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Integrated Marketing Communications Report

1. The document describes an advertising campaign for a new Cadbury Dairy Milk product called Milk, which is a white chocolate made from pure milk. 2. The total budget for the advertising campaign and projects is Rs. 33 crores divided among TV advertisements, public relations, hiring new salespeople, online ads, and social media marketing. 3. The advertising campaign aims to showcase the new product as a healthy sweet option with less calories and harm through TV ads featuring celebrities and homely vibes.

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Amarjeet Singh
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221 views3 pages

Integrated Marketing Communications Report

1. The document describes an advertising campaign for a new Cadbury Dairy Milk product called Milk, which is a white chocolate made from pure milk. 2. The total budget for the advertising campaign and projects is Rs. 33 crores divided among TV advertisements, public relations, hiring new salespeople, online ads, and social media marketing. 3. The advertising campaign aims to showcase the new product as a healthy sweet option with less calories and harm through TV ads featuring celebrities and homely vibes.

Uploaded by

Amarjeet Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Integrated Marketing Communications

MKTG314

By –
1. Anvi Prabhakar, D-01, A3906421234
2. Aditya Gupta, D-14, A3906421257
3. Amarjeet Singh, D-33, A3906421267
4. Shivraj, D-33, A3906421231

QUESTION-
PSDA-3: Write a professional summary and final
report of the advertisement campaign/project
developed in first PSDA as a business proposal for
final review and evaluation.

SUMMARY AND REPORT


In our 1st PSDA we have design an advertising campaign
for a new a product of Cadbury Dairy Milk, Milk which is
basically white chocolate made up of pure milk which is
also very clear from the new logo of the product which
include cow as a symbol of pure milk.
We have set the budget of total Rs. 33 crores for the
advertisement campaign and projects. The amount is
sub divided into categories such as TV advertisement,
Public Relations, new and highly devoted sales persons,
online Ads along with social media marketing.
TV ADVERTISEMENT: The amount of TV advertisement
is 20 crores which includes all the money used for the
same. We had planned to continue with the main Tag
line of the company that is "Kuch Meetha Ho Jaye" as
chocolate is a sweet product and with a new launch of
this product it will be showcased as a healthy sweet to
consume with less calories and less harmful, TV ads will
be including scenes of home and will be giving homely
vibes along with famous real-life celebrities to connect
with people.
Public Relation: the budget of public relation in total is
Rs 5 crores these segments include various Press
conference and public appearance that events and
sponsoring events this will lead to company to stay in
mind of public/consumer and we still believe what is
seen in the minds is what people believe to buy and it
even if they don’t want to buy the product it will still
visit mind. The segment also includes banner and poster
to make public appearance.
New Salesmen: The budget of new salesmen in total is
Rs 50 lacks which includes hiring of new sales man who
will be supervising all the advertisement projects.
Online Ads: The budget of online Ads is Rs 5 crores, this
segment is a very important segment in today’s world as
people are shifted to more on online platform, this
segment includes Popo Ads on google, yahoo etc along
with Ads on various shopping groceries selling sites.
Social Media Marketing: yet another most important
segment in today’s time and the total budget of this
segment is Rs 2.5 crores, it includes managing all the
social media handles and organizing social media
companies.

“ALL THESE SEGMENT TOGHTER BUILD UP A


POWERFULL ADVERTISMENT AND PUBLIC APPREANCE
WHICH WILL BOOST OUR NEWLY LAUNCHED
PROUDUCT.”

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