A PROJECT FEASIBILITY STUDY

FOR

(Title of the FS)

In partial of fulfillment of the requirement of the degree of Bachelor of Science in Business

Administration major in Marketing Management

Researchers

DONABEL CABAL

IMEE L. MEDRANO

MYLEN PANES

SARAH JANE MANLANGIT

Mrs. Marjorie S. Mendez

Adviser

EXECUTIVE SUMMARY
Title of the Feasibility Study: D’BEST MANGO TAPIOCA
Researchers: Donabel Cabal

Imee Medrano

Mylen Panes

Sarah Jane Manlangit

Degree: Bachelor in Business Administration

Major: Marketing Management

Date of Completion:

ABSTRACT: This study was undertaken to determine if it is feasible to open a store that
involves selling Mango Tapioca. A strategic analysis was used to determine if the mango
tapioca could be a legitimate competitor among many mango tapioca around Sibonga,
Cebu. To determine if the Mango Tapioca could compete in the market is to perform a
competitive analysis against what we are determined to be the top local competitors.
Following the strategic analysis, a financial analysis was executed to determine whether
the operation offered a profitable investment. This included an examination of startup
costs and funding, as well as the creation of an income statement, statement of cash
flow, and a balance sheet that were based off a thirty six month sale forecast. These
financial forms made it possible to perform a break even analysis that had the final say
as to whether or not the restaurant could be a profitable investment.
 APPROVAL SHEETS

This feasibility study entitles D’BEST MANGO TAPIOCA, prepared and submitted by Imee L.
Medrano, Mylen L. Panes, Sarah Jane Manlangit, Donabel Cabal in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration major in
Marketing Management, has been examined and recommended for acceptance and approval
for Oral Defense.

. Mrs. Marjorie S. Mendez.

Adviser

PANEL OF EXAMINERS

Approved by the Committee on Oral Defense with the grade of .

Accepted and approved in partial fulfillment of the requirement for the degree of
Bachelor of Science in Business Administration.

Date of Oral Defense:

Meltse P. Sarnillo, Ed.D.

College President
 FEASIBILITY STUDY REVIEW PANEL

Approved by the committee on Oral Examination with grade of

IMEE L. MEDRANO MYLEN L. PANES

MEMBER MEMBER

SARAH JANE MANLANGIT DONABEL CABAL

MEMBER MEMBER

MARJORIE S. MENDEZ

CHAIRMAN

Accepted and Approved in partial fulfillment of the requirements for the degree of Bachelor of
Science in Business Administration major in Marketing Management.
 REFERENCE

To : The Review Panel

From : The Chair of Business Administration

Re : Project Feasibility Study

As the Chairperson of the College of the Business Administration, I have the

privilege to present to you the work of DONABEL CABAL, IMEE MEDRANO, MYLEN PANES

and SARAH JANE MANLANGIT with the title of D’BEST MANGO TAPIOCA. It is a study

conducted by the proponent by a pre- requisite condition to a baccalaureate degree of Business

Administration.

MARJORIE S. MENDEZ

Department Head
 RESULTS

To : The Chair of Business Administration

From : The Panel of Examiners

Re : Results of Oral Examination

The Panel of Examiner, going over the feasibility study of DONABEL CABAL,

IMEE MEDRANO, MYLEN PANES and SARAH JANE MANLANGIT and deliberating on the

same, Panel of Examiners find the study to be sufficient/complete. A grade of _________ is

recommended.

The Panelists

_____________________

_____________________

_____________________

_____________________

_____________________
 ACKNOWLEDGEMENTS

We would like to extend our thanks to the people who so generously contributed to the work

presented in this research but first we would like to thank Almighty God for giving this

opportunity to us.

Thanks to the instructors of the Business Administration Department, especially to our

instructors for giving us ideas and recommendations to this project.

Special mention goes to our enthusiastic supervisor and adviser, Mrs. Marjorie S. Mendez that

has been an amazing adviser and we thank her wholeheartedly, not only for her tremendous

academic support, but also for giving us so many wonderful opportunities and ideas.

Finally, but by no means least, we are very thankful to ourselves for putting some tremendous

efforts to make this research study successful.

 DEDICATION

This Study is wholeheartedly dedicated to our beloved parents who have been our

source of inspirations and gave us strength when we thought of giving up, who continually

provide their moral, spiritual, emotional, and financial support.

To our brothers, sisters, relatives, mentors, friends and classmates who shared their

words of advice and encouragement to finish this study.

And lastly we dedicated this study to the Almighty God, thank you for the guidance,

strength, power of mind, protection and skills, and for giving us a healthy life. All of these, we

offer to you.
TABLE OF CONTENTS
 ARTICLES OF INCORPORATION

(NAME OF CORPORATION)

KNOW ALL MEN BY THESE PRESENTS:

That we, the undersigned corporations, all of legal age, residents and citizens of the

Philippines, have on this day voluntarily associated ourselves together for the purpose of the

forming a general corporation under the following terms and conditions and subject to existing

and applicable laws of the Republic of the Philippines.

AND WE HEREBY CERTIFY:

ARTICLE I. CORPORATION NAME: That the name of this corporation shall be D’BEST

MANGO TAPIOCA and shall transact business under the said company name.

ARTICLE II.BUSINESS PURPOSE: That the purpose/s for which corporation is formed

is/are: Mission to acquire, hold for investment, manage, run, expand, and deliver affordable and

yummy mango tapioca around our target market.

ARTICLE III. PRINCIPAL PLACE OF BUSINESS: That the principal place of business

corporation shall be located at: HIMONGBONGAN, TALOOT, ARGAO, CEBU MEDRANO’S

RESIDENCE (Complete Address).

ARTICLE V. PARTNER’S CIRCUMSTANCES: That the names, nationalities, and

complete residence addresses of the partner are as follows:

NAME NATIONALITY COMPLETE RESIDENCE ADDRESS

DONABEL CABAL FILIPINO BATO,SIBONGA,CEBU

IMEE MEDRANO FILIPINO TALOOT,ARGAO,CEBU

SARAH JANE MANLANGIT FILIPINO CARCAR CITY, CEBU

MYLEN PANES FILIPINO CARCAR CITY, CEBU

ARTICLE VI.CAPITAL CONTRIBUTIONS: That the capital of this corporation shall be the

amount of SIXTY THOUSAND PESOS (Php 60, 000), Philippine Currency, contributed in cash

by the corporation, as follows:

NAME AMOUNT CONTRIBUTED

DONABEL CABAL PHP12, 000.00

IMEE MEDRANO PHP12, 000.00

SARAH JANE MANLANGIT PHP12, 000.00

MYLEN PANES PHP12, 000.00

ARTICLE VII. SHARING RATIOS: That the profits and losses of this partnership shall be

divided and distributed proportionately on the ratio of the capital contribution of each partner.

ARTICLE IX. MANAGEMENT: That this corporation shall be under IMEE MEDRANO, as

Manager, who shall be in charge of the management of the affairs of the company. She shall

have the power to use the corporation and in otherwise performing such acts as are necessary

and expedient in the management of the firm and to carry out its lawful purposes.
ARTICLE X. UNDERTAKING THE CHANGE NAME: That the corporation undertakes
the change name of this corporation, as herein provided or as amended thereafter,
immediately upon receipt of notice or directive from the Securities and Exchange
Commission that another corporation, partnership or person has acquired a prior right to
the use of that name or that the name has been declared misleading, deceptive,
confusingly similar to a registered name, or contrary to public morals, good customs or
public policy.

ARTICLES OF PARTNERSHIP

IN WITNESS WHEREOF, we have hereunto affixed our signatures this 6 th day of

NOVEMBER 2022, at MUNICIPALITY OF ARGAO.

DONABEL CABAL SARAH JANE MANLANGIT

(Name of partner) (Name of partner)
TIN TIN

MYLEN PANES IMEE MEDRANO

(Name of partner) (name of partner)
TIN TIN

(Names and Signatures of the partners and TIN)

BEFORE ME, a Notary Public, for and in _________, Cebu, Philippines, this ______

Day of November 2022. Personally appeared the following persons:

NAME PHILCARD ID DATE&PLACE ISSUED

DONABEL CABAL FILIPINO BATO, SIBONGA, CEBU

IMEE MEDRANO FILIPINO TALOOT, ARGAO, CEBU
SARAH JANE MANLANGIT FILIPINO CARCAR CITY, CEBU
MYLEN PANES FILIPINO CARCAR CITY, CEBU

Known to be the same persons who executed the foregoing Articles of Corporation
constituting of three pages, including this page where the acknowledgement is written, and they
acknowledge to me that the same is their free and voluntary act and deed.

WITNESS MY HAND AND SEAL on the date and place above written.

NOTARY PUBLIC

Doc. No. _____:

Page No. ____:

Book No. ____:

Series of 20__:
 CHAPTER 1

SUMMARY OF THE PROJECT

INTRODUCTION

In Filipino cuisine, sugar is everywhere. Filipinos are known to have a sweet tooth. They

love to eat comfort foods with a sweet sugar profile. Philippine climate is tropical characterized

by relatively high temperature so it is really expected that you can find coolers everywhere.

Mango Tapioca is a refreshing dessert that is made from sweet mangoes, tapioca or sago,

cream and milk. Mango Tapioca is a Cantonese dessert that originated at a renowned Hong

Kong restaurant, Lei Garden, back in the mid-1980.

Tapioca is a starch extracted from cassava root, a tuber native to South America. The cassava

root is relatively easy to grow and dietary staple in several countries in Africa, Asia, and South

America. It reached the Asia around the 17th century, when Spanish brought it to Mexico to

Philippines.

The traditional way of preparing this dessert is by using condensed milk and coconut milk but

we created a version that uses evaporated milk, condensed milk, cream, gulaman, mangoes

and cheese to add creaminess and sweetness and to be different from how tapioca is

traditionally being prepared and served. Adding gulaman is optional but we find it more

attractive to see that something afloat on the top of the bottle because sago submerges at the

bottom.

Our creamy and cheesy mango tapioca is a tropical treat that will satisfy the customer’s

cravings, this smoothie is not only tasty but they have healthy benefits too. Mango Tapioca is a

refreshing and satisfying summer dessert, with juicy chunks of mango/coconut milk tapioca

pudding. The glug of heavenly condensed milk doesn’t hurt either. It is an Asian-inspired tropical
chilled treat that uses few ingredients that is found in all supermarkets in the Philippines. The

minerals in tapioca can provide health benefits such as calcium; it also contains iron, mineral

and saturated fat. Aside from its tempting and salivating looks, this dessert fits your wallet as

well. It is accessible and affordable.

 COMPANY’S HISTORICAL BACKGROUND

The company’s historical background started when Imee Medrano became such a fan

of sweet treats, that a day won’t pass by that she won’t buy a treat for herself, mango tapioca was

still very new to the market that time and when she tasted it, she wanted more than what is being

offered to her so she tried making for the very first time and it was indeed a total failure because

she used the big sago, thinking tapioca and that big sago is similar but then she never gave up.

Later on, she was taught where to get the tapioca pearl ingredient, and she tried mixing it up with

other ingredients to make it special and creative. When her family tasted the dessert she made,

they encourage her to do it as a business because it has the potential for an extra income while

she is studying at the same time raising a son by herself. At first, it didn’t click very well so she

started preparing it inside a salad cup for it to be affordable to the buyers. The customers loved it

and soon after that there were orders for special occasions already such as fiestas and birthdays.

Until then that it reaches other Municipality towns because of the good feedbacks received from

customers, from salad cups to circular 250ml tubs, to 500ml rectangular tubs and the latest 330ml

bottle. Each passing day it continues to be well-known in the online market world and we still keep

receiving good feedbacks from our valued repeat buyers and first time customers.
 STATEMENT OF THE PROBLEM

The main objective of this feasibility study is to make a business that is profitable and

acceptable by the market.

Specifically, the study address the following:

1. Identify the materials needed to produce the product.

2. Identify the effectiveness of the strategies used in marketing the product.

3. Determine whether the business if profitable or not.

4. Evaluate if D’ Best mango Tapioca is more preferable than the competitors.

5. Find out if the business will last for 15 years.

 SIGNIFICANCE OF THE STUDY

This study is beneficial to the following:

Business Ad. Students. They are the direct beneficiaries of the study. The students will be able

to perceive which particular knowledge and skill they need to develop more. They will be able to

recognize their strengths and weaknesses in each type of knowledge and skill given.

Future Researchers. The future researchers can use this study as reference as to their future

researches.

Teachers. The teachers will be able to know what factor causes the low proficiency of the students

in that particular study. It will also enable them to think of possible ways in the means of teaching:

to help the students improve their knowledge and skill.

Researchers. This study may help to broaden the researcher’s knowledge about the dessert

business and might improve their analytical way of thinking.

 SCOPE AND DELIMITATION OF THE STUDY

The general intent of this study is to determine if D’BEST MANGO TAPIOCA will be a

profitable business and if it will last up to 15years. The study will mainly identify and assess

different factors that aim to determine the acceptability of the product in the market world. The

study will be conducted with limited amount of financial and resources and time framework.
LOCATION

Figure 1. Location of the Study

The setting of the proposed study is in the Sibonga Community College with the help of

our fellow adviser and instructor. It is located at Poblacion, Sibonga, Cebu, Philippines.

LEGAL STRUCTURES AND FORM OF OWNERSHIP

The legal structure and form of ownership of this study is corporation.

VISION

To be the biggest supplier of Mango Tapioca locally.

MISSION

To satisfy everyone’s cravings for those who love sweet treats. To quench ones thirst.

GOALS

To make a profitable business that last long term.

PRODUCT AND SERVICE DESCRIPTION

The product of this study is creamy mango tapioca. Creamy mango tapioca will satisfy
someone’s crave of sweets. It is good for occasions like birthdays, weddings, and special
holidays.
EXPECTED OUTCOMES
DEFINITION OF TERMS

Gulaman -

Mango Tapioca –

Tapioca –
 CHAPTER 2

GENERAL INFORMATION

MARKETING ASPECT

This aspect provides information that will show the status of the market in the area of the

projected business. This includes the market size and trend, the competition, and the marketing

strategies which include the sales and distribution, the pricing strategy and promotion strategy.

2.1 Market Size

Market size is the quantity of people in a specific market who are possible purchasers as

well as dealers of the products. This will be known before launching the product.

The market size of D’ Best Mango Tapioca covers the population of facebook accounts

living in Sibonga, Cebu whose interest matches with desserts and ages 18 – 65 years old.

Figure 2. Market Size

In order to get the market size of the of the business, the researchers used facebook

data using facebook ads metrics. The researchers customized their audience to the location

Sibonga, Cebu, ages 18 – 65 years old, and has interest of desserts. This results to a total of

8300 potential customers.

2.2 Competition

This section will show the competition of D’ Best Mango Tapioca in Sibonga, Cebu.

Mango Tapioca is slowly emerging in the market and is now one of the most talked dessert in

town. As of the moment, there are mango tapioca available in some places in Sibonga, Cebu

but they lack in promoting their product and less people know that such product exist. This

proposed business is under Oligopoly because the product produced is slightly similar to other

products.

2.3 Pricing

This product uses cost-plus pricing strategy because it involves taking the amount it cost

to make the product and increasing that amount by a set percentage to determine the final

price. A fully calculation of the amount used in making this product is important, to know if it

would be a profitable business. For example, in this product the total cost for eighty (80) bottles

is Php1, 800.00 therefore each bottle cost twenty-two pesos and fifty centavos (php22.50).

The price is determined by multiplying the cost of each bottle to 200% to make it

profitable. Computation is shown in appendix A.

 Table 1.

INGREDIENTS PRICE PER QUANTITY TOTAL PRICE

ITEM
Jersey Php29.00 6 cans Php174.00
Evaporated Milk
Jersey Mango Php51.00 2 cans Php102.00
Condense Milk
Jersey Cream Php52.00 5 cans Php260.00
Doreen Condense Php106.00 3 cans Php318.00
Mango flavored Php20.00 6 packs Php120.00
Gulaman
Tapioca Pearls Php120.00/kl. ¾ kilo Php90.00

Mango Cubes Php130.00/kl 2 ½ kilo

Php325.00
Refine Sugar Php100.oo/kl ½ kilo Php50.00

Eden Cheese Php65.00 (160g 1 box Php65.00

net wg.
Generic Bottle Php3.70 per 80bottles Php296.00
bottle
TOTAL COSTING Php1,800.00

2.4 Promotion Strategy

Promotion of product is very important in a business because it helps to boost its sales.

It also helps to drew more customers at the same time retaining older customers. Since this

business focuses on online selling, the researchers believe that using social media platform is

the best way to promote and to reach out customers.

The business will use the following strategies to promote the product.

Facebook Group - The marketing specialist will make a facebook group and invite

their friends and relatives to join and share the group to their friends.

Facebook Page – The marketing specialist will make a facebook page and invite their

friends and relatives to like and follow and share it to their friends.
 Share to other facebook groups – The marketing specialist will share the product to

existing facebook groups with large members and reach out more potential customers.

Share to other Social Media Platform – The marketing specialist will use other social

media platform such as Instagram and Tiktok.

Facebook Advertisement – The marketing specialist will use facebook ads to promote

the page and the product to reach out potential customers.

OBJECTIVES OF THE MARKETING ASPECTS

• To determine D’ Best Tapioca’s potential and risk in supplying resellers and retailers.

• To provide budget friendly desserts to satisfy each ones cravings.

• To know where else we are going to expand our target market.

• To be able to know if our target market will continue purchasing from us.

• To know whether our product is feasible in the market with the price of the ingredients

that continues to increase each passing day.

CONSOLIDATED SURVEY RESULT

Based on survey....................

OVERALL DISTRIBUTION OF SURVEY RESPONSES

CONCLUSION
 CHAPTER III

ECONOMIC ASPECT

MANAGEMENT ASPECT

This aspect tackles about the organizational arrangement of the business. This aspect

includes the business policy, the objectives of the business, the organizational chart, the

qualifications of the people involved in the formation of the business organization and structure.

A. Form of Business Organization

The form of business organization of Creamy Mango Tapioca is partnership. It consists of

four people share ownership of a single business. The Partners should have a legal agreement

that sets forth how decisions will be made, profits will be shared, disputes will be resolved, how

future partners will be admitted to the partnership, how partners can be bought out, or what

steps will be taken to dissolve the partnership when needed.

B. Business Objectives

It is expected that when we talk about business, we really wanted to make a profit but

then it isn’t the only objective a business wanted to pursue, there is plenty and they are

classified as:

 To reach our target market in different places/areas.

 To provide and satisfy customers cravings.

 To provide healthy and hygienic products with an excellent and reasonable price for our

customers.
 ORGANIZATIONAL CHART

PARTNER A PARTNER B PARNER C PARTNER D

MANAGER

ONLINE
PRODUCT COURIER or
FINANCE STAFF MARKETING
PRODUCER DELIVERY MEN
SPECIALIST
PERSONEL’S QUALIFICATIONS

POSITION JOB QUALIFICATION JOB DESCRIPTION

MANAGER At least five year’s experience Manages everyone in accordance to

in handling a business their job position as the production,

online marketer, delivery, and finance.

PRODUCT PRODUCER At least two years’ experience Make and produce tapioca dessert.

in making desserts.

ONLINE MARKETING Knowledgeable in online Responsible for developing,

SPECIALIST marketing implementing, and managing

marketing campaigns that promotes

products and services.

Couriers or Delivery Completely free trial, no card Deliver products, answers customer’s

Men required for as long as you questions and investigate any

have a driving license. discrepancies with the delivered items.

Finance Staff Knowledgeable in Financing Oversees the financial operations of

the company. Monitors the

partnerships finances and produce

financial reports. They work closely

with management to develop and

implement strategies and plans to

achieve the company’s long term

objectives.
 CHAPTER IV

TECHNICAL ASPECT