GEC 4:

Purposive
commmunication
Instructor: Ms. Shena Mae D. Opeda
GEC 4

have you ever experienced

being misunderstood by
others?
GEC 4:

have you ever experienced

not being listened to?
GEC 4

HOW DO YOU DEAL WITH

IDEAS OR VIEWS THAT ARE
DIFFERENT FROM YOURS?
TOPICS
UNIT I. Communication in the Global
World
Communication Processes,
Principles, and Ethics
Local and Global Communication
in Multicultural Settings
Language Registers
UNIT OBJECTIVES
describe the nature and elements of verbal
and nonverbal communication in various
multicultural contexts;
explain the importance of being GLOCAL;
analyze the principles and process of effective
communication
use appropriate language registers in the
given contexts; and
collaborate with peers in creating a
performance task on multiculturalism
Districts, schools, and organizations prioritize different
21st century skills depending on what is most important
to their respective communities. Generally, however,
educators agree that schools must weave these skills
into learning experiences and common core instruction.
Critical thinking Social skills
Communication skills Literacy skills
Creativity Civic literacy
Problem solving Social responsibility
Perseverance Innovation skills
Collaboration Thinking skills
Information literacy
Technology skills and
digital literacy
Media literacy
Global awareness
https://www.panoramaed.com/blog/co
Self-direction mprehensive-guide-21st-century-skills
The Importance of 21st Century Skills

Higher-education and business leaders cite soft skills as being

the most important driver of success in higher-level courses
and in the workplace.
In today’s world, our schools are preparing students for jobs
that might not yet exist. Career readiness means equipping
students with a nuanced set of skills that can prepare them
for the unknown.

https://www.panoramaed.com/blog/co
mprehensive-guide-21st-century-skills
The Importance of 21st Century Skills

Social media has changed human interaction and created new

challenges in navigating social situations.
The age of the Internet has dramatically increased access to
knowledge. Students need to learn how to process and
analyze large amounts of information.
Content knowledge from core subjects can only go so far;
students need to be taught how to apply facts and ideas
towards complex problems.
https://www.panoramaed.com/blog/co
mprehensive-guide-21st-century-skills
GEC 4

Frameworks for 21st

Century Skills

The Framework for 21st Century Learning

This popular framework was designed by the Partnership for 21st Century Skills (P21).
Describing the skills, knowledge, and expertise students must master to succeed in
work and life, the framework combines content knowledge, specific skills, expertise,
and literacies. P21 believes that the "base" of 21st century learning is the acquisition of
key academic subject knowledge, and that schools must build on that base with
additional skills including Learning Skills, Life Skills, and Literacy Skills.

Learning Skills: Also known as the "four Cs" of 21st century learning, these include
critical thinking, communication, collaboration, and creativity.
Life Skills: Flexibility, initiative, social skills, productivity, leadership
Literacy Skills: Information literacy, media literacy, technology literacy

https://www.panoramaed.com/blog/co
mprehensive-guide-21st-century-skills
Word Health Organization

The World Health Organization (WHO) identifies the fundamental life

skills as:
decision making and problem solving,
creative thinking and critical thinking,
communication and interpersonal skills,
self-awareness and empathy, and
coping with emotions and stress.

The WHO focuses on broad psychosocial skills that can be improved

over time with conscious effort.
https://www.panoramaed.com/blog/co
mprehensive-guide-21st-century-skills
Redefining Ready! Initiative

The American Association of School Administrators (AASA)

Redefining Ready! initiative offers a framework that many districts
use to define college, career, and life readiness. AASA provides
readiness indicators to capture the educational landscape of the
21st century. Metrics include Advanced Placement courses,
standardized testing, college credits, industry credentials,
attendance, community service, and more.

https://www.panoramaed.com/blog/comprehensive-guide-21st-century-skills
https://www.panoramaed.com/blog/comprehensive-guide-21st-century-skills
SCHOOL DISTRICT
FRAMEWORKS

https://www.panoramaed.com/blog/co
mprehensive-guide-21st-century-skills
 I don't agree. I believe it
should be communication
I believe that critical skills.
thinking is the most
important skill that
schools should develop
among learners.
 INTRODUCTION

The ability to engage in

communication with people
from a wide range of different
cultures and traditions is a
21st century necessity.
 INTRODUCTION

There has been unprecedented

cultural, economic, and social
integration both in online and
offline world
 INTRODUCTION

M. Scott Peck (1987) argues that

reconciliation is the prime mission
of human communication.
 INTRODUCTION

Communication is the foundation

of all human relationships. To build
communities, individuals need to
communicate effectively first
(Neuliep 2006)
GEC 4

WHO ARE YOU ONLINE?

WHO ARE YOU AS A SOCIAL MEDIA USER ?
GEC 4

ACTIVE LIKER
CONSTANTLY APP RECIATES POSTS AND
COMMENTS, IS ALWAYS UPDATED
GEC 4

TROLL
ONE WHO SOWS DISCORD BY PROVOKES
ARGUMENT AND UPSETTING PEOPLE
THROUGH OFF-TOPIC MESSAGES
GEC 4

THE MEMA USER

SHORT TERM FOR MEMA-POST OR MEMA-SABI
LANG, POSTING ANYTHI NG EVEN MENINGLES S
CONTENT JUST TO GAIN ATTENTION
GEC 4

THE ULTRA
ONE WHO HAS ALL THE SOCIAL MEDIA APPS AND
LATEST NEWS
GEC 4

THE SEASONAL USER

ONE WHO USES SOCIAL MEDIA AT CER TAIN
PERIOD OF TIME
EDENG 118

THE VIRAL CELEBRITY

DRAWS ATTENTION AND COMMENTS , BOTH
POSITIVE AND NEGATIVE ALL THE TIME
(Neuliep, 2006)
Eight Essential Components of Communication
In order to better understand the communication process, we
can break it down into a series of eight essential components:
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
https://edu.gcfglobal.org/en/c
ommunicationskills/being-a-
good-digital-citizen/1/
GEC 4: GEC 4 LESSON II

LOCAL AND GLOBAL

COMMUNICATION IN

MULTICULTURAL SETTINGS
OBJECTIVES:

1. Explain how cultural and

global issues affect
communication.
2. Appreciate the impact of
communication on society
and the world.
3. Determine culturally
appropriate terms,
expressions, and images.
 HOW ABOUT YOU?

Goodman and Berdan (2014) argue that every student should

study abroad for the reason that learning how to interact with
people from other countries and cultures equips future leaders
in all sectors to address urgent issues shared across borders."

Did you ever dream

of taking your
undergraduate or
graduate studies
abroad?
 TRUE OR FALSE

1. When greeting, people from India hold their

hands together in front of their chins in a prayer-
like position
2. When greeting Latinos expect body contact.
Hugging and kissing on the cheek are acceptable
for both same sex and opposite sex.
3. When greeting, most Middle Easterners, especially
Muslims, avoid body contact with the opposite
sex, but men may embrace and kiss one another.
4. When greeting, most Armenians, expect some
body contact. Women kiss once on each cheek
and hug; men shake hands.
5. When greeting Orthodox Jews, avoid body
contact with the opposite sex.
 TRUE OR FALSE

6. Avoid wishing “Happy Birthday” or “Merry

Christmas” to Jehovah’s Witnesses.
7. After receiving praise, many Asians feel
uncomfortable and embarrassed. They may even
consider praise as a form of subtle criticism.
8. Some Asian cultures consider it rude to say no
and will go to extremes to avoid doing so.
9. Open criticism should be avoided when
dealing with Asian employees, as this may lead
to loss of face.
10. Do not assume a married woman has her
husband’s last name.
 TRUE OR FALSE

11. To avoid emotional upset for Korean children

and parents, do not write student's names in
red- this has death connotations.
12. If an Asian student bows to you, nod your
head in response.
13. Those from educational systems outside the
United States often consider informal, noisy
classrooms as places of play, not learning.
14. Students from outside the United States are
often shocked by some teachers’ behavior—
sitting on desks, wearing casual clothing,
encouraging students to call them by their first
names, engaging in humorous banter.
 IN A NUTSHEL...

How do cultural and global

issues affect communication?
 IN A NUTSHEL...

What is the impact of

communication on society
and the world?
 IN A NUTSHEL...

How can you develop your

cultural and intercultural
awareness and sensitivity in
communicating ideas?
IN A NUTSHEL...

What makes us a
GLOCAL citizen?
Any questions?