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Statement of The Problem

The document outlines the statement of the problem and significance of a study examining the feasibility and profitability of establishing a small coffee stand called C6 La Café inside Tagbilaran City College. Specifically, it aims to determine the capital needed, availability of resources, demand, competitors, advantages over others, marketing strategies, and projected profit over three months. The study would benefit Tagbilaran City College students and customers, the proponents as entrepreneurs, future researchers and entrepreneurs, coffee shops, and the local community by providing a convenient coffee option that boosts the local economy. The scope is limited to analyzing marketing, management, financial, and socio-economic factors affecting a small coffee stand targeting students, teachers, and neighbors within

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melissa melancolico
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1K views

Statement of The Problem

The document outlines the statement of the problem and significance of a study examining the feasibility and profitability of establishing a small coffee stand called C6 La Café inside Tagbilaran City College. Specifically, it aims to determine the capital needed, availability of resources, demand, competitors, advantages over others, marketing strategies, and projected profit over three months. The study would benefit Tagbilaran City College students and customers, the proponents as entrepreneurs, future researchers and entrepreneurs, coffee shops, and the local community by providing a convenient coffee option that boosts the local economy. The scope is limited to analyzing marketing, management, financial, and socio-economic factors affecting a small coffee stand targeting students, teachers, and neighbors within

Uploaded by

melissa melancolico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Statement of the Problem

The study aims to determine the feasibility and profitability of establishing C6 La

Café, a small coffee stand inside Tagbilaran City College. To gather information, the

proponents formulate the following questions.

1. Demographic profile of the prospective target market of the proposal in terms

of:

a. Age

b. Sex

c. Income for employees and allowance for students

2. How much is the capital needed to establish C6 La Café?

3. Does the local area offer the availability of the materials needed, ingredients

and other resources to establish C6 La Café? How much will it cost?

4. What would be the demand of C6 La Café?

5. Who are the prospective competitors in the market?

6. What are the edges of C6 La Café among the others?

7. What marketing strategies and techniques would be used to advertise the

business?

8. What would be the projected gross profit of C6 La Café after a three-month

operation?
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Significance of the Study

The information that the proponents gather can offer data and insights to the

readers. Thus, the proponents believe that the study will be beneficial to the following:

Tagbilaran City College Students. the findings and outcomes of this study will help

every student to access a small coffee shop that is near the school for it is convenient to

sit and sip the different coffee blends and fruit shakes while rendering an excellent

service.

Customers/Coffee lovers. The proposed business will provide new coffee flavor and

healthy fruit-vegetable shakes with affordable prices to meet the satisfaction of both the

customers and coffee lovers.

C6 La Café Proponents. The application of the proposed business will help the

proponents achieve their goal as an entrepreneur. It will help them apply their

knowledge in running a business while earning profit.

Future Entrepreneurs/Researchers. The proposed study may contribute to the body

of knowledge and be a useful source of information for future researchers and future

entrepreneurs who will decide on the same business venture.

Coffee shops/Coffee Industry. Application of the proposed study will help widen the

knowledge of coffee shop owners and will encourage them to create new coffee flavors

and healthy shakes.

Community. The application of the proposed business will provide convenience to the

residence, workers, employees, and students within or outside Tagbilaran City College
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to acquire new coffee flavor and healthy shakes. Moreover, it will also help boost the

economy of the local area.

Scope and Limitations of the Study

The study aims to prove the feasibility of establishing a small coffee stand inside

Tagbilaran City College addressed at Satellite Road, Dampas District, Tagbilaran City,

Bohol. The students, teachers, employees, facilities, and residents/neighboring

establishments will be its prospective target market. Furthermore, it will carefully

analyze the marketing, management, technical, financial, and socio-economic aspects

that the coffee stand is up to. It examines the feasibility of a small coffee stand

considering different factors such as the prevailing market condition, the demand

and supply, the existing competitor, the standard pricing systems of the industry,

and the current purchasing power of the target population.

In this endeavor, the proponents will gather data from 150 respondents within

the area by answering a questionnaire through an online survey method. The

demographic profile such as age, sex, income for employees, and allowance for

students will be obtained to determine the feasibility of the study.

C6 La Café, the proposed business will serve its target market the different

coffee flavors as well as its signature product such as the healthy fruit shakes.

Coffee and the healthy shakes will be sold per cup and customers via online, walk-

in and dine-in will be entertained.


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The business will be a partnership form of business as it will be composed of

five (5) members. In establishing the proposed business, the proponents’ personal

investments will be used as the capital and the business will also be open to angel

investors in the future.

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