UNIQUE SELLING PROPOSITION BY OUR COMPANY:
In the commercial world, a unique selling point is highly significant since it may entice
customers with various particular benefits and become a guarantee of the product.
Companies' unique selling points differ in order to deliver their own identities and
benefits.
Our company strives to make our USP solely for the customers smooth and safe journey
rather than making it just an advertisement stunt.
The USP provided by our company are-
• Concentrating on the range of services provided that particularly meets and fulfils all of
the patients' stated and unspoken demands.
Transit services- We provide a wide range of transportation options to meet the
diverse needs of medical tourists, including private car service, airport transfers,
and shuttle service. Our transportation services are tailored to the specific needs
of medical tourists, including assistance with luggage, special accommodations
for those with mobility issues, and transportation to and from medical
appointments. We offer flexible options to meet the unique needs of medical
tourists, and can arrange transportation for individuals or groups. We work
closely with local medical facilities and hotels to coordinate transportation and
ensure a seamless experience for our customers. Our team of experienced drivers
is familiar with the local area and can provide assistance and recommendations
for medical tourists, including transportation to nearby tourist attraction or other
points of interest.
We understand our own value proposition through periodic customer feedback/surveys
where they us why they approached us, what aspects they adore and value in our service
offering. Also, most significantly what makes us have a competitive edge over other such
providers prevailing in the market is worthy of consideration.
Ensuring ease and safety of physical movement between home and destination country
for medical tourists.
Devising accreditation standards in the Medical Tourism industry to beget trust and
accountability with a clear-cut objective to assure overseas patients that they will receive
the promised service along with value additions.
We offer complete immigration services to medical tourists, including assistance with
visa application, documentation, and processing. Our team of immigration experts has in-
depth knowledge of the laws and regulations related to medical tourism, and can provide
guidance and support throughout the immigration process. We work closely with local
immigration authorities to ensure that our customers receive timely and accurate
information regarding their visa application. We offer additional immigration services
such as extension of stay. We provide our customers with a comprehensive immigration
package that includes pre-departure orientation, airport pickup and drop-off; and post
arrival follow-up services to ensure a smooth transition to their destination country.
Providing a completely safe and reliable ‘patient centric’ treatment options with state-of-
art, world class infrastructure and proven technology backed by a qualified and
experienced supporting the medical team with healthcare quality and benchmarking.
Complete transparency in dealings, timely execution of services and competitive prices in
both treatment and non-treatment expenses, including hidden costs to procure not merely
patient satisfaction but also patient delight.
Hospitals facilitating skill development of existing staff including nurses, physicians and
other paramedics in concerned areas to efficiently and professionally deal with overseas
patients and bootstrapping with them to speak required foreign languages for
communicating and interacting.
Expediting patient waiting times due to lack of sufficient accredited hospitals and
facilities like saturated bed capacity, availability of hospital equipment. To avoid making
our customers wait, we have third parties concessional agreements to provide
equipment’s.
Proactive Assistance and Management of all A-Z nuances (both explicit and implicit) of
Patients and Caretakers’ needs with sufficient contingency planning like-
1. Detailed Counselling on a course of medical treatment and stay.
2. Transport for easy mobility including pick up and drop from Airport, hospital/diagnostic
centre visits and additional customized tours for shopping and sightseeing if sought for
by patients and their families.
3. Accommodation including hotels/guest houses/suites/service apartments with trained
assistants, locker facility, good ambience, healing environment and close proximity to
natural recreational facilities like parks and gardens, cultural requirements and prayer
needs, based on patient’s budgets. This aids quick recovery and ensures a comfortable
stay in ‘home like atmosphere’.
4. Regulatory Compliance handling for Registration Requirements, Stay Permits,
Embassy/Consulate Rules and Visa expiry/renewals.
5. Customized healthy diet arrangements with emphasis on personal preferences.
6. Communication mechanisms including Wi-Fi Internet facilities that is provided in the
accommodation place.
7. Reducing linguistic barriers by providing translator facility.
Application of the VRIO model to manage and develop an effective workforce-
VALUE Providing stress-free travel for the customer for a seam less journey.
RARE The company's ability to provide a wide range of medical services and
specialties.
The company's ability to provide a high level of customer service and
support for patients traveling abroad for medical treatment.
The company's ability to manage and coordinate all aspects of the
medical tourism process, including transportation, accommodation, and
post-treatment follow-up, immigration (future scope)
IMITABILITY Allowing old customers to avail special benefits.
Referral code-based discounts.
Customized plan based on the budget or special requirement of the
customer.
ORGANIZATIO Hiring skilled, efficient and competent employees
N Encouraging a healthy corporate culture
Customer satisfaction-based pay-raise for employee motivation at ground
level.
ACCOMODATION
CITY HOSPITAL TRANSIT ACCOMODATION
SERVICES
Mumbai Lilavati hospital
(high)
Shreeji hospital(low)
Chennai Pristyn care(high)
Rajiv ghandhi govt
hospital (L)
Promed hospital
New Delhi AIIMS hospital (m)
Fortis hospital (h)
Goa Manipal hospital (h)
North goa district
hospital (L)
Visioin hospital (M)
Bangalore Ramaiah memorial
hospital (M)
Altor hospital (h)
Ahmedabad CIMS hospital (H)
shree Sardar
Patel Hospital ·
Lakshmi
Heart Hospital(M)
Coimbatore NG hospital (H)
Sri Kanchi Kamakodi
Medical Trust(M)
Vellore CMC vellore (H)
Ida Sophia
Scudder Urban
Health Centre
(M)
