INTRODUCTION TO CERAMIC INDUSTRY:

 
The word ceramic is derived from the Greek word (keramikos) which means burnt
material. The term covers non-metallic materials whose formation is due to the
action of heat. Up until the 1950s or so, the most important of these were the
traditional clays made into pottery, bricks, tiles and are like along with cements
and glass. 
Clay is only one and unique material which when moistened with a suitable
quantity of water, develops plasticity which helps in manufacturing unlimited
numbers of objects in various shapes and sizes.
 
 
CERAMIC BEFORE CHRIST:
Ceramic is one of the most ancient industries on the planet. Once humans
discovered that clay could be dug up and formed into objects by first mixing with
water and then firing, the industry was born.
Almost 10,000 years later, as settled communities were established, tiles
were manufactured in Mesopotamia and India.
For centuries ceramic as a form of craft, was passed on from generation to
the other in our country just stopping short of becoming a full-fledged industry.
 
 
HISTORY OF CERAMIC INDUSTRY IN PAKISTAN:
At the time of creation of Pakistan in 1947 there was no ceramic industry at
all. There were certain pockets where the concentration of such units formed a
cluster. The government of Pakistan provided technical and financial assistance
through the Ceramic Service Center in Gujarat and pottery development in
Shahdara near Lahore. 
The pottery industry developed into a ceramic industry and better
manufacturing techniques were introduced. In late sixties refractory
manufacturing units were established, namely General Ceramic and Marshal
Ceramic at Gujranwala and General refractory at Karachi. 
 
 
INTRODUCTION TO INDUSTRY:
 Formed in 1995 by Sheikh Mahmood Iqbal
 Largest manufacturing company of Gujranwala
 Tiles and ceramic industry
 Improved quality products with changing technologies
 Largest tile industry focused by customers
 Introduction of Granite tiles in market
 Introduction of decorative tiles including strips, trims and motives etc.

MASTER TILES VISION:

 Innovations in product development
 Improved life styles of customers
 Adaptations to changing technologies
 meaningful investment in HR training
 Maintain quality of products

MASTERTILES MISSION:
 Improvement of Quality
 Manufacturing Best
 Designs with Changing Trends
 Well being
 HISTORY OF MASTER TILES:

It’s a story of three decades, more than quarter of a century. It’s a tale of a
dream realized against all odds. It’s a matter of a commitment which really
mattered. It’s an account of an uphill task converted into mere peanuts through a
clear vision, narrow focus, sheer dedication, meticulous hard work, consistent
belief and constant quest for excellence.
Master Tiles & Ceramic Industries Ltd, is the largest producer of world-class “Tiles
and Sanitary Fittings” in Pakistan. Established in 1982 with a small setup but, with
high morale and strong commitment, is today an unprecedented leader in the
production of high-quality wall and floor tiles, sanitary fittings, bathroom, and
plastic accessories along with other quality products.

In 1982:
Launched as company:
Launched as company manufacturing and marketing high quality sanitary fittings,
with clarity of concepts, the target at that time was to provide a well-coordinated
complete bathroom to our customers.
In 1987:
Established as the Pioneer:
Established as the pioneer and market leader in world class sanitary fittings, Master
introduced the concept of matching bathroom accessories in technical collaboration
of England and Germany.

In 1995:
At a time when the market was flooded:
At a time when the market was flooded with imported wall tiles as the only quality
option, as they called it, Master once again took the lead. Based on the world’s top
of the line Italian technology, Master launched its range of double fast fired wall
tiles. Far superior in quality and aesthetic values than imported ones, Master tiles
took the market by storm and instantly gained a major share of the market.

In 2000:
Master tiles were such a tremendous hit:
Master tiles were such a tremendous hit in the market, to meet the increasing
demands, production capacities had to be tripled in the year 2000. Same year,
Master added up world’s best plant and acquired best recipes for in house
production of tiles raw materials including frits and colors. These advanced recipes
in frits and colors resulted in giving an entire new look to the product appearance,
quality and finish. Adding endless possibilities to the imagination of our valued
customers, Master introduced a range of decorative tiles including strips, trims,
motives, panels and mosaics.

In 2005:
Bringing a true revolution:
Bringing a true revolution in the tile industry, this was the year when Master
proudly introduced Granite tiles, which were by their quality standards, second to
none in the world. The years that followed witnessed an innovative approach
setting new benchmarks in product quality, range spread, availability through a
wider network and a bundle of value added services like customer awareness and
guidance campaigns, unmatched after sales service and complaint handling.

In 2010:
At turn of the decade:
At turn of the decade, Customer orientation remains the key word in all our plans
and executions. Reaching at the doorstep of our customers, wherever they are, we
are making sure we are closer to their needs, aspirations, affordability and after
sales expectations.

INTRODUCTION OF A MANAGER:
M. Arslan Anwar                                                                 
He did alevel from Quaid-e-Azam
Then he did O level.
Then did ACCA from UK And then did CA from PWC and He started his
professional life in 2012 work in oil and Gas Company From 2016 he work in
master tiles.
Head of Audit, CA, Brand Ambassador, Public Speaker, Ex - PwC,
Gujranwala, Punjab, Pakistan

Data:
Y(QD) X (price of Sharjah tiles) Z(Advertisement Expenses)
8000 230 35000
7500 230 33000
8000 230 36000
8500 235 38000
9000 235 40000
8000 230 39000
8000 230 40000
8500 230 40000
8000 225 39000
 7500 225 35000
7500 225 37000
7000 220 34000
6500 220 33000
6500 220 32000
7000 225 30000
6500 225 31000
6000 225 32000
7000 230 31000
7500 230 32000

relation of both independent variables with dependent variable

Advertising expense and price of floor tile (sharjah tiles Gujranwala) have positive
relation with QD floor tile (master tiles) that’s mean from both of them increase one unit
leads to increase in QD floor tile (master tiles) (Y)

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.928275
R Square 0.861694
Adjusted R
Square 0.844406
Standard Error 315.2897
Observations 19

ANOVA
Significance
  df SS MS F F
Regression 2 9909479 4954739 49.84267 1.34E-07
Residual 16 1590521 99407.59
Total 18 11500000      

Standard Upper Lower Upper

  Coefficients Error t Stat P-value Lower 95% 95% 95.0% 95.0%
Intercept -16683.9 3920.603 -4.25545 0.000604 -24995.2 -8372.61 -24995.2 -8372.6
X 85.06397 18.74729 4.5374 0.000337 45.32149 124.8065 45.32149 124.806
Z 0.137958 0.02461 5.605694 3.94E-05 0.085786 0.19013 0.085786 0.1901
Eqation
 Y = a+bX+cZ
Put the values in equation.
Y=-16683.9150491775+85.0639742362259+0.1379580468274

Interpretation of (a)
if all other variable remain zero the quantity demand of floor tile
(master tile) still remain -16683.9150491775 due to all other
factors which are not include in given equation.

interpretation of (X)
The slope parameter of price of floor tile (sharjah tiles
Gujranwala) shows that one unit increase in (X) is causes
85.0639742362259 units increase in the quantity of demand of
floor tile (master tile).

interpretation of (Z)
The slope parameter of advertising expense shows that one
unit increase in (Z) leads to 0.1379580468274 units increase in the
quantity of floor tile (master tile)
Confidence level:
Confidence level quantity demand of floor tile (master tile) is
99.83% depend on competitor's price and advertising expense
while 0.17% depend on other factors.