LH-1-01

Republic of the Philippines Revision No. 0

DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

‘
Teacher: IREN C. MABUTIN Grade 11
Level:
DETAILED LESSON PLAN Teaching Date and Time: April 29, 2022 Learning Entrepreneurship
Area: (SHS Applied
Subject)
Quarter: Third

A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.

B. Performance The learner independently creates a business vicinity map reflective of potential market in
Standards one’s locality/town.

C. Most Essential Describe the Marketing Mix (7Ps) in relation to the business opportunity
Learning vis-à-vis: Product; Place; Price; Promotion; People; Packaging; And
Competencies (MELC) Positioning.

I.OBJECTIVES At the end of the lesson, the students are expected to:

1. Enumerate the 7 P’s in the Marketing Mix;

2. Identify the seven P’s in the Marketing Mix; and
3. Analyze the goods and services of one of the 7P’s in Marketing Mix.

II. Subject Matter

Marketing Mix (7Ps) in relation to the business opportunity
A. Topic  Product
B. References K to 12 Curriculum Guide
CG code: LE_ICTAN11/12EM-Ia1
C. Other Learning Materials: www.google.com, Laptop, and and instructional materials
Resources

III.LEARNING
PROCEDURES: Teacher’s Activity Pupil’s Activity
A. PREPARATORY ACTIVITIES
1.Prayer
Class, Let us all stand and pray. Pupil’s will stand and
pray.
2.Greetings
-Good morning
Good morning class!
How are you today? ma’am.
-Very well Maam,
I know that you’re ready and excited on the lesson that we Thankyou.
are going to discuss today.
-Yes,Maam.
3.Checking of Attendance
Anyway, do we have any absences today?
-Maam, there’s no
That’s great! I’m glad that all of you are present.
absent for today.
4. Recalling of the classroom rules
Before you take your seats kindly pick up the trashes you can
see inside the classroom and put it in the trash bins. If you -students arranged
are done, please be seated. the chairs and pick up
pieces of paper.
 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

5.Review

Now. Let’s have a short review about the lesson that we

discussed last meeting.
-Yes, ma’am.
Class, do you still remember our lesson last meeting?
Alright!
-Last meeting we
What was our lesson last meeting? discussed about the
data collection.
OK! Last meeting we discussed about the Data Collection
which is important factor in any research study. And there are
3 ways on collecting data, such as; survey, interview, and
focus group discussion or FGD. This will help entrepreneurs
in gathering information about their target market.

B.MOTIVATION
So, right now, my dear students prepare yourself for a game.
Let us have a game entitled ‘FIND THE P’S”.
Directions: Encircle the words related to the topic that starts
with letter “P” and find the words in the grid horizontally,
vertically, or diagonally. I will give you 1 minute to finish
answering this.
Are you class, all ready?
- Yes! We are
Alright! So, let’s gets started! ready ma’am.

Answers:
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning

Guide Questions:
1. What are the words you found in the puzzle?
2. What do you think is the purpose of finding these words in
our activity?
3. Do you think we will encounter these words in our lesson
today?
 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

C. LESSON PROPER
a.1 individual activity
Paste the P’s

Direction: Identify pictures related to the 7 P’s in the

Marketing Mix by arranging it according to your opinion.

PICTURES

1. PRODUCT

2. PLACE

3. PRICE

4. PROMOTION

5. PEOPLE

6. PACKAGING

For me, Pricing is

the most important
elements of
marketing mix
because it dictates
 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

7. POSITIONING a company’s
survival and profit.
Adjusting the price
of the product, even
a little bit has a big
impact on the entire
marketing strategy
Guide Questions: as well as greatly
1. In your own opinion, what is the most important P’s in affecting the sales
the 7 P’s? and and demand of the
2. Why? product in the
Ok! Thank you so much for sharing your brilliant ideas. All of market.
your answers are correct and I know that all of you are
listening well that product is one of the most important
element in the marketing mix because once you have a
good product, the other parts in the marketing mix ANSWERS
become much easier to define and address. 1. Goods
2. Services
3. Services
D.ANALYSIS 4. Services
a.2 Individual activity 5. Goods
“Which is which?”

Directions:
Identify the picture if the item belongs in; goods or services.

1. 2. 3.

4. 5.

D. Abstraction
Now, let’s start our discussion.
Marketing mix is a set of controllable and connected
variables that a company gathers to satisfy a customer
better than its competitor. It is also known as 7pP’s in
the marketing mix.
Product refers to any goods or services that are
produced to meet the consumers’ wants, taste and
preferencesPlace- It represents the location where the
buyer and seller exchange goods and services. It is also
known as distribution channel.

PLACE- it represents the location where the buyer and seller

 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

exchange exchange goods or services. It is also known as

distribution channel. This includes any physical store as well
as virtual stores or online shops in the market.

PRICE- it is a serious component of the marketing mix. In the

narrowest sense, it is the value of money in exchange to a
product or service. Hence, the price is the amount or value
that a customer’s give up enjoying the benefits of having or
using a product or service.
PROMOTION- It refers to the complete set of activities which
communicate the product, brand, or service to the user. The
idea here is to attract the people to buy your product over the
other. Advertising, personal selling, sales promotion, direct
marketing
PEOPLE- They are the ultimate marketing strategy because
they are the one who sell and push the product.
PACKAGING- It refers to the outside appearance of the
product and how it is presented to the customers.
POSITIONING- It refers to a process used by the marketers
to create an image in the minds of the target market.

Goods (tangible)
Gadgets (laptop, cell phones, and etc.)
Clothing
Cosmetics

Services (intangible)
Hair salons (consumers services)
Accounting firms (professional services)

F. APPLICATION
The teacher will present a video commercial “Ariel.”
The student will do a marketing mix case study review.
 Identify the elements of marketing mix that Ariel
focused on their marketing campaign.
 Write a short description that best describes the
product being presented in the marketing
campaign.

Answer:
Product Ariel is a detergent
powder which came
in different variants.
It is a product of
Procter and
Gamble Company.
Ariel brand is easily
recognized with its
distuishable green,
white and red color.
 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

Place Ariel is available in

any supermarket,
grocery store and
sari-sari stores all
over the country.

Price The price of ariel

products differs
from each variant.
As shown on the
left, ariel Jumbo
meanwhile cost
Php 10.00- Php
14.00 depending on
the type of the
store.
Promotion Ariel mainly
advertises through
TV commercials,
print advertisement
in magazines and
newspapers to
ensure their
campaign reaches
their designated
audience. They ANSWER
also offer promos, 1. Risk taker
discounts and 2. Participant
contests to promote 3. Intangible
their product. 4. App
People A lot of people development
contributed to 5.Goods
makes this product
availbale to the
market and become
successful. From
the owner,
marketing manager,
workers, product
endorsers down to
the customers.

G. EVALUATION

Directions: Read and carefully analyze the following

statement. You will be given 1 minute to answer.

1. Entrepreneur means:
A. To undertake b) Risk Taker c) To research
d) To improve standard of living
2. Which one is NOT a P in Marketing Mix?
A. Price b) Product c) Participant
d) Price
 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506

3. Service requirements thing or product not

able to touch but customer can feel the fulfillment.
a. Intangible b) Tangible c) Service
d) output
4. All except one does NOT belong to the group?
a. Clothing line b) Cosmetics c) cellphone
d) app development

5. It is tangible product. Its example includes tires, MP3

players, clothing and etc.
a. Branding b) positioning c) Goods
d) Place

H. AGREEMENT

Study in advance, the other 7 P’s in Marketing Mix,

Price.

Prepared by:

IREN C. MABUTIN
TEACHER I APPLICANT

KAPALONG EAST DISTRICT

 LH-1-01
Republic of the Philippines Revision No. 0
DEPARTMENT OF EDUCATION Effectivity: April 15, 2019

Region XI
DIVISION OF DAVAO DEL NORTE
TIN 000-863-958-712
Tel. No. (084) 216-6742; Telefax (084) 216-6506