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This document outlines a proposed media plan and scheduling strategy for Samsung phones. It includes defining objectives like increasing brand awareness and sales, identifying the target audience of tech-savvy 18-45 year olds, selecting media channels such as TV, digital, influencer marketing and retail promotions, allocating the budget across channels, creating a media schedule, monitoring performance, and measuring results against objectives. The overall goal is to create a holistic multi-channel approach to promote Samsung phones.

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Kamakshi Syal
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
31 views

Imc 1

This document outlines a proposed media plan and scheduling strategy for Samsung phones. It includes defining objectives like increasing brand awareness and sales, identifying the target audience of tech-savvy 18-45 year olds, selecting media channels such as TV, digital, influencer marketing and retail promotions, allocating the budget across channels, creating a media schedule, monitoring performance, and measuring results against objectives. The overall goal is to create a holistic multi-channel approach to promote Samsung phones.

Uploaded by

Kamakshi Syal
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

APEEJAAY INSTITUTE OF MANAGEMENT &

ENGINEERING TECHNICAL CAMPUS.

SUB CODE : 923-18


INTERGRATED MARKETING COMMUNICATION
AND SALES MANAGEMENT.

SUBMITTED TO : SUBMITTED BY :
MR.DEEPAK KAMAKSHI SYAL
211121
MBA-4A
Let's create a media planning and scheduling for
Samsung phones.

1. Define Objectives: The first step in media planning is


to establish clear objectives. For Samsung phones,
our objectives could include increasing brand
awareness, driving product consideration and
purchase, promoting new product launches, and
highlighting unique features and benefits.
2. Identify Target Audience: Next, we need to identify
our target audience. For Samsung phones, our target
audience could include tech-savvy consumers, aged
18-45, who are interested in smartphones,
technology, and mobile devices, and have disposable
income to spend on premium smartphones.
3.Choose Media Channels: Based on our target
audience and objectives, we can select appropriate
media channels to reach them. Our media mix could
include a combination of the following channels:
 Television Advertising: We can leverage national
and regional TV networks to showcase Samsung
phones through engaging and visually appealing ads
during prime time slots, targeting key demographics
based on viewership data.
 Digital Advertising: We can use digital advertising
platforms, such as Google Ads and social media
platforms like Facebook, Instagram, and YouTube, to
showcase Samsung phones through targeted ads,
featuring product images, videos, and testimonials.
 Influencer Marketing: We can collaborate with tech
influencers and bloggers to review Samsung phones,
showcase their features, and promote them on their
social media accounts, blogs, and YouTube channels,
leveraging their credibility and reach.
 Print Advertising: We can place ads in relevant tech
magazines, newspapers, and trade publications to
target consumers who still value print media for
tech-related information.
 Out of Home (OOH) Advertising: We can place
billboards, bus shelters, and digital screens in high-
traffic areas, such as urban centers, airports, and
transit stations, to create brand visibility and reach a
wider audience.
 Retail Promotions: We can partner with retailers,
such as electronic stores and mobile carriers, to run
in-store promotions, such as product
demonstrations, exclusive discounts, and bundle
offers, to drive in-store sales and increase product
consideration.
4. Allocate Budget: Once we have identified our media
channels, we need to allocate our budget based on
their effectiveness, reach, and relevance to our target
audience. We can allocate a significant portion of our
budget to digital advertising and influencer marketing,
as they can provide high visibility and engagement,
while also allocating a portion to television advertising,
print advertising, OOH advertising, and retail
promotions to create a holistic approach for maximum
impact.
5. Create Media Schedule: We need to create a media
schedule to determine the timing and frequency of our
media placements. The schedule will depend on
factors such as product launch dates, campaign
duration, and budget allocation. It's important to
ensure that our media placements are strategically
timed to coincide with product launches, promotional
events, and key moments in the tech industry, such as
new smartphone releases and tech conferences, to
maximize visibility and impact.
6. Monitor and Optimize: Once our media plan is
implemented, we need to monitor its performance
regularly and make adjustments as needed. We can
track KPIs such as impressions, clicks, conversions, and
return on ad spend (ROAS) to measure the
effectiveness of our media placements. Based on the
performance data, we can optimize our media plan by
reallocating budget to top-performing channels,
refining our targeting, and adjusting our media
schedule to ensure we are getting the best results.
7. Measure Results: After the campaign, we can evaluate
the overall results against our objectives. This includes
reviewing the performance data and analyzing the
impact of our media placements on brand awareness,
product consideration, and sales. We can use these
insights to inform our future media planning and
improve the effectiveness of our marketing efforts.

That's a general overview of a media planning and


scheduling for Samsung phones. The specifics of the
plan may vary depending on

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