Feasibility Study SAMPLE
Feasibility Study SAMPLE
Sweet Companion
Presented to:
Presented by:
Allyana B. Bañas
Shane Bunag
Anna Katrina F. Go
05 December 2022
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Table of Contents
Title Page………………………………………………………………………………..1
Acknowledgements……………………………………………………………………4
1.1.1 Nature……………………………………………………………8
1.1.2 Name……………………………………………………………..8
1.1.3 Product…………………………………………………………..9
3.8 Plant/Layout…………………………………………………………….24
Acknowledgements
CHAPTER 1
EXECUTIVE SUMMARY
nearly 12 million dog owners in the Philippines and 43% of Filipinos are
these pets high-quality and safe-to-eat baked cookies that they deserve for
Have you ever had your pets try and steal your food off the table?
Do they bother you nonstop until you give them a piece of what you are
how you and your pets feel. However, although it is a mutual agreement
that food can make both pets and people happy, a healthy and suitable
diet can have a greater impact. Similar to us, there are certain foods that
pets are not allowed to eat. Depending on the owner, they even consult a
What your pets eat affects them more than you think. It affects their
health, happiness, and behavior. Itchy skin, loose stools, lethargy, and
obesity may be avoided if your pets simply eat the right food. Pets can also
stomach, skin, and other ailments which is why we make sure that all our
Our company simply provides baked cookies for pets that are made
fresh and safe-to-eat from the highest quality of ingredients, whether they
be fed as treats for mastering a new trick or as a dessert after their usual
meals. We also ensure that our products are truly safe-to-eat by consulting
ingredients.
provides reassurance to customers that our products will not harm their
pets but that it is our main goal to bring happiness and satisfaction to
them.
store in the “City That Never Sleeps”—Bonifacio Global City, Taguig, Metro
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Manila. Along with displaying our products, the store will also contain
respective play areas for pets to socialize with each other and
how our products are made to be safe for pets. Our company also wants
₱10,920,000.00 for the projected sales and ₱520,792.95 for the production
cost by the end of the year. For that matter, we have decided to price our
TYPE OF BUSINESS
1) NATURE
are safe-to-eat for pets. In other words, our products will be made from
raw materials rather than ingredients that have been pre-made since these
baked cookies to pets rather than people is what makes our business
unique.
2) NAME
name since the word “Sweet” pertains to the food that our company serves
while “Companion” relates to the pets since they are known to be loyal
companions to their respective owners. This name best fits our company
since we want our store to be a place where people and their fellow “sweet
companions” can bond and unwind together. Besides that, it can also be
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a place where fellow pet owners can befriend other pet owners and where
3) PRODUCT
for pets. It will be made from the usual ingredients used for baking, but at
the same time, they are also safe-to-eat and have nutritional value for pets.
gratitude to them for always staying by their owners’ sides, and we think
that it would make pet owners equally happy and satisfied to see their pets
eating food that physically looks like what they normally eat as people. The
Code that pet owners can scan for a research-based list of food that are
CHAPTER II
MARKETING PLAN
A. PRODUCT/SERVICE TO SELL
Our pets deserve the world. Using ingredients from our own kitchen
to feed our pet is the best way to show them how much we care. Our
like fish and bones for dogs. For our devoted pet owners and our own pets,
we will absolutely produce cookies that are safe and good for our pets. The
price of our product depends on its variation, but it will fall between ₱70.00
to ₱80.00. Our business does not sell plain cookies that people can eat;
instead, we sell Bacon Peanut Butter Cookies and Apple Pie Treats and
specifically for cats and dogs as safe snacks or rewards for them.
B. TARGET MARKET
a safe and clean environment and pets have their own spot as well,
Bonifacio Global City, Taguig, Metro Manila will be the focus of our
market, pet owners will be most catered to. We choose dogs and cats since
they are the most commonly owned pets and are also well-known for being
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themselves. We must take care of our own pets by feeding them the proper
food or rewarding them with treats when they perform well. Additionally,
pet owners and their pets can socialize with their own kinds at our café.
Companion’s inventory. The main goal is to make sure that supplies meet
the demanded price point to yield the most profit while constantly
Say that the price of our product is ₱70.00 and ₱80.00. Our
Cookies and Apple Pie Treats on average a day, three hundred and fifty
(350) a week, and one thousand and four hundred (1,400) every month.
Matching the price and the daily quantity of supplies sold, we will be able
Considering factors affecting the supply and demand, like peak days
seeking to buy in bulk orders, by terms, and resell. We believe that the
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price will be greatly affected and lowered by the outsources like cookie
expect higher demands since the product itself is easily consumed. In such
cases, our company is still capable of producing and meeting the market’s
use like flour, eggs, apples, water, etc. but whether the price of raw
materials rises or falls, our company is still able to meet the margin of
PRODUCT IN VOLUME
Bacon Peanut
₱70.00 ₱50.00 ₱350.00 ₱1,400.00 ₱72,800.00
Butter Cookies
PRODUCT
DAILY VOLUME TOTAL SALES
Product Description PRICE
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PRODUCT
WEEKLY VOLUME TOTAL SALES
Product Description PRICE
PRODUCT
MONTHLY VOLUME TOTAL SALES
Product Description PRICE
PRODUCT
YEARLY VOLUME TOTAL SALES
Product Description PRICE
1) PER MONTH
If ever the Target Sales per day and per week will be met by our
Provided in the tables above are the target sales and revenue of our
Butter Cookies are priced at ₱70.00 while Apple Pie Treats are ₱80.00. Our
target production per day is at least fifty (50) each of both cookies so that
by the end of every month, we will be able to collect ₱98,000.00 for the
Bacon Peanut Butter Cookies and ₱112,000.00 for the Apple Pie Treats.
All in all, that would be ₱210,000.00. If our company meets all of these
TOTAL AMOUNT OF
EXPENSES
EXPENSES
2) Website ₱10,000.00
TOTAL: ₱17,500.00
to be highly known and attract clients. We will use social media adverts,
namely on Facebook and Instagram, because they are the most recognized,
have a website since we want our clients to be able to purchase our items
₱17,500.00.
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CHAPTER III
Our product will be oven-baked cookies that are safe-to-eat for pets.
flour, ⅔ cup of peanut butter, 1 piece of egg, 4 strips of diced bacon, and
½ cup of water. We also have Apple Pie Treats that consist of 3 cups of oat
pieces of eggs.
needs to be used.
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a mixing bowl.
start-ups start with a structure like this and similarly, starting off
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as such will benefit us in the long run when the business branches
C. PRODUCTION SCHEDULE
The baking of our cookies will take place every day, when restocking
be able to see how the products are made. We will carefully control the
during regular business hours. Since our employees are entitled to time
off and regular meals, we have also set aside some time for them to take
breaks.
D. LABOR REQUIREMENTS
We aim to give our customers the best overall experience. With that,
Our current team is extremely talented and hardworking. They are not
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afraid to get into the hard details of a job if it means getting the best
skills and possess good research, statistics, market analysis, and data
Other technical skills required and are present in our people include
skills with excel, mathematics, and accounting which is beneficial for the
software, Canva, etc. and time management skills are also evident. These
make them very passionate about the business and its success.
Our people are resilient and driven. They are not easily disheartened
when something bad happens and continue to work with a goal in mind.
With that, interpersonal skills and personal skills are important when it
Knife
Spoon
Fork
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Paper Cups
Paper Bag
Scissors
Pen
Tape
Gloves
Oven Mittens
F. PLANT/FACTORY LOCATION
parks for play and, of course, many outdoor dining options, anyone can
eat with their pets at ease. Additionally, Bonifacio Global City is close to
City for its tranquil setting, aesthetic exterior, and convenient location, we
G. MACHINERY/EQUIPMENT REQUIREMENTS
Microwave ₱10,298.00
Oven ₱7,600.00
TOTAL: ₱51,038.00
the products for the customer to easily choose from those that are
available.
Microwave
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Oven
batches.
Tables and chairs are needed in case pet owners would want to sit
and rest from their daily walks together with their pets. They can also relax
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and have a chat with other pet owners as their own pets play in their
respective areas.
H. PLANT/LAYOUT
box and bag will be used because they are known to be eco-friendly,
therefore it will reduce the plastic waste. Our company will also provide
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items that do not meet their standards. We will try our best and hardest
to make them flawless. We can satisfy our customers in this way to earn
K. PRODUCTION COST
total production cost per item amounts to ₱773.72 for the Bacon Peanut
Butter Cookies and ₱653.11 for the Apple Pie Treats. We multiplied
after that, we added all the totals and got the sum of ₱520,792.95
TOTAL: ₱773.72
Cinnamon
½ cup 120g ₱249.00/375g 249.60g ₱165.73
Apple Sauce
Chopped
½ cup 120g ₱173.00/500g 249.60g ₱86.36
Apples
TOTAL: ₱653.11
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CHAPTER IV
ORGANIZATIONAL PLAN
A. ORGANIZATIONAL STRUCTURE
DUTIES/RESPONSIBILTIES
CEO
Planning
Staff
staff
Inventory
equipment
o Inventorying of stock
HEAD CASHIER
safe ingredients
Ensure that all pets are safe while mingling within the Pets’ Area
etiquette
Inform pet owners regarding safety and sanitation rules before pets
HEAD BAKER
Manage the ordering of supplies and ensure that all the ingredients
Ensure that all ingredients and equipment are kept within the
HEAD OF MARKETING
Prepare and manage monthly, quarterly, and annual budgets for the
Marketing department
Ensure that the brand message is strong and consistent across all
market share
objectives
LEGEND
COLOR MEANING
Lot Purchasing
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Start of Operations
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CHAPTER V
FINANCIAL PLAN
FIXED ASSETS
WOKING CAPITAL
Cedula ₱1,500.00
B. SOURCES OF FINANCING
accordance with the agreements reached with limited partners. The said
agreement will have no loans and interest for the first year of operation.
on the quantities that would be sold and the costs that would be expended.
SWEET COMPANION
Financial Statement
Sales ₱10,920,000.00
Note 1: Sales
Butter Cookies
Treats
TOTAL: ₱10,920,000.00
PARTICULARS TOTAL
TOTAL: ₱143,500.00
Assumptions:
CHAPTER VI
A. CONCLUSION
they are given as rewards for learning a new trick or as a dessert after their
regular meals. We believe that allowing pet owners to observe their pets
eating food that is physically similar to what they generally eat would make
and we sincerely hope that we can achieve all of our goals and launch this
business successfully.
B. RECOMMENDATION
who wish to put up a business like what we plan to do. First, we advise
customer service so that our target market will not only return for the
products but also due to the staff and their friendly approach. Lastly, we
other places that are near many pet owners and/or millennials.