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A Study On The Marketing Strategy of Kia Motors

This project report submitted by Abhisek Jana to Vivekanada College examines the marketing strategy of Kia Motors in India. It discusses how Kia Motors has achieved sales milestones faster than other automakers in India, with a market share of about 6% within just 2.5 years. The report also notes that Kia plans to increase annual production in India by 33% to 400,000 units by the end of 2022 to meet growing demand, as indicated by a backorder that increased to 127,000 units despite efforts to maximize production.

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Amit Singh
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570 views19 pages

A Study On The Marketing Strategy of Kia Motors

This project report submitted by Abhisek Jana to Vivekanada College examines the marketing strategy of Kia Motors in India. It discusses how Kia Motors has achieved sales milestones faster than other automakers in India, with a market share of about 6% within just 2.5 years. The report also notes that Kia plans to increase annual production in India by 33% to 400,000 units by the end of 2022 to meet growing demand, as indicated by a backorder that increased to 127,000 units despite efforts to maximize production.

Uploaded by

Amit Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PROJECT REPORT

(Submitted for the Degree of B.Com (Honours) in Accounting & Finance under
the University of Calcutta)

Title of the Project


A Study on the marketing strategy of
KIA MOTORS

Submitted by
Name of the candidate: – ABHISEK JANA
Registration No: - 544-1111-0889-19
Roll No:-191544-21-0008
Name of the College: -VIVEKANADA COLLEGE.

Supervised By
Name of the Supervisor: - PROF. SUMI KARMAKAR
Name of the College:- VIVEKANADA COLLEGE

Year of Submission
2022
Kia India is the fastest automaker to reach sales milestone of one, two and three lakh domestic
sales. The company recently registered a cumulative sales (domestic and export) figure of 5 lakh
units. Kia has a market share of about 6 percent in just 2.5 years and is among the top 5

automakers of India sales wise.

GROWTH TREND FINDINGS-


South Korea’s Kia Motors will increase production in India by a third to 400,000 units
by the end of 2022, its India managing director told ET.
The Seoul-headquartered company had said in an investors call earlier that backorder
in India is increasing despite efforts to maximise production. At the end of March 2022,
the order book was 127,000 units, led by the newly launched Carens MPV. It was
82,000 in December 2021.

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