Sindani - The Effect of Mobile Banking On The Financial Performance of Commercial Banks in Kenya
Sindani - The Effect of Mobile Banking On The Financial Performance of Commercial Banks in Kenya
BY:
MOSES W. SINDANI
(D61/70192/2007)
November, 2011
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DECLARATION
I declare that this is my original work and has not been presented for a degree in
any other university.
This project has been submitted for examination with my approval as University
Supervisor.
Mr. M’Maithulia
Lecturer
Department of Finance and Accounting
School of Business, University of Nairobi
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ACKNOWLEDGEMENTS
My thanks go to the Almighty God for seeing me through the entire period. I live
for you.
Thanks to my family for their encouragement and support during this entire
period.
Many thanks to my supervisor Mr. M’Maithulia for his patience during the entire
research period. You gave me the chance to see my best side.
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DEDICATION
This project is dedicated to my loving mother, Gladys Namalwa for her hard work
in supporting me throughout my education. There is none like you Mother.
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ABSTRACT
The study was carried out to determine the effect of mobile banking on the
financial performance of commercial banks in Kenya. Various independent
variables were identified and these included: income, salaries and wages,
depreciation on plant and equipment, rent for branch premises, stationery,
telephone and postage, amortization of Information Communication and
Technology (ICT) systems and other administrative costs.
The study employed a linear multiple Regression to establish the effect index of
mobile banking on the financial performance of commercial banks in Kenya. The
population of interest in this study consisted 44 commercial banks registered and
licensed under the Banking Act Chapter 488 of the Laws of Kenya and were
inexistence by 1st May 2010. The analysis consists of responses from 34
commercial banks representing 77% response rate which was considered
sufficient for data analysis.
The findings indicated that mobile banking had great effect on staff salaries and
wages 17% followed by rent paid for branch premises16%. Income came in third
with 15%, other administrative expenses 14%, Depreciation on plant and
equipment and amortization on ICT systems each registered 13%. Least effect
was recorded on the stationery, telephone and postage.
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TABLE OF CONTENTS
DECLARATION ................................................................................................................. 2
ACKNOWLEDGEMENTS.................................................................................................. 3
DEDICATION ..................................................................................................................... 4
ABSTRACT ......................................................................................................................... 5
LIST OF TABLES ............................................................................................................... 8
LIST OF FIGURES ............................................................................................................. 8
CHAPTER ONE: INTRODUCTION .................................................................................. 8
1.1 BACKGROUND ........................................................................................................................................ 1
1.2 STATEMENT OF THE PROBLEM ............................................................................................................. 6
1.3 OBJECTIVE OF THE STUDY .................................................................................................................... 8
1.4 IMPORTANCE OF THE STUDY ................................................................................................................ 8
CHAPTER TWO: LITERATURE REVIEW .................................................................... 10
2.1 INTRODUCTION................................................................................................................................... 10
2.2 OVERVIEW OF THE BANKING SECTOR IN KENYA ......................................................................... 10
2.3 MOBILE BANKING BUSINESS MODELS............................................................................................ 11
2.3.1 BANK-FOCUSED MODEL .................................................................................................................... 11
2.3.2 BANK-LED MODEL ............................................................................................................................. 12
2.3.3 NON-BANK-LED MODEL .................................................................................................................... 12
2.4 THEORETICAL FRAMEWORK ............................................................................................................ 13
2.4.1 INFORMATION ASYMMETRY ............................................................................................................ 14
2.4.2 TRANSACTION COSTS ........................................................................................................................ 15
2.5 EMPIRICAL STUDIES .......................................................................................................................... 19
2.6 MOBILE BANKING IN KENYA ........................................................................................................... 22
2.7 CHAPTER SUMMARY.......................................................................................................................... 24
CHAPTER THREE: RESEARCH METHODOLOGY..................................................... 25
3.1 INTRODUCTION................................................................................................................................... 25
3.2 RESEARCH DESIGN ............................................................................................................................ 25
3.3 POPULATION AND SAMPLE OF THE STUDY ..................................................................................... 25
3.4 DATA COLLECTION ........................................................................................................................... 26
3.5 DATA ANALYSIS ................................................................................................................................. 26
3.6 DATA RELIABILITY AND VALIDITY .................................................................................................. 28
CHAPTER FOUR: DATA ANALYSIS, RESULTS AND DISCUSSION .......................... 30
4.1 INTRODUCTION ..................................................................................................................................... 30
4.2 DATA PRESENTATION........................................................................................................................... 30
TABLE 1: OVERVIEW OF DATA COLLECTED ..ERROR! BOOKMARK NOT DEFINED.
4.3 DATA ANALYSIS ................................................................................................................................. 31
TABLE 2: OWNERSHIP OF THE COMMERCIAL BANKS .......................................... 31
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TABLE 3: AGE OF COMMERCIAL BANKS IN THE INDUSTRY ................................ 31
TABLE 4: CLIENTELE BASE OF BANKS............ERROR! BOOKMARK NOT DEFINED.
TABLE 5: PROVISION OF MOBILE BANKING SERVICESERROR! BOOKMARK NOT DEFINE
TABLE 6: THE TYPE OF MOBILE BANKING SERVICES OFFEREDERROR! BOOKMARK NO
TABLE 7: AGE OF MOBILE BANKING IN THE INDUSTRYERROR! BOOKMARK NOT DEFIN
TABLE 8: MOBILE BANKING CLIENTELE BASEERROR! BOOKMARK NOT DEFINED.
TABLE 9: IMPORTANCE OF FACTORS IN AFFECTING FINANCIAL
PERFORMANCE ............................................ERROR! BOOKMARK NOT DEFINED.
FIGURE 1 : RELATIVE IMPORTANCE OF FACTORS.ERROR! BOOKMARK NOT DEFINED.
TABLE 10: FACTOR ANALYSIS SCORE..............ERROR! BOOKMARK NOT DEFINED.
FIGURE 2: EFFECT OF MOBILE BANKING ON THE FACTORS. ...............ERROR! BOOKMARK NOT DEFINED.
TABLE 11: MOBILE BANKING EFFECT COMPUTATIONERROR! BOOKMARK NOT DEFINE
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS............. 40
5.1 INTRODUCTION..................................................................................................... 40
5.2 SUMMARY OF THE FINDINGS AND CONCLUSIONS........................................ 40
5.3 LIMITATIONS OF THE STUDY............................................................................. 41
5.4 SUGGESTIONS FOR FURTHER RESEARCH....................................................... 41
REFERENCES: ................................................................................................................. 42
APPENDICES.................................................................................................................... 47
APPENDIX A: INCOME STATEMENT FORMAT OF COMMERCIAL BANKS .................................................... 47
APPENDIX B: COMPONENTS OF OTHER OPERATING EXPENSES COMPONENTS ......................................... 48
APPENDIX C: LIST OF COMMERCIAL BANKS OPERATING IN KENYA........................................................ 49
APPENDIX D: QUESTIONNAIRE .................................................................................................................... 51
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LIST OF TABLES
LIST OF FIGURES
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CHAPTER ONE: INTRODUCTION
bringing with it efficiency and improved productivity. The Banking sector has embraced
changes occurring in ICT with most banks having already achieved branchless banking as
a result. According to the Central Bank of Kenya annual bank supervision report (2006),
the increased utilization of modern ICT has for example led to several banks acquiring
measures. Several banks had also started offering e-banking services that included
internet banking, short message service (SMS) and mobile banking. The trend in mobile
banking was however still at infancy in terms of level of utilization expected in this
Perumal and Shanmugan (2004) contend that, the banking industry is an extremely
information intensive industry and must remain at the forefront of advanced use of
information technology. Banks are continually looking for alternative ways of relating to
customers, reduce costs, improve efficiencies and differentiate their products and
services. One trend in this line is the increasing use of self-service technologies like
The financial services industry has undergone phenomenal transformation. In just half a
century, banking and customer’s access to financial services has changed beyond the
belief of traditional retail banks. It has changed from local branches, to branch networks,
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to ATMs, to ATM- interbanks agreements, and to home banking software, to call centers,
to telephone banking and internet banking and mobile phone banking is the most recent
(Smith, 2001).
The way forward according to Quresh (2003) for Nigerian banks are to take full
advantage of technological solutions including ATM, phone banking, home banking and
internet banking if they are to remain competitive. He stresses that banks must adopt
environment, increased competition by new players from both banking and non-banking
a market situation where battle for customers is intense. Customers want access to all
their financial services from anywhere at any time regardless of who provides the service.
Laudon and Laudon (2005) defines mobile banking (M-Banking) as the provision of
banking services using handheld devices such as mobile phones, palmtop computers and
personal digital assistants. Tiwari and Buse, (2007), define mobile banking as the
provision and availment of banking and financial services with the help of
telecommunication devices. The term M-Banking is used to denote the access to banking
payment transactions and other products by use of an electronic mobile device. Mobile
banking has yielded a multiple effect on the number of solutions available to clients. This
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According to Wambari (2009), 35% of online banking households will be using mobile
banking by 2010, up from less than 1% as at the year 2009. Upwards of 70% of bank
center call volume is projected to come from mobile phones. Mobile banking will
eventually allow users to make payments at the physical point of sale. "Mobile contact
less payments” will make up 10% of the contact less market by 2010. Many believe that
mobile users have just started to fully utilize the data capabilities in their mobile phones.
In Asian countries like India, China, Bangladesh, Indonesia and Philippines, where
European countries, where mobile phone penetration is very high (at least 80% of
consumers use a mobile phone), mobile banking is likely to appeal even more (Wambari
2009).
M-Banking started with the creation of services by banks which could be accessed
through the mobile phone. These facilities aimed at enabling customers access
information relating to their accounts. Subsequent innovations have seen the mobile
banking phenomena continue to grow steadily. Mobile banking takes several dimensions
of execution; all representing a new distribution channel that allows financial institutions
and other commercial actors to offer financial services outside traditional bank premises,
(Otieno, 2006)
Mobile phone communication has progressed rapidly extending the range of services that
can be carried out through mobile telephony. Today, the mobile phone is no longer just
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another communication tool. It is now being used in business applications especially with
the introduction of 3G mobile phones which not only transmit voice and text messaging
but also video messaging, video streaming, infotainment, multimedia messaging location
services, online banking and financial services, online shipping and internet browsing.
Mobile phones have come to represent a new era of secure electronic mobile commerce
(Ontunya, 2006)
The financial services industry has undergone phenomenal transformation. In just half a
century, banking and customer’s access to financial services has changed beyond the
belief of traditional brick and mortar bank networks. It has changed from local branches,
banking software, to call centers, to telephone banking and to internet banking and
Customers can now conduct banking transactions via their mobile phones. Mobile
banking with the regular mobile phones enables transactions such as getting an account
balance, transferring money between accounts, getting real time alerts as transactions are
passed on one’s account, requesting cheque book and stopping cheque payment, enquire
the status of a cheque, request account statement, getting utility bills payment details
from the mobile phone among other services being introduced almost on a daily basis. In
2007, Card vendor Visa launched an initiative that saw its mode of transacting business
shift from plastic cards to mobile phones. The move followed the launch of mobile phone
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According to a study by financial consultancy Celent (2007), The rapid changes in the
financial services environment, increased competition from both the banking and non-
led to a market situation where battle for customers is intense. Mobile phone service
providers in Kenya have also entered the banking business where they provide their
customers with services more similar to those provided by commercial banks. With a
mobile phone, one is now able to send and receive money within and outside the country.
In addition, bank customers can now access their account information via their mobile
phone. At anytime regardless of where they are. This has meant that customers can now
access their financial services from anywhere the services are provided from. In effect,
the linking of a portable device such as a mobile phone and a bank account is seemingly
providers as part of their value added services. It is embedded among other services
within the service providers menu. For commercial banks to be able to deliver their
services on mobile phone, they have to invest heavily in technology that is compatible
with that of the mobile phone service providers. The perceived difference between
mobile service providers mainly lies on the pricing strategy, quality and scope of services
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M-banking reduces the cost of basic banking services to customers with over 60 percent
from what it would cost through traditional channels. The electronically managed
transactions result in huge cost savings, the benefits of which are transferred to customer.
This is aptly demonstrated by the 85% score of M-baking customers who have registered
lower transactional costs. CBK (2007) statistics put the average monthly cost of operating
a current account with a Kenyan commercial bank at over Ksh 900 (Wambari, 2009).
adopted at a high rate. Many organizations especially financial institutions are finding it a
challenge to successfully use and adopt mobile banking information systems. It is also
clear that managers face a lot of challenges when trying to implement new systems in
their organization. It is only when the managers can successfully identify the challenges
to implementation of mobile banking information system that they can ensure its smooth
Kenya, mobile network operators keen to having a share of the lucrative mobile banking
market are also posing a challenge. Operators such as Safaricom (M-Pesa), Yu Esser (YU
Cash) and Zain (Zap) have spent billions of pounds on third generation mobile phone
licenses and are now desperate to find ways of recouping their money and some experts
expect many operators to apply for banking licenses in the future, as the trend is shifting
to mobile banking, there is a challenge for Chief Information Officers of banks to decide
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on how to leverage their investment in internet banking and offer mobile banking in the
Siam (2006) studied the “Role of the Electronic Banking Services on the Profits of
services into electronic ones, on banks as well as on customers, banks measures to cut
costs of their electronic operations, and the future of electronic banking in Jordan.
According to Wambari (2009), mobile phones provide technological services that reduce
costs; increase income and increases reach ability and mobility. They can help to extend
social and business networks and they clearly substitute for journeys and, for brokers,
Most of the existing studies in electronic banking services or electronic banking delivery
distribution/access channel perspective (Ontunya 2006, Otieno 2006, Otieno 2008 and
Wambari 2009). This leaves the effects of mobile banking on the financial performance
of commercial banks in Kenya unexplored territory yet the country has witnessed an
increased rollout of mobile banking. How does this affect the financial performance of
these institutions?
This research aims at filling the existing gaps by shedding light on the effect of mobile
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the implementation of mobile banking. The research attempts to answer the following
question:-
What effect does mobile banking have on the financial performance of commercial banks
in Kenya?
findings can be used by the central bank and the government of Kenya in policy
For bank managers, the finding will be useful in understanding the effects of adoption of
mobile phone banking on the financial performance hence guide their decisions in its
application.
For mobile phone operators, the findings will enable them understand the impact of
mobile phone banking on the financial position of their partners and hence effects on its
uptake. This will enable them take necessary measures to correct any anomalies noted.
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To academicians and researchers, the findings contribute new knowledge for the
their services.
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CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction
This chapter delves into the body of existing literature and seeks to show the existing
knowledge gaps on the effects of mobile phone banking on the financial performance of
commercial banks in Kenya. DFID report (2006) indicates that mobile banking if
properly implemented will open up financial services to the non-banked and besides it
will play a greater role in the alleviation of poverty. For banks, it is the technology that
will bring with it cheaper transaction costs and competitive advantage and an increase in
Kenya’s banking history goes back to 1896 when the National Bank of India opened a
branch in this East African country. The banking system in Kenya consists of 44
commercial banks. Seventy three percent of all banking business is handled by 12% of
Competition is stiff among banks in Kenya which has forced some banks to even open
seven days a week in an effort to attract more clients. In addition, many banks have also
extended their weekday working hours from the initial three o’clock closing time to eight
o’clock. They are aggressively pursuing growth in personal loan products and credit card
accounts or non secured loans. Kenya’s banking industry still has a long way to go,
salaries and wages are often very high because there are no IT systems as each has its
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own infrastructure. New legislation, a new IT infrastructure and new strategic directions
will strongly contribute towards growth of banking in Kenya. Most banks have achieved
branchless banking through the ATM networks in Kenya although there is about one
evolving. However, no matter what business model, if mobile banking is being used to
attract low income populations in often rural locations, the business model will depend on
banking agents, i.e. retail or postal outlets that process financial transactions on behalf of
commercial banks. The banking agent is an important part of the mobile banking business
model since customer care, service quality, and cash management heavily rests with
them. The other difference lies in the nature of agency between the bank and the non-
bank. Models of branchless banking can be classified into three broad categories i.e.
delivery channels to provide banking services to its existing customers. Examples range
from use of automatic teller machines (ATMs) to internet banking or mobile phone
banking to provide certain limited banking services to banks‟ customers. This model is
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2.3.2 Bank-led Model
The bank-led model offers a distinct alternative to conventional branch-based banking in
that customer conducts financial transactions at a whole range of retail agents (or through
mobile phone) instead of at bank branches or through bank employees. This model
promises the potential to substantially increase the financial services outreach by using a
different delivery channel (retailers/ mobile phones), a different trade partner (telco /
chain store) having experience and target market distinct from traditional banks, and may
be significantly cheaper than the bank-based alternatives. The bank-led model may be
Bank and Telco/non-bank. In this model customer account relationship rests with the
as a safe-keeper of surplus funds) and the non-bank (e.g. telco) performs all the functions
Kenya. To sample a few, we have SMS banking offered by Commercial bank of Africa
(CBA). CBA’s SMS banking has transformed the way banking is done in Kenya. This
service allows customers to access their accounts via their mobile phones- quickly and
conveniently without the need to visit their branches. A complete package, with a host of
benefits: Easy set-up, User friendliness and security: the system uses PIN and phone
combinations to ensure maximum security, 24hours access- no more space and time
constraints. The transactions customers perform with CBA SMS banking include account
Statement Request, M-Pesa ,Funds Transfer, Pay Bills, Stop Cheques, Service Requests -
Cheque Book & Full Statement requests, Cheque Status, Forex Rates and My Settings (
change settings). The alerts and notifications include: debit and credit notifications, loan
The cooperative bank of Kenya offers Mobile banking which offer information services
airtime purchase as the only payment service. Customers utilize the cell phone to query
the balances and other informational services, but no payment services at all (Ontunya,
2006).
information. They are designed to account for institutions which take deposits or issue
insurance policies and channel funds to firms. However, in recent decades there have
been significant changes. Although transaction costs and asymmetric information have
declined, intermediation has increased. The role or roles played by these intermediaries
in the financial sector is found in the many and varied models in the area known as
frictions such as transaction costs and asymmetric information that are important in
understanding intermediation. Gurley and Shaw (1960) have stressed the role of
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transaction costs. For example, fixed costs of asset evaluation mean that intermediaries
have an advantage over individuals because they allow such costs to be shared. Similarly,
trading costs mean that intermediaries can more easily be diversified than individuals.
interim, generating moral hazard, and they can be of an ex post nature, resulting in
generate market imperfections, i.e. deviations from the neoclassical framework. Many of
appear to overcome these costs, at least partially. For example, Diamond and Dybvig
(1983) consider banks as coalitions of depositors that provide households with insurance
against idiosyncratic shocks that adversely affect their liquidity position. Another
approach is based on Leland and Pyle (1977). They interpret financial intermediaries as
information sharing coalitions. Diamond (1984) shows that these intermediary coalitions
can achieve economies of scale. Diamond (1984) is also of the view that financial
Frictions that relate more to investors' information sets, numerous authors have stressed
intermediaries. One of the earliest papers, Leland and Pyle (1977), suggests that an
intermediary can signal its informed status by investing its wealth in assets about which it
has special knowledge. Diamond (1984) has argued that intermediaries overcome
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followed, expanding on these two contributions and advancing the literature in
substantive ways.
transaction costs encompasses not only exchange or monetary transaction costs (Tobin,
1963; Towey, 1974; Fischer, 1983), but also search costs and monitoring and auditing
costs (Benston and Smith, 1976). Here, the role of the financial intermediaries is to
transform particular financial claims into other types of claims (so-called qualitative asset
opportunities (Hellwig, 1991). With transaction costs, and in contrast to the information
asymmetry, the reason for the existence of financial intermediaries, namely transaction
costs, is exogenous.
between the environment, internal operations and external activities. In general, a number
of financial ratios are usually used to assess the performance of banks. Financial
performance has been studied under different yardsticks of performance i.e., size,
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2.5.1 Cost of Operation
In addition to revenue enhancement, Internet banking may enable banks to reduce costs
mortar.” To the extent this may be so, Internet banking could be considered a causal
other hand, banks with relatively high expenses in maintaining their branch networks
may be expected to have the incentive to adopt Internet banking. The adoption of Internet
banking would thus be the effect of existing characteristics of banks (Furst et al., 2002).
On an average, Internet banks are more profitable than non-Internet banks and are
operating with lower cost as compared to non-Internet banks, thus, representing the
efficiency of the Internet banks. The study will be similar to Furst et al. (2000a, 2000b,
2002a and 2002band Hernando and Nieto, 2005). The benefits of mobile banking
include: Reduced operating costs as mobile banking eliminates the need for costly call
centres and customer service help desks. Using a mobile platform such as SMS text
messaging for simple and repetitive tasks such as reminders about payments due or
balance requests can reduce the burden on IT and personnel resources. Using secure and
integrated messaging platforms enables an organization to reduce the costs and errors
associated with paper-based payments. For example, one of Clickatell's clients on the
African continent, SatCom Networks Africa Ltd operates out of Tanzania and uses SMS
notifications to alert banks on problems before they become customer complaints. This
includes alerting banks to ATM events such as low stock of funds or paper, power
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failures, attempts at frauds among other activities. This innovative service allows banks
to proactively resolve problems before they become issues (Al-Hajri and Tatnall, 2008).
Mobile Banking reduce risk for the banking institutions as SMS mobile banking is cost-
effective which lowers the financial risk involved in rolling out new banking initiatives. It
is immediate and effective and with two-way messaging enabled, campaigns can be
Clickatell's SMS mobile banking solutions can be integrated into existing infrastructure
or externally managed thereby reducing the need for additional personnel. SMS mobile
banking reduces the potential for fraud immediately as fraud and account transaction
notifications are sent in real-time empowering customers to take action immediately. This
gives customers peace of mind around the accuracy and security of their financial
transactions through SMS authentication PIN codes and transaction text notifications.
revenue stream for commercial banks. Commissions and service fees on mobile payments
and transfers are another potential income stream. Customers can also purchase goods
and services via a mobile banking platform and the mobile number database can be used
for cross-selling purposes - particularly time and event related options. This could include
insurance packages, discounted holiday packages and premium banking services. Prepaid
airtime, electricity vouchers, coupons etc can all be purchased via mobile phone (Otieno,
2008).
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Offering existing customers an additional, secure, easy to use banking channel is sure to
act as an attraction point to new customers looking for ease of access and innovative
banking services. SMS text messaging may be used in many ways to increase the level of
service a bank offers its customers. These may include: Using SMS transaction and fraud
alerts to guarantee their level of banking security; allowing customers to receive critical
information and services via SMS messages; allowing customers to communicate with
the bank via SMS text message and set-up an 'intelligent customer callback service' that
negates the need for customers to wait in frustrating phone queues; running SMS
marketing campaigns to attract new customers to your financial institution; because these
allowing customers the flexibility and peace of mind to access their bank accounts on the
go, receive their balance notifications and perform banking functions; A simple SMS
service offering 'point of sale' SMS receipts contributes to customers feeling assured that
their money transactions are accurate and secure; Mobile to mobile fund transfers are a
Just by implementing SMS mobile banking commercial banks will effectively enhance
the value and reach of their brand and build consumer confidence by offering them
customer-centric service. SMS mobile banking becomes a unique tool for not only
radically improving customer service but also to generate additional revenue and aid in
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2.6 Empirical Studies
The world witnesses an information and technology revolution (Siami, 2006). This
revolution has touched every aspect of people’s life including banking. Singh (2002)
opined that technology has introduced new ways of delivering banking services and
products to the customers, such as ATMs, and internet banking (IB). Hence banks have
found themselves at the forefront of technology adoption for the past three decades.
These changes and developments in the banking industry have impacts on serves quality,
future of the banking activities, and consequently its continually competitive ability in the
world markets since going along with technology is one of the most important factors of
economic organizations success in general and banks in particular (Siami, 2006). This
Zheng and Zhong (2005) examined the trend in the internet revolutions that have set the
Chinese banking sector in motion and the Factors which have influenced the adoption of
IB in china. It was revealed that internet availability, awareness, attitude towards change,
computer and internet access, cost, trust in ones bank, security concerns, ease of use and
convenience were the major factors affecting the adoption. Al-Hajri (2008) examined
various factors that might act to determine whether a given technology is likely to be
with a developed country such as Australia. The result indicated that relative advantage,
shed light on the reasons for adoption of Internet technology. An exploration done by
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Singhal and Padhmabhan, (2008), revealed that utility request, security, utility
transaction, ticket booking and funds transfer were major factors contributing to internet
banking adoption. Tat, et.al (2008) examined predictors of intention among users of
internet banking to continue using IB services. It was revealed that trust was the strongest
users and non-user groups. The majority of customers were very comfortable and willing
stood out as being obstacles to the adoption of Internet Banking. Yuttapong et.al (2009)
investigated the factors impacting the adoption of internet banking and found that
complexity had a negative relationship with intention to adopt the internet banking in
Thailand. Further, it was indicated that compatibility had a high positive relationship with
intention to adopt IB. Al-ghamdi and King (2009) explored how IB affects the
relationship between customers’ trust and their loyalty. The study also examined how
factors may affecting IB usage can be different in UK and Saudi Arabia. The study
efficacy and ease of use as major factors trust and customer loyalty.
evolving. However, no matter what business model, if mobile banking is being used to
attract low-income populations in often rural locations, the business model will depend
on banking agents, i.e. retail or postal outlets that process financial transactions on behalf
telecoms or banks. The banking agent is an important part of the mobile banking business
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model since customer care, service quality, and cash management will depend on them.
Many telecoms work through their local airtime resellers. However, banks in Colombia,
Brazil, Peru, and other markets use pharmacies, bakeries, etc. These models differ
primarily on the question that who will establish the relationship (account opening,
deposit taking, lending.) to the end customer, the Bank or the Non-
agency agreement between bank and the Non-Bank. Models of branchless banking can be
classified into three broad categories - Bank Focused, Bank-Led and Nonbank-Led.
Ontunya (2006) examined consumer adoption of mobile phone banking in Kenya. It was
revealed for most users, the service must be affordable, convenient and secure.
Customers should not be worried of interception or hang up of systems that run the
service. They also hoped that the mobile phone user interface for the mobile phone would
improve, as it was key to usability i.e. keypad user friendliness. Customers needed
support occasionally. For non users, they wanted to be sure that the service worked
therefore they wanted to try using the service before adopting it. Confidence was very
implementation of mobile banking was crucial for provision of mobile banking services.
security, legislative and user related challenges. Users had not been keen to adopt mobile
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banking services because of insecurity fears and the fact that they were still accustomed
to the normal banking systems. Another challenge posed by users was the fact that users
Weila (2008) examined the adoption of online credit operations by commercial banks in
Kenya.. Her findings indicated that online credit operations had only been adopted to a
small extend by commercial banks. This online technology had been employed in credit
operations, loan repayment, cash deposit and withdrawal, electronic funds transfer and
other operational areas. The research identified some benefits enjoyed by customers and
paperwork, time saving, ease in carrying out bank transactions and a reduction in
throughput time (from when a loan is applied for to when funds are released).
commercial banks in Kenya. The study revealed that there were only a few services that
were utilized by customers to commercial banks using SMS banking. These services
included balance inquiry, mini statement, and utility bills payment. The research revealed
that the challenges hindering SMS banking included security, top management support,
expectations.
providers as part of their value added services. It is embedded among other services
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within the service providers menu. The perceived difference between mobile service
providers mainly lies on the pricing strategy, quality and scope of services as well as the
The mobile banking services are available to mobile phone users of the two major mobile
service providers namely Safaricom and Zain. Safaricom’s service is branded M-Pesa,
Zain’s service goes by the Zap brand name and YU Esser’s YU Cash. The latest entrant
Orange / Telkom is also expected to roll out its mobile banking services in the course of
time. While the fees charged for transactions are largely below those levied by traditional
banks for similar services, low incomes amongst the vast proportions of the population
tends to reduce the levels of affordability. But prices are expected to decline over time as
competition intensifies. For instance the launch of Zap service at a flat rate of Kshs. 10 is
expected to have a ripple effect on M-Peas whose average transaction charge stands at
The collective access points of mobile banking are numerous and widespread. The
service vests a heavy reliance on airtime distributors who double as agents. It is these
agents who decide on the most strategic points to locate their service outlets. This highly
differs from the conventional banking systems whereby banks will only be located in
major urban centers. Currently Safaricom has over 5,000 agents across the country; while
Zain prides itself of having over 3,000 agency set ups in the short span it has operated the
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This translates to over 8.000 mobile banking outlets around the country within a span of
three years since inception. A Central Bank of Kenya survey CBK (2008) sets the
number of conventional branches at 876. In addition to these branches there are only
1424 ATM machines in total implying that within the short duration of operation the M-
activities. Commercial banks have been in the fore-front in the adoption and embracing
of new technologies. The theories of intermediation especially the transaction costs and
information asymmetry are especially important as the banks can easily communicate
with their customers on their products at a relatively lower costs. Many banks are serving
their customers using m-banking which range from ATM, internet banking and mobile
phone banking.
Several studies have been done on mobile banking in Kenya. However, these studies
have concentrated on the adoption of mobile banking both among commercial banks and
customers. There is no study that has sought to establish the effect of mobile banking on
the financial performance of commercial banks in Kenya hence this study seeks to fill
24
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
This chapter outlines the overall methodology to be used in the study. It includes:
research design, population, a description of data collection methods, and data analysis
approach to be used.
This will be a census survey that collects data from the entire population of 44
commercial banks in Kenya. Each bank will be given one questionnaire through the
finance department. The choice of census is based on the relatively small population (44)
of commercial banks in Kenya and the fact that they are mainly concentrated in Nairobi
thus making it easy and cost effective to contact them. Moreover, most banks have their
head offices in Nairobi where financial results are generated and analyzed. The research
will be collecting descriptive data for analysis purposes because of the sensitive nature of
quantitative data relating to the study. Self administration of questionnaires will be used
order to ascertain and be able to describe the characteristics of the variables of interest in
a situation.
(CBK). These are organizations that are involved in providing financial services to
25
clients. For purposes of this research, the entire population will be used because only one
questionnaire will be given to each bank and most banks have their head office operations
questionnaires are expected to be filled. The banking sector was selected largely because
it has taken a lead role in implementing new ICT services and systems, Otieno (2008) and
has also been willing to try new technology. Besides, the banking sector is one of the
questions. The first part of the questionnaire is constructed to collect general information
about the respondent and the financial institution while the second part was to
concentrate on gathering data related to the effects of mobile banking on operating costs
working in finance department. Finance managers were chosen because of their role and
ability which give them ability to effectively respond to most of the questions. The
questionnaire will be piloted to two banks and revisions made where necessary before the
main data collection exercise. The drop and pick method will be used. The questionnaires
will be hand delivered to commercial banks with self addressed envelops enclosed.
accuracy, uniformity and completeness, edited, coded and then inputted into IBM
Statistical Package for Social Sciences (SPSS) Statistics version 17 package. Given that
26
this is a descriptive design, data analysis will be done using ratios, percentage and
proportions to assess the relative importance of various grouped factors. The following
regression model will be used to compute the relative effects of mobile banking on the
performance
D- The weight assigned to rent for branch premises in affecting financial performance
performance
27
Fw - Total score of respondents for amortization of ICT systems
Tc- Total maximum possible score for depreciation on plant and equipment
Td- Total maximum possible score for rent for branch premises
Te- Total maximum possible score for stationery, telephone and postage
The basis for using descriptive measure was to give a basis for determining the weights
of the variables under the study. A ranking based on the likert scale will also be used to
help analyze the data closely. Zhengh and Zhong (2005) and Waila (2008) have used the
likert scale in the studies successfully. Findings will be presented using pie charts and bar
Robinson (2002) in the degree to which results obtained from the analysis of the data
actually represents the phenomenon under study. Validity will be ensured by having
objective data. This will be achieved by pre-testing the questionnaire to a sample of two
28
respondents of the information to be collected to determine the accuracy of the
instrument. Reliability on the other hand refers to a measure of the degree to which
research instruments yield consistent results (Mugenda and Mugenda 2003). In this study,
reliability will be ensured by pre-testing the data with a selected sample of two
29
CHAPTER FOUR: DATA ANALYSIS, RESULTS AND DISCUSSION
4.1 Introduction
This chapter covers data analysis and findings of the research. The data is summarized and
presented in the form of tables and pie-charts. The collected data has been analyzed and
interpreted in line with the aim of the study which is to determine the effects of mobile banking
commercial banks filled the questionnaires. The information was collected from finance
managers, branch managers, human resource managers and Information technology managers.
The banks that did not respond gave various reasons including the competitive sensitivity of the
information required; only senior officers of the bank could authorize release of the information
and they were out of office on official duties, some banks feared misuse of the information
required.
Out of 44 questionnaires that were administered, 34 were dully filled and returned. This
represents 77%, which is considered significant enough to provide a basis for valid and reliable
30
conclusions with regard to the effects of mobile banking on the financial performance of
Ownership structure
Government Private Total
No. of respondents 2 32 34
Total 2 32 34
Percentage 6% 94%
Source: Research Data
A majority (94.12%) of the respondents were from privately owned commercial banks while
5.88% had government ownership. All banks were incorporated and licensed to operate in Kenya
The research established that majority of the commercial banks have been in operation for
between 16 and 30 years (47.06%), 38.24% more than 46 years, 11.76% for between 31 and 45
31
Table 4.4: Clientele Base of Banks
Clientele Base
No. of respondents Percentage
Less than 100,000 0 0.00%
Between 100,000- 499,999 12 35%
Between 500,000- 999,999 18 53%
Over one million 4 12%
Total 34 100.00%
Source: Research Data
The researcher wanted to establish the number of customers served by different commercial
banks operating in Kenya. The study found that majority of the respondents (53%) had clients
between 500,000 – 999,999 followed by 12 respondents (35%) having between 100,000 and
499,999 clients. 4 respondents (12%) had over one million clients. No respondent had less than
The researcher sought to find the implementation of mobile banking services among
commercial banks operating in Kenya. All the 34 respondents who returned the
4.5 above.
32
Table 4.6: The Type of Mobile Banking Services Offered
Point of sale services were provided by 13 commercial banks representing 38%. All
(100%) respondents offered Automated Teller Machine services. Internet banking was
offered by 68% of respondents while mobile phone banking services were provided by all
the respondents. The service that has not been taken up by most respondents was point of
Majority of the respondents (68%) have been offering mobile banking services for more
than 5 years closely followed by respondents with between 1 and five years. Majority of
the respondents in the category of 1-5 years commenced their operations in Kenya
between the year 2005 and 2010 when this study was conducted.
33
Table 4.8: Mobile Banking Clientele Base
The respondents were asked to indicate the number of customers utilizing their mobile
banking services. 21 respondents (62%) had over 500,000 mobile banking customers, 5
had customers between 100,000 and 200,000. The number of respondents having mobile
Respondents were asked to rank the factors affecting the financial performance of
commercial banks. Respondents attached great importance on salaries and wages (17%),
followed by rent for branch premises (16%), Contribution to income (15%), Other
34
administrative expenses were ranked fourth with 14% while Depreciation of plant and
equipment and amortization coming in closely in sixth and seven positions respectively
with 13% each. Stationery, telephone and postage were ranked the least important in
35
Table 4.10: Factor Analysis Score
Respondents indicated that mobile banking had great effect on the rent for branch
premises at 86%, followed by stationery, telephone and postage charges (79%). The least
score was recorded on other administrative expenses (54%). Income came in at third
position with 76%, Salaries and wages, and depreciation on plant and equipment tied at
36
Figure 4.2: Effect of Mobile Banking On the Factors
will be used to compute the index effects of mobile banking on the financial performance
37
C- The weight assigned to depreciation of plant and equipment in affecting financial
performance
D- The weight assigned to rent for branch premises in affecting financial performance
performance
Tc- Total maximum possible score for depreciation on plant and equipment
Td- Total maximum possible score for rent for branch premises
Te- Total maximum possible score for stationery, telephone and postage
38
Therefore, this can be summarized in the table 4.11 below
39
CHAPTER FIVE: SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1 Introduction
This chapter summarizes the findings and makes conclusions based on the specific
objective of this study i.e. to determine the effect of mobile banking on the financial
The study reveals that all 34 commercial banks included in this research have
implemented mobile banking systems. However, various banks are at various stages of
performance. The effect index was 72%. This indicates that the banks that have fully
operationalized mobile banking are having a greater effect on their financial performance
than those yet to fully embrace it. The study revealed that mobile banking has greatest
effect on staff salaries and wages (17%), followed closely by rent for branch premises
(16%). Income came in third (15%) while other administrative expenses 14%.
Depreciation on plant and equipment had the same index with amortization of ICT
systems at 13% each and the least affected was stationery, telephone and postage charges
which registered a 12% index. From these findings mobile banking has greatly affected
staff salaries and wages hence leading to a great effect on the financial performance of
commercial banks.
40
5.3 Limitations of the study
Mobile banking is a relatively new technology and not very many studies have been done
especially on its effect on the financial performance of commercial banks. The few
studies that have been done have tended to concentrate on its adoption. Furthermore, the
banking industry is a very competitive environment and as such, the bank management
did not want to disclose their information for fear of competition. On the same note, due
to the insecurity risks involved in the banks, management in some instances were
The extent of the study was limited by time to collect all the questionnaires from the
This was a study of the effect of mobile banking on the profitability of commercial banks
in Kenya. Since no study had been carried out in this area, I recommend that another
study be carried out after a period of time (say three to five years) to measure the change
in the effect index. As more and more banks chose to deliver their financial services
through mobile banking, a study on the factors hindering full adoption of mobile banking
by all banks need to be carried out to establish the reasons behind some commercial
41
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46
APPENDICES
Interest income xx xx
Interest expense (xx) (xx)
Commissions xx xx
Foreign exchange gain xx xx
Changes in fair value of investments xx xx
Net (losses)/ gains on re-measurement of investments xx xx
Amortisation of investments held to maturity xx xx
Amortisation of capital grants xx xx
Other income xx xx
OPERATING INCOME xx xx
OPERATING EXPENSES xx xx
TAX CHARGE xx xx
47
Appendix B: Components of other operating expenses components
48
Appendix C: List of Commercial Banks operating in Kenya.
50
Appendix D: Questionnaire
INVESTIGATING THE EFFECTS OF MOBILE BANKING ON FINANCIAL
PERFORMANCE OF COMMERCIAL BANKS IN KENYA
Date ________________________________________________
Please take a few minutes to complete this questionnaire. Your honest answers will be
completely anonymous, but your views, in combination with those of others are
extremely important in building knowledge on effect of mobile banking in Kenya.
Kindly answer all questions.
INCOME
M-Banking services has increased the income [ ] [ ] [ ] [ ] [ ]
from service fees
The M-Banking has increased the bank’s net [ ] [ ] [ ] [ ] [ ]
interest income
OPERATING COST
SALARIES & WAGES
M-Banking has reduced permanent staff head [ ] [ ] [ ] [ ] [ ]
count
M-Banking has reduced casual staff employed [ ] [ ] [ ] [ ] [ ]
by the bank
M-Banking has reduced queues in the hall [ ] [ ] [ ] [ ] [ ]
52
M-Banking has extended the useful life of the [ ] [ ] [ ] [ ] [ ]
bank’s plant and equipment
RENT FOR BRANCH AND PREMISES
M-Banking has reduced physical branches for [ ] [ ] [ ] [ ] [ ]
the bank
ATM/internet banking/mobile phone banking [ ] [ ] [ ] [ ] [ ]
has reduced need for setting up physical branch
offices
STATIONERY , TELEPHONE AND POSTAGE
M-Banking has reduced printing costs [ ] [ ] [ ] [ ] [ ]
Below are factors that are important to commercial banks in measuring the effects of mobile banking on
their financial performance. On a scale of 1-5, please score them in order of importance in affecting of
financial performance. (5 represents the most important)
Number Factor Score (1-5)
53
Income
Salaries and wages
Depreciation of plant and equipment
Rent for branch premises
Stationery, Telephone & postage
Amortisation of ICT systems
Other administrative expenses
54