La 5
La 5
Suppose David total income is $40 and he wants 2 products, Movies and Soda. The price of
Move and Soda is $8 and $4, respectively. The following table shows his utility maximization at
C using total utility approach.
David Utility Maximization Choices
Combinatio Movies $8 Total Utility Soda $4
n from Movies
Quantity Total Utility Total Utility Quantity
and Soda
A 0 0 260 260 10
B 1 50 298 248 8
C 2 90 315 225 6
D 3 122 305 183 4
E 4 150 273 123 2
F 5 176 176 0 0
Question 1
Applying Marginal Utility per Dollar approach using the above table, show David utility
maximization choice/compbination.
Answer:
0 0 - - 0 0 - -
2 90 40 10 4 183 60 15
Question 2
With no change in David income ($40) and no change in the price of soda ($4), the price of a
movie falls from $8 to $4. How does David change his buying plans?
Answer:
Price of soda, Ps = $4
Price of movie, Pm = $4
Income, Y = $40
Pm M + Ps S = Y
=> 4M + 4S = 40
=> M + S = 10
Movie, M = 2
Soda, S = 6