Discounted Cash Flow (DCF) Modeling: Case Study: Apple
Discounted Cash Flow (DCF) Modeling: Case Study: Apple
Discounted
Cash Flow (DCF)
Modeling
CASE STUDY: APPLE
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Usage & Terms
Usage
• This is a supplementary document to be used with a Wall
Street Prep boot camp or online course.
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Table of Contents
Chapter 1: Overview............................................................4
Chapter 2: DCF Mechanics .................................................14
Chapter 3: DCF Modeling Topics.......................................45
Chapter 4: Diluted Shares Outstanding.............................59
Chapter 5: WACC...............................................................76
Chapter 6: Bells and Whistles…………….............................98
Chapter 7: Appendix, Cash in Valuation.........................107
Chapter 8: Appendix, Value Drivers................................111
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DCF Modeling
Overview
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Overview
Introduction
• Valuation
• Fundamentals of a DCF
• Valuing a real company using the DCF
• Advanced DCF valuation issues
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Overview
Valuation perspectives
• You buy a house (investment property)
• What do you most care about?
• Equity value or total value?
• Original price (book value) or current value?
• To determine current value, do you look at comps or
discount future cash flows?
• The same questions apply to businesses
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Overview
Valuation
• I decide to start a hot dog business
• Before I can sell hot dogs, I secure
financing - $500k with debt and $450k
with equity
Liabilities
Debt $500k
Assets
Cash: $950k I incorporated my company and
Equity
$450k arbitrarily issued myself 90k
shares. Since my equity value is
$450k, I record the value of
each share as $5.
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Overview
Liabilities
Assets A/P $20k
Cash: $50k Debt $500k
Inventory: $500k
PP&E: $420k Equity
$450k
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Overview
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Overview
Liabilities
Assets A/P $20k
Cash: $50k Debt $500k
Inventory: $500k
PP&E: $420k Equity
$450k
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Overview
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Overview
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Overview
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DCF Modeling
DCF Mechanics
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DCF Mechanics
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DCF Mechanics
DCF valuation
• DCF values a business as the sum of all the cash flows it
will generate, discounted to the PV at a rate that reflects
the riskiness of the cash flows
• Cash flows = Operating cash flows – cash reinvestment
• Discount rate: The required rate of return for the investors
and is a function of the riskiness of the cash flows
𝑡𝑡=𝑛𝑛
𝐶𝐶𝐶𝐶𝐶𝐶𝐶 𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑡𝑡
𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉 = � 𝑡𝑡
1 + 𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟
𝑡𝑡=1
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DCF Mechanics
DCF valuation
Effect on value
(higher/lower?)
Increase cash flows
Increase in discount rate
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DCF Mechanics
DCF valuation
Effect on value
(higher/lower?)
Increase cash flows Higher
Increase in discount rate Lower
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DCF Mechanics
DCF mechanics
Year Cash flow
You own and operate a hot dog
2021 10,500
stand with expected cash flows of:
2022 13,000
• In practice, you will often have 2023 15,000
2024 17,500
explicit forecasts for a few years,
2025 20,500
and then you’ll have to make
Annual growth
simplifying assumptions beyond thereafter 5%
this period. Discount rate 10%
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DCF Mechanics
Perpetual growth
• How do you value a business with perpetual cash flows?
• We use a well-established perpetuity formula in
mathematics:
𝐶𝐶𝐶𝐶𝐶𝐶𝐶 𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑡𝑡+1
𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑡𝑡 =
𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟 𝑟𝑟 − 𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔𝑔(𝑔𝑔)
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DCF Mechanics
DCF mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
Levered DCF
• Forecast levered free cash flows (LFCF): Cash flows
that trickle down to equity owners after all non-equity
related expenses are removed
• LFCF = CFO – capex – debt principal payment
• LFCF takes out operating expenses, capex and debt
related payments (interest expense & principal)
• The appropriate discount rate is the cost of equity,
which captures risk and expected returns to equity only
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DCF Mechanics
Unlevered DCF
• Forecast unlevered free cash flows (UFCF): Cash flows that
trickle down to both debt and equity providers of capital
• UFCF = EBIAT + D&A/noncash items +/- WC changes –
capex
• UFCF takes out operating expenses, capex but not debt
related payments (interest expense & principal)
• The appropriate discount rate on unlevered FCFs is the
weighted average cost of capital (WACC), which captures
risks and expected returns to both debt and equity
providers
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DCF Mechanics
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DCF Mechanics
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DCF Mechanics
DCF Implementation
• The prevalent form of the DCF model in practice is the
two-stage unlevered DCF model (our focus)
• Multi-stage DCFs (3-stage, high-low models) are possible
but less used in practice
Stage #1: Stage #2:
Projecting Calculating
UFCFs the TV
Forecast period is Estimate the value of = Enterprise value
typically 5-10 years the company at the
end of stage 1 then Value of the operations
discount to present
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DCF Mechanics
DCF Implementation
Nonoperating Nonequity
assets (cash) financial claims
(Debt)
Net debt
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DCF Mechanics
DCF Implementation
• Stage 1: Unlevered free cash flow projections (5-10 years)
• Annual cash flow freely Stage 1
available (but necessarily 𝑡𝑡=𝑛𝑛
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑡𝑡 = �
𝐹𝐹𝐹𝐹𝐹𝐹𝑡𝑡
1 + 𝑟𝑟 𝑡𝑡
distributed) to all providers 𝑡𝑡=1
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DCF Mechanics
DCF Implementation
• Stage 2: Terminal value (TV) Stage 2
𝐹𝐹𝐹𝐹𝐹𝐹𝑡𝑡+1
• Beyond stage 1, assume a 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑡𝑡 =
𝑟𝑟 − 𝑔𝑔
constant growth rate and use
the perpetuity formula to
estimate a TV that represents
the PV of all the FCFs generated after stage 1
• Alternatively, analysts use ‘exit multiple’ approach
(more on this later)
• TV is present value at end of stage 1, so needs to be
discounted yet again to beginning of stage 1 (PV of TV)
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DCF Mechanics
Unlevered FCF
EBIT (Operating income)
Less: Taxes
Do not use actual taxes, rather calculate as EBIT (1 – tax rate); avoids double
counting the interest expense tax shield captured in the cost of debt part of WACC
Equals: EBIAT (also called unlevered net income, tax-effected EBIT, NOPAT)
Plus: Depreciation and amortization
Less: Increases in working capital assets
Plus: Increases in working capital liabilities
Less: Capital expenditures
Less: Other required investments
Equals: Unlevered FCF
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DCF Mechanics
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DCF Mechanics
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DCF Modeling
DCF Modeling
Topics
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DCF Modeling
TV - growth in perpetuity
• Analysts calculate the Calculating terminal value using
perpetuity approach
PV of all the FCFs
generated after stage 1 𝑇𝑇𝑇𝑇2024 =
𝐹𝐹𝐹𝐹𝐹𝐹2025
𝑤𝑤𝑤𝑤𝑤𝑤𝑤𝑤 − 𝑔𝑔
by assuming cash flows
will grow at a perpetual 𝑇𝑇𝑇𝑇2024
𝑇𝑇𝑇𝑇𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉𝑉 𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 =
1 + 𝑤𝑤𝑤𝑤𝑤𝑤𝑤𝑤 2024 𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓𝑓
& constant growth rate
• The perpetuity formula yields Apple’s value at end of
stage 1, we need to discount it (further) to the valuation
date to get the PV of the TV
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DCF Modeling
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DCF Modeling
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DCF Modeling
Implementation caveats
• EV/EBITDA is most common multiple but can use any
enterprise value multiple in unlevered DCF (EV/Rev,
EV/EBIT, etc.)
• P/E and P/B is most common in levered DCF
• Just like with perpetuity approach, terminal value needs
to be discounted to present using the WACC
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DCF Modeling
Net debt
• Now that we calculated enterprise value, we must subtract
net debt from enterprise value to arrive at equity value
• Use the book values of these items as of the latest filing as
proxies for the market value unless instructed otherwise
Net Debt
Debt & equivalents Net Debt
1. Debt / Capital Leases
2. Non-controlling interests Enterprise
3. Preferred Stock Equity Value
Less: Non operating assets Value
1. Cash & equivalents
2. Other non op. assets
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DCF Modeling
Debt
• Use the latest book value of debt (latest 10Q or 10K)
• Long term debt (incl. current portion), short term debt
• Capital leases
• Convertible debt should be tested;
• If conversion assumed for purpose of calculating
shares do not include in net debt (double counting)
• If conversion not assumed include in net debt
• We’ll review this test shortly
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DCF Modeling
Preferred stock
• Preferred stock that isn’t convertible to common should be
included in net debt
• Use the latest book value (latest 10K/10Q)
• Convertible preferred stock should be tested;
• If conversion assumed for purpose of calculating shares
do not include in net debt (double counting)
• If conversion not assumed include in net debt
• We’ll review this test shortly
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DCF Modeling
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DCF Modeling
Non-operating assets
• The cash flows related to non-operating assets (i.e.
interest income) were not reflected in our FCF calculation
• We recognized the value of operating assets by
forecasting unlevered FCF, we haven’t recognized the
value of idle cash & investments anywhere yet
• The book value of idle cash & investments (latest 10-
K/10-Q) is used (assumes BV of cash = MV of cash)
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DCF Modeling
Diluted Shares
Outstanding
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Diluted Shares Outstanding
Basic shares
outstanding
• You can find the
latest outstanding
number of common
shares outstanding
by looking at the
front page of the
latest filing (i.e., 10-
Q or 10-K)
92,989,772
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Diluted Shares Outstanding
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Diluted Shares Outstanding
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Diluted Shares Outstanding
Dilutive securities
• Stock options issued to pay and motivate employees. Gives employees the option to
purchase common stock at a given price over an extended period
• Warrants are similar to options, except they are usually issued to lenders, not employees
• Restricted stock and restricted stock units (RSUs) are shares subject to vesting and,
often, other restrictions. Unlike options, there is no exercise price and employees receive
the stock free and clear after vesting.
• Convertible bonds are bonds that the company issues that can be converted into common
shares upon a certain strike price. The conversion feature allows the corporation an
opportunity to obtain equity capital without giving up more ownership control than
necessary and/or entice investors to accept lower interest rates than they would normally
accept on a straight debt issue
• Convertible preferred stock is similar to convertible debt, except that the provider of
capital usually receives a preferred stock dividends instead of interest payments
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Diluted Shares Outstanding
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Diluted Shares Outstanding
Option basics
• Once an option is issued, it is outstanding. It is only exercisable once it has
passed its vesting period (usually 1-3 years)
• Each option has an exercise (“strike”) price, which the holder must pay the
company in order to exercise the option:
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Diluted Shares Outstanding
Option basics
Test for calculating diluted shares: Should we include:
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Diluted Shares Outstanding
Options disclosure
• Historically, companies included
detailed tranche-by-tranche
options information in the 10-K
and only high level aggregate
data in the 10Q
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Diluted Shares Outstanding
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Diluted Shares Outstanding
Stock splits
• When companies announce stock splits, all share count and dilutive securities counts prior
to split must be adjusted to reflect the split.
• Otherwise, the market share price will reflect a post-split price while the share count will
be pre-split, leading to a huge underestimation of market cap
• To avoid this, always confirm that no split has taken place subsequent to the latest
financial report.
• If you have access to a Bloomberg terminal, the easiest way to check is to select ‘CACS’ on
the Bloomberg terminal to review recent corporate actions.
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Diluted Shares Outstanding
Dual classes
• Sometimes companies issue 2 or
more classes of common stock (A
and B), where one class has more
voting rights.
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Diluted Shares Outstanding
“If-converted” method
b) Exclude the convertible security principal amount outstanding from the calculation
of net debt
a) Do not assume conversion, treat as normal debt and do not include converted
shares in the share count
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Diluted Shares Outstanding
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Diluted Shares Outstanding
• In other words, it originally cost preferred investors $200 per share to get
a share worth $300 if converted, so we assume conversion.
1 Another way this is expressed is that each preferred share has a redemption / “liquidation” value of $400 ($10m / 25,000).
2 The ratio of how many shares of common stock each preferred share is convertible into is called the conversion ratio.
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Diluted Shares Outstanding
• Redemption (Liquidation) value: The value that the firm must pay to eliminate
the preferred stock obligation assuming no conversion. The $ amount of
preferred stock outstanding can be found in the footnote. Alternatively, use the
value on the balance sheet as a proxy.
• The conversion ratio: The number of common shares that each convertible
share can receive upon conversion
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DCF Modeling
WACC
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WACC
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WACC
𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
𝑊𝑊𝑊𝑊𝑊𝑊𝑊𝑊 = 𝑟𝑟𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 ∗ (1 − 𝑡𝑡𝑡𝑡𝑡𝑡 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟) ∗ + 𝑟𝑟𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒 ∗
𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 + 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 + 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
• Debt = market value of debt
• Equity = market value of equity
• rdebt = cost of debt
• requity = cost of equity
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WACC
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WACC
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WACC
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WACC
Cost of debt
• Public debt: The cost of debt is directly observable in the
market as current yield-to-maturity on the company’s
long-term debt (Bloomberg good source)
• Analysts instead frequently use the weighted average
coupon rate (incorrect if coupon is significantly different
from yields
• For private companies: Use yield of debt with similar
credit rating
• Use credit agencies such as Moody’s and S&P which
provide yield spreads over US treasuries by credit rating
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WACC
Cost of debt
Impact of capital structure on cost of debt
• The cost of debt will increase with the level of debt as a
percentage of the capital structure because a more
highly levered business has a higher default risk
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WACC
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WACC
Cost of equity
• Not directly observed in the market
so difficult to estimate
• Represents the expected rate of return
for equity investors
• Expected return correlated with risk
but how is this quantified?
• Start with a risk free rate and
quantify a premium specific to the
company being valued.
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WACC
Cost of equity
• Multiple models exist for estimating the cost of equity
• Fama-French, Arbitrary pricing theory (APT), Capital Asset
Pricing Model (CAPM)
• CAPM - widely used & often criticized. Divides risk into:
1. Unsystematic (company-specific) risk: Risk that can
be diversified away so ignore this risk
2. Systematic risk: The company’s sensitivity to market
risk can’t be diversified away so investors will
demand returns for assuming this risk
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WACC
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WACC
Risk-free rate
• Should theoretically
reflect YTM of a default-free
government bonds of
equivalent maturity to the
duration of each cash flows
being discounted
• Current yield on U.S. 10-year bond is the preferred proxy
for the risk-free rate for U.S. companies
• German 10-year for European companies
• Japan 10-year for Asian companies
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WACC
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WACC
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WACC
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WACC
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WACC
𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
𝑾𝑾𝑾𝑾𝑾𝑾𝑾𝑾 = 𝑟𝑟𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 ∗ (1 − 𝑡𝑡𝑡𝑡𝑡𝑡 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟) ∗ + 𝑟𝑟𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒𝑒 ∗
𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 + 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷 + 𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
96
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WACC
Calculating β
Online Lesson: Industry (bottom up β)
The problem with the observed
• For a public company, finding (regression-derived) β is that there are
often high standard errors with this
β is easy: Barra and other approach (company specific events
reduce the quality of the correlation)
services such as Bloomberg and
The other problem is that for private
S&P provide it companies there is no observed β.
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DCF Modeling
DCF Bells
& Whistles
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DCF Bells & Whistles
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DCF Bells & Whistles
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DCF Bells & Whistles
Calculating β
• Despite various vendor algorithms to mitigate the problem
(Bloomberg’s forward / adjusted β), this limits the
usefulness of historical β as a predictor
• In addition, for private companies, no β is available
because there are no observable share prices
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DCF Bells & Whistles
Industry β
• For private companies and for when public company βs
have a high standard error, one solution is to use an
industry β.
• By looking at historical βs of a company’s peer group with
similar sensitivity to market fluctuations, a private
company’s β can be derived, and a public company β with
high standard error can be improved as the impact of
uncorrelated company-specific events that raise the
standard error will cancel each other out the more peers
are added
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DCF Bells & Whistles
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DCF Bells & Whistles
Delevering βs
β(observed)
β 𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 =
𝑁𝑁𝑁𝑁𝑁𝑁 𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷
1 + 1 − 𝑡𝑡𝑡𝑡𝑡𝑡 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
Re-levering β
• Once you have derived the unlevered β, you need to
relever it at the target capital structure using the reverse of
the formula:
𝑁𝑁𝑁𝑁𝑁𝑁 𝐷𝐷𝐷𝐷𝐷𝐷𝐷𝐷
β 𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙𝑙 = β 𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑𝑑 ∗ (1 + 1 − 𝑡𝑡𝑡𝑡𝑡𝑡 𝑟𝑟𝑟𝑟𝑟𝑟𝑟𝑟 )
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸
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DCF Bells & Whistles
Exercise
• Determine β for a private drug store
given the following information:
Private Co. WAG CVS RAD
β 1.21 0.93 1.71
Share price $30 71.76 77.04 7.09
Diluted shares outstanding (mm) 400.0 956.6 1,170.0 963.3
Market cap 12,000.0 68,642.7 90,136.8 6,830.0
Cash (mm) 100.0 2,130.0 2,850.0 166.0
Gross debt (mm) 5,000.0 4,550.0 13,410.0 5,700.0
Tax rate 35% 37.0% 39.0% 0.0%
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DCF Bells & Whistles
Solution
Private Co. WAG CVS RAD
β 1.21 0.93 1.71
Share price $30 71.76 77.04 7.09
Diluted shares outstanding (mm) 400.0 956.6 1,170.0 963.3
Market cap 12,000.0 68,642.7 90,136.8 6,830.0
Cash (mm) 100.0 2,130.0 2,850.0 166.0
Gross debt (mm) 5,000.0 4,550.0 13,410.0 5,700.0
Tax rate 35% 37.0% 39.0% 0.0%
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DCF Modeling
Appendix 1:
Cash in Valuation
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Appendix 1: Cash in Valuation
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Appendix 1: Cash in Valuation
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Appendix 1: Cash in Valuation
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DCF Modeling
Appendix 2: Value
Drivers in the DCF
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Appendix 2: Value Drivers in the DCF
Value drivers
• Let’s revisit the perpetuity formula
• Recall that it defines value using three value drivers:
𝐹𝐹𝐹𝐹𝐹𝐹𝑡𝑡+1
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑡𝑡 =
𝑟𝑟 − 𝑔𝑔
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Appendix 2: Value Drivers in the DCF
Value drivers
• FCF can be thought of as operating profit – reinvestment
• Reinvestments are made to generate returns and along
with the returns on those reinvestments, ultimately
determine a company’s growth rate
Example: CRT Systems
CRT Systems, a small maker of auto-parts, earned $5m in operating profits this
year. The company expects operating profit of $5.25m next year (5% growth).
Below we identify key terms and relationships associated with the activities above:
Reinvestment rate (rr) = reinvestment/profit = $1m/$5m = 20%
Reinvestment = profit x rr
Return on invested capital (ROIC) = return/reinvestment = return/(profit x rr) = 250k/$1m = 25%
The growth rate (g) = return /operating profit = rr x ROIC = $0.25m/5 = 5%
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Appendix 2: Value Drivers in the DCF
Value drivers
• The perpetuity formula can be re-expressed as:
𝐹𝐹𝐹𝐹𝐹𝐹𝑡𝑡+1 𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂𝑂 𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑝𝑡𝑡+1 × 1 − 𝑟𝑟𝑟𝑟
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑡𝑡 = =
𝑟𝑟 − 𝑔𝑔 𝑟𝑟 − (𝑟𝑟𝑟𝑟 𝑥𝑥 𝑅𝑅𝑅𝑅𝑅𝑅𝑅𝑅)
Exercise
• You forecast operating profits of $100m. Assuming a
reinvestment rate of 25%, ROIC of 20% and WACC of 10%,
calculate the value of this company
$100𝑚𝑚 × 1 − 25% $75𝑚𝑚
𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸𝐸 𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑣𝑡𝑡 = = = $1,500𝑚𝑚
10% − (20% 𝑥𝑥 25%) 5%
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Appendix 2: Value Drivers in the DCF
Value drivers
• Revisiting our hot dog stand, recall we forecast FCF of
$10,500, with g of 5% and discount rate of 10%.
• Now assume the FCF is comprised of $15,000 operating
profit less $4,500 in reinvestment.
• Calculate value, ROIC and the rr
• If we raise the rr to 40%, what is the impact on value?
• Can we draw a broad conclusion on the impact of rr on
value? Would the conclusion change if ROIC was lower
than the discount rate? How does ROIC affect value?
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Appendix 2: Value Drivers in the DCF
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