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Funnel Process & SMM: Septian EP, S.PD., M.Eng

The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

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riski septianingrum
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47 views

Funnel Process & SMM: Septian EP, S.PD., M.Eng

The document discusses social media marketing strategies for Facebook, YouTube, and Instagram. It provides tips for using each platform, such as developing Facebook groups and ads, creating educational content for YouTube subscribers, and using hashtags and photos on Instagram. The document also identifies the most popular social media demographics in Indonesia and advises against common social media mistakes like excessive promotion or irrelevant content.

Uploaded by

riski septianingrum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Funnel Process & SMM

Septian EP, S.Pd., M.Eng

Program Studi Manajemen Bisnis Syariah


Fakultas Ekonomi dan Bisnis Islam
UIN Raden Mas Said Surakarta
Sales Funnel
Marketing Funnel
Example of Simple Customer Journey Mapping

Advertisment Chat/WhatsApp
Example of Simple Customer Journey Mapping

Advertisment Instagram Chat/WhatsApp


Example of Customer Journey Mapping

Advertisment Instagram Landing Page Chat/WhatsApp


Example of Customer Journey Mapping

Advertisment Landing Page Instagram Chat/WhatsApp


Most Popular Social Media Platforms in 2022
Which one better?
Bullseye Framework
Facebook

1. Using marketplace feature User 129,9M User (ID)


2. Optimize the buy-sell group
Age 25 – 49 yo (Avg)
3. Add Targeted Friends
4. Copywriting Gender 44% F, 55,6% M
5. Using Facebook Ads
Content Album, Photo, Short
Article, Review
Facebook

COLD WARM HOT


PROSPECT PROSPECT PROSEPCT

Baru berteman Sudah Menjadi Teman Berteman lama


Belum kenal anda Sudah baca edukasi anda Banyak mendapat edukasi
Belum percaya anda Sudah mulai berinteraksi Sudah percaya anda

INDIRECT SOFT HARD


SELLING SELLING SELLING
Youtube

1. Create Educative content User 277,7M User (ID)


2. Develop organic subscribers
Age 12 – 47 yo (Avg)
3. Collaboration with influencers
4. Consistent Content Gender 50,8% F, 49,2% M
5. Clickbait Technique
Content Tutorials, Vlog,
Podcast, Short Movie
Instagram

1. Completing business identity User 92,5M User (ID)


2. Preparing product content
Age 18 – 28 yo (Avg)
3. Develop organic Followers
4. Create give away / Quiz Gender 58,8% F, 41,2% M
5. Using HASHTAG
Content Photo, Story,
Infography, Short
Video, Live
Don’t do this at your marketing media!

1. Too much promotional content

2. Not relatebale with potential consumers

3. Overpost

4. Rarely Post

5. No Interaction

6. Post at the wrong time


End of slide

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