types of Code

Technical Symbolic Written

Symbolic Codes
show what is beneath the surface of what we see (objects,
setting, body language, clothing, color, etc. )
 Video Presentation
Symbolic Codes

Symbolisms in Films
.(2010).YouTube Channel: Chris Constantine. Retrieved
September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmePlU8
 SYMBOLIC CODES
Example:
a. Setting - the place where an event happens.

In the picture above, we can conclude that the photo took place in London during the Victorian era judging
the way they dress or the transportation used by the people in the picture.
 SYMBOLIC CODES

B. Body Language – refers to an example of nonverbal communication through

gestures or movements. For example, on the left side of the picture below shows a man
who is nervous, and on the right side of the picture shows a man with confidence.
 Types of Code

Technical Symbolic Written

Written Codes
use of language style and textual layout (headlines,
captions, speech bubbles, language style, etc. )
Written Codes
Formative Assessment: Poster Analysis
 Video Presentation
Conventions

Cinemalaya 2016
(2016). YouTube Channel: Viral Pinoy. Retrieved September
9, 2016, from
https://www.youtube.com/watch?v=DKKuo2kSy0M
 VIDEO (TV COMMERCIAL) ANALYSIS

Kwentong Jollibee Valentine Series: Vow

YouTube Channel: Jollibee Philippines
Date Uploaded: Feb 9, 2017
https://www.youtube.com/watch?v=7kAOvTFA5rs
 References

MIL Curriculum Guide by DepEd

Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Codes-and-conventions#tkibar-
genre-0
http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Genre
 References

http://www.thewildclassroom.com/wildfilmschool/gettings
tarted/camerashots.html
http://www.mediacollege.com/video/shots/
https://www.youtube.com/user/DSLRguide
https://www.youtube.com/user/KingFilmSchool
http://digitalwriting101.net/content/excerpt-camera-
angles-and-shooting-tips-for-digital-storytelling/
 References

https://www.pinterest.com/pin/510454938989324202/
https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camera-
movement
https://www.youtube.com/watch?v=WhijmmePlU8

https://www.youtube.com/watch?v=HuxNcpC9a0A&list=
PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3