Department of Management

Birla Institute of Technology, Mesra, Ranchi - 835215

(India)

Institute Vision

To become a Globally Recognized Academic Institution in consonance with the social,

economic and ecological environment, striving continuously for excellence in education,
research and technological service to the National needs.

Institute Mission

1. To educate students at Undergraduate, Post Graduate Doctoral and Post-Doctoral levels to

perform challenging engineering and managerial jobs in industry.
2. To provide excellent research and development facilities to take up Ph.D. programmes and
research projects.
3. To develop effective teaching and learning skills and state of art research potential of the
faculty.
4. To build national capabilities in technology, education and research in emerging areas.
5. To provide excellent technological services to satisfy the requirements of the industry and
overall academic needs of society.

Department Vision

To be recognized as a frontrunner in Management education in the country in consonance

with the social, economic and ecological environment while striving to contribute to nation
building through excellence in research and development activities

Department Mission

• To educate students at Postgraduate and Doctoral level to perform better in challenging

environment
• To nurture first generation entrepreneurs with innovative mindset.
• To provide excellent Consulting, and Research & Development facilities for faculty and
students.
• To uphold the values of Personal Integrity and Social Responsibility
 MBA Programme Educational Objectives (PEO)

1. To impart knowledge of the fundamentals of Management theory and its application in

problem solving.
2. Select and apply appropriate tools for decision making required for solving complex
managerial problems.
3. To develop capabilities in students to independently conduct theoretical as well as
applied research.
4. To develop sound knowledge of the entrepreneurial process and inculcate creativity and
innovation among students
5. To produce industry ready graduates having highest regard for Personal & Institutional
Integrity, Social Responsibility, Teamwork and Continuous Learning

MBA Program Outcomes (PO)

On successfully completing the program the student will be able to:

1. Demonstrate the knowledge of management science to solve complex corporate problems

using limited resources
2. Review literature, define and analyze management research problems.
3. Identify business opportunities, design and implement innovations in workspace.
4. Apply reasoning informed by the contextual knowledge to assess societal, health, safety,
legal, and cultural issues and the consequent responsibilities relevant to management
practice.
5. Apply ethical principles for making judicious managerial decisions.
6. Function effectively as an individual, and as a member or leader in diverse teams, and in
multidisciplinary settings.
7. Communicate effectively with various stakeholders.
8. Engage in independent and life-long learning
 MT 401 Organisation & Management

COURSE INFORMATION SHEET

Course code : MT 401

Course title : Organization and Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the Management Principles and practices,

management and administration, managerial skills, roles of a manager
and levels of management

B. To compare various development of management thoughts and

Approaches

C. To classify the type of plans and to critically examine them

D. To understand the characteristics of various types of organizational structures.

E. To understand the core of leadership and communication and controlling

different types of functions

Course Outcomes

After the completion of this course, students will be able to:

CO1 Debate management principles and practices as an art or a science, classify

managerial skills and roles being played by a manager and recommend appropriate
organisational structure
CO2 Identify factors affecting Decision making and Planning activity at all levels in an
organisation. Differentiate formal and informal organization, point out span of
control, authority, responsibility, accountability, delegation of authority,
 departmentation and decentralization

CO3 Forecast manpower requirements, design recruitment and selection procedure and
recommend for employees to maximise long term productivity.

CO4 Identify factors affecting leadership success and recommend suitable leadership
style to facilitate smooth functioning of the organization through proper
utilization of communication channel

CO5 Examine the detecting points of the control system and could solve with the remedial
measures in an effective and efficient manner

Syllabus:

Module 1

Introduction: Concepts, Function or Process, Management Discipline, as Arts or Science,

Understanding Management and Administration, Managerial Skills, Roles of a Manager,
Levels of Management.
Development of Management Thought: Early Classical Approaches- Scientific
Management, Contribution and limitation of Scientific Management, Administrative
Management: Bureaucracy, Neo-Classical Approaches - Human Relations Movement,
Behavioural Approach [9]

Module2
Planning: Definition of Planning, Nature of Planning, Importance of Planning, Types of
plans, Types of Planning, Process of Planning, Steps in Planning,
Organizing: Concept, Process of Organizing, Forms of Organizational Structure, Formal and
informal organization, Line and staff structure Functional structure, Span of Control,
Authority, Responsibility, Accountability, Delegation of authority, Decentralization [10]

Module 3
Staffing: Concept, Manpower Planning, Job Design, Recruitment & Selection, Training
&Development, Performance Appraisal. [5]

Module 4
Leading: Core of Leadership: Influence, Functions of Leaders, Leadership Style, Leadership
Development
Communication: Process, Importance of Communication, Communication Channels,
Barriers to Communication and overcoming barriers to communication. [5]

Module 5
Controlling: Definition, Importance of controlling, Characteristics of control, Control
process, Types of Control System, Essentials of good Control Systems. [3]

Suggested Readings
Textbooks
1. Management, Stoner and Freeman, Prentice Hall of India.
2. Essentials of Management, Koontz and Heinz Weihrich, Mc Graw Hill.

Reference book
1. Management, Robbins &Coulter, Prentice Hall of India.
2. Principles of Management, Gilbert, Mc Graw Hill.
3. Principles and Practices, T. N. Chhabra, Dhanpat Rai and Sons Pvt. Ltd.
4. Management: A Global and Entrepreneurial Perspective, Weihrich Heinz &Koontz
Harold, Mc Graw Hill
5. Principles of Management, P.C.Tripathi and P.N.Reddy, Mc Graw Hills

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP
projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
and internets
Simulation

Course Outcome (CO) Attainment Assessment Tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment

1. Student Feedback on Course Outcomes

MAPPING OF COURSE OUTCOMES ONTO PROGRAMME

OUTCOMES

Course Outcome #
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
 3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 402 Financial Accounting & Management

COURSE INFORMATION SHEET

Course code : MT 402

Course title : FINANCIAL ACCOUNTING & MANAGEMENT
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop an understanding about the scope of financial management and

accounting with understanding the concept of wealth maximization in modern fast
changing complex business world

B. To give knowledge about the analysis of changes in financial position of

corporate entity and develop capabilities in solving complex managerial
problems as a business manager
C. To impart knowledge on capital budgeting decision making with a basic concept
of different techniques to appraise business projects

D. To impart knowledge about capital structure theories for decision making

in Leveraging of any business corporations
E. To impart knowledge of working capital management and dividend decisions

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain accounting statements and can analyse the financial statement with the
help of ratio analysis

CO2 Apply the concept of time value of money for any investment decision.

CO3 Assess the capital structure of a firm and state its impact on firm’s profitability
CO4 Implement the concept of working capital management by referring various
 policies for financing of working capital management
CO5 Explain dividend policies and its impact on market value of shares of the
companies.
Syllabus
Module 1
Introduction to Financial Management and Accountancy

Scope & Functions of Finance, Role of Finance Manager, Goals of Financial Management-
Profit Maximization Vs Wealth Maximization, Organization of the Finance Function.
Introduction to Accountancy. Accounting Principles and Conventions, Double Entry system,
Journal, Ledger, Trial Balance and Preparation of Final Account. Statement of Changes In
Financial Position Preparation of Funds Flow Statement, Preparation of Cash Flow
Statement, Analysis of Financial Statement– Profitability Ratios, Turnover Ratios, Liquidity
Ratios, Leverage and Financial Ratios, Sensitivity Analysis. [9]

Module 2
Capital Budgeting

Time Value of Money-Future value of a single cash flow, Annuity, Present value of a single
cash flow, Annuity, Present value of an Uneven Cash Flow, Multi-Period Compounding.
Capital Budgeting Decision, Methods of Appraisals – Discounting and Non-Discounting
Techniques – Pay Back, ARR, NPV, IRR, Benefit Cost Ratio. [9]

Module 3
Capital Structure

Capital structure- Relevance of Capital Structure, Cost of Capital- Cost of Debt, Cost of
Preference Capital, Cost of Equity Capital, Weighted Average Cost of Capital; Theories of
Capital Structure- EBIT Approach, EBT Approach, MM Approach, Traditional Position,
Capital Structure Decision - EBIT – EPS Analysis., Nature of Risk,. Financial Leverage,
Operating Leverage, Combined Leverage. [9]

Module 4
Working Capital Management

Concept & Importance, Factors Influencing Working Capital Requirements, Operating Cycle
and Cash Cycle. Determinants of Working Capital, Working Capital Policy, Working Capital
Financing Policy. [9]

Module 5
Dividend policy

Meaning & Forms of Dividend, Theory of Relevance- Walter’s Model, Gorden’s Model,
Theory of Irrelevance- Miller-Modigilani Model, Influencing Factors of Dividend Policy.
[9]
Text books:
1. Financial Management, M.Y. Khan, P.K.Jain, Tata Mcgraw Hill Publication
2. Financial Management, Prasanna Chandra, Tata Mcgraw Hill Publication
 3. Financial Management, I.M .Pande, Vikash Publication

Reference books :

1. Financial Accounting – A Managerial Perspective, Narayanaswamy, PHI,

2. Accounting for Managers, Anthony R.N .and Reice J.S.
3. Advance Accountancy, S.N. Maheshwari, Vikas Publication
4. Modern Accountancy, Amitabh Mukherjee &Md Hanif ,TMH Publication.
5. Financial Management – An Introduction, Jim McMenamin, Taylor and Francis
6. Accounting, Robert N Anthony, David F Hawkins and Kenneth A Merchant

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP
projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL
materials and internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Students Feedback on Course Outcome

Mapping of Course Outcomes onto Programme Outcomes

Course Outcome #
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 M 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 403 ORGANIZATIONAL BEHAVIOUR
COURSE INFORMATION SHEET
Course code : MT 403
Course title : ORGANIZATIONAL BEHAVIOUR
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of organizational behavior, nature of Organizational

behaviour and its objective
B. To explain the impact of different parameters on individuals and the relation between
individuals and their environment

C. To analyse different types of personality theories, motivational theories and an

analysis of individual behavior
D. To familiarize concepts of stress management, group dynamics and communication
Patterns

Course Outcomes

After the completion of this course, students will be able to:

CO1 Analyse the organizational behaviour concepts, and correlate organizational behavior
concepts with individual and group behaviour.
CO2 Evaluate personality types, perception and learning process on human behaviour
CO3 Recognize the application of motivational theories in practical terms.
CO4 Analyse group and individual behaviour in a proper manner.

Syllabus:

Module 1
Introduction to Organization: Concept, Structure, Types of Organization. Significance of
Organizational Behaviour. Determinants of Individual Behaviour: Personality - Concept,
Determinants and Theories. Perception- Concept, Perceptual Process, Learning- Concept,
Process [9]
 Module 2
Motivation: Concept, Relevance for Individual and Organization, Theories- Maslow, Herzberg,
McClelland, Vroom’s, Equity Theory [7]

Module 3
Group and Individual: Group and Group Dynamics, Team Management, Communication-
Concept, Process, Barriers, Remedies, Leadership - Concept, Theories and Styles
[8]

Module 4
Group Activities: Concept, Types and Formation of Groups, Intergroup Behavior
,Interpersonal Communication, Group Problem Solving. Transactional Analysis [3]

Module 5
Stress and Behavior
Concept and Nature of Stress, Sources of Managerial Stress, Stress and Personality, Verbal and
Non-Verbal Indicators of Stress - Assessment and Management. [3]

Suggested Readings

Textbooks

1. Organizational Behavior, S. Robbins, PHI Publication

2. Organizational Behavior, F. Luthans, TMH Publication

Reference Books

1. Organizational Behavior, Udai Pareek, Himalaya Publication

2. Organizational Behavior, Robbins, Judge & Vohra, Pearson

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Programme Outcomes

Course Outcome #
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 404 Marketing Management

COURSE INFORMATION SHEET

Course code : MT 404
Course title : MARKETING MANAGEMENT
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. Introduce the nature and significance of the Marketing Function and the Marketing
management process.
B. Develop an understanding of the STP Process
C. Outline the key aspects of the Buying Behavior of consumers
D.
Explain the factors affecting various product and pricing decisions.
E Explain the factors affecting various channel management and Marketing
communication decisions.

F Introduce the key aspects of Services Marketing and Retail Management

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain the core concepts of marketing and the goals of the Marketing function
CO2 Analyze the environment and recommend appropriate
Segmentation, Targeting and Positioning Strategy for a product, to
achieve the business goals.
CO3 Analyze and explain the buying behavior of a given target market segment.
CO4 Recommend suitable product ,pricing, distribution and Marketing
Communication strategies for a brand to achieve the Marketing
objective
CO5 Describe the salient characteristics of Services Marketing and Retail
Management
Syllabus

Module 1
Fundamentals of Marketing
Core concepts of marketing and Company orientation towards the marketplace
Market Oriented Strategic Planning Defining the Mission, Defining SBUs,
Business Portfolio Evaluation and assigning resources to SBUs, Contents of a
Marketing Plan
Scanning the Marketing Environment
Analyzing trends in the components of the company’s Macro & Micro environment. [9]

Module 2
Market segmentation, targeting and positioning
Purpose of Segmentation, Bases of segmenting Consumer Markets - Demographic, Geographic,
Psychographic & Behavioral, Evaluating & Selecting Market Segments, Choosing & Creating
Points of Parity & Points of Difference, Selecting the positioning platform.
Dealing with competition: Identifying and analyzing competitors, Strategies for the Market leader,
Follower, Challenger & Nicher. [9]

Module 3
Analyzing Consumer Markets
Consumer behavior- Factors affecting consumer behavior & consumer decision making process,
Customer perceived value, Customer Satisfaction, Customer life time value, CRM & building
loyalty Distribution Strategies : Concept of Value Networks, Role of marketing channels.
Channel design decisions, channel management decisions. Channel Integration through Vertical
Marketing systems & Horizontal Marketing Systems. [7]

Module 4
Product Strategy
Classification of products, product levels, Analysis of product line & product mix, ProductLife
Cycle Concept, Strategies for Introduction, Growth, Maturity& Decline Phase. Criticism of the
Product Life Cycle. Pricing Strategies Selecting the pricing Objective, Determining demand,
estimating costs, analyzing competitors, selecting a pricing method, initiating & responding to price
changes. [9]

Module 5 (11 lectures)

Integrated Marketing Communication
Meaning and Role of IMC, designing effective communication programme, Meaning and role of
the elements of communication mix, Leveraging Social Media for effective communication.
Retailing Classification of Store Formats, Types of Retail Formats, Retail positioning, Store
Location, Product assortment & Services, Price, promotion, Store Atmosphere Managing services
Importance, Distinctive Characteristics.
Green Marketing, Rural Marketing and Consumer Protection- Introduction and significance
[11]
 Text Book:

1. Marketing Management A South Asian Perspective, Kotler, Keller, Koshy &

Jha, Prentice Hall/Pearson

Reference Books:
1. Marketing Management, Rajan Saxena, TMH
2. Marketing Management, Arun Kumar, N Meenakshi, Vikas Publishing
3. Fundamentals of Marketing, Bruce Walker & Stanton, McGraw Hill
4. W.D. Perrault & E.J. Mc Carthy, Basic Marketing, TMH
5. Russel S. Winner, Marketing Management, Pearson
6. Marketing Managemnent, Ramaswami&Namakumari

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
 Mapping of course outcomes and programme outcomes

Course Outcome #
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements) :

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design :
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 405 Quantitative Techniques for Management
COURSE INFORMATION SHEET
Course code : MT 405
Course title : Quantitative Techniques for Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A To develop an understanding of basic concepts of statistics and collection

and presentation of data
B To understand the basic concept of central tendency and measures of
variations
C To develop an understanding on correlation and regression and the
concepts applications of Index numbers
D To understand the concept of probability and estimation of parameters
E To explain characteristics of sampling and sampling distribution and testing
of hypothesis.

Course Outcomes
After the completion of this course, students will be able to:

CO1 Describe the basic concepts of statistics and collection and presentation of data
using various classification and tabulation methods.
CO2 Demonstrate the knowledge of central tendency and variations and apply them in
solving various problems
CO3 Analyse the data using correlation and regression techniques and using the
conceptual knowledge of Index numbers in solving problems.
CO4 Analyse any problems using probability techniques and demonstrate the
conceptual knowledge on parameters.
CO5 Analyse the population parameters using sampling techniques and undertake
decision making process using testing of hypothesis.
Syllabus:

Module 1

Introduction: Statistics- Definition, Importance and Scope in Managerial Decision Making

Collection of Data - Primary Data and Secondary Data, Presentation of Data - Classification and
Tabulation of Data, Pie Diagrams, Histograms, Frequency Polygons, Ogives, Application of
Diagrams and Graphs. [9]

Module 2

Measures of Central Tendency: Arithmetic Mean, Geometric Mean and Harmonic Mean,
Median and Mode, Quartiles and Percentiles. Measures of Variation Concepts, Range, Mean
Deviation, Standard Deviation, Coefficient of Variation. [8]

Module 3

Correlation and Regression: Concepts, Scatter Diagram, Coefficient of Correlation -Karl

Pearson’s
and Spearman’s Rank Correlation, Regression Analysis - Regression Lines and Regression
Coefficient. Business Forecasting: Methods of Forecasting, Time Series Analysis, Components of
Time Series. [9]

Module 4

Sampling and Sampling Distribution: Concepts, Random Sampling and Non-Random Sampling,
Sampling Distribution – Central Limit Theorem, Sampling Distribution of the Mean, Proportions,
Difference of Means and Proportions. [6]

Module 5

Test of Hypothesis: Type I and Type II Errors, One Tailed and Two Tailed Test, Chi Square Test,
Analysis of Variances - ANOVA tables, One-Way Classification, Statistical Quality Control
Charts [13]

Text books:
Business Statistics, J.K. Sharma, Pearsons Education.
Statistics for Management, Richard I. Levin & Rubin, Pearson Education.
Reference book:
Quantitative Analysis for Management, Render and Stair, TMH.
Quantitative Business Analysis - Text & Cases, Samul Bodiley.
Quantitative Methods in Business, Anderson, Thomson Learning.
Business Statistics, S.P. Gupta & M.P. Gupta, Sultan Chand and Sons.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Programme Outcomes

Course Outcome #
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 406 Information Technology Management

Course code : MT 406

Course title : Information Technology Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives
This course will enable students to:

A. To understand the fundamental understanding of information systems concepts.

B. To participation information systems development as an informed person
C. To analyze a problem and design an appropriate solution
D. To acquire a hands-on knowledge of the underlying technological infrastructure

After the completion of this course, students will be able to:

CO1 Explain the methodologies of an information system

CO2 Analyse technological infrastructures of information systems projects
CO3 Explain different techniques of managing projects.
CO4 Use combination of multiple tools and techniques of Information system management
CO5 Use the internet appropriately for information system project management.

Syllabus

Module1:

Introduction, data and information- measuring data, information as a resource, information in

organisational functions, types of information technology, types of information systems-transaction
processing systems-management information systems [6]

Module2:

Introduction, E-commerce Technology, doing business over internet- networks-electronic data

interchange (EDI)-online payment technology- Mobile commerce- ecommerce-portals-search
engines-direct selling- auctions- aggregators, E-business. [6]

Module3:
Managing Data Resources: Introduction , The Need for Data Management- History of data use,
Challenges of Data Management- data independence- reduced data redundancy- data consistency-
data access- data administration- managing concurrency-managing security-recovery from crashes-
application development, Database Concepts- fields, records and files-basic architecture, Data
Warehouses- data mining uses. [6]

Module4:

Managing Social Media: Introduction, Social Dynamics of the Internet, Services of the Internet-
Blogs-Social Networks, Technology of the Internet- Twitter-Rating-Tagging/folksonomies, Social
issues-Media impact-Collaboration-Emergence of order, Social Networks in the Enterprise [6]

Module5:

Managing IT Function: Introduction, Challenges of Managing the IT function- Modern IT

environment-Centralization versus Decentralization -IT security-Technology selection, Vendor
Management- vendor selection-vendor contracts and service levels-Ongoing relationship
management- vendor retention or termination [6]

Suggested Readings:

Text Books:

1. James A O’Brien, George M Marakas and Ramesh Behl. (2009). Management Information
Systems, 9th Edition, Tata McGraw Hill Education, New Delhi.
2. Michael Hammer and James Champy, (2003). Reengineering the Corporation: A
Manifesto for Business Revolution,1st Edition, HarperCollins
3. Turban, E., McLean, E. and Wetherbe, J. (2000). Information Technology for Management:
Making Connections for Strategic Advantage. , 2nd Edition, John Wiley and Sons.

Reference Books:

1. D.P.Goyal. (2006). Management Information Systems-Managerial Perspectives, 2nd

Edition, Macmillan, New Delhi.
2. S.A.Kelkar. (2009). Management Information Systems-A concise Study, 2nd Edition,
Prentice Hall of India.
3. NirmalyaBagchi, (2010). Management Information Systems, 1st Edition, Vikas
Publishing House, New Delhi

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure Direct

Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment
1. Student Feedback on Programme Outcome

Mapping of Course Outcomes onto Programme Outcome

Course Program Outcomes

Outcome 1 2 3 4 5 6 7 8
1 1 3 2 3 2 1 3 2
2 1 1 1 2 3 1 2 3
3 1 1 1 1 2 2 3 1
4 1 3 1 3 3 1 2 1
5 1 2 1 2 2 2 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 407 Management of Manufacturing Systems

Course code : MT 407

Course title : Management of Manufacturing Systems
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :
Course Objectives

This course will enable students to:

A. To develop an understanding of manufacturing organization, including job shops, flow

lines, assembly line
B. Explain time and motion studies, work sampling and process flow charting
C. To impart knowledge about current manufacturing control theories such as JIT
D. Describe basic scheduling problems for assembly lines etc.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain the principles and applications relevant to the planning, design, and
operations of manufacturing/service firms
CO2 Evaluate and implement analytical tools for decision making for complex managerial
problems.
CO3 Implement Enterprise Resource Planning systems in managing operations.
CO4 Solve basic routing and scheduling problems

Syllabus:

Module 1
Introduction
Nature, Scope, and Importance of Manufacturing Management, Manufacturing Systems and
Decisions, Transformation Approach and Value Driven Approach, Interface with other Functions,
The Role of Production Manager. [6]

Module 2

Plant Location & Layout

Plant Location, Levels of Location Problems, Factors Affecting Location Decisions, Plant Layout
Decisions, Types of Plant Layout - Fixed Position, Process and Product Layout, Line Balancing. [6]
Module 3
Planning, Scheduling & Control
Concepts and Importance, Forecasting, Types of Manufacturing Plans, Capacity Planning,
Measures of Capacity and Capacity Planning Decisions.

Plant Maintenance
Concepts & Types, Maintenance Practices in Industry,

Work Study & Method Study

Concepts & Applications. [6]

Module 4

Materials Handling
Concepts, Selection & Methods

Materials Management
Concepts & Importance, Integrated System of Materials Management, Materials
Requirement
Planning, Purchasing Systems, Insourcing vs Outsourcing Decisions, Vendor Analysis &
Control.

Inventory Planning and Control

Concepts, Lead Time, Reorder Point, Safety Stock, EOQ Models, Inventory Control - ABC
Classification, JIT Manufacturing. [6]

Module 5

Inspection and Quality Control

Types of Inspection, Control Charts, Total Quality Management - Concept, Features & Need Cost
of Quality, Kaizen, 7 QC Tools, 5s Concept,

Value Engineering
Types of Value, Methodology and Applications.

Logistics Management
Concepts, Supply Chain, Logistics Strategy and Planning, Transport Decisions, Logistics
Control [6]
Suggested Readings

Textbook
1. Materials Management: An Integrated Approach, Gopalakrishnan and Sundaresan,
TMH
2. Production and Operations Management by Upendra Kachru, Excel Books.

Reference book
 1. Production and Operations Management, Bedi K, Oxford University Press.
2. Modern Productions / Operations Management, Buffa, E. S. and Sarin, R. K., John
Wiley
3. Operations Management for Competitive Advantage, Chase, Jacobs, Aquilano and
Agarwal, Tata Mac Graw Hill
4. The Management and Control of Quality, Evans and Lindsay, Cengage Learning
5. Operations Management, Gaither and Frazier, Thomson Learning
6. Operations Management, Mahadevan B., Pearson Education
7. Business Logistics / Supply Chain Management - R. H. Ballou & S. K.
Srivastava, Pearson.

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP
projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and
internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome Program Outcome

1 2 3 4 5 6 7 8
1 1 1 2 1 3 2 2 3
2 1 2 1 1 2 1 1 2
3 1 3 2 1 1 1 1 2
4 1 2 1 1 1 2 1 1
5 1 3 1 1 1 1 1 1
Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus

Topics beyond syllabus/Advanced topics/Design

POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 408 Managerial Economics
COURSE INFORMATION SHEET

Course code : MT408

Course title : Managerial Economics
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course will enable students to:

A. To explain the basics of economics and describe its application in managerial

problems.
B. To demonstrate the effect of demand and cost on business decisions and
make a relation between cost and production.
C. To analyse different types of market and explain pricing decisions in the
markets.
D. To familiarize the concept of investment criteria
E. To explain the concept of national income and analyse for managerial decisions.

Course Outcomes:

After the completion of this course, students will be able to:

CO1 Analyse economic problems and can corelate scarcity with the requirements.
CO2 Evaluate demand and can analyse cost in order to optimize cost-production
combination.
CO3 Recognize the existing market and can take appropriate decisions.
CO4 Evaluate the investment criteria and can frame appropriate plan.
CO5 Analyse national income components for effective economic decisions.

Syllabus

Module 1: Introduction
Nature and scope, Definitions, Importance, Application to Business Decisions, Profit Maximization
as Business Objectives, Sales and Revenue Maximization Objective of Business Firms. [5]

Module2: Demand and Supply

Introduction, Determinants of Demand and Supply, Demand Function, Demand and Supply
Curves, Law of Demand, Elasticity of Demand, Demand Forecasting, [5]

Module3: Production Analysis and Cost

Classification of Cost, Cost-Output Relationship, Economies of Scale, Break-even Analysis
Production Process and Function-One Variable and Two Variable Inputs, Iso-quant and Iso-cost,
Optimal Factor Combination. [7]

Module4: Market
Introduction, Market Types- Perfect Competition, Imperfect Competition, Monopoly and
Oligopoly- Price Leadership Model, Collusive Oligopoly and Kinked Demand Curve Model,
Equilibrium of a Firm under Perfect Competition, Price Determination under Different Markets [7]

Module5: Capital Budgeting & National Income

Introduction, Meaning and Significance of Capital Budgeting, Methods of Investment Appraisal,
Concept of National Income, Measurement of National Income- Methods and Problems. [6]

Text Books-
1. Managerial Economics, Atmanand, Excel Books
2. Managerial Economics, H. Craig Petersen & W. Cris Lewis, Pearson Education

Reference Books
1. Managerial Economics, Suman Damodaran, Oxford Publication
2. Managerial Economics, D.N.Dwedi, Vikash Publication
3. Managerial Economics, H.L.Ahuja, S. Chand and Co. Ltd.

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO

Assessment
End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
 Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Program
Course Outcome # Outcomes
1 2 3 4 5 6 7 8

1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 2 1 2 2 1 1 1 1
4 2 2 2 1 2 1 1 1
5 1 2 1 2 2 2 1 2

Mapping between COs and Course Delivery (CD) methods

Course
CD Course Delivery methods Outcome Course Delivery Method
Lecture by use of boards/LCD
projectors/OHP
CD1 Projectors CO1 CD1,CD2,CD3
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3, CD1,CD2,CD3
CD4 Mini projects/Projects CO4 CD1,CD2,CD3,CO4
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures CO5 CD1,CD2,CD3,CO4,CO5
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
materials and
CD8 internets
CD9 Simulation
 MT 409 Business Communication I
COURSE INFORMATION SHEET

Course code : MT409

Course title : Business Communication I
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 0 L: T: P:
: 2 0 2
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To analyze and demonstrate writing and speaking processes through invention,

organization, drafting, revision, editing, and presentation.
B. To understand the importance of specifying audience and purpose and to select
appropriate communication choices.
C. To interpret and appropriately apply modes of expression, i.e., descriptive,
expositive, Narrative, scientific, and self-expressive, in written, visual, and oral
Communication
D. To participate effectively in groups with emphasis on listening, critical and
reflective thinking and responding.

.E To develop the ability to research and write a documented paper and/or to give an
oral presentation.

Course Outcomes

After the completion of this course, students will be able to:

Apply business communication strategies and principles to prepare effective

CO1 communication for domestic and international business situations.
CO2 Utilize analytical and problem-solving skills appropriate to business communication

Participate in team activities that lead to the development of collaborative work

CO3 skills.
Select appropriate organizational formats and channels used in developing and
presenting business messages
CO4
Communicate via electronic mail, Internet, and other technologies and deliver an
CO5 effective oral business presentation
Syllabus
Module 1

Introduction to Business Communication:

Importance and Objectives of Business communication, Process of communication, Barriers to
effective communication, Techniques of effective communication. Forms of communication
(Written, Oral, audio-visual communication). [6]

Module 2

Managing Business Communication:

Formal and Informal communication, Non- verbal communication (Body language, Gestures,
Postures, Facial expressions). The cross cultural dimensions of business communication.
Techniques to effective listening, methods and styles of reading. [10]

Module 3

Other aspects of communication:

Vocabulary:
Single word substitution, Idioms and phrases, Precis writing, Comprehension.

Group Discussions, Extempore, Principles of effective speech and presentations, Role playing.
[6]

Module 4

Introduction to managerial writing:

Business letters: Inquiries, Circulars, Quotations, Orders, Acknowledgement, Claims &

adjustments, Collection letters, Sales letters, drafting of different resumes, Covering letters
Applying for a job, Social correspondence, Invitation to speak. [6]

Official Correspondence: Memorandum, Notice, Agenda, Minutes, Circular letters.

Module 5

Report writing:
Business reports, Types, Characteristics, Importance, Elements of structure, Process of writing,
Order of writing, the final draft, check lists for reports. [7]

Text Books:

T1.Communication Skills, Sanjay Kumar &Pushp Lata, Oxford University Press

T2. Business Correspondence and Report Writing, R.C .Sharma, Krishna Mohan.Mcgraw
Hill
 Reference Books:

R1. Communication for Business, Shirley Taylor, V. Chandra, Pearson

R2. Business Communication- Hory Sankar Mukherjee, Oxford University Press
R3. Basic Business Communication- .Lesikar I Flatley, McGraw Hill.
R4. Business Communication Today ,Bovee, Thill and Chaterjee, Pearson

Course Delivery methods

Lecture by use of boards/LCD projectors/OHP projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Program
Course Outcome # Outcomes
1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course
CD Course Delivery methods Outcome Course Delivery Method

Lecture by use of boards/LCD projectors/OHP

CD1 Projectors CO1 CD1,CD2,CD3
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3, CD1,CD2,CD3
CD4 Mini projects/Projects CO4 CD1,CD2,CD3,CO4
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures CO5 CD1,CD2,CD3,CO4,CO5
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
and
CD8 Internets
CD9 Simulation
 MBA SEM II
Programme Core
 MT 410 Human Resource Management
COURSE INFORMATION SHEET

Course code : MT410

Course title : Human Resource Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the concept of human resource management and difference

between personnel, human resource and human capital and also enumerate the
importance, principles, objectives, practices, functions and growth of human
resource management
B. To relate problem understanding in view of Human Resource Practices, to classify the
factors influencing the wage and salary administration and can express different
forms of compensation for executive and non-executive
C. To organize training and development programmes by applying their techniques and
also to design executive development techniques to produce an effective work
culture, to justify and report performance appraisal and career development
D. To estimate essence and participation of Quality of Work Life and Programmes, to
develop human behavior and identify needs and satisfaction, to anticipate employee
grievances and devise a cell for redressal, to create a disciplinary culture through
relevant approaches and actions
E. To compare HR practices in domestic HRM and IHRM, to outline the key aspects of
the international human resource management and its importance in multi-national
corporations.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Compare the differences and similarities between challenges faced in Personnel
management and human resource management
CO2. Forecast demand and supply of manpower requirement, recommend appropriate
recruitment as well as selection process, organize induction, can better design
transfer and promotional policies and can also classify the factors influencing
the wage and salary administration and can express different forms of
 compensation for executives and non-executives
CO3. Create an environment to impart training and various development programmes
to solve complex problems and evaluate appropriate performance appraisal
methods to judge the performance and could develop various career
development activities for growth opportunities and advancement for executives
and non-executives
CO4. Recommend and summarize the essentials of quality of working life through
various HR practices and functions and also to identify the grievance handling
procedure with disciplinary actions at work place
CO5. Compare HR practices in domestic HRM and IHRM and PCN, HCN and TCN
and also to outline the key aspects of the international human resource
management, its importance in multi-national corporations

Syllabus:

Module 1 Introduction
Evolution & Growth - Personnel Management, Human Resource Management, Concepts &
Significance of HRM, Principles and Objectives, Policies and Practices. [7]

Module 2 Designing and Developing HR System

Human Resources Planning, Job Analysis, Job Evaluation, Job Design, Job Enlargement, Job
Rotation, Job Enrichment, Recruitment, Selection, Placement, Induction, Transfer &
Promotion, Separation, Compensation Management :Introduction, Objectives, Influencing
Factors, Different forms of employee compensation for Executives & Non- Executives. [13]

Module 3 Human Resource Development

Concepts, Different Techniques, Development function, Training and Development,
Performance Appraisal & Career Development [11]

Module 4 Behavioural Dimensions of HRM

Introduction and Essentials of Quality of work life, Understanding Human Behaviour,

Identifying employee Needs and their Satisfaction, Employee Grievances and its Redressal,
Discipline- Concepts, Relevance, Approaches and Disciplinary Actions. [9]

Module 5 International Human Resource Management

Concept, Relevance, Types of International organization, International Human Resource

Management Practices. [5]

TEXT BOOKS
T1:Human Resource Management, Ian Beardwell & Len Holden-Macmillan India Ltd
T2:Human Resource Management: gaining Competitive Advantage, Noe, Hollenbeck,
Gerhert & Wright, Irwin McGraw Hill.
REFERENCE BOOKS

R1:Human Resource Management, V.S.P Rao- Excel books.

R2:Managing Human Resources: Productivity, quality of work life, profits, Wayne F. Cascio-
TMH
R3:HRM and Personnel Management, Ashwathappa, TMH

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment

1. Student Feedback on Programme Outcome

Mapping of Course Outcomes onto Programme Outcomes

Course Outcome Program Outcome

1 2 3 4 5 6 7 8

1 2 1 3 2 2 3 3 2
2 2 1 1 1 1 2 1 3
3 1 1 1 1 1 1 1 1
4 1 1 1 1 1 1 1 1
5 2 1 2 1 2 1 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1
CD2 Tutorials/Assignments CO2 CD1 and CD8
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD2
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 411 Business Research
COURSE INFORMATION SHEET

Course code : MT411

Course title : Business Research
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

The course enables the students to:

A. Develop an understanding of Role of Business Research, Process of Research and

Types of research
B. Explain the mechanism for defining the Research Problem, research Objectives and
Hypothesis
Develop an understanding of merits and limitations of various research designs, types
of data and methods of data collection
D. Explain the mechanism for applying salient Univariate, Bivariate and Multivariate tools
of data analysis.

E Explain the characteristics of a good Business research Report.

Course Outcomes

On successful completion of the course the student will be able to:

CO1. Describe the research process and list the characteristics of various types of research
CO2. Given a management problem determine the related Research Problem
CO3. Formulate Research Objectives and Hypothesis from a given research problem
CO4. Given the research budget select suitable Research Design for achieving the research
objectives
CO5. Organize the data collection process, Analyse data and draw inferences and
recommend solutions to the research problem
Syllabus
Module1

Objective, Types, Methods & Process. Research Problem - Selection, Need & Techniques for
defining a Problem, Development of Hypothesis, Qualitative and Quantitative Research [8]

Module2

Features of a good Research Design, Exploratory & Descriptive Research Design,

Experimental Design - Causal relationships, Concept of Independent &
Dependent variables, Concomitant variable, Extraneous variable, Treatment,
Control group. [8]

Module3
Primary and Secondary data, Sampling Design, Errors in Data collection, Census and Sample
survey, Sample size determination, Characteristics of a good Sample design, Types of
Sample design. [6]

Module4

Attitude Measurement and Scaling Techniques, Measurement in Research, Types of

Measurement Scales, Scaling Techniques - Likert, Thurstone, Semantic Differential. [8]

Module5

Tools of data collection, Data Processing Operations, Introduction to ANOVA, Discriminant

Analysis, Factor Analysis, Conjoint Analysis and Clustering Methods, Significance of these
tools for Managerial Decision Making, Characteristics of a good Research Report. [10]

TEXT BOOKS

T1: Business Research Methods, Bryman, Alan & Emma Bell, Oxford University Press.
T2:Social research methods, Walliman, Nicholas Sage Publications.
T3:Statistical Methods in Business & Social Sciences, Shenray & Pant., Macmillan

REFERENCE BOOKS

R1: Research Methods in Behavioural Sciences, Dwivedi R.S, Macmillan.

R2: Research Methods for Business, Uma Sekaran, Wiley Publications

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes

Outcome 1 2 3 4 5 6 7 8
#
1 1 1 1 3 3 1 2 1
2 2 1 3 2 3 3 2 1
3 3 1 3 2 3 3 3 1
4 1 1 1 3 3 3 2 1
5 2 1 3 3 3 3 3 1

Gaps in the syllabus (to meet Industry/Profession requirements):

POs met through Gaps in the Syllabus:
Topics beyond syllabus/Advanced topics/Design:
POs met through Topics beyond syllabus/Advanced topics/Design:

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD projectors/OHP CD1,CD2
CD1 projectors CO1
CD2 Tutorials/Assignments CO2 CD1,CD2
CD3 Seminars CO3 CD1,CD2,CD4
CD4 Mini projects/Projects/ Case study CO4 CD1,CD2
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and
CD8 internets
CD9 Simulation
 MT 412 Operations Research
COURSE INFORMATION SHEET
Course code : MT412
Course title : Operation Research
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop an understanding of decision making theories and operation research.

B. To explain the linear programming problems concepts and its applications
C. To develop an understanding of Transportation Problems and its methods
D. To explain the concept of Assignment problems and concept of game theory.
E To explain the basic concept and application of replacement models and queuing
theory.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Describe the decision making and the concept of operation research and its application
areas in management

CO2 Solve any problems using linear programming techniques and models and its
application in diverse fields.

CO4 Interpret the problems using assignment theory and understand the significance of
Game theory in managerial application.

CO5 Analyse situations and solve diverse problems using replacement models and interpret
managerial implication in decision making using queuing theory.
 Syllabus:

Module -1 Decision making

The Quantitative approach to decision making, Nature and Significance of OR in decision
making, Scientific Methods in Operations Research, Models in Operations Research,
Application areas of OR in management. [7]

Module -2 Linear Programming

Model Formulation, Graphical Methods, Simplex Method, Big-M Method, Dual Simplex
Method, Sensitivity Analysis for LPP. [9]

Module -3 Transportation Problems

Basic concepts and Formulation, Minimization and Maximization Problems, North-West
Corner Rule, Vogel’s Approximation Method, MODI Method.
Assignment Problems - Concepts, Mathematical formulation, Hungarian Assignment
Method, Travelling Salesman as an Assignment Problem. [8]

Module -4 Game Theory

Introduction, Two Person Zero Sum Games, Pure strategy Games, Principal of Dominance,
Mixed Strategy Games. [8]

Module -5 Replacement Models

Types of Failure, Replacement of Items whose Efficiency Deteriorates with Time, Queuing
Theory - Concepts, Basic model of Queuing Theory, Managerial Implications in Decision
making. [10]

TEXT BOOKS:
T1: Operations Research - J.K. Sharma, Macmillan India Ltd.
T2: Introduction to Management Science - Fredrick S. Hillier and Mark S. Hillier, TMH
T3: Principals of Operation Research - Wagner, H.M, Prentice Hall

REFERENCE BOOKS:
R1: Operations Research - Principles and Practice - Ravindran, Phillips and Solberg, Wiley
R2: Operational Research - An Introduction, Taha, H.A– Macmillan
R3 : Operations Research - KantiSwarup, P.K. Gupta, Man Mohan, S. Chand and Company

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment

1. Student Feedback on Programe Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Programme Outcomes

Outcomes 1 2 3 4 5 6 7 8
1 H H H L L H M H
2 M H L M L L M H
3 L H L M L L L H
4 H H H L L L M H
5 M H L L L L L H

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Course Delivery
CD Course Delivery methods Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP projectors CO1 CD1,CD2
CD2 Tutorials/Assignments CO2 CD1,CD2
CD3 Seminars CO3 CD1,CD2,CD4
CD4 Mini projects/Projects CO4 CD1,CD2,CD6
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and internets
CD9 Simulation
 MT 413 IT Enabled Business Intelligence

COURSE INFORMATION SHEET

Course code : MT413

Course title : IT Enabled Business Intelligence
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the fundamentals concepts of information systems.

B. To understand the basics of management information system.
C. To understand the essentials of decision support system.
D. To acquire a hands-on knowledge of the underlying technological infrastructure.
E. To analyze a problem and design an appropriate solution.

Course Outcomes
After the completion of this course, students will be able to:

CO1. Explain the methodologies of an information system and acquire a hands-on

knowledge
CO2. Analyse projects, and technological infrastructure
CO 3. Acquire different business models and their solution using a combination of tools and
techniques Managing projects, prototyping
CO 4. Evaluate as a System analyst using multiple combination of tools and techniques
CO 5. List the benefits, drawbacks and limitations and the various applications of internet
for the same

Syllabus

Module1: System
Introduction and overview, Types of System, System Development life cycle (SDLC),
System Analyst and role, Tools and Techniques of system Analysis. [4]
Module2: Management Information System
Introduction and overview, Types and Characteristics, Transaction Processing Information
System, Accounting and Finance System, Marketing and Sales System, Production and
operation Management System, Human Resource Management System, Executive
information System.
Management Support system: Introduction and overview, Objectives and Characteristics,
Collaborative Computing Technologies, Group Support System and technologies, Cloud
computing [10]

Module3Decision support System:

Introduction and overview, DSS Architecture, Types of DSS, Managerial decision making
and information system, Requirement for decision support for decision making and other
executive work, Group DSS and Groupware Technologies, Decision Modelling and Analysis
,Managerial risk taking and organizational decision making [6]

Module4: Intelligent System

Introduction and overview, Artificial Intelligence, concept of AI, AI Vs Natural Intelligence,
Expert system, concept of Expert system, Structure of Expert System, Working and Benefits
Knowledge Management: Introduction and overview, Knowledge Acquisition and validation,
Knowledge representation, Inference Technique, [5]

Module 5 Data Ware Housing and Data Mining:

Introduction and Overview, Neural Network Fundamentals, Architecture, Applications,
Genetic Algorithm, Fuzzy Logic, Fuzzy sets in DSS, System Integration, Intelligent software
Agents and creativity. [5]

Text Books:
1. Decision Support System & Intelligent System, Turban, Aronson, Pearson
2. Business Intelligence: Data Mining an optimization for Decision Making, Vercellis
Carlo, Wiley
3. Key Issues in the Knowledge Management, Joseph M. Firestone, Mark W. McElroy,
Butterworth-Heinemann Publication, USA
Reference Books:
1.Introduction to Knowledge Management, Todd Groff, Thomas Jones , Butterworth-
Heinemann Publication, USA.
2.System Analysis and Design, KE Kendell, JE Kendell, Pearson Prentice Hall

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Programme Outcomes

Course Outcome # Programme Outcomes

1 2 3 4 5 6 7 8

1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1,CD2
CD
2 Tutorials/Assignments CO2 CD1,CD2
CD
3 Seminars CO3 CD1,CD2,CD4
CD
4 Mini projects/Projects CO4 CD1,CD2,CD6
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 414 Strategic Management

COURSE INFORMATION SHEET

Course code : MT414

Course title : Strategic Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of Strategic management, nature of strategic

management , and it's objective
B. To explain the impact of different environments on strategic planning and the
relation between environmental appraisal and strategic planning
C. To analyze different types of strategies and integration of strategic plans with
business plans.
D. To familiarize the Strategic Analysis and Implementation Concepts.
E. To familiarize strategy evaluation concept for strategic planning and for decision
making.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyze the strategic requirements, the system of strategic planning and
correlate business plans with strategic plans.
CO 2. Evaluate corporate level strategies as to optimize business plans in the shorter as
well as longer run
CO3. Recognize the different strategic alternatives and be able to take appropriate
decisions.
CO 4. Analyze strategy implementation alternatives for effective decision making.
CO 5. Evaluate the new business models and make appropriate plan for further action.
Syllabus

Module 1: Introduction of Strategic Management

Definition, nature, scope and importance of strategy and strategic management. Strategic
decision making. Process of strategic management and levels at which strategy operates. Role
of strategists. Defining strategic intent: vision, mission, goals and objectives. Business
definition. [6]

Module 2: Environment Appraisal

Concept of environment, components of environment (economic, legal, social, political and

technological). Environmental scanning techniques- ETOP, QUEST and SWOT. Internal
Appraisal: The internal environment, organisational capabilities in various functional areas
and strategic advantage profile. Methods and techniques used for organisational appraisal
(Value chain analysis, financial and non-financial analysis, historical analysis, Identification
of critical success factors (CSF). [6]

Module 3: Corporate Level Strategies

stability, expansion, retrenchment and combination strategies. Corporate restructuring.

Concept of synergy. Business level strategies: Porter’s framework of competitive strategies,
conditions, risks and benefits of cost leadership, differentiation and focus strategies. Location
and timing tactics. Concept, importance, building and use of core competence [6]

Module 4: Strategic Analysis and Strategic Implementation

Corporate level analysis (BCG, GE nine cell, Hofer’s product market evolution and shell
directional policy matrix). Industry level analysis, Porter’s five forces model. Resource
allocation, Projects and procedural issues. Organisation structure and systems in strategy
implementation. Leadership and corporate culture, values. [6]

Module 5 : Strategic Evaluation and Ethics

Strategy control and operational control. Organisational systems and techniques of strategic
evaluation. Operational and derived functional plans to implement strategy integration of
functional plans. [6]

Text Books
1. Azhar Kazmi: Business policy
2. William F. Glueck: Strategic management and business policy
3. Michael Porter: Strategic Management

Reference Books

1. S.B. Budhiraja&Atheya: Cases in Strategic Management

2. Wheelen&Rangarajan: Concepts in strategic management & Business policy
Jay.B.Barney& William. S. Hesterly: Strategic Management & Competitive Advantage
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 H H M H M H M H
2 H M M H M H M M
3 L L L M L H M M
4 L L L M L M M M
5 M M M L M M L L

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
Mapping Between COs and Course Delivery (CD) methods

Course
Delivery
CD Course Delivery methods Course Outcome Method
Lecture by use of boards/LCD projectors/OHP
CD1 projectors CO1 CD1
CD2 Tutorials/Assignments CO2 CD1
CD1 and
CD3 Seminars CO3 CD2
CD4 Mini projects/Projects CO4 CD1, CD8
CD5 Laboratory experiments/teaching aids CO5 CD1, CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
CD8 and internets
CD9 Simulation
 MT415 Cost Management
COURSE INFORMATION SHEET

Course code : MT415

Course title : Cost Management
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To impart comprehensive knowledge in field of cost management with understanding

of the terminology and concepts in identifying and classifying costs classification of
cost.
B. To give knowledge of different types of cost i.e. Material and Labour and their models
and plans.
C. To give knowledge of Costing Method and understanding the concept of different type
of costing and their implication
D. To impart knowledge of CVP Analysis with understanding of different methods and
models
E. To define as well as explain the concept of Budgetary control system ,standard
Costing and variance analysis and its importance , advantages and disadvantage.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Apply the Knowledge of cost accounting in the modern economic competitive
environment as a member or leader in diverse teams, and in multidisciplinary
CO 2. settings. Cost centre, opportunities, design and implement innovations in work
Identify
space according to their impact on business.
CO 3. Differentiate methods of schedule costs per unit of production and to analyze the
profitability resulting from implementing its strategy.
CO 4. Use the costing system to prepare and analyse production reports where many
homogeneous products are manufactured.
CO 5. Summarize company strategy, and identify the critical role of cost allocation in
the analysis of customer profitability and sales variances.
Syllabus

Module 1 Introduction

Cost – Meaning, Objective, Elements of Cost, Classification of Cost, Cost Accounting –

Meaning, Objective, Installation of Costing System, Cost centre and Cost Unit – Definition
& Concept, Objectives and Types, Cost Sheet. Material Cost: Purchase , Purchase Control,
Purchase Routine, Purchase Requisition, Purchase Quantity. Economic Order Quantity,
Maximum Level, Minimum Level, Ordering or Reordering Level, Danger Level, Stores
Control – Perpetual Inventory System, ABC Method. Methods of Pricing – Specific Price
Method, First In First Out, Last in First Out. [6]

Module 2 Labour Cost

Direct & Indirect Labour, Work Study, Method Study, Job Analysis and Job Evaluation,
Merit Rating, Casuals and Out Workers. Methods of Remuneration - Time Rate System,
Piece Rate System, Incentives Plans – Pre-requisites of Good Incentive Plan, Various
Incentive Plans – Halsey Premium Plan, Rowan Plan, Taylor’s Differential Piece rate
System, Merrick’s Differential Piece Rate System (Multiple Piece Rate System), Emerson’s
Efficiency Plan, Bedaux Plan. [6]

Module 3 Costing Methods

Job Order Costing - Procedures, Advantages, Limitations, Contract Costing – Cost Plus
Contract, Economic Batch Quantity, Batch Costing, Multiple Job Order Cost System,
Process Costing – Essentials, Procedures, Process Losses and Wastages, Abnormal Gain,
Internal Process Profits, Process Costing vs. Job Costing. Absorption and Marginal Costing
Absorption Costing –Meaning and Limitations, Marginal Cost– Definition and Nature.
Marginal Costing – Net Profit Under Marginal Costing and Absorption Costing, Difference
Between Marginal Costing and Absorption Costing. [6]

Module 4 CVP Analysis

Meaning and Relationship, Break Even Analysis – Meaning, Assumptions, Methods of
Calculations – Algebraic Method, Graphical Presentation, Contribution – Meaning &
Concept, Calculation, P/V Ratio- Meaning & Concept, Calculation. Margin of Safety (MS) –
Meaning & Concept, Calculation, Limiting Factor, Angle of Incident, Construction of Profit
Volume Chart, Limitations of Break Even Analysis. [6]

Module 5 Budgetary Control and Standard Costing

Budget and Budgetary Control System – Meaning & Concept, Objectives, Advantages,
Limitations, Standard Cost – Meaning & Concept, setting of different types of Standards,
Standard Costing – Meaning & Concept, Advantages, Disadvantages, Standard Costing Vs
Budgetary Control System, Variance Analysis – Material Cost Variance, Material Price
Variance, Material Usage Variance, Labour Cost Variance, Labour Rate Variance, Labour
Efficiency Variance. [6]

TEXT BOOKS:
1. Principles and Practice of Cost Accounting, N K Prasad, Books Syndicate Pvt. Limited.
2. Cost Accounting, M N Arora, Vikas Publication
REFERENCE BOOKS:
1. Cost Accounting, M Y Khan and P K Jain, Tata Mc Graw Hill Publication 4. Cost
Accounting, Charles T Horngren, Pearson Education
2. Cost Accounting: Foundation and Evolution, Kinney & Raiborn, South Western Cengage
Learning

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 416 Business Communication II

COURSE INFORMATION SHEET

Course code : MT416

Course title : Business Communication II
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 1 L: T: P:
: 0 0 2
Class schedule per week : 2
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To analyze and demonstrate writing and speaking processes through invention,

organization, drafting, revision, editing, and presentation.
B. To understand the importance of specifying audience and purpose and to select
appropriate communication choices.
C. To interpret and appropriately apply modes of expression, i.e., descriptive,
expositive, Narrative, scientific, and self-expressive, in written, visual, and oral
communication
D. To participate effectively in groups with emphasis on listening, critical and
reflective thinking, and responding.
E. To develop the ability to research and write a documented paper and/or to give an
oral presentation.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Apply business communication strategies and principles to prepare effective

communication for domestic and international business situations.
CO2 Utilize analytical and problem-solving skills appropriate to business
communication.
CO3 Participate in team activities that lead to the development of collaborative work
skills.
CO4 Select appropriate organizational formats and channels used in developing and
presenting business messages
CO5 Communicate via electronic mail, Internet, and other technologies and deliver an
effective oral business presentation.
Syllabus

Module 1 Introduction to Business Communication:

Oral communication: Nonverbal communication, video conferencing, listening skill, public

speaking, Body Language, postures and gestures, handshakes, gaze, smiles, hand movements,
voice modulation, Eye contact, use of expression. [6]

Module 2 Written communications:

circulars, notices, memos, agenda and minutes of meeting, report writing, Creative writing,
framing advertisement, slogans, captions, preparing press notes, resume writing, using
Facsimiles (Fax), Handling Mail, writing essays, paragraph, summaries. [6]

Module 3

Group Discussions, Extempore, Principles of effective speech and presentations, Role

playing. [6]

Module 4 Introduction to managerial writing

: Writing Business Letters – Formats and Styles of business letters, Types of business letters–
Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales,
Reference, Good News &Bad News, Acknowledgement. [6]

Module 5:
Various activities will be conducted for overall personality development of students
emphasizing on Business communication. (Interpersonal Relational ship, Stress Management,
Conflict Management, Time Management) [6]

Suggested Software
1. ITELL

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD projectors/OHP
CD1 projectors CO1 CD1,CD2,CD4,,CD6
CD2 Tutorials/Assignments CO2 CD1,CD2,CD4,,CD6
CD3 Seminars CO3 CD1,CD2,CD4,,
CD4 Mini projects/Projects CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
CD8 and internets
CD9 Simulation
 MT417 French Language
COURSE INFORMATION SHEET

Course code : MT417

Course title : French Language
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop the knowledge, understanding and the listening, reading,

speaking and writing skills necessary for effective interaction in French.
B. To explore the nature of languages as systems by making comparisons
between French and English, leading to an appreciation of the correct
application of linguistic structures and vocabulary.
C. To demonstrate correct application of linguistic structures and vocabulary.
D. To develop knowledge of the culture of French-speaking communities
E. To inculcate an understanding of the interdependence of language and
culture, thereby encouraging reflection on their own cultural heritage.

Course Outcomes

After completion of this course, students will be able to :

CO1. Recognizes and responds to words, phrases and simple sentences in spoken
French.
CO 2. Identifies and responds to features of written French.
CO 3. Uses known words in French to interact in everyday activities.
CO 4. Demonstrates developing writing skills by recognizing and copying French.
CO 5. Explores ways in which meaning is conveyed in French.

Syllabus

Module 1
Langue Française, Le pronom personnel, Articles définis et indéfinis, Verbes au présent,
Se présenter et présenter quelqu’un (salutations formelles et informelles), Nationalités,
professions, nombres, Négation, Demander et donner des infos personnelles [9]
Module 2
Articles partitifs, expression de la quantité, Les chiffres, Formule de politesse, les heures, les
jours de la semaine, les mois de l’année, Adjectifs démonstratifs. [9]

Module 3
Trois formes d’interrogation, Utilisation de « est-ce que ? » et « qu’est-ce que c’est ? » quel,
quelle etc. L'impératif, Adjectifs qualificatifs (mas/fém., pluriel etc.) et possessifs [9]

Module 4
Parler de goûts et des préférences et leurs degrés, Le présent, futur proche, passé récent,
Décrire une personne ou un lieu. [9]

Module 5
Le passe composé, le futur, l’imparfait. Parler de ses activités quotidiennes, Décrire la ville,
des amis, des parents etc. [9]

Text Books
1. Jumelage - Niveau-1, Manjiri Khandekar & Roopa Luktuke, Saraswati House Pvt.
Ltd. New-Delhi
2. Alter Ego-1, Annie Berthet, Catherine Hugot, Véronique M. Kizirian, Béatrix
Sampsons & Monique Waendendries, Hachette, Paris

Reference Books
1. Campus- 1, Jacky Girardet & Jacques Pécheur, CLE international, Paris
2. Libre Echange- 1, Janine Courtillon, Geneviève-Dominique de Salins & Christine
Guyot-Clément, Didier, Paris

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3
Gaps in the syllabus (to meet Industry/Profession requirements)
POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT417 German Language
COURSE INFORMATION SHEET

Course code : MT418

Course title : German Language
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 3 L: T: P:
: 3 0 0
Class schedule per week : 3
Class : MBA
Semester / Level : 2/4
Name of Teacher :

Course Objectives

This course enables the students to:

A. To enable the learners to listen and understand the spoken German language
which uses the elementary spoken structures.

B. To enable the learners to speak and engage in simple dialogues in German.

C. To enable the learners to read and understand the elementary texts in German.

D. To enable the learners to write simple sentences and short paragraphs in German.

E. To expose the learners to the historical, social and cultural aspects of Germany
and other German speaking countries.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Understand familiar, everyday expressions and simple sentences.

CO2
Introduce him/herself and others as well as ask others about themselves and
Communicate using simple sentences.
CO3 Read and comprehend basic German sentences relating to routine situations.

CO4 Write simple sentences and short paragraphs in German.

CO5 Identify and deal with social and cultural aspects of Germany and other German
speaking countries.
Syllabus

Module 1
Sich begrüssen, sich vorstellen, sich verabschieden und Woher kommen Sie? Ländernamen,
Nationalitätsbezeichnung, Das Verb: Präsens – ( sein, heissen), Personalpronomen: ich und
Sie, Verb + Adjektiv, Das Nomen: Singular und Plural, Zahlen von 1 – 10. Antworten mit Ja
/ Nein [7]

Module 2
Das Alphabet, buchstabieren, Das Verb: haben, schliessen, machen, Fragepronomen, Zahlen
von 0- 1,000,000, Personalpronomen, Das Demonstrativpronomen „DAA“, Unterschied
zwischen Uhr – Stunde, Negativartikel, Der Artikel: bestimmter und unbestimmter Artikel.
[12]

Module 3
Reisende im Gespräch, Das Verb: Präsens - (fahren, lesen, nehmen usw.), Vorsilbe und Verb
(trennbare Verben), Wortstellung von trennbaren Verben, Präpositionen, Tage – Monate.
Erklärung von drei sie/Sie, Der Akkusativ, „es gibt/gibt es“. [6]

Module 4
Ein Freunde besucht, Das Nomen: Akkusativ-und Dativergänzungen, Das Fragepronomen:
Wem?, Possessiv-Pronomen, Präpositionen mit dem Dativ und mit dem Akkusativ, Das
Zeitadverb.
Geburtstag feiern, Telefongespräch, Die Uhrzeiten, Modalverben, Das Personalpronomen bei
Akkusativ- und Dativergänzungen. [6]

Module 5
Die Wohnung beschreiben, Ein Zimmer vermieten, Richtungsangaben, Das
Demonstrativpronomen: dies, wohen? – wo? – wohin? Präpostionen mit dem Akkusativ oder
Dativ, Jahreszahlen, Konjugation von möchten, Der Genetiv, Das Präteritum: sein und haben,
Reflexivpronomen, Das Perfekt. [14]

Text Book:
1.Heinz Griesbach, Dora Schulz. Deutschsprachlehre für Ausländer, Max Hueber Verlag,
München, Germany.(Note: Text pages relevant to the modules will be only dealt with).

Reference Books:
1. Hartmut Aufderstrasse, Jutta Müller, Thomas Storz. Lagune: Kursbuch: Deutsch als
Fremdsprache - A1-I + II,Hueber Verlag, Ismaning, Germany.
2. Roza Maria Dallapiazza, Eduard von Jan, TilSchönherr. Tangram Aktuell – A1-I + II, Max
Hueber Verlag, Ismaning, Germany.
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements):

POs met through Gaps in the Syllabus:
Topics beyond syllabus/Advanced topics/Design:
POs met through Topics beyond syllabus/Advanced topics/Design:

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
 MT419 Legal Environment for Busi ness

COURSE INFORMATION SHEET

Course code : MT419

Course title : Legal Environment for Business
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
: 2 0 0
Class schedule per week : 2
Class : MBA
Semester / Level : 1/4
Name of Teacher :

Course Objectives

This course enables the students to:

1. To explain the concept of contract, performance of contract and breach of

contract and special types of contract.
2. To develop the understanding of partnership business
3 To explain rights, duties and dissolution of firm
4 To introduce basics of company act and aware them with company
management.
5. To introduce and explain negotiable instrument act as well as sales of goods
act.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyse contract and define the business actions as valid contract, pledge or
bailment.
CO2. Identify critical issues of partnership business and can recognize its rights and
duties.
CO3. Distinguish Public and Private company, explain the duties and
responsibilities of the management to run the company business.
CO4. Define and characterize different negotiable instruments.
CO5. Develop the idea of sale, distinguish sale and agreement to sell and can
explain conditions and warranties.
Syllabus:

Module 1 The Indian Contract Act 1872

Meaning and Nature of Contract, Essentials of a Valid Contract, Types of Contract,
Performance and Discharge of a Contract, Remedies for Breach of Contract. [4]

Module 2 Special Contracts

Indemnity- Concept, Rights and Duties of Parties, Guarantee- Concept, Difference Between
Indemnity and Guarantee. Bailment- Concept, Sale, Duties and Rights of Parties, Pledge-
Concept, Duties and Rights of Parties. [8]

Module 3 The Indian Partnership Act 1932

Meaning and Nature of Partnership, Essential Elements of Partnership, Partners and Firms,
Registration of Firms, Types of Partners, Rights, Duties and Liabilities of Partners,
Dissolution of Partnership Firm, [6]

Module 4 The Companies Act 1956

Meaning, Salient Features and Types of company, Lifting of Corporate Veil, Difference
between Public and Private company, Formation of Company, Memorandum of Association,
Articles of Association, Prospectus. [6]

Module 5 The Negotiable Instruments Act 1881

Definition and Characteristics of Negotiable Instruments, Essentials of Negotiable
Instruments, Negotiation and Discharge of Negotiable Instruments, Crossing of a Cheque.
The Sales of Goods Act 1930: Introduction and features, Distinction between ‘Sale’ and
‘Agreement to sell’, Subject- matter of Contract of Sale, Conditions and Warranties. [6]

TEXT BOOKS:

1 Business Law: One should Know, Ajay Garg, Navi Publication.

2 Legal Aspects of Business, Akhileshwar Pathak, Tata McGraw Hill.
3 Indian Business Laws, S.K.Aggarawa l& K. Singhal, Galgotia Publications Pvt. Ltd.

REFERENCE BOOKS

1.Business Law Including Company Law, S.S. Gulsan & G.K. Kapoor, New Age
International Publishers.
2.Business Law, Satish B Mathur, McGraw-Hill.
3.Mercantile Law, M.C.Kuchhal, Vikash Publications.
4.Bare Act with short notes/comments(For each Different Laws)- Universal Law
Publishing Co. Pvt. Ltd., Commercial Law Publishers ( India).

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 3 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD CD1,CD2,CD4,,CD
CD1 projectors/OHP projectors CO1 6
CD1,CD2,CD4,,CD
CD2 Tutorials/Assignments CO2 6
CD3 Seminars CO3 CD1,CD2,CD4,,
CD4 Mini projects/Projects CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 560 Summer Internship

COURSE INFORMATION SHEET

Course code : MT560
Course title : Summer Internship
Pre-requisite(s) : Nil
Credits : Non Credit

Each student will complete an Internship of 4-6 weeks in an organization. The student
will register for this Non Credit course in Sem III. Direct Assessment will be based on
evaluation of the Internship report and a Viva Voce conducted anytime during the
semester.
 MT 501 Entrepreneurship

COURSE INFORMATION SHEET

Course code : MT501

Course title : Entrepreneurship
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 1 L: T: P:
: 1 0 0
Class schedule per week : 1
Class : MBA
Semester / Level : 4/5
Name of Teacher :

Course objective:

This course enables the students to:

A. To understand the various concepts of entrepreneurship, marketing process and

tools of marketing
B. To identify the motivational traits of entrepreneurs, marketing strategies of Bio-
Technology companies and the promotional activities
C. To know the entrepreneurial development process and the power of positioning
of a biotech company
D. To understand the setting up small business firms, the negotiation process and
the channel strategies
E. Basic knowledge of international marketing with emphasis on start-up
businesses
F. To understand the barriers and solutions of entrepreneurship-SWOT analysis

G. To design the B-Plans for companies and steps for commercialization of firms

Course outcomes:

After successfully completing the course the students will be able to

CO1 Identify factors of the entrepreneurship process and apply the marketing concepts for
start-up firms
CO2 Visualize the development of traits of motivation and utilising the tools of marketing
for creating a biotech start-up firm.
CO3 Design the process to develop an entrepreneur and also to develop new ones among
the new start-up firm.
CO4 the priorities of setting-up of new enterprise and overcoming the barriers of
entrepreneurship.
CO5 Apply the techniques of entry strategies of markets and positioning the company’s
new offerings in the selected global market/segment.
CO6 Understand The role of SWOT analysis and the related understanding of the risks in
new ventures

Syllabus:
Module 1
Introduction
Definition, Concept of Entrepreneurship & Intrapreneurship, Characteristics and skills of
entrepreneurs
Entrepreneurial Development
Entrepreneurship & Economic development, Contribution of Small enterprises to the
economy, Entrepreneurial environment, Types of Entrepreneurs. [3]

Module 2
Developing the Business Plan
Generating Business Ideas, Selecting a Business Idea, Elements of a Business Plan,
Building Competitive Advantage, Conducting feasibility Analysis. [3]

Module 3
Sources of Finance
Equity vs. Debt Capital, Sources of Equity Finance, Institutional finance, Venture
Capital, Lease Finance,
Forms of Business Ownership
Sole Proprietorship, Partnership, Corporations and other forms of ownership [3]

Module 4
Intellectual Property Management :
Importance of innovation, Patents& Trademarks in Small Businesses, Introduction to
laws relating to IPR in India. [3]

Module 5
Institutional support for small businesses:
Support in areas of Technology, Finance, Infrastructure, Marketing,
Entrepreneurship Development
Minimum 5 Cases to be discussed [3]
Text books:

1. Hisrich & Peters, Entrepreneurship, Tata McGraw Hill

2. Norman M. Scarborough, Essentials of Entrepreneurship & Small Business
Management
3.
Reference books:

1. Entrepreneurship, Rajeev Roy, Oxford University Press

2. Entrepreneurship Management : Text and Cases, Bholanath Dutta ,Excel

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT502 Business Ethics and CSR

COURSE INFORMATION SHEET

Course code : MT502

Course title : Business Ethics and CSR
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits :1 L: T: P:
1 0 0
Class schedule per week :1
Class : MBA
Semester / Level : 4/5
Name of Teacher:

Course objective:

This course enables the students to:

A. To understand and appreciate the elements of ethics, the importance of

ethical decision making, and its effects on themselves, business and society
B. To distinguish between ethics and morals.
C. To understand the ethical dilemmas facing managers.
D. To explore models that supports ethical decision making and their
limitations.
E. To understand corporate social responsibility and philanthropy
F. To consider the role of business in relation to ethics, CSR & sustainability.

Course outcomes:

After successfully completing the course the students will be able to:

CO1 Apply ethical components of managerial decision making

CO2 Develop strategies using ethical frameworks
CO3 Draw upon a range of models to aid ethical decision-making
CO4 Apply the knowledge of ethics to everyday
CO5 Outline the importance of CSR in business practices

Syllabus:
Module 1
Nature and purpose-Introduction, Definition of Ethics, Moral Behaviour, Characteristics of
moral standards
Business Ethics- Role of ethics in business, Relative autonomy of business morality. [3]
Module 2
Business Ethics and Individual Interest- Interest based outlook, Impact of interest on moral
goals and moral principles, Utilitarian views on business ethics. [3]

Module 3
Theories of Virtue: Productive Practices and Team Motivation, Prospects of Virtues in
Business Ethics and Management Theory [3]

Module 4
Introduction to CSR- Meaning & Definition of CSR, Concept of sustainability, CSR
through triple bottom line and Sustainable Business; environmental aspect of CSR [3]

Module 5
International framework for corporate social Responsibility -Carroll's model; drivers of
CSR; major codes on CSR; Initiatives in India. Review current trends and opportunities in
CSR.CSR as a Strategic Business tool for Sustainable development [3]

Minimum 5 Cases to be discussed

Text books:

1. S.A. Sherlekar, Ethics in Management, Himalaya Publishing House, 2009.

2. Corporate Social Responsibility in India - Sanjay K Agarwal

Reference books:

1. W.H. Shaw, Business Ethics, Cengage Learning, 2007

2. The World Guide to CSR - Wayne Visser and Nick Tolhurst

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
 5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 503 Project

COURSE INFORMATION SHEET

Course code : MT503

Course title : Project
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits :3
Semester / Level : 4/5
MBA PROGRAMME
ELECTIVES

BUSINESS ANALYTICS
 MT 547 Business Forecasting

COURSE INFORMATION SHEET

Course code : MT 547

Course title : Business Forecasting
Pre-requisite(s) :MT405, MT411
Co- requisite(s) : NIL
Credits : 2L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to :

1. To understand predictive analytics.

2. Expose to various forecasting methods.

3. To impart knowledge of factors affecting demand.

4. To understand forecasting techniques with computer software.

5. Equip with various time series models

Course Outcomes

After the completion of this course, students will be able to:

CO 1. Apply forecasting methods.

CO2. Use smoothing and decomposition method.
CO3. Forecast dynamics of demand.
CO4. Apply regression models for forecasting
CO5. Apply Box Jenkins and ARIMA time series models.

Syllabus

Module 1:
Predictive analytics: An overview
Overview of quantitative and qualitative predictive analytics and forecasting methods,
Measuring forecasting accuracy, Naïve forecasting methods, forecasting with Internet time
series data, forecast process, data consideration , SAS Primer ( the interfaces of SAS) [6]

Module 2:
Smoothing and decomposition method
Single variable forecasting methods, Moving averages, simple and double exponential
smoothing , smoothing models for seasonal data , Additive and multiplicative decomposition
methods , SAS Primer (working with data sets, reading / writing files, descriptive statistics ,
tabulations) [6]

Module 3:
Estimation of Demand
Marketing Research techniques, consumer surveys, consumer clinics, focus groups, market
experiments in Test stores, statistical estimation, variable identification [6]

Module 4:
Forecasting with regression models
Introduction to forecasting with Regression methods, SAS Primer (proc, reg, time trend
modelling), forecasting with multiple regression, SAS primer (Proc, reg, proc Logistic) [6]

Module 5 :
ARIMA Time series models
Stationary of time series, transformation for achieving stationary, auto correlations and partial
correlations, autoregressive models, Moving average models, ARIMA models, BOX Jenkins
methodology of model building [6]

TEXT BOOKS
1. Bowerman BL, O Connell R T and Koehler A B forecasting, Time Series and
Regression: An applied approach, 4/e Thomson , 2005.
2. Hanke J E and Wichern D W, Business forecasting, a/e , Prntice Hall 2009

REFERENCE BOOKS
1. Keithord , Robert Fildes(2012) : Principles of business forecasting, Cengage learning

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

Mid Sem Examination Marks 25
End Sem Examination Marks 50
Quiz (s) 20
Assignments 5

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping between Course Objectives and Course Outcomes

 Course Course Outcomes
Objectives 1 2 3 4 5
1 1 1 2 2 2
2 2 1 3 2 2
3 2 2 2 2 2
4 1 1 2 3 2
5 3 3 2 2 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1,CD8
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
CD8 and internets
CD9 Simulation
 MT 548 Data Visualization for Managers

COURSE INFORMATION SHEET

Course code : MT 548

Course title : Data Visualization for Managers
Pre-requisite(s) : MT405, MT411
Co- requisite(s) : NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. Command a conceptual understanding and the ability to manage different

aspects of the survey research process
B. Use SPSS syntax for data analytics and management.
C. Adopt appropriate statistical procedures to conduct analyses depending on the
research goals and the nature of survey data

D. Develop insights based on analytical results to better understand attitudes,

perceptions and behaviour

Course Outcomes

After the completion of this course, students will be able to:

CO1. Process raw data to make it suitable for various data mining algorithms.

CO2. Discover and measure interesting patterns from different kinds of databases.

CO3. Apply the techniques of clustering, classification, association finding, feature

selection and visualization to real world data.

CO4. Interpret the contribution of data warehousing and data mining to the
decision-support level of organizations

CO5. Propose data-visualizations solutions for different applications

Syllabus

Module 1
Introduction to the principles and techniques for data visualization, Design principles for
charts and graphs, Common tools for creating data visualizations (Excel, PowerPoint, and
Google Visualization API) [5]

Module 2
The process creating visualizations and selecting the appropriate visual display, Hands on
with Tableau, Designing effective digital presentations, Telling stories with data [6]

Module 3
Visualization as exploration, visualizing categorical data, Visualizing time series data,
visualizing multiple variables, Visualizing geospatial data [6]

Module 4
Dashboard design, Web-based visualizations, Interactive visualizations and motion, create
multiple versions of digital visualizations using various software packages [6]

Module 5
Visualization of groups, trees, graphs, clusters, networks, software, Visualization of
volumetric data, vector fields, processes and simulations, visualization of maps, geographic
information, GIS systems. [7]

TEXT BOOKS
2. Wong, D. (2011). The Wall Street Journal guide to information graphics: The dos
and don’ts of presenting data, facts and figures. New York: W.W. Norton &
Company. Available at the NYU Bookstore
3. Yau, N. (2013). Data Points: Visualization that means something. Indianapolis:
O’Reilly. Available at the NYU Bookstore
4. Few, S. (2012). Show me the numbers: Designing tables and graphs to enlighten.
Burlingame, CA: Analytics Press.

REFERENCE BOOKS
1. Few, S. (2006). Information dashboard design: The effective visual
communication of data. Sebastopol: O’Reilly.
2. Ware, C & Kaufman, M. (2008). Visual thinking for design. Burlington: Morgan
Kaufmann Publishers.
3. Yau, N. (2011). Visualize This: The Flowing Data Guide to Design, Visualization,
and Statistics. Indianapolis: O’Reilly.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

Mid Sem Examination Marks 25
End Sem Examination Marks 50
Quiz (s) 20
Assignments 5
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes

Outcome 1 2 3 4 5 6 7 8
1 1 3 2 3 2 1 3 2
2 1 1 1 2 3 1 2 3
3 1 1 1 1 2 2 3 1
4 1 3 1 3 3 1 2 1
5 1 2 1 2 2 2 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1,CD8
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL materials
CD8 and internets
CD9 Simulation
 MT 549 Data Mining

COURSE INFORMATION SHEET

Course code : MT 549

Course title : Data Mining
Pre-requisite(s) : MT405, MT411
Co- requisite(s) : NIL
Credits :2L: T: P:
2 0 0
Class schedule per week : 2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To introduce the basic concepts of Data Warehouse and Data Mining

B. techniques.
Examine the types of the data to be mined and apply pre-processing methods
C. on raw data.
Discover interesting patterns,

D. Analyze supervised and unsupervised models and estimate the accuracy of the
algorithms.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Process raw data to make it suitable for various data mining algorithms.
CO2 Discover and measure interesting patterns from different kinds of databases.
CO3 Apply the techniques of clustering, classification, association finding, feature
selection and visualization to real world data.
CO4 Interpret the contribution of data warehousing and data mining to the decision-
support level of organizations
CO5 Propose data-mining solutions for different applications

Syllabus

Module1
Data Mining (DM), Fundamental Concepts, Architectural Aspects of Data Mining, Data
Mining Techniques, Data Mining Issues and Challenges [5]

Module 2
The Business Context of Data Mining, Data Mining for Process Improvement, Data Mining
as a Research Tool, Data Mining for Marketing, Data Mining for Customer Relationship
Management [6]
Module 3.
Association Rules, Introduction and Overview, Discovering Association Rules, A Priori
Algorithm, Partition Algorithm, Incremental Algorithm, Border Algorithm, Association
Rules with item Constraints [6]

Module 4.
Classification and Clustering, Introduction, Clustering Paradigms, Partitioning Algorithm,
K-means Clustering Algorithm, Hierarchical Clustering, Fuzzy c-means Algorithm,
Categorical Clustering Algorithm [6]

Module 5
Data Mining Tools, Decision Trees, Neural Networks, Genetic Algorithms , Rough Sets and
Fuzzy Logic, Advanced Mining Techniques, Web Mining (Web content Mining, Web usage
Mining, Web Structure Mining) and, Mining for e-Business, Text Mining, etc. And DM
Applications [7]

Suggested Readings:

Text Books:
1. Pang-Ning Tan, Michael Steinback, Vipin Kumar, “Introduction to Data Mining”,
Pearson Education, 2008.
2. M.Humphires, M.Hawkins, M.Dy,“Data Warehousing: Architecture and
Implementation”, Pearson Education, 2009.

Reference Books:
1. Anahory, Murray, “Data Warehousing in the Real World”, Pearson Education, 2008.
2. Kargupta, Joshi,etc., “Data Mining: Next Generation Challenges and Future
Directions”, Prentice Hall of India Pvt Ltd, 2007.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 550 Multivariate Data Analysis

COURSE INFORMATION SHEET

Course code : MT 550

Course title : Multivariate Data Analysis
Pre-requisite(s) : MT405, MT411
Co- requisite(s) : NIL
Credits :2 L: T: P:
: 2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. Introduce the language of multivariate data analysis

B. Understand the characteristics of multivariate quantitative research, including

strengths and weaknesses
C. Perform Test of Hypothesis as well as calculate confidence interval for a
population parameter for single sample and two sample cases. Understand the
concept of p-values.
D. Understand the principles and characteristics of the multivariate data analysis
techniques

Course Outcomes

After the completion of this course, students will be able to:

CO1 Distinguish between dependence and interdependence methods in multivariate

. data analysis
CO2 Identify the most appropriate statistical techniques for a multivariate dataset
.
CO3 Carry out and apply commonly used multivariate data analysis techniques, and
. interpret results
CO4 Use statistical software packages for the analysis of multivariate data
.
CO5 Undertake statistical analyses using appropriate multivariate techniques, which
. include principal component, factor analysis, discriminant and clustering
analysis;
Syllabus

Module 1
Multivariate normal random variables, Random samples from multivariate normal inferences
about a mean vector, Classical Linear Regression Model: Gauss-Markov Violations of
classical regression assumptions, Regression topics: multi co linearity, moderator variables,
non-spherical error, dummy variables, Poisson regression, Specification errors in regression
[8]

Module 2:
Exploratory Factor analysis, SPSS applications of factor analysis, Multidimensional Scaling,
Cluster analysis, Confirmatory Factor Analysis, Confirmatory Factor Analysis via AMOS,
[6]

Module 3:
Simultaneous equation regression and 2SLS, Structural equation models (SEM),
Identification of systems of equations, Structural equation models via AMOS, ANOVA and
MANOVA, MANOVA via SPSS General linear model [6]

Module 4 :
Discriminant analysis, Binary logit models of qualitative choice, Multinomial Logit and
Nested logit [4]

Module 5 :
Functional data analysis, Functional PCA, Functional Classification, Functional Clustering
[6]

TEXT BOOKS
1. Analyzing Multivariate Data by James Latin, Douglas Carroll and Paul Green, 2003, ISBN
0-534-34974-9, Thomson Learning.
2. Optional: SPSS Companion for Latin /Green/Carroll's Analyzing Multivariate Data,
ISBN0-534-38226-6.
3. Matrix Operations, Richard Bronson, Schum Outline Series, McGraw-Hill, 1989.

REFERENCE BOOKS
1. Applied Multivariate Statistical Analysis, 5thEd.by Richard A. Johnson and Dean W.
Wichern (required)
2. Rancher, A. C. & Christensen, W. F. (2012). Methods of Multivariate Analysis (3rd ed.).
Hoboken, NJ: Wile

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1,CD2,CD4,,CD6
CD
2 Tutorials/Assignments CO2 CD1,CD2,CD4,,CD6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 551 Data Science using R

COURSE INFORMATION SHEET

Course code : MT 551

Course title : Data science in R
Pre-requisite(s) : MT405, MT411
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level : 3/5
Branch : MBA
Name of Teacher:

Course Objectives

This course enables the students to :

A. To understand the significance of R .

B. To impart knowledge of essentials of R programming.

C. To impart knowledge of data Analysis in R

D. To understand data analysis in R.

E. Understand data manipulation and predictive modelling.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Quantify determinants of Demand.

CO2. Write programs in R
CO3. Determine the nature of measurement as continuous and categorical.
CO4. Explain data manipulation using R.
CO5. Design Predictive models using machine learning in R
Syllabus

Module-1 : Why learn R

How to install R/R studio, How to install R packages, Basic computations in R [6]

Module-2 : Essentials of R Programming

Data types and objects in R, control structure (functions) in R, Useful R packages [6]

Module-3: Exploratory Data analysis in R

Basic graphs, treating missing values, working with continuous and categorical variables [6]

Module-4:
Data manipulation in R, Feature engineering, Label encoding / one hot encoding [6]

Module-5:
Predictive modelling using machine learning in R, linear Regression, Decision tree, Random
forest [6]

TEXT BOOKS
1. R for everyone - Advance analytics and graphics, Jared P. Lander

REFERENCE BOOKS
1. Cookbook by Paul Teetor, publisher- O'Reilly Media

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 L

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 552 Marketing Analytics

COURSE INFORMATION SHEET

Course code : MT 552

Course title : Marketing Analytics
Pre-requisite(s) : MT405, MT411
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level : 3/5
Name of Teacher :

Course Objectives
This course enables the students to :

A. Accurately articulate how modern organizations are using "Big Data" and analytics in
solving marketing problems.
B. Use analytic approaches in Pricing.
C. Accurately articulate how to translate typical marketing and sales problem.
D. Justify use of a particular marketing analytic approach and communicate its
managerial implications to a non technical audience.
E. Use fundamental web analytics principles and tools to monitor and improve digital
and social media marketing campaign and e-commerce websites.

Course Outcomes

After the completion of this course, students will be able to:

1. Accurately articulate how modern organizations are using “big data” and analytics to
(a) solve old marketing problems in new ways and (b) pursue new marketing
opportunities.
2. Suggest analytic approaches to transform marketing and sales data into actionable
marketing decisions.
3. Accurately articulate how to translate typical marketing and sales problems into
problems amenable to being solved with common marketing models.
4. Justify the use of a marketing analytics approach and communicate its managerial
implications to all stakeholders of the marketing problem.
5. Use fundamental web analytics principles and tools to monitor and improve digital
and social media marketing campaigns and ecommerce websites.
Syllabus

Module 1: Concept of "Big Data" and Analytics in Marketing

Using Excel to Summarize Marketing Data, Slicing and Dicing Marketing Data with Pivot
Tables, Excel Charts to Summarize Marketing Data, Excel Functions to Summarize Marketing
Data. [6]

Module 2: Pricing in Marketing Analytics

Pricing, Estimating Demand Curves and Optimize Price, Price bundling, Non-Linear Pricing
and Price Skimming [6]

Module 3: Analytic Approach in Forecasting Marketing and Sales Data

Forecasting, Simple Regression and Correlation, Multiple Regression to Forecast sales
Modelling Trend and Seasonality, Ratio to Moving Average Method, Winter’s Method [6]

Module 4: Techniques of Customer Relationship Management

Customer Valuation and Conjoint Analysis, Customer Value Analysis, Customer Lifetime
Value - Text Analytics, Web and Social Media analytics. [6]

Module 5: Techniques of Retail Management

Retailing Analytics, Market Basket Analysis and Lift, Allocating Retail Space and Sales
Resources - Advertising and Promotion Analytics, Measuring the effectiveness of Advertising.
[6]

Minimum 5 cases are to be discussed

Text Books
1. Data Driven Marketing, Mark Jeffery Kellogg's School of Management.
2. Lean Analytics, Alistar Croll and BenjamenYoskovitz.
3. Digital Marketing Analytics, Chuck Hemann and Ken Burbary.

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD CD1,CD2,CD4,,CD
1 projectors/OHP projectors CO1 6
CD CD1,CD2,CD4,,CD
2 Tutorials/Assignments CO2 6
CD
3 Seminars CO3 CD1,CD2,CD4,,
CD
4 Mini projects/Projects CO4 CD1,CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD3
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
FINANCE
 MT504 MANAGEMENT OF FINANCIAL SERVICES

COURSE INFORMATION SHEET

Course code : MT504

Course title : Management of financial Services
Pre-requisite(s) : MT402, MT415
Co- requisite(s) :NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To impart knowledge about Indian financial system and Indian financial market
and its assets
B. To develop knowledge Money market and its players and instruments along with
legal framework of Indian financial system
C. To introduce organisational structure of RBI and Monetary Policy
D. To develop sound knowledge about functions of commercial banking and its fund
base business.
E. To introduce functions of world bank and International Financial Market.

Course Outcomes

After the completion of this course, students will be able to

CO1. Explain and analyse the workings of Indian Financial system, Market and its
assets
CO2. Explain the role of money market in Indian Financial System and the
importance of legal framework.
CO3. Describe the organisational structure of RBI as well as the Monetary Policy.
CO4. Analyse the functions of Commercial banking and its fund base business and
non-fund base business and apply at organisational level
CO5. Explain the International Financial Market and working of World Bank.

Syllabus

Module 1
Overview of Financial System, Indian Financial System, Financial Services in Indian
Financial Market, Concept of Financial Assets, Different types of Financial Assets & Their
Role in Economic Development (The module deals with country specific Financial System)
[6]

Module 2
Financial Market, Organizational Structure, Weaknesses, Suggestions to Improve Operational
Efficiencies of Financial Market, Money Market - Organization, Different Players, Different
Types of Instruments, Capital Market – Organization, Different Players, Different types of
Instruments. Legal Framework of Financial System Guideline of SEBI, Indian Companies
Act 1956, FERA, Negotiable Instrument Act 1881.(The module deals with country specific
legal framework) [6]

Module 3
Reserve Bank of India Organizational Structure of RBI, Role of RBI, Monetary Policy of
RBI, Credit Control Measures, Liquidity Adjustment Facility (LAF),(The module deals with
country specific Central Banking System) [4]

Module 4
Commercial Banking Functions, Different Types of Commercial Banking - Unit & Branch
Banking, Fund Based Business- Working Capital Loan, Term Loan, Working Capital Term
Loan (WCTL). Non-Fund Based Business- Bank Guarantee and Letter of Credit. Non-
Banking Financial Companies Loan Companies, Investment Companies, Hire Purchase
Companies, Lease Companies, Housing Finance, Merchant Banks, Venture Capital Funds,
Factoring & Credit Rating Companies. [8]

Module 5
International Market and Financial Services International Financial Institutions - International
Monetary Fund, Asian Development Bank World Bank. International Financial Market,
International Financial Assets and Services. [6]

Text Books

T1. Financial services, MY Khan, Tata McGraw Hill Publication

T2. Management of Indian Financial Institution, R M Srivastava, Himalaya Publication
T3. Indian financial system, H R Machiraju ,Vikas Publication
T4. Management of Financial Services, Bhatia and Batra, Deep & Deep Publication
T5. Management of Banking and Financial Services, Padmalatha Suresh, Pearson
T6. Financial Services, Dr. S Guruswamy, Tata McGraw Hill
T7. Money and Capital Markets, Peter S. Rose & Milton H Marquis, McGraw Hill
T8. Foundations of Financial markets and Institutions, Fa b ozzi, Modigliani, Jones &Ferri,
Pearson Education
T9. Financial Markets and Institutions, Jeff Mudra, Cengage

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1, CD1,CD2
CD
2 Tutorials/Assignments/Workshop CO2 CD1,CD2,CD3
CD
3 Seminars CO3 CD1,CD2CD3
CD CD1,CD2CD3,
4 Mini projects/Projects CO4 CD4
CD CD1,CD2,CD3,
5 Laboratory experiments/teaching aids CO5 CD4CO5
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT505 INVESTMENT & PORTFOLIO MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT505
Course title : Investment& Portfolio Management
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : Management
Semester / Level : 3/5
Name of Teacher:

Course Objectives

This course enables the students to:

A. To impart knowledge in Investment decision making with understanding of

classification of investors and different investment channels
B. To give knowledge of functioning of capital and money market focusing the
concept valuation of different financial instruments/claims dealt in the financial
market
C. To give knowledge of risk management understanding the concept of technical
and fundamental analysis of risk for investment decision making
D. To impart knowledge of portfolio management with understanding of different
models of modern portfolio management
E. To define as well as explain the derivatives ( options and futures) as they apply
in security market comparing the advantages and disadvantages of them.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Initiate investment decision after analysing influencing pillars for selection of
different investment channels suitable for different class of investors
CO2. Differentiate various financial instruments/claims dealt in capital and money
market based on their valuation as investment manager
CO3. State the purpose of analysis of technical and fundamental factors of securities
to initiate risk and return trade off exercise
CO4. Explain the concept of diversification strategy to construct investment portfolio
with reference to different academic models of modern portfolio management
CO5. Differentiate between derivatives like, options and futures after analysing their
advantages and disadvantages and thus to fix the risks associated with
purchasing.
Syllabus

Module 1
Introduction Concept, Investment, Speculation & Gambling, Influencing Factors of
Investment Decision Making, Financial Decisions vs. Investment Decisions, Investors
Classification, Investment Avenues - Bonds , Preference Shares , Equity Shares,
Government Securities , Post Office Deposits, Real Estates, Venture Capital , Mutual Fund
,Exchange Traded Funds, Life Insurance. Securities Market Financial Market- Money
Market, Capital Market &Gilt Edge Security Market, Participants in Financial Market.
Methods of Floating New Issues, Role of Primary Market and Secondary Market, Stock
Exchanges – Functions, Over the Counter Exchange of India, National Stock Exchange of
India, Trading System – Type of Orders, Settlement, Speculations [6]
Module 2
Risk & Returns Meaning &Concept, Measurements of Risk and Return - Mean, Standard
Deviation & Variance, Classification of Risk, and Management of Risk. [4]
Module 3
Investment Analysis Concept of Fundamental Analysis- Analysis of Country’s Economic
Condition, Study and Analysis of State of the Industry and the Company – Concept of
Industries, Lifecycle, Characteristics, Company Analysis –Analysis of Financial Statements.
Technical Analysis Dow’s Theory, Charts and Technical Indicators. Random Walk Model,
Efficient Market Hypothesis (EMH). [6]
Module 4
Valuation of Bonds & Equity Bond Theorem, Valuation of Bond, Preference Shares, Equity
Shares. Financial Derivatives Concept, Forward Contract – Features, Advantages and
Disadvantages, Future Contracts – features, Advantages and Disadvantages, Long and Short
Positions, Margin System, Options – Call Options, Put Options, Uses of Options. [8]
Module 5
Portfolio Management Traditional Investment Management, Introduction to Modern Portfolio
Management, Markowitz Portfolio Model, Sharpe Model, CAPM , APT Model, Portfolio
Management process, Portfolio Management Strategies, Portfolio Revision & Evaluation. [6]

Text books:
1. Investment & Portfolio Management, Prasanna Chandra, Tata McGraw Hill
2. Security Analysis & portfolio Management, S Kevin, PHI Learning
3. Security Analysis and Portfolio Management, Punithavathy Pandian, Vikas Publishing
4. Security Analysis and Portfolio Management, Fischer & Jordan, PHI
5. Investment Analysis and Management, Charles P Jones, John Wiley
6. Modern Investment Theory, Haugen Roberts, PHI
7. Fundamentals of Investments, Alexander, Gordon, Jeffery, and Sharpe Williams
8. Modern Portfolio Theory and Investment Analysis, Elton, Gruber, Brown and Goetzmann
 Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment
Assessment Tool % Contribution during CO Assessment
End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome Program Outcomes

# 1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 1 1 1 2 2 2 2 2
3 1 2 2 2 2 2 2 3
4 1 1 1 2 2 2 3 3
5 1 1 1 1 1 1 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1, CD1,CD2
CD2 Tutorials/Assignments/Workshop CO2 CD1,CD2,CD3
CD3 Seminars CO3 CD1,CD2CD3
CD1,CD2CD3,
CD4 Mini projects/Projects CO4 CD4
CD1,CD2,CD3,
CD5 Laboratory experiments/teaching aids CO5 CD4CO5
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 506 CORPORATE FINANCE

COURSE INFORMATION SHEET

Course code : MT506
Course title : CORPORATE FINANCE
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week : 2
Class : MBA
Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. The course develops frameworks for better understanding of financial principles

and practices in the corporate world.
B. To understand and analysis financial statement for corporate decision making
using different tools for valuation of corporate bonds and stocks.
C. To impart Knowledge for understanding of different financial models and
theorems
D. To explain investment proposal with different financing aspect
E. To provide the conceptual background if Merger and Acquisition along with
Economic Value Added (EVA).

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain corporate terms and concepts and the roles of financial markets and
institutions.
CO2 Analyse bond price & yield price effectively as an Analyst or as a member or
leader in diverse teams, and in multidisciplinary settings by applying valuation
concepts of Bonds and securities
CO3 Evaluate strategic and investment capital decision by using different techniques
and can use sensitivity analysis to assess potential effects of uncertainty & Taxes.
CO4 Design the Creative Investment proposal Strategy for a client so as to ensure
achievement of the Investment Objective with Minimum Risk Factors.
CO5 To analyse Merger and acquisition along with corporate evaluation.
Syllabus

Module 1
Introduction Corporate Objectives, Wealth maximization–Profit maximization, Social
welfare and Corporate growth, Impediments to Wealth maximization, Financial Market–
Money Market and Capital Market. Financial Statement Analysis: Common Size Statement
and Comparative Statement, Ratio Analysis, Financial Forecasting, [6]

Module 2
Valuation of Corporate Bonds and Stocks Basics of Debt Instruments, Valuation of Bonds-
Price, Coupon and Yield relationships, Yield to Maturity, Bond Pricing Theorems, Valuation
of Stocks-Dividend Discount Model-Constant Growth Model and Two Stage Growth Model,
P/E Valuation Model. [6]

Module 3
Capital Budgeting Overview of Capital Budgeting, Techniques of Evaluating Investments–
Return on Investment, Income Based Method-Average Accounting Rate of Return Method,
Nominal Cash Flow Based Method Payback Period, Discounted Cash Flow Based Methods–
Discounted Pay Back Period, Net Present Value (NPV), Internal Rate of Return (IRR),
Benefit Cost Ratio, Modified IRR [8]

Module 4
Mergers and Acquisitions Types of Mergers, Rationale for Mergers, Gains from Mergers,
Target Valuation, Valuation by Parts, Seller’s Perspective, Critical Factors for Success of
Merger. [4]

Module 5
Economic Value Added and Corporate Performance Concept, Competitors to EVA,
Functional Departments of a Co. as EVA Centers, EVA and MVA, EVA and NPV, EVA and
TQM and Shareholder’s Wealth, Improving EVA. [6]

Text books:

T1. Fundamental of Corporate Finance, Stephen A Ross, Westerfield& Jordan, Tata

McGraw Hill Publication
T2. Financial Management &Policy ,Vanhorne James C, TMH Publication
T3. Principal of Corporate Finance ,Brealy , Myes, Allen & Mohanty,
TMH Publication
T4. Corporate Finance -Theory and Practice, Vishwanath S.R., Response Books (A division
of Sage Publications)
T5. Corporate Finance, Theory and Practice, Pierre Vernimmen, John Wiley & Sons
T6.Corporate Finance, Stephen A Ross, Tata McGraw Hill Corporate Finance, Ashwath
Damodaran, John Wiley

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 2 3 3 2 2 1 2
2 1 1 2 1 2 1 2 2
3 2 2 3 2 3 1 2 2
4 1 1 1 3 3 2 2 2
5 2 2 1 3 2 2 1 3

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1,CD2,CD4
CD CD1CD2,CD4,
2 Tutorials/Assignments CO2 CD5,CD6
CD
3 Seminars, Workshop CO3, CD1,CD3,CD7
CD
4 Mini projects/Projects CO4 CD1CD2,CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1CD2
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training,
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 507 International Finance

COURSE INFORMATION SHEET

Course code : MT507

Course title : International Finance
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To introduce international finance theory (e.g., exchange rate determinants,

foreign exchange exposure, foreign exchange markets, interest rate parity).
B. To understand the structure of the balance of payments and main relations
between economic transaction in the balance of payment
C. To familiarize the motivation of participants in foreign exchange markets
(arbitrage, speculation, hedging)
D. To understand the type of foreign exchange operations (spot, forward, FX swaps,
currency swaps, futures and option)
E. To develop sound knowledge in managing the nature of foreign exchange
exposure and risk and its management

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyse and apply the concepts of exchange rates, interest rates and foreign
exchange market.
CO2. Describe the structure and the relationship between the economy and the
balance of payment.
CO3. Analyse the exchange rate determination, and how the firm can manage their
exchange rate risk and capitalize on anticipated exchange rate movement.
CO4. Describe the various forex instruments traded like spot, forward, swaps, future
and option.
CO5. Analyze and manage the risk in foreign exchange management
Syllabus

Module 1
Introduction International Financial System, Components of International System - Finance
Functions, Input Market, Output Market, Sources and Uses of Funds, Concept of
Internationalization, Sectoral Interdependence, Intra-National Dependence. [6]

Module 2
Balance of Payments Theory Definition, Accounting of Balance of Payments, Sources of
Compilation, Deficit and Surplus in Balance of Payment, Disequilibrium in Balance of
Payment and its Causes, Components of Balance of Payments, Mechanism of Adjustments,
Mechanism of Pricing, Income Adjustment, Absorption Approach of Alexander, Elasticity
Approach vs. Absorption Approach, General Equilibrium Approaches, Measurement of
Deficits. [6]

Module 3 (6 Lectures)
International Financial Markets International Money and Capital Markets, Exchange
Markets, Currency Markets – Euro Currency Market, Euro Bond Market, Foreign Exchange:
Exchange Rate, Determination of Exchange Rate - Spot and Forward Exchange Rates,
Exchange Risk Management Types of Risk - Trade and Exchange Risk, Exchange Rate and
Currency Risk, Arbitrage and Speculation, Purchasing Power Parity Theory and Interest Rate
Parity Theory. [6]

Module 4
Foreign Investments Portfolio Investments, International Diversification, Government Policy
towards Portfolio Investments in India, Direct Foreign Investments, Risks in Foreign
investments, Measurement and Management of Economic and Political Risk. [6]

Module 5
Operations of Commercial and EXIM Bank Import Credits, Export Credits, Export Credit
Refinance, FERA Rules, Nostro, Vostro and Loro Accounts, Rate of Interest - Buying and
Selling Rates, International Financial Institutions International Bank of Reconstruction &
Development, International Finance Corporation, International Development Association,
Asian Development Bank, BRICKS Bank International Monetary Fund [6]

Text Book
T1. International Finance, P.K Jain, Peyrard & Yadav, Macmillian
T2. International Financial Management, P G Apte , Tata Mcgraw Hill Publication

Reference Book
R1. International Financial management, Jeff Madura, Thomson Publication
R2. International Finance, Theory and Practice, V.A. Avadhani, Himalaya Publishing House
R3. International Finance: Theory into Practice, Piet Sercu, Princeton University Press
R4. International Finance, Maurice D. Levi, Taylor & Francis Group
R5. International Financial Management, Beka ret & Robert, PHI

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

2. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1and CD8
CD
2 Tutorials/Assignments CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT508 CORPORATE TAXATION

COURSE INFORMATION SHEET

Course code : MT508

Course title : CORPORATE TAXATION
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To acquaint the students with basic principles underlying the provisions of direct
and indirect tax laws and to develop a broad understanding of the tax laws and
accepted tax practices.
B. To give an understanding of the relevant provisions of Direct Tax Code.
C. To provide students with a working knowledge of the fundamental tax principles
and rules that apply by companies and individuals.
D. To able demonstrate knowledge of the concepts, principles, and rules of taxation
of individuals and small businesses.
E. To able recognize tax planning opportunities and recommend appropriate tax-
saving strategies for decision making.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Exhibit sophisticated knowledge related to tax accounting rules and regulations
and analyse and resolve tax problems
CO2 Identify, define, and resolve tax issues through their understanding, knowledge,
and application of research methods and databases
CO3 Recognize and apply relevant ethical standards as required in tax practice
CO4
1. Explain different types of incomes and their taxability and expenses and their
deductibility
CO5 Identify various opportunities available for tax planning and various strategies
for tax saving.
Syllabus

Module 1
Income Tax Basic Rules of Income Tax, Rule of Corporate Tax, Residential Status of a
Company. Computation of Income: Computation Under Different Heads of Income, Set off
and Carry Forward of Losses. [6]

Module 2
Deductions & Exemptions Deduction and Exemption in Additional Tax on Undistributed
Profit, Companies Profit, Computation of Tax Liability. [6]

Module 3
Tax Planning Meaning and Scope, Planning and Location of Undertaking, Type of Activities,
OwnershipPattern, Tax Planning Regarding Dividend Policy, Issue of Bonus Shares, Inter
Corporate Dividend and Transfers, Tax Planning Relating to Amalgamation and Merger
Foreign Collaboration and Joint Venture, Implication of Avoidance of Double Taxation
Agreement [6]

Module 4
Decision Making For Tax Payment Tax Consideration - Make or Buy, Own or Lease, Close
or Continue, Sale in Domestic Market and Exports, Replacement and Capital Budgeting
Decisions. [6]

Module 5
GOODS AND SERVICES TAX GST in India –concept, features advantages and
Limitations, GST Model-CONCURENT DUAL GST (i) Dual GST Model (ii) Applicability
of GST, Comprehensive structure of the GST model-Australian Model-Canadian Model [6]

Suggested Readings
T1. Taxman, Nabhi Publication
T2. Taxation, Ahuja, Malhotra Publication

Reference Book
R1. Corporate Taxation, Kaushal Kumare Agrawal, Atlantic Publishers & Distributors
R2. Corporate Taxation, Vinod Singhania, Taxman
R3. Corporate Taxation, Girish Ahuja, Mayur Paper back.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 3 1 2 3 1 3 2
2 3 1 1 1 1 2 2 2
3 2 2 3 1 2 1 3 3
4 1 1 2 2 3 3 1 1
5 3 1 2 1 3 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1and CD8
CD
2 Tutorials/Assignments CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT509 MANAGEMENT OF FINANCIAL DERIVATIVES

COURSE INFORMATION SHEET

Course code : MT509

Course title : Management of Financial Derivatives
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2L: T: P:
2 0 0
Class schedule per week :2
Class : Management
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To impart comprehensive knowledge in field of Derivatives with understanding of

the terminology and concepts in identifying Instrument and Role in Financial Risk
B. To give knowledge of different type of Financial Instrument i.e Forward, Future,
Options and Swaps and their principle & Process and Strategies
C. To develop sound knowledge of the Financial Swaps, types and structure and
evaluation of market in Practical Environment
D. To impart knowledge of foreign exchange exposure with understanding of
different tools and Strategies
E. To produce industry ready graduates having Sound knowledge of Financial
market Regulators frame work and live trading in Derivative Market

Course Outcomes

After the completion of this course, students will be able to:

CO1. Describe derivatives and their characteristics of derivatives markets

CO2. Apply contextual knowledge of forward contracts, futures contracts and Options
and describe the pricing and its valuation.
CO3. Explain and analyse risk management applications of swap contracts and
Communicate effectively with all stakeholders
CO4. Analyse the risk involved in foreign exchange trading
CO5. Analyse regulatory framework, Guideline and Identify business opportunities
of derivative trading
Syllabus

Module 1
Introduction Derivatives -Definition, Objectives, Types of Derivatives, Instruments, Roles in
Financial Risk.Regulatory Frame Work, Role of SEBI, SEBI Guide Line for Derivative
Trading. [6]

Module 2
Forward Contract Structure and Features, Forward Spread Agreement, Exchange Rate
Agreement, Foreign Exchange Agreement, Forward Exchange Rates in India, Value of
Forward contract, Forward Rates Computation, Forward Contract-
Delivery, Cancellation, Extension, Terms and Conditions. [6]

Module 3
Future Contract Structure and Features, Specification, Mechanism of trading, Type of
trading, Determining gains and losses and Daily Settlement, Stock exchange of Future
contracts (CBOT and CME),Principle of Forward and Future contract, Options on Future,
Hedging in Future, Regulations of future contract, Difference between Forward and Future
contract. [6]

Module 4
Options Structure and Features, Option terminology, Market Margin requirement, Taxation
of Option Transaction, Principle of Option Pricing, Option Pricing Model-Binomial Model,
Black Schole Model, Stock Option, Determining Option Premium, Option Strategies.
Financial Swap–Importance, Advantages, Major Types of Swap Structure, Evaluation of
Swap Market, Interest Rate Swap, Currency Swap. [6]

Module 5
Hedging of Foreign Exchange Exposure, Hedging with the Money Market, Currency
Options, Currency Future, Internal Hedging Strategy, Speculation in Foreign Exchange and
Money Market [6]

Suggested Readings
T1. International Financial Management-P G. Apte-Tata Mcgraw-Hill Publication
T2. International Financial Management-Eun/Resnick-Tata McGraw-
Hill Publication
T3. Financial Derivatives: Pricing and Risk Management, Robert W. Kolb, John Wiley &
Sons
T4. Introduction to Derivatives and Risk Management, Dom M Chance, South Western
Cengage Learning

Reference Books
R1. Derivatives Products and Pricing, Satyajit Das, John Wiley and Sons
R2. Risk Management and Financial derivative, Satyajit Das, McGraw Hill
R3. Introduction to Futures and Options Market , Hull John C ,PHI
R4. Financial Derivatives: Theory and Concepts & Problems, S.L. Gupta, PHI
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1and CD8
CD
2 Tutorials/Assignments CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT510 CORPORATE ACCOUNTING

COURSE INFORMATION SHEET

Course code : MT510

Course title : Corporate Accounting
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : 2NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : Management
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop sound knowledge on formation of companies and its accounting

procedures including equity share capital, preference share capital and debentures
B. To develop capabilities in analyzing company’s final accounts
C. To impart knowledge on valuation of company’s goodwill and shares
D. To develop comprehensive knowledge on amalgamation, absorption, external
reconstruction and liquidation of companies
E. To develop sound knowledge on legal provisions of holding company’s accounts
and its financial statements

Course Outcomes

After the completion of this course, students will be able to:

CO1 Interpret the regulatory environment in which companies are formed and operate
in India and the accounting procedures for issue of equity shares as well as issue
and redemption of preference shares and debentures
CO2 Solve complex accounting problems of business corporate and interpret the
problems in managerial decision making
CO3 Assess the goodwill of the companies and ability to account for valuation of
goodwill and shares
CO4 Assess the accounting requirements for amalgamation, absorption, external
reconstruction and liquidation of companies and familiarity with the theories
CO5 Interpret sound knowledge on legal provisions of holding company’s accounts
and its financial statements.
Syllabus

Module 1
Formation of company Definition, Characteristics of Companies, Share Capital, Shares of
Company, Issue of Shares- Treatment for Issue of Shares, Over Subscription, Under-
Subscription, Calls-in-Arrears, Calls-in-Advance. Forfeiture of Shares, Issue of Bonus
Shares, Right Issue. Underwriting- Definition, Manager to the Issue, Types of underwriting,
Accounting Treatment. Liquidation of Companies Meaning and Salient Features, Order of
Payments, Statement of Deficit and Surplus, Liquidator’s Final Statement of Accounts. [6]

Module 2
Issue and Redemption of Preference Shares and Debenture Preference Shares- Issue and
Redemption. Debenture- Definition, Types of Debenture, Coupon Rate, Accounting for Issue
of Debenture, Discount or loss on Issue of Debenture, Redemption of Debentures. [6]

Module 3
Company’s Final Accounts and Profits Prior to Incorporation. Meaning and Preparation of
Company Final Accounts Profits Prior to Incorporation- Meaning, Methods of Ascertaining
Profit or Loss Prior to Incorporation, Accounting Treatment in the Books of Companies. [6]

Module 4
Valuation of Goodwill and Shares, Need for Valuation of Goodwill, Factors Affecting the
Value of Goodwill, Components of Goodwill, Methods of Valuation of Goodwill. Valuation
of Shares- Methods of Valuation of Shares, Different Categories of Equity Shares. [6]

Module 5
Amalgamation, Absorption and External Reconstruction, Meaning and Types of
Amalgamation, Accounting Treatment, Absorption, External Reconstruction. Holding
Company Accounts, Holding Company- Definition and Features as per Co. Act. 1956,
Subsidiary Company- Definition and Features as per Co. Act., 1956, Legal Provisions for a
Holding Company, Consolidated Financial Statements [6]

Suggested Readings:
T1. Advanced Accountancy, Hrishikesh Chakravarty, Academy Press
T2. Modern Accountancy, Amitabh Mukherjee &Md Hanif, Tata McGraw Hill Publication

Reference Books:
R1. Corporate Accountancy, S.N. Maheshwari, S.K. Maheshwari, Vikas Publication
R2. Corporate Accounting, V. Rajsekaran, R. Lalitha, Pearson Publication.
R3. Corporate Accounting, T Joseph, Tata McGraw Hill
R4. Corporate Accounting, Goyal and Goyal, PHI Learning
R5. Corporate Accounting, Dr.K.K.Verma, Excel Books.
R6. Advanced Accounting, T.S. Grewal & M.C. Shukla, S. Chand
R7. Corporate Accounting, Girish Ahuja &Monga, Mayur Paper Back
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 1 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus

Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1 and CD8
CD
2 Tutorials/Assignments CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT511 STRATEGIC COST MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT511

Course title : Strategic Cost Management
Pre-requisite(s) : MT402, MT415
Co- requisite (s) : NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To impart knowledge about the interpretation cost accounting statements

B. To develop knowledge how to analyse and evaluate information for cost
ascertainment, planning, control and decision making,
C. Establish systems to help streamline the transactions between corporate support
departments and the operating units
D. To develop sound knowledge in the area ofan Activity based costing system and
customer profitability analysis and to impart knowledge of uniform costing
system.
E. To develop sound knowledge of Cost Management Information System for
reporting purpose along with cost financial and management audit.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Understand and analyse various cost accounting statements.

CO2 Apply appropriate cost allocation techniques to a variety of costing problems
in context of standard costing.
CO3 Able to introduce costing system in an organisation for various departments
and operating units
CO4 Implementation of an Activity based costing system along with customer
profitability analysis with Uniform Costing and Inter firm Comparison
CO5 Evaluate and explain the Gained concept of Cost Management Information
System of effective reporting for different level management along with cost
audit.
Syllabus

Module 1
Cost Management Strategy, Fundamentals of Cost Management - Cost Accounting and
Management Accounting, Cost Ascertainment, Cost Estimation, Concept of Cost Center and
Cost Unit, Installation of Costing System, Strategic Focus of Cost Management, Cost
Statement, Value Analysis – Procedure, Advantages. Budgetary Control Preliminaries for
Adoption of Budgetary Control System, Organization of Budgetary Control, Budget Manual,
Forecast and Budgets, Length of Budget Period, Master Budget, Functional Budgets - Cash
Budget, Production Budget, Manufacturing Budget, Material Budget, Purchase Budget, Sales
Budget, Selling and Distribution Cost Budget, Fixed and Flexible Budget, Zero Based
Budgeting, Responsibility Accounting. [6]

Module 2
Standard Costing Standard Cost – Meaning & Concept, Setting of different types of Standard,
Establishing Standard Costing System, Standard Cost Sheet, Standard Cost Period, Revision
of Standards, Variance Analysis – Material Cost Variance, Labour Cost Variance and
Overhead Variance -Two Variance, Three Variance and Four Variance Methods, Analysis of
Overhead Variance, Reporting of Variance, Variance Ratios and Cost Ratios, Operating
Statements in Standard Costing System. [6]

Module 3
Cost Estimation, Cost Reduction and Productivity Cost Estimation – Definition & Goal, Cost
Estimation Methods - Account Analysis, Scatter Graphs, High-Low Method & Linear
regression. Strategic Role of Cost Estimation. Cost Reduction and Cost Control – Concept,
Cost Reduction Program, Cost Reduction Committee, Requisites of Satisfactory Cost
Reduction Scheme, Cost Reduction Fields, Cost Reduction Tools and Techniques –
Budgetary Control & Standard Costing, Inventory Control, Standardization & Simplification.
Productivity – Determination of Factorial Productivity, Improving Productivity, Advantages
of Higher Productivity. Inflation Accounting (Accounting for Price Level Changes). [6]

Module 4
Introduction, Limitations of Traditional Methods of Overhead Absorption, Definition and
Concept, Characteristics, Prerequisites, Steps and Implementation - Planning, Organizing,
Management Education, Designing the Process, Maintaining the System, Advantages and
Usefulness, Limitations, Objective Based Costing (OBC),Uniform Costing and Inter firm
Comparison Uniform Costing – Scope, Advantages and Limitations, Requisites for
Installations, Fields to be Covered, Uniform Cost Manuals. Inter Firm Comparison –
Comparability of Firms, Necessity, Requirement of Inter Firm Comparison Scheme, Scheme
of Management Ratio for Inter Firm Comparison, Advantages and Critical Aspects. [6]

Module 5
Cost Management Information System Information for Various Level of Management,
Objective of a System for Information, Communication, Requisite of an Effective
Information System, Reporting, - Essentials of Effective Report, Reporting at different
Levels of Management, Cost Audit – Objective, Important Aspects, Advantages, Features,
Distinction between Cost and Financial Audit, Management Audit. [6]
Suggested Readings:
T1. Cost Accounting, Charles T Horngren, Pearson Education
T2. Cost Accounting: Foundation and Evolution, Kinney & Raiborn, South Western Cengage

Reference Books:
R1. Principles and Practice of Cost Accounting, N K Prasad, Books Syndicate Pvt. Limited.
R2. Cost Management – A Strategic Emphasis, Edward j. Blocher, David E. Stout, Gary
Cokins, Kung H Chen, McGraw Hill Irwin.
R3. Cost Accounting, M N Arora, Vikas Publication
R4. Cost Accounting, M Y Khan and P K Jain, Tata Mc Graw Hill Publication
R5. Cost Accounting, Charles T Horngren, Pearson Education
R6. Cost Accounting: Foundation and Evolution, Kinney & Raiborn, South Western Cengage

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1 and CD8
CD
2 Tutorials/Assignments/Workshop CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures CO1 CD1 and CD8
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT512 BEHAVIORAL FINANCE

COURSE INFORMATION SHEET

Course code : MT512

Course title : Behavioural Finance
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives
This course enables the students to:

A. To impart knowledge about the differences between a behavioral finance

perspective and a traditional finance perspective.
B. To develop knowledge about the cognitive biases and errors of judgment that
affect financial decisions.
C. To develop sound knowledge in the area ofbehavioral investment decisions.
D. To impart knowledge in behavioral influences involving corporate (executive)
financial decisions.
E. To develop sound knowledge in developments in this new area and the associated
practical insights they provide.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Critique the differences between a behavioral finance perspective and a

traditional finance perspective.
CO2. Critique discuss the cognitive biases and errors of judgment that affect
financial decisions.
CO3. Critically evaluate behavioral influences involving individuals investment
decisions.
CO4. Critically evaluate behavioral influences involving corporate (executive)
financial decisions.
CO5. Critically discuss important developments in this new area and the associated
practical insights they provide.
Syllabus

Module 1
Neo-classical Finance and Behavioural challenge: Rational Market hypothesis, rise of the
rational market hypothesis, impact on Wall street and the corporate Foundation of Rational
Finance: Expected Utility Theory, Modern Portfolio Theory, CAPM, Efficient Market
Hypothesis. Influence of Psychology. [6]

Module 2
Heuristics and Biases: How the human mind works, Familiarity and related heuristics,
Representativeness and related biases, Irrationality and adaptation, Hyperbolic discounting,
Self-Deception, Forms and causes of Over-confidence [6]

Module 3
Prospect Theory and Mental Accounting, Reference and dependence, diminishing and
sensitivity, Changes in risk attitude, decision weights, SP/A Theory, Mental Accounting:
Mental Budgeting, Sunk Cost effect, Emotional and social factors. [6]

Module 4
Behavioural aspects of Investing: Investor behaviour, Behavioural Portfolio Theory,
Knowing yourself: Psychographic Models, guidelines for overcoming psychological biases,
Market outcomes [6]

Module 5
Behavioural Corporate Finance: Valuation, Capital Budgeting, Capital Structure, Dividend
Policy, Mergers and Acquisitions, Building a smart organization: Challenges, accounting,
Financial Planning, Incentives, Information Sharing, Group Processes. [6]

Suggested Readings:
T1. Behavioural Finance, Prasanna Chandra, McGraw Hill.
T2. Value Investing and Behavioural Finance, Parag Parikh, McGraw Hill.

Refrence Books:
R1. Behavioural Finance: insights into irrational minds and market, James Montier, Wiley
Finance
R2. Advances in Behavioural Finance, Richard H.Thaler, Russell Sage Foundation.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 M H L M H L H M
2 H L L L L M M M
3 M M H L M L H H
4 L L M M H H L L
5 H L M L H M L M

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
CD Lecture by use of boards/LCD
1 projectors/OHP projectors CO1 CD1 and CD8
CD
2 Tutorials/Assignments CO2 CD1 and CD2
CD
3 Seminars CO3 CD1 and CD2
CD
4 Mini projects/Projects CO4 CD1 and CD4
CD
5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD
6 Industrial/guest lectures
CD
7 Industrial visits/in-plant training
CD Self- learning such as use of NPTEL materials
8 and internets
CD
9 Simulation
 MT 561 FINANCIAL PLANNING AND CONTROL

COURSE INFORMATION SHEET

Course code : MT 561

Course title : FINANCIAL PLANNING AND CONTROL
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A Develop a foundation for better understanding of financial planning

and control systems

B Gain understanding of different aspects of budgetary control.

C Develop sound knowledge about the different techniques of managing current

assets efficiently.

D Get oriented on the various management decision problems.

E Learn about methods of performance evaluation of the firms.

Course Outcomes

After the completion of this course, students will be able to:

CO1 After the completion of this course, students will be able:

CO2 Identify and illustrate different strategies employed in manufacturing and service
industries

CO3 Apply principles and techniques in the design planning and control of these systems
to optimize use of these resources in achieving their objective.

CO4 Apply selected techniques for inventory control and management under dependent
and independent demand circumstances.
Syllabus

Module 1
Introduction - Concept & Need for Financial Planning and Requisites for Effective Planning.
Concept and need for control, Designing financial control systems, Lean Accounting,
Responsibility Accounting [ 6]

Module 2
Budgetary Control -Concepts and Objectives Budgeting Process, Types of Budgets,
Formulation of Budgets, Functions of Budget Committee. Fixed and Flexible Budget, Cash
Budget Functional budgets and Master Budget, Zero based Budgeting. Budgetary control –
Significance and limitations. [6]

Module 3
Current assets management -Working Capital Estimation, Cash Management Techniques,
Techniques for Management of Receivables, Strategies for planning Management and control
of current assets. [6]

Module 4
Management Decision Making- Special costs for Management Decision making, Selling
Price
Decision Making, make or Buy Decisions, Sales Mix decisions and Pricing, Plant shut down
decisions. [6]

Module 5
Performance measurement and evaluation - Financial and non-financial measures. Dividend
policy of the firm and its impact on Valuation. Tax Planning. [6]

Text Books and Ref Books:

T1: Horngren et al- Introduction to Management Accounting,., Pearson Prentice Hall, 15th
Edition. ISBN13: 978-0-13-800092-9
T2: Planning and Control: A Frame Work for Analysis, Robert N. Anthony
T3: Decision Phenomena & the Management Account, Chattopadhyay
T4: Performance Budgeting, Premchand
T5: Budgetary Planning and Budgetary Control, Welch
T6: Management Control System Cases and Readings, Antony Dearden & Vancil
T7: Financial Policies of Corporation Vol.I& Vol.II, Dewbg
T8: Financial Planning & Analysis and Performance Management, Jack Alexander

Direct Assessment
Assessment Tool % Contribution during CO Assessment
End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment
1. Student Feedback on Programme Outcome
Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 1 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1
CD3 Seminars CO3, CD1 and CD2
CD4 Mini projects/Projects CO4 CD1, CD8
CD5 Laboratory experiments/teaching aids CD1, CD8
CD6 Industrial/guest lectures CO5 CD1
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT 523 HUMAN RESOURCE PLANNING

COURSE INFORMATION SHEET

Course code : MT 523

Course title : Human Resource Planning
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/ 5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of human resource planning, nature of human resource

planning and models related with manpower planning/audit concepts.

B. To analyze different types of environmental impacts on human resource planning

C. To understand the concepts of Work Load Analysis in Human Resource Planning.
D. To familiarize some of the basic concepts used for analysis of Human resource
Supply and determination of manpower needs at both macro and micro levels .
E. To understand the basic concepts of Human Resource Information System.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyze the strategic requirements, the system of strategic planning and
correlate business plans with strategic plans .
CO2. Evaluate corporate level strategies as to optimize business plans in the shorter
as well as longer run
CO3. Recognize the different strategic alternatives and be able to take appropriate
decisions.
CO4. Analyze strategic implementation alternatives for effective decision making.

CO5. Evaluate the new business models and make appropriate plan for further action.

Syllabus

Module 1
Introduction of Human Resource Planning and its impact on the Environment: Concept and
Significance, Evolution, Objectives and Steps, Influencing Factors of Human Resource
Planning. Influence of Technological, Social, Economic and Political Environment on
Human Resource Planning. [6]
Module 2
Determination of Human Resource Needs: Time scale of Human Resource Forecasts.
Workload Analysis - Time Series Analysis, Moving 90Averages Method, Exponential
Smoothing Method, Managerial Judgment Method, Delphi Technique, Nominal Group
Method. [6]

Module 3
Analysis of Human Resource Supply: Wastage Analysis- Labour Turnover Index, Stability
Index, Cohort Analysis, Census Analysis, Manpower Models- Markov Models, Renewal
Models, Cambridge Model, Simulation, Monte Carlo Simulation, Replacement Theory. [6]

Module 4
Productivity and Human Resource Planning: Concept, Defining and Improving Productivity,
Total Factor Productivity, Corporate Sickness and its impact upon productivity. [6]

Module 5
Human Resource Planning Tools/Techniques and Information Systems: Concept &
Techniques of Job Analysis & Job Evaluation, Human Resource Audit and its Implications.
Concept and Stages, Models, Contents , Features, Current Trends. [6]

Suggested Readings
T1. Human Resource Planning, Dipak Kumar Bhattacharya, Excel Books.
T2. Manpower Management, R. S. Dwivedi, McGrawHill.

Refrence Books
R1. Manpower Planning and Control, Gorden and Mcbeath, McGrawHill.
R2. Manpower Planning Strategy and Techniques, Edward Leek, Love ridge Luembey and
Morgan Silver, Prentice Hall India.
R3. Belcourt Monica & Kenneth J, Strategic Human Resource Planning, Cengage Learning.
R4. Sekhri Arun, Human Resource Planning & Audit, Himalaya Publishing House

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 M H H H H L M M
2 H H H H M M M L
3 H H H H H M M M
4 H H H M M H H H
5 H M L M H M H M

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 524 INDUSTRIAL RELATIONS AND LABOUR LAWS

COURSE INFORMATION SHEET

Course code : MT524

Course title : Industrial relations and Labour Laws
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/ Level : 3/5
Name of Teacher :

Course Objectives
This course enables the students to:

A. Explain the concept, significance and importance of industrial relations and

describe its application in managerial decision.
B. Explain and analyse trade union and collective bargaining and demonstrate its
effect on industrial peace and harmony leading to attainment of organisational
objectives.
C. Analyse different industrial dispute preventive and settlement machineries and
promote industrial democracy.
D. Familiarise some of the labour rules to regulate the functioning of workers and the
management.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Analyse and anticipate areas of labour-management problems, realise the need
for cooperative attitude at the place of work.
CO2 Evaluate the scope of bargaining and identify industrial problems.
CO3 Recognise legal and illegal actions and can take appropriate measures.
CO4 Design suitable plan for industrial democracy.
CO5 Integrate legislative framework and business actions.

Syllabus

Module 1
Introduction Concept and Approaches, Parties to Industrial Relations - Employers,
Employees, Trade Unions, Government and other Stakeholders. Aspects of Industrial
Relations- Cooperation and Conflict. [6]
Module 2
Trade Union and Unionism Concept, Objectives and Functions of Trade Union, Methods,
Membership and Leadership of Trade Union, Growth of trade unions in Great Britain and
India, Problems of Trade Union Movement in India, Measures for Strengthening of Trade
Unions. [6]

Module 3
Collective Bargaining & Industrial Democracy Concept, Significance and Functions of
Collective Bargaining, Procedure of Negotiation and Collective Bargaining, Essentials of
Successful Collective Bargaining, Meaning and Significance of Industrial Democracy.
Workers’ Participation in Management- Concept, Levels and Modes, Workers’ Participation
in Management in India, Works Committee, Joint Management Councils and Shop Council.
[6]
Module 4
Regulative & Protective Legislations Industrial Disputes Act 1947- Objective & Scope,
Definitions & Provisions related to Lay-off, strike & Lock out, Retrenchment & closures,
Settlement of Disputes. Trade Union Act, 1926- Objective & Scope, Definitions &
Registration of Trade Unions, Rights & Duties of Trade Union. Factories Act, 1948-
Objective & Scope, Definitions of Factory, Worker & Manufacturing Process, Provisions
related to Health, Welfare & Safety [6]

Module 5
Wage Legislations Payment of Wages Act, 1936- Objective & Scope, Rules relating to
payment of wages responsibility, wage-period, time, mode, Deductions. Minimum Wages
Act, 1948- Objective & Scope, Fixation & revision of minimum wage, Advisory & Central
Advisory Board. Equal Remuneration Act, 1976 - Objective & Scope, Obligations of
Employers. Payment of Bonus Act, 1965- Objective & Scope, Provisions related to minimum
& maximum bonus, mode & time, set on & set-off. [6]

Suggested Readings:
1. Industrial relations, Trade Unions and labour legislations, P.R.N. Sinha, InduBala
Sinha, Seema Priyadarshani Shekhar, Pearson Publications
2. Industrial relations and Labour law, S C Srivastava, Vikash Publications

Reference Books
1. Labour Laws one should know, Garg, Ajay, Navi Publication
2. Industrial Relations, C.S.Venkata Ratnam, Oxford Higher Education
3. Sivarethinamohan R.(2010), Industrial Relations and Labour Welfare, PHI
Learning(P) Ltd.
4. Bare Act for each prescribed Acts, Universal Law Publishing & Commercial Law
Publishers.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
 1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery
CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT525 RECRUITMENT, SELECTION AND TRAINING

COURSE INFORMATION SHEET

Course code : MT525

Course title : Recruitment, Selection and Training
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To explain the concept, significance and importance of recruitment and

selection and describe its application in organizational effectiveness.
B. To explain and analyze the concept of training and identify the major steps
involved in training programs.
C. To interpret career & career planning and describe various actions taken for a
career development program.
D. To familiarize succession planning and demonstrate its importance in an
organization. Also describe the concept of employee competency for
organizational effectiveness.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyze recruitment process and construct selection plan.

CO2. Evaluate job rotation program and evaluate problem areas of it.
CO3. Recognize the organizational training needs and suitably apply it.
CO4. Demonstrate ability in judging in succession plan of an organization.
CO5. Identify critical issues in developing competency and identify the skill gap.
Syllabus

Module 1
Recruitment: Meaning and Definition, Importance, Factors Affecting Recruitment, Sources
and Process of Recruitment, Recruitment practices in India, Methods of Recruitment, and
Effectiveness of Recruitment Program. [6]

Module 2
Selection and Post Selection Activities Meaning and Definition, Need for Scientific
Selection, Selection Method &Processes, Induction, Placement, Promotion, Transfer –
Policies & Types [6]

Module 3
Training Concept, Need and Importance of Training, Steps in Training Program,
Identification of Training Needs, Training Methods, Training Procedure, Advantages of
Training, Evaluation of Training Program, Recent Developments in Training [6]

Module 4
Career Planning &Development Concept of Career, Career Planning-Meaning, Need and
Process and Succession Planning-Features, Advantages & Limitations, Career Stages, Career
Planning Process, Career Development, Career Management [6]

Module 5
Executive Development Concepts and Objectives, Importance& Factors of Executive
Development, Process-Methods and Evaluation of Executive Development, Concept of
Competency Mapping. [6]

Suggested Readings:
T1. Human Resource Management, Gary Desseler, B. Varkkey, Pearson Education
T2.Employee Training and Development, Raymond A, NOE, Pearson Education

Reference Books
R1. Human Resource Management, Seema Sanghi, MacMillan
R2. Human Resource Management, John m Ivancevich, McGraw Hill
R3.Human Resource Management, C.B. Mamoria, Himalaya Publishing House

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1,CD2,CD3
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3, CD1,CD2,CD3
CD1,CD2,CD3,
CD4 Mini projects/Projects CO4 CO4
CD5 Laboratory experiments/teaching aids
CD1,CD2,
CD6 Industrial/guest lectures CO5 CD3,CO4,CO5
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT526 ORGANIZATIONAL CHANGE AND DEVELOPMENT

COURSE INFORMATION SHEET

Course code : MT526

Course title : Organizational change and development
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. Understand the basics of change and development, nature of change and

development and its objective.
B. Explain the impact of different environments on change and development and the
relation between environmental factors and organizational change
C. Analyze different types of strategies and integration of strategic Human
Resource plans with business plans.
D. Familiarize Concepts. And the organizational change methods in a brief manner.
E. Familiarize strategy evaluation concept for strategic planning and for
organizational change and development.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Identify the key change management functions and operations in brief manner.
CO2. Define, explain, illustrate and reason with the key change and development
concepts.
CO3. Identify the linkages between HRM functions and change and development
strategies, structures and culture;
CO4. Reflect and comment in a way that demonstrates awareness of the different
contexts that impact on the operation of organizational change.
CO5. Exhibit behavior and performance that demonstrates enhanced competence in
decision-making, group leadership, oral and written communication, critical
thinking, problem-solving, planning and team work.
Syllabus

Module 1
Introduction to organizational Change Systematic Organizational change, Areas and parties
involved, Lewin’s Models of Change, Planned and Unplanned Change. [6]

Module 2
Introduction to Organizational Development Concept, Values, Process and assumptions,
Characteristics, Traditional and Modern OD Techniques, Six-Box Model. [6]

Module 3
Organizational Problems and their Diagnosis Symptoms & Sources of Organizational
Problem and their Diagnosis, Diagnostic models, Collecting and Analyzing diagnostic
information. [6]

Module 4
OD Interventions Individual, Interpersonal, Group, Team Intervention, Third Party &
Structural intervention. Role Analysis Technique (RAT), Interdependency, Role Negotiation
Technique (RNT), Principled Negotiations Intervention, Third Party & Structural
intervention. Role Analysis Technique (RAT), Interdependency, Role Negotiation Technique
(RNT), Principled Negotiations. [6]

Module 5
OD Consultants and their skills Skills of OD Agents and Role of Organisational Leadership.
Concept and Role of Power, Politics and Culture. Power and Influence Tactics, Key
Capabilities of Constructive Politics, Impact and Functions of Culture and Manifestations of
Organizational culture. [6]

Suggested Readings:
T1. Organizational Change and Development, Kavita Singh, Excel Books.
T2. Organizational Change-Themes & Issues, Jim Grieves, Oxford.

Reference Books:
R1. Essentials of Organizational Development, Dr. Mrs. Anjali Ghanekar, Everest
Publishing House.
R2. Organizational Development, Joan V. Gallos, Jossey Bass, Wiley

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1.Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes
Outcome # 1 2 3 4 5 6 7 8
1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT527 ORGANIZATIONAL THEORY AND DESIGN

COURSE INFORMATION SHEET

Course code : MT527

Course title : Organizational Theory and Design
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/ Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of Organizational Theory and Design, nature of

organizational design and it's objective
B. To explain the impact of different environments on organizational design
C. To analyze different types of design principles and integration of strategic
Human Resource plans with business plans.
D. To familiarize the design Analysis and Implementation Concepts.
E. To familiarize design evaluation concept for strategic planning and for decision
making.

Course Outcomes

After the completion of this course, students will be able to:

CO1. 1. Identify the key Design functions and operations

CO2. 2. Define, explain, illustrate and reason with the key human resource management
concepts.
CO3. 3. Identify the linkages between HRM functions, organizational design strategies,
structures and culture.
CO4. 4. Reflect and comment in a way that demonstrates awareness of the different
design process that impact on the operation of HRM
CO5. 5. Exhibit behavior and performance that demonstrates enhanced competence in
decision-making, group leadership, oral and written communication, critical
thinking, problem-solving, planning and team work. In organizational design
strategies
Syllabus
Module 1
Introduction to Organizational Structure and Theory Meaning and Nature – Work
Specialization, Departmentalization, Chain of Command, Span of Control, Centralization &
Decentralization and Formalization. Theories of Organizational Design [6]

Module 2 (6 Lectures)
Organizational Design Types – Simple, Bureaucracy, Matrix, Virtual, Boundary less&
Leaner. Attributes – Differentiation & Integration. [6]

Module 3 (6 Lectures)
Organizational Design & Employee Behavior Structural Difference – Strategy, Size,
Technology & Environment. Behavioral Implications of different Organizational Designs [6]

Module 4 (6 Lectures)
Design Principles Requisite Complexity, Complementary sets of Choices, Coherence, Active
Leadership and Re-configurability Concept, Elements – External Environment, Inter
organizational Relationships. [6]

Module 5 (6 Lectures)
Managing Design Process Organizational Culture & Ethical Values, Innovation & Change
and Decision Making Process - STAR Model. Corporate Restructuring – Mergers and
Acquisitions, Process and Behavioural implications of Mergers and Acquisitions [6]

Suggested Readings
1. Organizational Theory & Design, Richard L. Daft, South-Western, Cengage –
Learning.
2. Organizational Theory & Design: Global Implication, Gareth R. Jones, Pearson
Education.

Reference Books:
1. Organizational, Change & Development, Kavita Singh, Excel Book.
2. Understanding Organizational Behavior, Sushama Khanna, Oxford.
3. Strategic Human Resource Management, Rajib Lochan Dhar, Excel Book.
4. Organizational Behavior, Robbins, Judge & Behaviour, Pearson Education.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 1 1 1 3 2 2
2 1 1 1 1 2 2 2 3
3 1 1 1 1 1 2 2 2
4 1 1 1 2 2 1 1 1
5 1 2 3 2 1 2 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1 and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT528 COMPENSATION AND REWARDS

COURSE INFORMATION SHEET

Course code : MT528

Course title : Compensation and Rewards
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits :2L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/ 5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of wage and salary administration, nature of wage and salary
administration.
B. To explain the foundation of compensation strategies and the wage concepts and also to
make relation between wages and skill levels
C. To analyse the changing trends in the determination of pay, the different payment
methods
D. To familiarize with some changing trends in the determination of pay.
E To apply critical thinking and problem-solving skills to the analysis and resolution of
human resource problems.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Analyse the basics of wage and salary administration and its nature.

CO2. Evaluate the foundations of compensation strategies and wage concepts.

CO3. Recognize the changing trends in the determination of pay and payment methods.

CO4. Analyse different wage strategies used indifferent sectors.

CO5. Evaluate the changing trends in the determination of pay.

Syllabus

Module 1
Introduction Concept, Elements Significance of Employees Compensation & Benefits,
Characteristics of Compensation Program. Types of compensation- Base & Supplementary
compensation, Theories of wages. [6]

Module 2
Wage Determination Introduction to labor market, Wage policy, legal framework, Wage
Determination - Unilateral, collective bargaining, pay commission, wage boards, Economic
Theories of Wages. [6]

Module 3 Compensation Management and Job Design Introduction, Objectives, Job Design,
Strategies and Techniques of Job Design, Components of Job Analysis-Job Analysis, Job
Evaluation & Job Assessment, Work Measurement. [6]

Module 4 Establishing Internal and External Equity Introduction, Objectives, Meaning of

Internal and External equity, Communicating Compensation Policies, Developing Pay
Structure, Wage and Salary Surveys, Pay Grades and Ranges [6]

Module 5 Incentives Compensation and Benefits Introduction, Objectives, Need for

Incentive Plans, Organization-wide Incentive Plan, Types of Employees Benefits [6]

Text Books
1. Compensation Management – Text and Cases, Tapomoy Deb, Excel Books.
2. Salary Administration, Mc Beath and Rands, London Business Books

Reference Books:
1. Personnel Management & Industrial Relations, Bhagoliwal, Sahitya Bhawan
Publication
2. Personnel Management, C.B. Mamoria, Himalay Publishing House
3. Compensation and Reward Management, B.D.Singh, Excel Books
4. Understanding Wage System, A.M. Sharma, Himalaya Publishing House.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1,CD2,CD3
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3, CD1,CD2,CD3
CD1,CD2,CD3,CO
CD4 Mini projects/Projects CO4 4
CD5 Laboratory experiments/teaching aids
CD1,CD2,CD3,
CD6 Industrial/guest lectures CO5 CO4,CO5
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT529 PERFORMANCE MANAGEMENT SYSTEMS

COURSE INFORMATION SHEET

.
Course code : MT529
Course title : Performance Management Systems
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of management, nature of performance management,

and it's objective.
B. To explain the impact of performance appraisal process on different H.R.
Functions
C. To analyze different types of strategies and integration of strategic Human
Resource plans with business plans.
D. To familiarize the Strategic Analysis and Implementation Concepts.
E. To familiarize strategy evaluation concept for strategic planning and for
decision making.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Explain the key HRM functions and operations

CO2. Define, explain, illustrate and reason with the key human resource management
concepts
CO3. Identify the linkages between HRM functions and operations and formulate
organizational strategies and structures
CO4. Reflect and comment in a way that demonstrates awareness of the different
contexts that impact on the operation of HRM
CO5. Reflect strategy evaluation concept for strategic planning and for decision
making.
Syllabus

Module 1
Introduction to Performance Management Concept - performance, performance appraisal &
performance management. Scope, Significance& Difference between Performance Appraisal
and Performance Management. Armstrong’s model of Performance Management. [6]

Module 2
Performance appraisal process, Approaches Issues & Techniques of performance appraisal.
Appraisal interview. [6]

Module 3
Monitoring and mentoring Introduction, objectives and principles of Monitoring Process.
Periodic reviews, problem solving and role efficacy [6]

Module 4
System Implementation Performance Measurement Approach Building and leading high
performing Teams – Team oriented organizations. Strategies for improving workplace
productivity and performance. Relationship between job satisfaction, organizational culture.
Workplace variables, legal & ethical issues, Measuring Result & Behaviour, Gathering
Performance Information, Training Programme. [6]

Module 5
Improving the Performance Appraisal system Counseling, Appraisal Forms and Process,
Accurate Behavioral Consistent, Documentation of Performance Appraisal. Significance of
pay for performance, Types of pay for performance, Failure of pay for performance. [6]

Minimum 5 cases to be discussed.

Suggested Readings
1. Armstrong HandBook of Performance Management-Michael Armstrong,
Kogan Page India Pvt Ltd.
2. Performance Management, Michael Armstrong & Angela Baron, Jaico
Publishing House

Reference Books:

1. Essentials to Performance Management System-Dr. Mrs. Anjali Ghanekar,

Everest
2. Publishing House.
3. Performance Management System, a holistic approach, B.D.Singh, Excel books.
4. Performance Management, Prem Chadha, Macmillan India Ltd.
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 530 INDIVIDUAL AND GROUP BEHAVIOUR

COURSE INFORMATION SHEET

Course code : MT 530

Course title : Individual and Group Behaviour
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits : L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of individual and group behaviour, nature and it's
objectives
B. To explain the impact of mental appraisal and personality and personality
effectiveness
C. To analyze different types of strategies and integration of group processed with
business plans
D. To familiarize with the learning and motivational process Concepts.
E. To familiarize strategy evaluation concept for strategic planning and for
decision making.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Identify the key HRM functions and operations

CO2. Define, explain, illustrate and reason with the key human resource management
concepts.
CO3. Identify the linkages between HRM functions and operations and organizational
strategies, structures and culture.
CO4. Reflect and comment in a way that demonstrates awareness of the different
contexts that impact on the operation of HRM.
CO5. Exhibit behavior and performance that demonstrates enhanced competence in
decision-making, group leadership, oral and written communication, critical
thinking, problem-solving, planning and team work.
Syllabus

Module 1
Foundation of Individual behavior Personal, psychological, organizational and environmental
factors. [6]

Module 2
Personality & Personal Effectiveness Introduction and theories of personality, personality-job
fit theory. [6]

Module 3
Learning & Motivational Process Concept & theories of learning- Classical, conditioning &
social. Concepts & theories of motivation-Maslow, Herzberg, Vrooms & Adams. [6]

Module 4
Team Building Process and Communication Introduction, formation, effective leadership and
its role in team building, Process, effectiveness, feedback & fostering team culture [6]

Module 5
Organisational culture, climate and change Introduction, Strength & Weakness of culture,
Power model of Organizational culture, Introduction to Organisational Change, sequential
process and its effective implementation [6]

Suggested Readings
1. Robbins, S. P. (2004). Organizational Behavior, Pearson Education.
2. Luthans, F. (2002). Organizational Behavior .McGraw-Hill International Edition.

Reference Books:
1. Pareek, Udai. (2004). Understanding Organizational Behaviour. Oxford University
Press.
2. Naper, Rodhey, W &Gershenfeld Mattik, (1996). Groups Theory & Experience,
AITBS, India.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1 and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
Laboratory experiments/teaching
CD5 aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of
CD8 NPTEL materials and internets
CD9 Simulation
 MT 531 STRATEGIC HUMAN RESOURCE MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT 531

Course title : Strategic Human Resource Management
Pre-requisite(s) : MT403, MT410
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/ Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the basics of Strategic Human Resource management, nature of

strategic human resource management, and it's objective.
B. To explain the impact of different environments on strategic Human Resource
Management and the relation between environmental appraisal and strategic
Human Resource Management
C. To analyze different types of strategies and integration of strategic Human
Resource plans with business plans.
D. To familiarize the Strategic Analysis and Implementation Concepts.
E. To familiarize strategy evaluation concept for strategic planning and for
decision making.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Identify the key HRM functions and operations

CO2. Define, explain, illustrate and reason with the key human resource management
concepts.
CO3. Identify the linkages between HRM functions and operations and organizational
strategies, structures and culture.
CO4. Reflect and comment in a way that demonstrates awareness of the different
contexts that impact on the operation of HRM
CO5. Exhibit behavior and performance that demonstrates enhanced competence in
decision-making, group leadership, oral and written communication, critical
thinking, problem-solving, planning and team work.
Syllabus

Module 1
Introduction to Strategic Human Resource Management: Definition, Need and Importance of
SHRM, Evolution of SHRM, Strategic Fit: A Conceptual Framework, Distinctive Human
Resource Practices, Theoretical Perspective on SHRM. [6]

Module 2
Goal Setting: A Strategic Path to Success- Relationship between Vision, Mission and Goal
Setting, Approaches to Goal Setting, Process of Goal Setting, Characteristic of Goal Setting
(SMART). [6]

Module 3
Human Resource Evaluation: Definition and Overview, HRM and Firm Performance,
Rationale for HR Evaluation, Contemporary Approaches to HR Evaluation: Balanced
Scorecard, HR Scorecard, Benchmarking and Business Excellence Model (BEM).

Module 4
Acquiring Human Resources: Internal and External Influences on Staffing, Methods and New
approaches to Recruitment, Selection Outcomes, Strategic Recruitment and Selection.
Training and Development: Need and Purposes of Training and Development, Linkage
between Business Strategy and Training.
Performance Management: Objectives of and developing Performance Management Systems,
Strategic Linkage of Performance Management.
Compensation and Reward: Determinants, Approaches, Trends in Top-Level Executive
Compensation,
Business Strategy and Compensation. [6]

Module 5
Managing Careers: Career Management- An SHRM Approach.
Mentoring Relationship: A strategic HRM approach.
Work-Life Integration: A Strategic Approach to Work-Life Integration. [6]

Suggested Readings

T1: Azhar Kazmi: Business Policy

T2: William F. Glueck: Strategic management and business policy
T3: Tanuja Agarwala: Strategic Human Resource Management, Oxford University Press.
T4: Rajiv Lochar Dhar: Strategic Human Resource Management, Excel Book

Reference Books
R1. Michael Porter: Strategic Management
R2. S. B. Budhiraja & Atheya: Cases in Strategic Management
R3. Wheelen & Rangarajan: Concepts in strategic management & Business policy
R4. Jay. B. Barney & William. S. Hesterly: Strategic Management & Competitive Advantage
1. .

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment
Assessment Tool % Contribution during CO Assessment
End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes
Outcome # 1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD
CD1 projectors/OHP projectors CO1 CD1and CD8
CD2 Tutorials/Assignments CO2 CD1 and CD2
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1 and CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
IT & OPERATIONS
 IT 532 Decision Science for Business Modelling

COURSE INFORMATION SHEET

Course code : MT532

Course title : Decision Science for Business Modelling
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level : 3/5
Name of Teacher :

Course Objective

This course enables the students to:

A. Problem identification and formulation

B. Model selection and use
C. Interpretation of the results of a statistical analysis
D. The final and most important part is the interpretation of the results of the analysis
E. communicate the results of a statistical analysis to a business audience

Course Outcomes

After the completion of this course, students will be able to:

CO1. Evaluate problem identification and formulation

CO2. Analyse different model and its selection and use
CO3. Interpret the results of a statistical analysis
CO4. Draw conclusions from the analysis of the results.
CO5. Apply the results of a statistical analysis to a business audience

Syllabus

Module 1
Introduction to decision making, Data collection, Primary and secondary, measures of central
tendency, measures of Dispersion. [8]

Module 2
Correlation Analysis - Simple and Partial, techniques, problems. Regression Analysis -
Simple and Multiple, Multivariate Regression Analysis, techniques and problems, Business
forecasting, Time series Analysis, real life business Application [6]
Module 3
Distribution Theory- discrete and continuous, Sampling distribution, Estimation Theory,
Testing of Hypothesis. [4]

Module 4
Multivariate Analysis, Multiple regression analysis Factor Analysis and Principal Component
Analysis, techniques and cases. [6]

Module 5
Structured Equation Modelling- Basic concepts, MRA vs. SEM, Application of SEM to
decision making problems. [6]

Suggested Readings:

Textbooks:

1. Moore, Duckworth, Alwan - The Practice of Business Statistics using Data for
Decisions, W. H. Freeman
2. Clare Morris – Quantitative Approaches in Business Studies, 7th Ed., Pearson

Reference books:

1. Quantitative Methods for Decision makers with Math XL, 5/e by Wisniewski
2. Statistics for Management by Levin and Rubin, 7th Edition
3. Maruyama, G. M. (1998). Basics of structural equation modeling. Thousand Oaks,
CA: Sage Publication.

Course Delivery Methods

Lecture by use of boards/LCD projectors/OHP
projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and
internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
 1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 2 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements) POs met through Gaps
in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD CO1,CO2,CO3,
CD1 projectors/OHP projectors CO4,CO5 CD1
CO1,CO2,CO3,
CD2 Tutorials/Assignments CO4,CO5 CD1
CO1,CO2,CO3,
CD3 Seminars CO4,CO5 CD1 and CD2
CD4 Mini projects/Projects
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 533 Operations Strategy and Supply Chain Management

COURSE INFORMATION SHEET

Course code : MT 533

Course title : Operations Strategy and Supply Chain Management
Pre-requisite(s) :MT406, MT413
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level :5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop an understanding of the following tangible and practical skills that are
valued by employers
B. To structure of operations planning and control systems in a wide variety of
applications
C. To understand the conceptual basis for operations planning and control systems
D. To experience in making operations planning and control decisions
E. To develop sound knowledge in new vendor model and various supply chain
collaboration.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Apply the following tangible and practical skills that are valued by employers
CO2. Understand the structure of operations planning and control systems in a wide
variety of applications
CO3. Gain knowledge the conceptual basis for operations planning and control
systems
CO4. Analyse experience in making operations planning and control decisions
CO5. Apply sound knowledge in new vendor model and various supply chain
collaboration.
Syllabus

Module 1
Introduction, Operations Strategy – Managing Operation in Emerging Markets, concept,
techniques [6]

Module 2
Process Selection, Quality Management / Six Sigma, techniques and implementation [6]

Module 3
Quality Control / SPC, Service Strategy – Global service operations, Essential elements of
Supply Chain Management, concept, techniques, implementation, relevant cases. [8]

Module 4
Supply Chain risk, Risk pooling strategies – Managing Risk, concept, methodologies,
techniques. [5]

Module 5
News vender model, Supply Chain Collaboration, concept and relevant cases. [5]

Suggested Readings:

Textbooks:
1. Operations & Supply Chain Management for the 21st Century by Ken Boyer & R.
Verma, South- Western Publishing
2. Supply Chain Management: Strategy, Planning and Operation. Sunil Chopra and
Meindl, PHI

Reference books:

1. Operations Strategy – Principles and Practice by Jan A. Van Mieghem

2. Operations Strategy (2nd Ed.) by Nigel Slack
3. Essentials of Supply Chain Management by Michael H. Hugos
4. Supply Chain Management best Practices by David Blanchard, Wiley
5. Supply Chain Management – Text and Cases by Janat Shah
6. Handbook of Quantitative Supply Chain Analysis, Modeling in the E-Business Era,
David Simchi-Levi, S. David Wu, Z.J. Shen, Kluwer's, 2004
7. Operations Rules, Delivering Value through Flexible Operations, Simchi - Levi, MIT
press,2010

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 2 2 2
4 3 3 3 2 3 2 2 M
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements) POs met through Gaps
in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD CO1,CO2,CO3,
CD1 projectors/OHP projectors CO4,CO5 CD1
CO1,CO2,CO3,
CD2 Tutorials/Assignments CO4,CO5 CD1
CO1,CO2,CO3,
CD3 Seminars CO4,CO5 CD1 and CD2
CD4 Mini projects/Projects
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 534 Distributions and Logistics Management

COURSE INFORMATION SHEET

Course code : MT 534

Course title : Distribution and Logistics Management
Pre-requisite(s) :MT406, MT413
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level :5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To explain the structure of logistics product.

B. to develop an understanding of the logistics modelling and logistics customer
service.
C. To acknowledge the importance of the order processing and information system
and management of transportation.
D. To develop understanding of the forecasting requirements and transport decisions.
E. To understand issues in doing better logistics and application of various
leveraging mathematical and analytical models.

Course Outcomes

After the completion of this course, students will be able to:

CO1. Explain the structure of logistics product.

CO2. Apply logistics modelling for improved logistics customer service.
CO3. Analyse the importance of the order processing and information system and
management of transportation.
CO4. Assess accurately the forecasting requirements and transport decisions.
CO5. Design strategies for better logistics and application of various leveraging
mathematical and analytical models.

Syllabus

Module 1
Introduction, Strategy – Logistic Product, concept, and application [6]

Module 2
Logistic Modeling, Logistics Customer Service, techniques and application [6]
Module 3
Order Processing and Information System, Transport Management – Fundamentals, concept,
and methodology [4]
Module 4
Transport Decisions, Forecasting – Logistics requirement, techniques and implementation [6]

Module 5
Issues in Doing Better Logistics - Information Technology and Supply Chain Management ,
Logistics and Supply Chain Management – Leveraging Mathematical and Analytical Models,
Business cases [8]

Suggested Readings:

Textbooks:
1. Christopher, M. (2005), Logistics and supply chain management, Harlow: London,
FT/Prentice-Hall.
2. Business Logistics Management, 5thedition, Ronald Ballou
Reference books:
1. Designing and Managing the Supply Chain, Simchi, Mc Graw
2. Logistics and Supply Chain Management by G. Raghuram and N. Rangaraj
3. Supply Chain Management – Text and Cases by Janat Shah

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 2 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

Pos met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
Pos met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

Course Course Delivery

CD Course Delivery methods Outcome Method
Lecture by use of boards/LCD CO1,CO2,CO3,
CD1 projectors/OHP projectors CO4,CO5 CD1
CO1,CO2,CO3,
CD2 Tutorials/Assignments CO4,CO5 CD1
CO1,CO2,CO3,
CD3 Seminars CO4,CO5 CD1 and CD2
CD4 Mini projects/Projects
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 535 Purchasing Strategy, Sourcing and Contracting

COURSE INFORMATION SHEET

Course code : MT 535

Course title : PURCHASING STRATEGY, SOURCING AND
CONTRACTING
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level :3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To impart knowledge about key strategic supply management tools and how to
integrate them into the business strategy
B. To understand the challenges inherent in global sourcing relationships
C. To develop sound knowledge in the strategy regarding the purchasing decision

Course Outcomes

After the completion of this course, students will be able to:

CO1. Apply the framework for making long-term strategic supply management
decisions
CO2. Make effective use of the key strategic supply management tools and integrate
them into the business strategy
CO3. Analyze general characteristics of sourcing relationships and the challenges
inherent in global sourcing relationships.

Syllabus

Module 1
Introduction
Purchasing defined, objectives, Scope of Purchasing, creating profit in business, processes
examined, place of purchasing, financial impact of functions, purchasing as a strategic
process, purchasing strategy and strategic purchasing, purchasing decisions [8]
Module 2
Purchasing procedures, E-purchasing and System Contracting
Purchasing procedure, purchasing procedural areas, inefficiencies of traditional procedure,
legal aspect, purchasing records, purchasing manual, e-purchasing, system contracting
meaning procedures techniques and application [6]

Module 3
Just-In-Time (Lean) purchasing and Revenue management
JIT Philosophy, understanding JIT environment, manufacturing planning and control in JIT
environment. Revenue management techniques application and definition [5]

Module 4
Supplier Selection and Evaluation and buy decision
Supplier assessment, evaluation and development, understanding the Make vs. buy decision
i.e. outsourcing, global sourcing strategy and contracting [5]

Module 5
Trade Agreement and bargaining and negotiations
Meaning, benefit or burden, negotiation concept and technique, bargaining procedure,
methods strategy [6]

Suggested Readings:
Textbooks:

1. Purchasing and Supply Chain Management: Analysis, Strategy. Planning and

Practice, 5th Ed., Arjan Van Weele
2. Purchasing (Barron’s Business Library) by Michael Harding

Reference Books:

1. Cachon, G. P. & Terwiesch C. 2004 Matching supply with demand: An introduction

to operations management (2nd edition) Boston, MA: McGraw Hill.
2. Operations Strategy – Principles and Practice by Jan A. Van Mieghem
3. R.B. Chase, N.J. Aqualon & F.R. Jacobs, Production & Operations management
Manufacturing & Services 2nd Ed, TMH

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 2 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements) Pos met through Gaps
in the Syllabus
Topics beyond syllabus/Advanced topics/Design
Pos met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

Course
Delivery
CD Course Delivery methods Course Outcome Method
Lecture by use of boards/LCD CO1,CO2,CO3,CO4,
CD1 projectors/OHP projectors CO5 CD1
CO1,CO2,CO3,CO4,
CD2 Tutorials/Assignments CO5 CD1
CO1,CO2,CO3,CO4,
CD3 Seminars CO5 CD1 and CD2
CD4 Mini projects/Projects
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
Self- learning such as use of NPTEL
CD8 materials and internets
CD9 Simulation
 MT 536 Operations Planning And Control In Supply Chain Management

COURSE INFORMATION SHEET

Course code : MT536

Course title : OPERATIONS PLANNING AND CONTROL IN
SUPPLY CHAIN MANAGEMENT
Pre-requisite(s) : MT 406, MT 413
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level : 3/ 5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To understand the concepts of operation planning and its application in

industrial situation
B. To develop a broad perspective of the operations function and an understanding
of the details of operations planning and control system techniques
C. To familiarise the students with various concept of operation planning and
management
D. To impart knowledge and understanding to students on supply chain
management and its relevance to today’s business decision making
E. To develop an understanding of the structure of operations planning and control
systems in a wide variety of applications

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain the structure of supply chains and the different ways through which
supply chain can become competitive in market
CO2 Explain how to use the levers of the logistic strategy to redefine the points
necessary to make this harmonization
CO3 Analyse the importance of value creation and to propose action in the field of
management of logistic cost towards the creation of value
CO4 Design strategies for coordinating Operations Planning with other business
activities.
CO5 Make operations planning and control decisions
Syllabus

Module 1
Introduction to Manufacturing, Production and Control, techniques, importance , application
in business, cases ,conclusion [6]

Module 2
Demand Management and forecasting Managing Supply with Demand, Role of forecasting
in supply chain, characteristics of forecasts, Approaches and methods to forecasting, Sales
Inventory and Operations Planning ( SIOP),Implementing sales and operation planning [6]

Module 3
Inventory Control and Management and Master Production Schedule (MPS)
Importance and scope of inventory control, Types of inventory, cost associated with
inventory, inventory control, selective inventory control, economic order quantity, safety
stocks, Inventory management system, steps involves in developing MPS, understanding of
capacity planning, Importance of production planning, master scheduling, and sales.,
projected available balance and time fences [6]

Module 4
Material requirement planning and Capacity planning MRP-I AND MRP-II,Bills of
material structure and components, Material requirement planning processes, order types,
management of material requirement plan, processes of capacity planning, measurement of
capacity and the levels of capacity, order scheduling, steps in making capacity plan, Theories
of constraint [6]

Module 5
Just-in-time and Strategic impact in operation planning and control JIT Philosphy,
understanding JIT environment, manufacturing planning and control in JIT environment,
Strategic impact of operation planning and control [6]

Textbooks:
1. Operations Management, by Stevenson, Mc Graw
2. Operation and Process Management : Principles and Practice for Strategic Impact,
2/e, Slack, Chambers, Johnston and Betts
3. Supply Chain Management, by Coyle, NEL, 8/e
4. R.B. Chase, N.J. Aqulano & F.R. Jacobs, Production & Operations management
Manufacturing & Services 2nd Ed, TMH
5. Operations Management by B. Mahadevan, PHI
6. Operations Strategy – Principles and Practice by Jan A. Van Mieghem

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 2 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements) Pos met through Gaps
in the Syllabus
Topics beyond syllabus/Advanced topics/Design
Pos met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Outcome Course

Delivery
Method
CD1 Lecture by use of boards/LCD CO1,CO2,CO3,CO4,CO5 CD1
projectors/OHP projectors
CD2 Tutorials/Assignments CO1,CO2,CO3,CO4,CO5 CD1
CD3 Seminars CO1,CO2,CO3,CO4,CO5 CD1 and
CD2
CD4 Mini projects/Projects
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures
Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT 537 TOTAL QUALITY MANAGEMENT AND SIX SIGMA

COURSE INFORMATION SHEET

Course code : MT 537

Course title : Total Quality Management and Six Sigma
Pre-requisite(s) : MT 406, MT413
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. Ability to Develop an understanding on quality management philosophies and

frameworks
B. Ability to Develop in-depth knowledge on various tools and techniques of
quality management.
C. Ability to Learn the applications of quality tools and techniques in both
manufacturing and service industry
D. Ability to develop analytical skills for investigating and analyzing quality
management issues in the industry and suggest implement able solutions to
those.
E. Ability to Whether he/she can able to design Quality frameworks

Course Outcomes

After the completion of this course, students will be able to:

CO1 Understand the quality management philosophies and frameworks

CO2 Develop sound knowledge on various tools and techniques of quality
management.
CO3 Equip themselves to understand quality tools and techniques in both
manufacturing and service industry
CO4 to develop analytical skills for investigating and analyzing quality
management issues in the industry and suggest implement able solutions to
those.
CO5 To analyze whether he/she can able to design Quality frameworks
Syllabus

Module 1
Introduction to Total Quality Management: Management of Quality: Conceptual outlook,
definition of Quality, Strategic quality management, Quality planning, Costs of quality,
Quality management, Total quality management, Conclusion [6]

Module 2
Total Quality Management - Principles And Practices Introduction, Customer
satisfaction, Customer perfection, Service quality, Retention, Employee involvement,
Motivation, Performance appraisal, Continuous process improvement, PDCA/PDSA cycle,
5S concepts, Kaizen, Performance measure in TQM. Tools of TQM: Introduction,
Benchmarking, Business Process Reengineering, BPR vs. Benchmarking, QFD, TPM,
FMEA, Conclusion [6]

Module 3 (Lecture 6)
Quality Management Systems Need for ISO 9000 - ISO 9001-2008 Quality System -
Elements, Documentation, Quality Auditing - QS 9000 - ISO 14000 - Concepts,
Requirements and Benefits - TQM Implementation in manufacturing and service sectors [6]

Module 4
Statistical Tools And Techniques In Tqm Practice Introduction, Statistical approach
towards TQM, Statistical tools, Pareto diagram, Cause-effect diagram, Control charts, SPC,
Process capability, conclusion. Quality Management Practice: Introduction, Quality systems,
ISO 9000: Quality system, Quality Auditing, ISO 14000, other quality systems, Conclusion.
[6]

Module 5
Six Sigma - A Strategic Perspective Introduction, Methodologies of Six sigma, Basic
components of Six Sigma, Implementing Six Sigma, Strategic perspective of Six sigma,
Information systems requirements, Lean Six Sigma, Future of Six Sigma, Conclusion [6]

Textbooks:

1. Dale H. Besterfiled, et at., "Total quality Management", Pearson Education Asia,

Third Edition, Indian Reprint 2006.
2. James R. Evans and William M. Lindsay, "The Management and Control of
Quality", 8th Edition, First Indian Edition, Cengage Learning, 2012.

Reference Book

1. Suganthi.L and Anand Samuel, "Total Quality Management", Prentice Hall (India)
Pvt. Ltd., 2006.
2. Janakiraman. B and Gopal .R.K., "Total Quality Management - Text and Cases",
Prentice Hall (India) Pvt. Ltd., 2006.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes
1 2 3 4 5 6 7 8
1 1 1 1 1 2 2 2 2
2 2 2 2 1 2 1 2 2
3 3 3 3 2 3 1 1 1
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements): POs met through
Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design: POs met through Topics beyond
syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Outcome Course Delivery

Method
CD1 Lecture by use of boards/LCD CO1,CO2,CO3,CO4, CD1
projectors/OHP projectors CO5
CD2 Tutorials/Assignments CO1,CO2,CO3,CO4, CD1
CO5
CD3 Seminars CO1,CO2,CO3,CO4, CD1 and CD2
CO5
CD4 Mini projects/Projects
CD5 Laboratory
experiments/teaching aids
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant
training
CD8 Self- learning such as use of
NPTEL materials and internets
CD9 Simulation
 MT 538 RELATIONAL DATABASE MANAGEMENT SYSTEM

COURSE INFORMATION SHEET

Course code : MT 538

Course title : Relational Database Management System
Pre-requisite(s) : MT406, MT413
Class schedule per week : 2
Credits : 2 L: T: P:
2 0 0
Class : MBA
Level :3/5
Name of Teacher :

Course Objectives

This course enables the students will able to:

A. Understand the importance of DBMS and data storage organization

B. Relate and compare different RDBMS models
C. Compare the different ways of storing data and to deal with the recovery systems
D. Able to create an optimal database design using ORACLE

Course Outcomes

After the completion of this course, students will be able to:

CO1 Describe basic concepts of database system
CO2 Design a data model and schemas in RDBMS
CO3 Analyze functional dependencies for designing a robust database
CO4 Be competent in use of Structured Query Language SQL
CO5 Implement transactions, concurrency control, and be able to do Database recovery and
Query optimization

Syllabus

Module 1
Database concepts Overview of database system, basic database system terminology, data
model, Introduction of data base management System (DBMS), Feature of DBMS,
Architecture of DBMS, [4]

Module 2
Physical data Organization & Network Model Model for external storage organization
Storage hierarchy, index files, B-Trees, Files with variable length record, DBTG definition
Implementation of Network and programme environment. Relational database Concepts
Introduction to Relational data base Management System, (RDBMS) Relational data Models,
Features of RDBMS, Functional Dependencies, decomposition of relational schema, Normal
forms(1NF,2NF,3NF,BCNF). [8]

Module 3
Recovery System Types of failures, Storage Structures, Recovery with concurrent
transaction, advanced recovery techniques- transaction rollback, fuzzy checkpoint, save point
[6]

Module 4 (6 Lectures)
Introduction to SQLSQL as standard relational database language, data definition language
(DDL) data Manipulation language(DML), Embedded DML in a host programming
language, Authorization and Integrity Specification, Transaction Control Statements. [6]

Module 5 (6 Lectures)
Database Technologies Client server technology, Distributed database, multidimensional
database Data Warehouse, Data marts, CRM Database Utilities Introduction to object-
oriented database, Security, Object/Basic Database Administration/ Remote Data Access. [6]

Text Books
1. Database Management System, Alex Leon, Mathews Leon, Pearson Education
2. Database Management Concepts, Korth, McGraw-Hill Education
3. Database Management System, C.J.Date, O'Reilly Media

Reference Books

1. Relation Database: Theory &Practical ,Val Cocarde, BPB Publications, New Delhi,
2. Oracle 8 –PL/SQL Programming, Scott Orman, McGraw-Hill

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 3 2 3 2 2 3 2
2 1 1 1 2 3 1 2 1
3 1 1 1 2 2 2 3 1
4 2 3 1 3 3 1 2 3
5 1 2 1 3 2 2 2 1

POs met through Gaps in the Syllabus

Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD CO1 CD1,CD8
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,
CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT 539 BUSINESS DATA COMMUNICATION

COURSE INFORMATION SHEET

Course code : MT 539

Course title : Business Data Communication
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level :3/ 5
Name of Teacher :

Course Objectives

This course enables the students to:

A To develop the basics of Communication Systems.

B. To understand the error detection techniques in signaling.
C. Familiarize with the different types of networks.
D. To understand networking convention.
E. To understand various aspects of mobile communication.

Course Outcomes

After the completion of this course, students will be able to:

CO1 To explain basic computer network technology.

CO2 Explain Data Communications System and its components

CO3 Recommend the skills needed for sub netting and routing mechanisms.

CO4 Enumerate and explain the layers of the OSI model and TCP/IP.
CO5 Analyse the basic protocols of computer networks, and suggest how they can
be used to assist in network design and implementation
Syllabus

Module 1
Fundamentals of Communication System Communication Links, Communication System
Formats, Character Codes, Digital Data Rates, Asynchronous and Synchronous Data, Basic
Terminology Data Rate, Bandwidth, error rate, Serial and parallel transmission, Standard
packet formats–HDLC and SDLC. [6]

Module 2
Types of signals and LAN Topologies AM, FM, PM, PCM, PDM, TDMA, FDMA, SDMA,
CDMA, ASK, FSK, PSK Features-Error detection and correction codes, Hamming codes,
Workstation, Server, Cables, Types of Ethernet, Broadband and base-band, Optical Fibbers’,
Network Interface Card. Networks and accessories-LAN, MAN, WAN, Hub, Bridges,
Switches, Routers, Gateways Cell Relay, Frame Relay, ISDN, B-ISDN. [6]

Module 3
Networking OSI Model, TCP/IP architecture and applications in Internet services-E-mail
and Network file system, Comparison between peer to peer and client / server networking,
Broadcasting, Multicasting, Point-to-point communication, IP Addressing, Concepts of Port,
Socket, ATM, Tunneling, Virtual Private Network, Network Operating systems-Unix, Linux,
Windows. [8]

Module 4
Mobile Communication and Data Network Security Applications of Mobile
Communication, Wireless Communication-Bandwidth, Transmission Impairment,
Interference, Terrestrial Microwave, Broadcast Radio, Infrared& Light Waves, Mobile
Internet & WML-Mobile IP, Wireless TCP& UDP, WAP, WML. Security requirements and
Attacks Secrecy-Overview. [5]

Module 5
Network management & Standards for Computer Networks Feasibility Plan, Network
design plan, Network requirements, Network configuration, Implementation performance and
fault management, End user support, cost management, Network Standards-IEEE, LLC
Standard, CSMA/CD Bus, Token Passing Bus. [5]

Text Books:

1. Communication Networks, Widjaja L G, Tata McGraw Hill

2. Computer Networks and Internet, Comer, Pearson Education

Reference Books:

1. Data Computer Communication, Stallings W, Pearson Education

2. Computer Networks, Tanenbaum , Prentice-Hall
3. Cryptography and Network Security Principle and Practice, William Stallings,
Prentice Hall
4. Cryptography and Network security, Atul Kahate, Tata McGraw-Hill.
Course Delivery methods
Lecture by use of boards/LCD projectors/OHP
projectors
Tutorials/Assignments
Seminars
Mini projects/Projects
Laboratory experiments/teaching aids
Industrial/guest lectures
Industrial visits/in-plant training
Self- learning such as use of NPTEL materials and
internets
Simulation

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Program Outcomes
Course 1 2 3 4 5 6 7 8
Outcomes #
1 1 1 1 2 1 2 3 2

2 1 1 2 3 3 1 1 1

3 3 2 1 1 3 2 1 3

4 2 3 1 2 1 1 3 1

5 3 2 1 2 1 2 2 2
Gaps in the syllabus (to meet Industry/Profession requirements) POs met through Gaps
in the Syllabus
Topics beyond syllabus/Advanced topics/Design: POs met through Topics beyond
syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD2&
CD9
CD3 Seminars CO3 CD1,
CD2&CD4
CD4 Mini projects/Projects CO4 CD 1,
CD2,CD3&
CD8
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 540 ENTERPRISE RESOURCE PLANNING

COURSE INFORMATION SHEET

Course code : MT 540

Course title : Enterprise Resource Planning
Pre-requisite(s) : MT406, MT413
Credits : 2 L: T: P:
2 0 0
Class schedule/week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to :

A. Develop an understanding of ERP and its emerging trends.

B. Explain the role of communication in ERP
C. Develop the knowledge on ERP and its related technologies.
D. Explain mechanism for control, maintenance, and implementation of ERP and its life
cycle.
E. Explain the emerging trends of next generation enterprise.

Course Outcomes

On successful completion of the course, student will be able to:

CO1. Evaluate a good understanding of basic issues in Enterprise Systems,

CO2 Analyze the scope of common Enterprise Systems (e.g., MM, SCM, CRM, HRM,
procurement
CO3 Explain the challenges associated with implementing enterprise systems and their
impacts on organizations
CO4 Describe the selection, acquisition and implementation of enterprise systems
CO5 Communicate and assess an organization’s readiness for enterprise system
implementation with a professional approach in written form.
Syllabus:
Module 1
Overview of ERP Introduction of ERP, Need, Advantages, and Growth of ERP, MIS
Integration, ERP drivers. Communication in ERP Systems: Enterprise Integration
Application Tools for ERP, Network Structure of ERP System, ERP Work flow, Process
modelling for ERP Systems. [8]
Module2
ERP and Related Technologies Business process Reengineering (BPR), Management
Information System (MIS), Decision Support Systems (DSS), Executive Support Systems
(ESS), Data Warehousing, Data Mining, Online Analytical Processing (OLTP) , Supply
Chain Management (SCM), Customer Relationship Management (CRM). [6]

Module 3
Control and Maintenance of ERP Finance, Production planning, Sales and Distribution,
Human Resource Management, Inventory Control System, Quality Management, ERP
Implementation Life Cycles : Evaluation and selection of ERP package, Project planning,
Implementation team training & testing, End user training & Going Live, Post Evaluation and
Maintenance. [6]

Module 4
ERP- Resource Management Perspective Business Modules in ERP Packages, Finance,
Production, Human Resource, Plant Maintenance, Materials Management, Quality
Management, Sales and Distribution, Resource Management. [5]

Module 5
Next generation enterprise Emerging trends, information mapping, role of centralized
/distributed databases Linkages of the enterprise customer - enterprise, vendor enterprise, link
within the enterprise and links with environment Client/server architecture. [5]

Text Books:

1. ERP Demystified, Alexis, Leon, Tata McGraw Hill.

2. ERP Concepts and Practices, Garg, V.K. and Venket, Krishna, N.K., PHI
Publications.

Reference Books:

1. ERP: A Managerial perspective, Sadagopan, S., Tata McGraw Hill.

2. Enterprise Resource Planning, Shankar, Ravi & Jaiswal, S., Galgotia Publications.
3. Enterprise Resources Planning and Beyond. Langenalter, A. Gary, St. Lucie Press,
USA.
4. Building the Customer Centric Enterprise, Imhoff, C. Loftis Lisa & Geiger, G.
Jonathan John Wiley & Sons.
5. Enterprise Resource Planning: A Manager’s Guide, Diwan, Parag & Sharma, Sunil,
Excel Books

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Program Outcomes
Course 1 2 3 4 5 6 7 8
Outcomes #
1 1 1 1 2 1 2 3 2

2 1 1 2 3 3 1 1 1

3 3 2 1 1 3 2 1 3

4 2 3 1 2 1 1 3 1

5 3 2 1 2 1 2 2 2

Gaps in the syllabus (to meet Industry/Profession requirements): POs met through
Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design: POs met through Topics beyond
syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD2&
CD9
CD3 Seminars CO3 CD1,
CD2&CD4
CD4 Mini projects/Projects CO4 CD 1,
CD2,CD3&
CD8
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 541 PROGRAMMING TECHNOLOGY-1 (C++).

COURSE INFORMATION SHEET

Course code : MT 541

Course title : Programming Technology-1 (C++).
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits 2 : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students :

A. Understand the basic concepts of C++

B. Understand the Objects and Classes of C++
C. Familiarize with operator overloading and inheritance.
D. Understand the Pointers and Virtual Functions.
E. Understand the basics of Files and Streams.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain the basics of Programming Technology C++.

CO2 Analyze object-oriented concepts.
CO3 Evaluate the problem description and then design object-oriented software’s.
CO4 Understand the Virtual functions and Pointers of the technology.
CO5 Compute the Files and Streams in operating C++

Syllabus

Module 1
C++ Programming Basics
Basic Program construction, operators in C++, Functions-Simple Functions, passing argument
to Function Returning values, Reference arguments, overloaded, Functions, in line functions,
storage classes. [6]
Module 2
Object and Classes Class and objects, Constructors, Destructors, Objects as Function
arguments, Returning object from Functions, Static class data. [4]

Module 3
Operator Overloading and Inheritance Overloading unary and binary operators, Data
conversion. Derive class and base class, Derive class constructors, overriding member
functions, class Hierarchies, Public and private inheritance, Levels of inheritance, Multiple
inheritance, Ambiguity in
multiple inheritance, containership. [6]

Module 4
Pointers and Virtual Functions: Memory management, pointer to object, pointers to
pointer. Virtual Function, Pure virtual function, Friend functions, Static functions,
Assignment and copy initialization, this pointer. [8]

Module 5
Files and organization Introduction files and streams. [6]

Text Books:
1. Object Oriented Programming in Turbo C++ - Robert Lafore, Galgotia Publication.
2. Object Oriented Programming with C++ - E. Balagurusamy, Tata McGraw-Hill.
Reference Books:

1. The C++ Programming Language - B. Stroustrup, Addison-Wesley.

2. Let us C++ - Yashwant kanetkar, BPB Publications.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

Day to day performance & Lab files 30
Quiz (s) 15
Viva 15
End Semester Examination 25
Viva Voce 15

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcomes
Course Objectives A B C D E

1 1 1 2 2 2
2 2 1 3 2 2
3 2 2 2 2 2
4 1 1 2 3 2
5 3 3 2 2 1
Gaps in the syllabus (to meet Industry/Profession requirements)
POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD Lecture by use of boards/LCD projectors/OHP CO1 1, 5
1 projectors
CD Tutorials/Assignments CO2 1,2,3,5
2
CD Seminars CO3 1,2,3,5
3
CD Mini projects/Projects CO4 1,3
4
CD Laboratory experiments/teaching aids CO5 1,3,5
5
CD Industrial/guest lectures
6
CD Industrial visits/in-plant training
7
CD Self- learning such as use of NPTEL materials and
8 internets
CD Simulation
9
 MT 542 Programming Technology – 11 (JAVA Application)

COURSE INFORMATION SHEET

Course code : MT 542

Course title : Programming Technology – 11 (JAVA Application)
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students :

A. Develop the understanding of object oriented programming language.

B. Familiarize the concept of classes and objects.
C. Understand the various Syntax used in JAVA
D. Understand the various Data types and Variable Declaration.
E. Understand how to write programming loops in JAVA Constructors, methods
and fields.

Course Outcomes

After the completion of this course, students will be:

CO1 Distinguish and examine JAVA program format.

CO2 Evaluate a software application using the Java programming language.
CO3 Understand Syntax error, Run time errors and logic errors.
CO4 Debug a software application written in the Java programming language.
About the objects and events in JAVA.
CO5 Analyse if else statement and Boolean expressions.

Syllabus

Module
Overview of Java language Introduction to OOPL Java program format, compiling and
running ,methods, classes and inheritance, conditionals, loops and recursion, Boolean return
values, working with threads and distributed computing, abstract methods and interfaces
introduced, step-wise refinement and problem decomposition, object-oriented programming,
software engineering basics . [6]
 Module
A first look at objects and events/Java syntax and style Classes and objects, Classes and
source files, Objects and classes, Library classes and packages, import statement, Extending
library classes, fields, constructors, and methods, brief introduction to events handling in
Java. Syntax and style in a programming language, Comments, Reserved words and
programmer defined names, Statements, braces, blocks, indentation, Syntax errors, run-time
errors, logic errors. [6]

Module 3
Data types, variables, and arithmetic Variable and a data type, Declarations of variables,
Fields vs. local variables, Primitive data types-int, double and chart, Literal and symbolic
constants, Initialization of variables, Scope of variables, Arithmetic expressions, Data types
in arithmetic expressions, The cast operator, The compound assignment (+ =, etc.) and
increment and decrement operators(++,--). [6]

Module 4
If else statement:If-else statement, Boolean expressions, Boolean data type, Relational and
logical operators, De-Morgan’s laws, Short-circuit evaluation, Nested if-else and if-else-if,
switch statement. [6]

Module 5
Classes, constructors, methods, and fields Introduction to Classes, Constructors, Methods
and Fields. Introduction to Applets, Remote Method Invocation (RMI) and JAVA Beans. [6]

Suggested Readings:

Text Books:

1. Head First Java, Kathy Sierra, Bert Bates, O'Reilly Media

2. Java How to Program, Harvey, M. Dietel, Prentice Hall

Reference Books:

1. Thinking in Java, Bruce Eckel, Prentice Hall

2. Beginning Java 2 JDK, Ivor Horton , Wiley.
3. The Java Programming Language, Ken Arnold, James Gosling, David
Holmes,Prentice Hall.
4. Programming with Java: A primer, E. Balagurusam, Tata McGraw-Hill,

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

Day to day performance & Lab files 30
Quiz (s) 15
Viva 15
End Semester Examination 25
Viva Voce 15
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Objectives onto Course Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 1 3 2 1 3 1 2
2 1 3 3 3 3 2 2 2
3 2 2 1 3 2 3 1 1
4 3 3 2 2 1 1 3 3
5 1 3 2 3 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 1, 5
projectors
CD2 Tutorials/Assignments CO2 1,2,3,5
CD3 Seminars CO3 1,2,3,5
CD4 Mini projects/Projects CO4 1,3
CD5 Laboratory experiments/teaching aids CO5 1,3,5
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 543 SOFTWARE ENGINEERING

COURSE INFORMATION SHEET

Course code : MT 543

Course title : Software Engineering
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives
This course enables the students :

A. Develop the understanding of System’s Concept.

B. Familiarize with Software Design Principles.
C. Understand Software Quality Assurance.
D. Understand real time systems.
E. Understand Project Management tools and computing structures.

Course Outcomes
After the completion of this course, students will be:

CO1 Understand the different phases of integrated systems.

CO2 Understanding of Software Design Principles.
CO3 Understand the Software Quality Assurance Processes.
CO4 Understand the characteristics of real time systems.
CO5 Understand the cause and effects of Project Failure, Risk Management.

Syllabus

Module 1
Software Concept and Software Design – Overview: Software Concepts and Processes,
Software Life Cycles, Cost Effective Software, Software Documentation, Software Design
Overview, Design Concepts, Design Consideration, and Design Pattern. [6]

Module 2
Software Quality Assurance and Real Time Systems Overview: Software Quality
Assurance Processes and Verification Concepts, Quality Characteristics and Definitions,
Software Defects and Customer Quality Checks, What are Real Time Systems, Real Time
Systems Scheduling and Designing, and Ideal Component of Real Time Systems. [6]
Module 3
Project Management Tools: Risk Management, Project Planning and Tracking, Inspections-
General Concepts, Measurement/ Various Testing (Module/Package Level, Subsystem
Integration, Regression, State Based, Traditional/Functional, Logical and OO Testing) ,
Safety/Failure Analysis. [6]

Module 4
Computing Structures Overview: Computer Architecture basics, including Boolean
algebra, gates, combinational and sequential logic, machine-level representation of data,
machine organization, assembly/machine language programming, memory organization,
caches, heaps, stacks, serial and parallel I/O, interrupts, bus protocols, and direct-memory
access (DMA). [6]

Module 5
Algorithm and Data Structures: Fundamental Data Structures and Algorithms, Searching
and Sorting Algorithm Design Techniques, Dynamic Programming, Graphs and Graphs
Algorithms, Empirical and Theoretical Measures of the Efficiency of Algorithms and
Complexity Analysis. [6]

Suggested Readings:

Text Books:

1. Software Engineering, Shari Lawrence Pfleeger, Joanne M. Atlee, Pearson .

2. Fundamentals of Software Engineering, Carlo Ghezzi, Mehdi Jazayeri, Dino
Mandrioli Pearson

Reference Books:

1. Real-Time Systems and Software, Alan C. Shaw, Wiley .

2. Real-Time Systems, Jane W.S. Liu, Prentice -Hall .
3. Software Engineering, Principles and Practice , Waman S. Jawadekar ,McGraw Hill.
4. Fundamentals of Software Engineering, Second Edition, Carlo Ghezzi, Mehdi
Jazayeri and Dino Mandrioli, Pearson Education (Addison Wesley).
5. Software Engineering, Principles and Practice , Hans Van Vliet, John Wiley and
Sons.
6. Software Engineering, An Object-Oriented Perspective, Eric J. Braude , John Wiley
and Sons.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 2 2 1 1 3 1 2
2 2 1 2 3 3 2 2 2
3 3 2 1 2 1 3 1 1
4 2 3 3 1 1 1 3 3
5 3 3 3 2 1 2 3 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 1, 5
projectors
CD2 Tutorials/Assignments CO2 1,2,3,5
CD3 Seminars CO3 1,2,3,5
CD4 Mini projects/Projects CO4 1, 3
CD5 Laboratory experiments/teaching aids CO5 1, 3, 5
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 544 MULTIMEDIA AND WEB DESIGNING

COURSE INFORMATION SHEET

Course code : MT 544

Course title : Multimedia and Web Designing
Pre-requisite(s) : MT406, MT413
Co- requisite(s) : NIL
Credits :2 L: T: P:
1 0 2
Class schedule per week :3
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A Develop the understanding of establishing and managing website.
B Understand the basics of HTML.
C Understand the basics of Graphics.
D Understand the table design.
E Understand libraries and multimedia.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Understand how to create an online site and upload, and webpage with
Dreamweaver.
CO2 Understand the difference between HTML and XHTML.
CO3 Investigation of image properties.
CO4 Understand table layout to organize the webpage.
CO5 Understand and investigate a template and snippets and multimedia.
Syllabus

Module 1
Establishing and Managing a Web Site and Basics of HTML: Examine the major
components of Dreamweaver Create an online site for class projects, Create and upload a
basic web page with Dream weaver, Format text with the list tools. How to write it, what is
the difference between HTML and XHTML. Plus hosting and putting your Web page on the
Internet, Create text links ,Create e-mail links ,Set anchors and create links to anchors ,Create
graphic links (buttons) and navigation bars ,Check web pages for broken or missing links,
Update changed links. [6]
Module 2
Getting Graphic and Tables Design: Insert and edit graphics ,Investigate image properties
,Align graphics and text ,Investigate color tools and uses ,Control images in backgrounds and
tables ,Create an image map ,Explore the relationship of Fireworks and Flash to
Dreamweaver ,Create simple Flash animations. Page with tables, Insert and edit tables using
templates, Insert and align items in a table, Use a table layout to organize a web page. [6]

Module 3
Libraries: Templates and Snippets ,Define and investigate a template, a library item, a
snippet, and a style ,Create and edit templates ,Create pages from templates ,Create library
items and add them to documents, Create, edit, and use snippets, Create, edit, and apply
HTML Styles. [6]

Module 4
Introduction to multimedia: Typefaces and Graphics- Desktop Publishing- Production
Planning and Design, User Interface Design & Graphics, Multimedia Sound, Digital Video,
Use the Adobe Photoshop, Effectively apply the fundamentals of multimedia design
including the aesthetic and technical aspects, Incorporate all of the various multimedia
elements to produce an interactive multimedia product. [6]

Module 5
Graphics and Animation: Understand the roles and responsibility of a multimedia design
team, Participate on a design team understanding and applying effective project planning and
time management on an individual and team level, Use effective interpersonal
communications skills to enhance clarity of communication, enhance team performance and
build effective working relationships. Understand the business process of the multimedia
development industry. [6]

Suggested Readings
Text Books:
1. Creating Web Sites: The missing manual, Matthew MacDonald, O’Reilly,
2. Learning Web Design: a beginners guide to (X)HTML, style sheets and web
Graphics , Jennifer Niederst Robbins and Aaron Gustafson ,O’Reilly
Reference Books:
1. Web design and marketing solutions for business websites, Kevin Potts, Friends of,
USA
2. Collaborative web development: strategies and best practices for web teams,
Jessica Burdman, Addison-Wesley

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

Day to day performance & Lab files 30
Quiz (s) 15
Viva 15
End Semester Examination 25
Viva Voce 15
Indirect Assessment –
1. Student Feedback on Course OutcomE

Mapping of Course Objectives onto Course Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 3 2 3 3 2 3
2 1 1 3 2 3 3 2 3
3 1 3 1 1 1 1 1 1
4 1 3 3 1 1 3 1 1
5 3 3 1 2 2 1 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD2&
CD9
CD3 Seminars CO3 CD1,
CD2&CD4
CD4 Mini projects/Projects CO4 CD 1,
CD2,CD3&
CD8
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT 545 SYSTEM ANALYSIS AND DESIGN

COURSE INFORMATION SHEET

Course code : MT 545

Course title : System Analysis and Design
Pre-requisite(s) : MT406, MT413
Co – Requisite(s) : NIL
Credits : L: T: P:
2 0 0
Class schedule per week : 2
Class : MBA
Name of Teacher :

Course Objectives

This course enables the students to:

A. Understand the evolving methodologies for the analysis, design, and development
of an information system.
B. Manage projects, prototyping, CASE tools, and systems development life cycle
phases.
C. Analyze a problem and design an appropriate solution using a combination of tools
and techniques
D. Acquire a technological infrastructure and organizational possibilities in the
emerging business models .

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain the methodologies used for analysis of an information system.

CO2 Analyze projects, CASE tools and SDLC
CO3 Acquire different business models and their solution using a combination of tools
and techniques.
CO4 Manage projects and carry out prototyping
CO5 Use multiple combination of tools and techniques for speedy recovery of a system

Syllabus

Module1
Introduction :Types of information systems and their characteristics, The process of systems
development, System Development Life Cycle, Project Feasibility, System Requirements
Analysis, Fact Finding Techniques, Systems analyst and information systems stakeholders
,System analyst skills , Information system stakeholders and their roles. [4]
Module2
Business and information systems, Understanding information as a resource, Understanding
the structure of organizations, Understanding the culture of organizations, Types of
information systems [6]

Module 3
Gathering user requirements and information analysis, Data sampling, Interviewing
techniques, Creating questionnaires, Observing stakeholders and their environment(s),
Prototyping, Joint Application Development (JAD), Rapid Application Development (RAD),
Data modelling ,Entity relationship diagrams, Process modeling, Data flow diagrams,
Structured English, Decision tables, Decision trees [6]

Module 4
CRUD synchronization matrices, Data dictionaries and information system metadata, Project
management, Gantt charts and PERT, diagrams, Feasibility and cost benefit analysis,
Economic, technical, schedule, and operational, feasibility, Preparing and writing system
proposals, Request for Proposal (RFP), Request for Comment (RFC), Working with HW/SW
vendors. [8]

Module 5
Systems design, Building and testing databases and files, Building and testing network
infrastructure. Writing and testing programs, Installing and testing purchased software,
Systems implementation. Testing, Conversion planning, User training, Module Systems
maintenance, Systems enhancement. Reengineering, Reverse engineering, System failure
recovery, Technical support. [6]

Suggested Readings

Text Books

1. Systems Analysis and Design, KE Kendall, JE Kendall, Pearson Prentice Hall

2. Structured Systems Analysis: Tools and Techniques, CP Gane, T Sarson, Prentice-
Hall
3. System Analysis and design, Donald Yeates, Tony wakefield, Pearson Education's

Reference books

1. Structured Design: Fundamentals of a Discipline of Computer Program and

Systems Design, E Yourdon, LL Constantine , Prentice-Hall
2. Fundamentals of database System, R Elmasri, SB Navathe,

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 3 2 3 3 2 3
2 1 1 3 2 3 3 2 3
3 1 3 1 1 1 1 1 1
4 1 3 3 1 1 3 1 1
5 3 3 1 2 2 1 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD2&
CD9
CD3 Seminars CO3 CD1,
CD2&CD4
CD4 Mini projects/Projects CO4 CD 1,
CD2,CD3&
CD8
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT 546 COMPUTER AIDED MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT 546

Course title : Computer Aided Management
Pre-requisite(s) : MT406, MT413
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Semester/Level : 3/5
Class : MBA
Name of Teacher :

Course Objectives

This course enables the students will able to:

A. To develop knowledge and understanding of contemporary theories and practices by

examining the relationship between a theoretical understanding and real-life
situations.
B. To outline and integrate different dimensions of computer aided management arising
from human resource management, information systems and strategic management.
C. To understand the concept of `intellectual capital’ and how it is managed and
exploited in organisations.
D. To gain critical understanding of knowledge management policies and strategies in
organisations that enhance effectiveness.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Design suitable management support systems & decision support systems
CO2 Explain knowledge management in depth along with the concepts of Artificial and
Natural intelligence
CO3 Analyze and compare the models and algorithms related to the concepts of data
warehousing and data mining
CO4 Compare and use Neutral and Grid computing
CO5 Implementation and integrate Management Support Systems
Syllabus

Module 1
Management Support Systems- Introduction, Objective and Characteristics, Collaborative
Computing Technologies: Group Support System, Technologies, Data Reviewing Concept
and Applications. Decision Support Systems- Introduction to Decision Support Systems,
Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes,
Group Decision Support and Groupware Technologies, Executive Information Systems. [6]

Module 2
Designing and Building Decision Support Systems, Implementing and Integrating Decision
Support Systems, Knowledge Management-Concepts, Development Methods, Technologies
& Tools, Electronic Document Management, Knowledge‐ Based Decision Support-Artificial
Intelligence - Concept, Definition, AI Vs Natural Intelligence. [6]

Module3
Expert System-Concept, Structure, Working, Benefits & Limitations, Knowledge Acquisition
& Validation- Scope, Methods, Validation, Verification, Analyzing, Coding, Documenting &
Diagramming, Knowledge Representation, Inference Techniques. Data Warehousing &Data
Mining-Access, Analysis, Mining& Visualization- Data Mining: What is Data Mining?
Motivating Challenges, The Origins of Data Mining, Data Mining Tasks, Exploring Data-
Summary Statistics, Visualization, Multidimensional Data Analysis [8]

Module 4
Classification: Preliminaries General Approach to Solving a Classification Problem, Decision
Tree Induction, Model Over fitting, Evaluating the Performance of a Classifier, Methods for
Comparing Classifiers, Association Analysis- Problem Definition, Frequent Item set
Generation, Rule Generation, Compact Representation of Frequent Item sets, Alternative
Methods for Generating Frequent Item sets, FP‐Growth Algorithm, Evaluation of
Association Patterns, Effect of Skewed Support Distribution. [5]

Module 5
Neural Computing - Fundamentals, Types of Neural Networks, Neural Network Application,
Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,
Benefits & Limitations of Neural Networks. Grid Computing-- Overview. Intelligence
System Development, Fuzzy Logic, Genetic
Algorithm,Implementing & Integrating Management Support Systems- Issues, Strategies,
Generic Models, Integrating EIS, DSS, ES& Global Integration. [5]

Suggested Readings:
Text books
1. Decision Support System & Intelligent System, Turban, Aronson, Pearson.
2. Business Intelligence: data mining and optimization for decision making, Vercelli
s CarlO,Wiley
3. Key Issues in the New Knowledge Management, Joseph M. Firestone, Mark W.
McElroy, Butterworth-Heinemann Publication, USA
Reference Books
1. Introduction to Groupware, Workflow, and Workgroup Computing by Setrag
Khoshafian (Author), Marek Buckiewicz (Author), John Wiley & Sons
2. Introduction to Artificial Intelligence by CHARNIAK (Author), Pearson
Education India.

3. Decision Support Systems: Concepts and Resources for Managers, Daniel J.

PowerGreenwood Publishing Group

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 3 2 3 3 2 3
2 1 1 3 2 3 3 2 3
3 1 3 1 1 1 1 1 1
4 1 3 3 1 1 3 1 1
5 3 3 1 2 2 1 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
 Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1,CD8
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
MARKETING
 MT513 CONSUMER BEHAVIOUR

Course code :MT513

Course Title : Consumer Behaviour
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To aware students with the theoretical frameworks and practical implications

of consumer behavior for business
B. To examine forces shaping consumer choice in modern society
C. To develop an understanding of decision making, perception, learning and
attitude development
D. To identify the importance of personality, involvement and motivation in
consumer behaviour
E. To understand the effects of the social environment and culture upon consumer
behavior

Course Outcomes

After the completion of this course, students will be able to:

CO1 To explain the theoretical and practical implications of consumer behaviour

CO2 To analyse consumer behaviour in context with the modern society
CO3 To derive implications of consumer decision making, perception, learning and
attitude development for marketing decisions
CO4 To relate and analyse the significance of personality, involvement and
motivation in consumer behaviour
CO5 To analyse the effects of social environment and culture on consumer
behavior

Syllabus

Module 1
Introduction Scope & importance, the consumer research process, quantitative and
qualitative research. Market segmentation: Importance and use. Consumer Motivation &
Perception: Dynamic nature of motivation. Motivational research. Personal and
psychological influences Absolute and Differential Threshold, Perceptual Selection,
Organization and Interpretation. Product and Service Positioning, Perceived price, quality
and risk, [6]

Module 2
Consumer Attitude formation and Change
Concept of attitude, Attitude formation, Cognitive Dissonance Theory and Attribution
Theory. Strategies for Attitude Change Communication and Consumer Behaviour
Celebrity influence, Word of Mouth, Opinion Leaders, Use of Unconventional
Communication methods, Influence of Social Media on Consumer purchase Behaviour
Personality and consumer behaviour Nature of personality, Freudian, non- Freudian and
trait theories. , Personality Traits and it’s Marketing significance, Product personality and
brand personification, Elements of Consumer Learning [6]

Module 3
Sociocultural Influences Socialisation, Family Buying decision, Measurement of Culture,
Cultural aspects of emerging markets, Cross Cultural Consumer Behaviour [6]

Module 4
Consumer decision making models: Howard Sheth Model, Engel Blackwell, Miniard
Model, Nicosia Models of Consumer Decision Making Diffusion of innovations Process of
Diffusion and Adoption, Innovation, Decision process, Innovator profiles. Consumer
Gifting Behaviour [8]

Module 5
Consumer and society: Consumerism, consumer protection, consumer right and consumer
education, legal consideration. E-Buying behavior The e-buyer vis-a vis the brick and
mortar buyer, Influences on e-buying. [4]

Text books:

1. Consumer Behavior, Schifman &Kanuk, Pearson

2. Consumer Behavior; Concepts & Applications, Loudon, Deltabitta

Reference books:
1. Consumer Behavior, Engel & Blackwell, Thomson
2. Consumer Behaviour, Raju &Xardel, Vikas
3. Consumer Behaviour, Kazmi & Batra, Excel Books

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes

Outcome # 1 2 3 4 5 6 7 8
1 1 2 1 1 2 1 2 2
2 1 1 1 1 1 1 2 1
3 1 2 1 1 1 2 2 1
4 1 1 2 1 2 1 1 2
5 1 2 1 1 1 1 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1,CD2
projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD2
CD3 Seminars CO3 CD1,CD3
CD4 Mini projects/Projects/ Case study CO4 CD1,CD5
CD5 Laboratory experiments/teaching aids CO5 CD1,CD7,CD2
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT514 MARKETING RESEARCH

COURSE INFORMATION SHEET

Course code : MT514

Course title : Marketing Research
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A. To develop capability to understand the fundamentals of Marketing research and

make students industry ready
B. To inculcate an attitude for identifying and undertaking research work both in
industry as well as in academic environment with emphasis on continuous learning
enabling to excel in competitive participations.
C. To nurture and nourish students to conduct unbiased research on the problems of
the society and develop solutions to it.
D. To foster a confident and competent graduate capable to solve real life practical
industrial problem in a systematic manner
E To encourage students to interpret the outcomes in a manner that would help solve
business problems in the best possible manner.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Describe the marketing research process and list the characteristics of various types
of research
CO2 Given a Marketing Management problem determine the related Research Problem
CO3 Formulate Research Objectives and Hypothesis from a given research problem
CO4 Given the research budget select suitable Research Design for achieving the
research objectives

CO5 Organize the data collection process, Analyse data and draw inferences and
recommend solutions to the research problem and the Marketing Problem
Syllabus:

Module 1
Introduction, Nature and Scope of Marketing Research, Application of Marketing Research,
Objective and importance of Marketing Research, Market Research Vs. Marketing Research,
Marketing Intelligence versus Marketing Research , Role of Marketing Research, Types of
Research M.R. and Marketing Information System. The Marketing Research Process- An
Overview [6]
Module -2
Research Designs: Exploratory Research, Descriptive Research, Alternative Research
Design, Experimental Research, Testing Effect, Measurement Variation and Interactive
Effect. Types of Data: - Primary Data and Secondary Data, Sources of Secondary Data
M.R.in India. [6]

Module 3
Questionnaire Design: Concept, Distinguish Questionnaire and Interview schedule, Process
of Designing a Questionnaire, Types of Questionnaire, sampling: Census and Sampling,
Sampling Error, The population, Sample frame, Sampling Techniques, Sample Size
Determination. Data Collection: Survey Vs Observation Method Various Interviewing
Methods, Attitude Measurement: Types of scales, Nominal, Ordinal, Interval, Ratio Scales,
Thurstone and Likert Scales and Semantic Differential Scales, Depth Interview and Focus
Group Interview. [6]

Module 4
Processing Raw Data: Editing, Coding, and Tabulation ,Data Analysis: - Statistical
Estimation, use of percentages and Measures of Central tendency, Test of Hypothesis, Type I
and Type II Errors, application of “z”& “t” tests, Chi-square Analysis, Analysis of Variance.
[6]
Module 5
Quantitative Techniques and Model Building: Application of Correlation and Regression
Analysis, Multivariate Analysis, Application of Factor Analysis, Cluster Analysis and
Conjoint Analysis, Report Writing :The contents and characteristics of a good report. [6]
Text Books

1. Research Methods in Marketing Management: B N Sethna& Leonard Greanveld

2. Marketing Research: Boyd & Westfall
3. Marketing Research: David Aaker

Reference Books
1. Marketing Research: G C Beri
2. Research for Marketing Decisions: Green &Tull
3. Marketing Research (Text and Cases) : Rajendra Nargundkar
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD2&
CD9
CD3 Seminars CO3 CD1,
CD2&CD4
CD4 Mini projects/Projects CO4 CD 1,
CD2,CD3&
CD8
CD5 Laboratory experiments/teaching aids CO5 CD1 and CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT515 INTERNATIONAL MARKETING

COURSE INFORMATION SHEET

Course code : MT515

Course title : International Marketing
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher

Course Objectives

This course enables the students:

A. To understand international marketing theory and concepts.

B. To understand Global Marketing Environment and its application in an in-depth

industry specific analysis for evaluating and selecting a foreign market.

C. To learn the process of marketing research and challenges in international

marketing.
D. To understand and design strategies for product, channel, distribution, brand.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Undertake strategic business analysis to design appropriate international
marketing objectives and strategies.

CO2 Identify, analyse and evaluate data information related to international market
research to business opportunities and threat relevant in the current world.

CO3 Apply international marketing concepts and theories to evaluate and segment a
market, target the customer and positing of the product.

CO4 Manage the preparation of documents and the application of procedures to

support the movement of products and services in the organization's global
supply chain.

CO5 Design the creative strategy for a brand so as to ensure achievement of the
communication objective.
Syllabus
Module 1
Introduction
Introduction to International Marketing, Nature, scope and different complexities of
International Marketing, International Marketing Environment: Business Practices and
Ethics, Cultural, Political, and Legal Environment, Basis of International Trade, India and
World Trade, Balance of Payments: Concept, Influence on country’s export & import,
Protectionism, Quotas. [8]

Module 2
International Marketing Research
Concept and scope of International Marketing Research, International Marketing Research
Process and Challenges, Marketing Plan for Exports Multinationals and their role in
International Marketing. [4]

Module 3
Managing International Marketing Mix: Product and Services, International product and
Service Strategies, International Promotional Mix, International Marketing Strategy
Decisions: Segmentation and Positioning, Planning for International Marketing, Product
Planning, International PLC. Product & Channel strategy: Global Market & Product
Development, Product Adaptation & Product Standardization indifferent nations. [6]

Module4.
Overseas Distribution system: Alternative Middleman Choices - Home country, Foreign
country and Government affiliated, middlemen, Selection of Agents, Locating, Selecting &
Motivating Channel Members. [6]

Module 5
International Promotion Strategy: Global advertising, Global brands vs Local Brands
International Pricing Strategy: Pricing Decisions and internal Challenges, policy &
objectives, Leasing, Dumping and its legal implications. [6]

Text Book
1. International Marketing-Analysis and strategy, Onkvsit, Sak and Shaw, TMH
2. Global Marketing Management, Keegan, Pearson
3. International Marketing, Rajagopal, Vikas

Reference Books:
1. International Marketing and Export Management, Albaum, Duer & Strands,
Pearson
2. International Business Management, Sinha & Sinha, Excel Books
3. International Marketing, P K Vasudev, Excel

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment
Assessment Tool % Contribution during CO Assessment
End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Programme outcomes

1 2 3 4 5 6 7 8
Course Outcome #
1 2 1 1 2 2 2 1 1
2 1 2 2 2 - 2 - 1
3 1 3 2 2 2 2 - 2
4 1 2 2 1 2 2 2 1
5 1 2 2 2 1 1 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1and
CD2
CD3 Seminars CO3 CD 1 and
CD8
CD4 Mini projects/Projects CO4 CD1 and
CD4
CD5 Laboratory experiments/teaching aids CO5 CD1 and
CD2
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 516 INDUSTRIAL MARKETING

COURSE INFORMATION SHEET

Course code : MT 516

Course title : Industrial Marketing
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to :

ToA.Un Understand the concept of industrial marketing and difference between industrial market
and consumer market.
ToB.Ex Explain the Industrial Marketing Environment and the various models of Industrial Buyer
Behavior.
C. Develop an understanding of the strategic planning process in Industrial Marketing.
D. Outline the key aspects of the various marketing tools and their application in Industrial
Marketing.
E. Explain the important decisions related to managing the Marketing Mix of Services.

Course Outcomes
After the completion of this course, students will be able to :

CO1 Compare the differences and similarities between challenges faced in Consumer
Marketing and industrial marketing.
CO2 Recommend appropriate Segmentation, Targeting and Positioning strategy for an
industrial brand.
CO3 Forecast demand and Develop the Marketing Plan for an industrial product.

CO4 Apply buying behaviour concepts to design industrial products & services, set prices
and distribution and logistics strategies to achieve the Marketing Objective.
CO5 Design Marketing Mix for industrial services to achieve planned marketing objective
Syllabus
Module 1
Introduction:
Nature and Objectives, Differences between Industrial Marketing and Consumer Marketing,
Classification of Industrial Customers and Industrial Products, Industrial Marketing
Environment. [6]

Module 2
Relationship Marketing: Customer Satisfaction Management and Measurement, Customer
Loyalty. Industrial Market Demand Analysis: Characteristics Peculiar to Demand of
Industrial Products. [6]

Module 3
Industrial Buying and Buyer Behavior :Concept of Buying Centre and Selling Centre,
Buying Situations, Industrial Buying Process, Buy- Grid Model, Brand Influence in Industrial
Purchase, Jagdish N. Sheth’s Model of Industrial Buyer Behavior. [8]

Module 4
Industrial Market Segmentation: Macro and Micro Segmentation Approaches, Wind,
Cardozo & Richard’s Model, Implementation Problems in Industrial Marketing. Strategic
Market Planning: The Strategic Planning Process; Scanning, Tracking and Tackling
Competition. [5]

Module 5
Marketing of Industrial Services: Concepts, Unique Features of Services, Elements of
Marketing Mix in Services Marketing, Distinction between Consumer & Industrial Services.
Marketing Strategies: Industrial Markets - Product, Price, Promotion and Distribution.
Industrial Marketing Research- Scope & Process. [5]

Suggested Readings

Text Books:

1. Industrial Marketing – Analysis Planning & Control by Reeder Brierty, Prentice Hall
of India, New Delhi
2. Marketing Management – Philip Kotler Pearson Education, New Delhi

Reference Books:

1. Industrial Marketing Management by Hutt and Speh, Cengage

2. Industrial Marketing by K.K. Havaldar, McGraw-Hill Companies, New Delhi

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Programme outcomes

1 2 3 4 5 6 7 8
Course Outcome #
1 2 1 1 2 2 2 1 1
2 1 2 2 2 3 2 3 1
3 1 3 2 2 2 2 3 2
4 1 2 2 1 2 2 2 1
5 1 2 2 2 1 1 1 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1, CD4 &
CD8
CD3 Seminars CO3 CD1,CD2
and CD9
CD4 Mini projects/Projects CO4 CD1,CD2 &
CD9
CD5 Laboratory experiments/teaching aids CO5 CD1 and
CD7
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT 517 RETAIL MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT 517

Course title : RETAIL MANAGEMENT
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A. To impart knowledge about importance and scope of retailing in global and

domestic scenario.
B. To develop knowledge about Retail economics and environment along with
Foreign direct investment in Retail sector.
C. To develop sound knowledge of Retailing in different way of classification
along with Targeted Customers and gathering Information in retail sector.
D. To impart knowledge of communication mix along with implementation of
communication strategies.
E. To develop sound knowledge in store planning, design, layout and pricing along
with store management techniques.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Explain basic theories, principles, practices and terminology related to each
functional area of Retail Management.
CO2 Analyse the challenges of retail economics and FDI in retail sector

CO3 Develop a retail mix for sustainable competitive advantage.

CO4 Design suitable Communication mix for a Retail Brand

CO5 Design store layout, Merchandising and staffing strategy to achieve Retail
targets.

Syllabus
Module 1
Introduction Definition, Importance & Scope. Retail Scenario- Global, Retail Scenario-
India. Opportunities in Retailing - Managerial & Entrepreneurial. Retail Economics:
Economic Significance of Retailing, The Retail environment, Foreign Direct Investment in
Retail in India. [6]

Module 2
Classification Retail Institutions by Ownership, Store Based Retailing, Electronic & Non-
Store Retailing & other forms of Non- Traditional Retailing. [6]

Module 3
Targeting Customers & Gathering Information Identifying & Understanding Consumers,
Information Gathering & Processing in Retailing. Importance of Information System in
Retailing. [6]

Module 4
Communication Mix & Strategies Planning Retail Communication, Implementing Retail
Advertising Retail Market Strategies. [4]

Module 5
Store Planning Store Planning Design & Layout, Retail Merchandising, Pricing in Retailing,
Importance of Supply Chain Management in Retailing. Management of Store: Store
Management Responsibilities, Recruitment & Selection of Store Employees, Motivating &
Managing Store employee, Evaluation of Store Employee, Compensation & Reward for Store
Employees, Cost Control, Inventory loss. [8]

Text Books
1. Retail Management, Michael Levy, Barton A.Weitz, Mc Graw Hill
2. Retail Management, A strategic Approach: Barry Berman & Joel R.Evans, Pearon

Reference Books:
1. Retail Management, Gibson G.Vedamani, Jaico Publishing House
2. Retail Business Management, Karen R. Gillespie, Joseph C.Hecht, CarlF.Lebowitz
,McGraw Hill

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1, CD1,CD2
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3 CD1,CD2CD3
CD4 Mini projects/Projects CO4 CD1,CD2CD3,CD4
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures CO5 CD1,CD2,CD3,CD4
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT 518 SERVICES MARKETING

COURSE INFORMATION SHEET

Course cod : MT 518

Course title : Services Marketing
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives
This course enables the students will be able to:

A. To impart knowledge about the implications of relationships, customer

satisfaction, service recovery and other critical elements in services marketing.

B. To provide students with an appreciation of concepts, functions, and techniques

of the craft of marketing services
C. Identify critical issues in service design including the nature of service products
&markets, building the service model, and creating customer value
D. Identify critical issues in service delivery including identifying and managing
customer service experiences, expectations, perceptions and outcomes
E. Demonstrate ability in evaluating service designs;
To provide an in depth appreciation and understanding of the unique challenges
inherent in managing and delivering quality services
F. To develop an understanding of the "state of the art service management
thinking.

Course Outcomes

After the completion of this course, students will be able to :

CO1 Explain the uniqueness of services and the various tools for intangible
offering.
CO2 Identify gaps between customer expectation and customer service provided
and then designs strategies to improve customer service.
CO3 Design services marketing standards, while understanding various customer
relationships.
CO4 Identify critical issues in service design including the nature of service
products &markets, building the service model, and creating customer value
and formulate strategies accordingly.
CO5 Evaluate the effectiveness of service designs
CO6 Identify critical issues in service delivery including identifying and managing
customer service experiences, expectations, perceptions and outcomes
Syllabus

Module 1
Introduction
Definition, Differences between Services and Goods, Categories of Service Providers,
Marketing Implications of Service Characteristics, Services Marketing Mix – People,
Physical Evidence & Process. [4]

Module 2
The Gap Model of Service Quality
The Customer Gap, The Provider Gap, The Customer Expectations of Service, The Zone of
Tolerance, Customers Perception of Quality and Customer Satisfaction, SERVQUAL. [8]

Module 3
Understanding Customer Requirements
Listening to Customers through Research, Building Customer Relationship, Service
Recovery, Factors Necessary for Appropriate Service Standards, Types of Customer-Defined
Service Standards [6]

Module 4
Physical Evidence and Services cape
Meaning, Types of Servicescapes, Strategic Roles of Servicescape, Guidelines for Physical
Evidence Strategy, Strategic Roles of Service Escape. Employees and Customers Role in
Service Delivery Service Culture, Importance of Service Employees and Customers in
Service Delivery. [6]

Module 5
Managing Demand and Capacity
Capacity Constraints, Demand Patterns, Strategies for matching Capacity and Demand.
Marketing Communication: Need for Coordination in Marketing Communication, Promotion
in Services Marketing, Logistics and Distribution in Services Marketing. [6]

Text books:
1. Services Marketing, Ziethmal & Bitner,McGrawHill
Reference books:
1. Services Marketing, Lovelock, Pearson
2. Services Marketing ,Jauhar i& Dutta, Oxford
3. Services ,Govind Apte, Oxford
4. Services Marketing, Lovelock, Pearson

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome Program Outcome

1 2 3 4 5 6 7 8
1 1 1 2 1 2 2 2 2
2 1 1 1 1 1 1 1 1
3 1 2 1 1 1 2 1 2
4 1 2 1 1 1 1 1 3
5 1 2 3 1 2 3 2 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1,CD8
projectors
CD2 Tutorials/Assignments CO2 CD1, CD4
CD3 Seminars CO3 CD1,CD4,CD9
CD4 Mini projects/Projects/Case studies CO4 CD1,CD2,CD5
CD5 Laboratory experiments/teaching aids CO5 CD1CD4,CD5,CD9
CD6 Industrial/guest lectures CO6 CD1,CD8
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT 519 SALES AND DISTRIBUTION MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT 519

Course title : Sales and Distribution Management
Pre-requisite(s) : MT404
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A. To explain the various concepts of sales and distribution, aspects of sales force
and distribution channel, steps of sales planning process..

B. To develop an understanding of the concept of recruitment, selection, training ,

motivation etc for sales force management

C. To describe the factors affecting channel management decisions

D. To explain the role of logistics in corporate strategy.

Course Outcomes

After the completion of this course, students will be able to:

CO1 To be able to describe and explain sales planning process.

CO2 Should be able to forecast sales objective for any organization.
CO3 Being given a sales plan, one can design strategies for sales force
management
CO4 Compare and design the optimal channel for an organization.
CO5 Compare and select the best alternative for logistic design.

Syllabus

Module 1
Sales Management
Nature, Meaning and Scope, Sales as a function of Marketing Management , Theories of
Selling – Buyer Seller Dyads, AIDAS Theory, Right Set of Circumstances Theory, Buying
Formula Theory, Behavioral Equation Theory, selling process. [6]
Module 2
Sales Organization
Need & Structure, Sales Management Functions & Responsibilities
Sales Force Management
Recruitment and Selection, Training of Sales People, Sales Force Motivation, Designing
Sales Compensation plans, Evaluation of Sales Force [6]

Module 3
Physical Distribution System Introduction, Need & Benefits, Distribution as Service
function - Needs and Levels. Information Systems for Physical Distribution
Designing Distribution Logistics System, Logistics Management and Logistics Information
System, Role of Logistics in Corporate Strategy, Suitability of Movement in Tracking
System, Factors in Designing Strategic Distribution System Warehouse Management
Warehouse Functions, Processes, Organization and Operations. [8]

Module 4
Channel Management Decisions
Selection & Compensation of Channel Members. Managing Channel Conflicts, Co-operation
vs. Competition in Channels, Marketing Channel Policies and Legal Issues [4]

Module 5
Time and Territory Management
Designing Sales Territories, Routing and Scheduling. Sales Quota: Purpose, Importance &
Types. [6]

Text Books
1. Fundamentals of selling, Charles Futrell, McGraw Hill
2. Marketing Channels , Louis W Stern and Adel L Ansary, Thomson Publishing
3. Sales Management-Still and Cundiff and Giovonni, Prentice Hall
4. Selling and sales management, Jobber, Prentice Hall

Reference Book

1. Professional Sales Management, Andersen R, McGraw Hill Education

2. Strategic Marketing Channel Management, Bowersox and Cooper,- McGraw Hill
Education
3. Business Logistics Management: Planning, Organizing, and Controlling the Supply
Chain, Ronald H. Ballou, Prentice Hall

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome Program Outcome

1 2 3 4 5 6 7 8
1 1 1 2 1 3 2 2 3
2 1 2 1 1 2 1 1 2
3 1 3 2 1 1 1 1 2
4 1 2 1 1 1 2 1 1
5 1 3 1 1 1 1 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1,CD8
projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT520 BRAND MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT520

Course title : Brand Management
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level :3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A. To explore branding across goods and services.

B. To develop an understanding among the students regarding the importance of

branding

C. To make students future ready and deal with critical branding situations

D. To train students to make and evaluate branding decisions

Course Outcomes
After the completion of this course, students will be able to:

CO1 Define branding and terminology related to branding and differentiate between
terms such as brand equity, brand loyalty, e

CO2 Evaluate a brand and differentiate a great brand from other brands.

CO3 Apply the brand positioning framework to develop a brand, develop long term,
sustainable brand strategies and position a product

CO4 Apply the brand positioning framework to reposition or revitalize a brand,

develop a brand portfolio.

CO5 Develop and integrate marketing campaigns to build and maintain the Equity of a
Brand
Syllabus

Module 1
Introduction
Concept of Brand, Significance of Branding for Consumers and for Firms, Branding
Challenges & Opportunities, Concept of Brand Equity, Cost based, Price based and Customer
based Brand Equity Customer Based Brand Equity: Sources of Brand Equity- Brand
Awareness & Brand Image, Keller’s CBBE Model- Identity, Meaning, Response &
Relationships. [6]

Module 2
Brand Positioning
Definition of Target Market & Market Segmentation, Defining the Competitive Frame of
Reference, Establishing the Points of Parity & Points of Difference. Brand Audit :Brand
Inventory & Brand Exploratory. [6]

Module 3
Building Brand Equity
Identifying the Criteria and Choosing Brand Elements to Build Brand Equity Brand
Tracking : Need for Brand Tracking, Designing Brand Tracking Studies. [6]

Module 4
Measuring Brand Equity
Need for Measuring Brand Equity, Brand Asset Valuator Model, Aaker Model, Measuring
Return on Brand Investment (ROBI) Brand Extension: Advantages & Disadvantages of
Brand Extension, Evaluating the Opportunity for Brand Extension, Brand Extension
Guidelines [6]

Module 5
Branding and Marketing Communication
Developing Integrated Marketing Communication Programs for Brand Building, Advertising
& Brand Building Managing Brands over time: Reinforcing & Revitalizing Brands. [6]

Text books:
1. Strategic Brand Management, Keller, Parmeswaran& Jacob, Pearson
2. Brand Management, Kirti Dutta, Oxford Publishing
3. Brand Management,Y L R Moorthi, Vikas Publishing

Reference books:
1. Brand Asset Management, Scott M Davis, McGraw Hill
2. Managing Brand Equity, David Aaker, New York Free Press

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome Program Outcome

1 2 3 4 5 6 7 8
1 1 2 1 1 1 2 2 2
2 1 1 1 1 1 1 2 1
3 1 2 1 1 1 2 2 1
4 1 1 1 1 1 1 1 2
5 1 2 1 1 1 2 2 2

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1,CD8
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT521 ADVERTISING AND INTEGRATED MARKETING COMMUNICATION

COURSE INFORMATION SHEET

Course Code : MT521

Course Title : Advertising and Integrated Marketing Communication
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course objectives:

This course enables the students will be able to :

A. To develop an appreciation of the Characteristics and significance of

Integrated Marketing Communication and role of the elements of the
marketing communication mix.
B. To explain the process of planning the advertising campaign.

C. Outline the role of the various components of the World of Marketing

Communication

D. To develop an understanding of the process of designing the Media and

Creative strategy for an advertising campaign

E. To explain the merits and limitations of the various methods of measuring

effectiveness of advertising campaigns.

Course outcomes:

After successfully completing the course the students will be able to:

CO1 Appraise the need for Marketing Communication for a Brand.

CO2 Formulate the Communication Objectives for the Brand and suggest suitable
communication mix. so as to ensure achievement of the Marketing Objective
CO3 Interpret the expectations of the client organization and explain them to the
campaign team in the advertising agency and vice versa.
CO4 Design the Creative Strategy for a Brand to ensure achievement of the
Communication Objective.
CO5 Design effective Media Strategy for achieving the Communication
Objective.
CO6 Evaluate the Communication & Sales Impact of Advertising Campaign
Syllabus

Module 1
Introduction to Integrated Marketing Communication (IMC)
Evolution & significance of IMC, Role of Various promotional elements in Marketing
Communication. The IMC Planning Process, Review of Consumer Buying decision process
and factors affecting it. Introduction to Advertising: History of advertising, Classification
of advertising, The structure of the Advertising & Promotions World , Advertisers,
Advertising agencies, and Media. Economic Social and Ethical issues in Advertising,
Advertising Regulation, Role of ASCI and other regulatory bodies. [4]

Module 2
The Communication Process
Basic Communication Model, Traditional Communication Response Hierarchy Models,
Consumer Involvement, The FCB Planning model, Kim Lord Model, Elaboration Likelihood
Model. Planning an advertising campaign: Setting the advertising objective, Sales vs
Communication Objective, DAGMAR, Defining the target audience, Apportioning the
advertising budget. [6]

Module 3
Creative Strategy
Role of Creativity in Advertising, Research inputs to the creative process, Relevance of
Brand Positioning & USP, Advertising appeals, Finding the Big Idea, Creative Execution
themes- Demonstration, Testimonial etc, Creative Execution in Print Advertising, Creative
Execution in TV Advertising. Media Strategy Types of media, Media characteristic , Using
Indexes (Brand Development Index & Category Development Index) to determine where to
promote, Establishing the Media Objective, Factors affecting Media Selection, Media
Scheduling, Establishing Reach & Frequency objectives, , Audience Measurement , Media
selection and scheduling, Media Buying [8]

Module 4
The Advertising Agency
Agency structure, Flow of work in an Agency, Agency Compensation, Client Agency
relationship Testing Advertising Effectiveness: Communication and sales Effectiveness,
Various methods of Pre & Post testing. [4]

Module 5
The New Age Promotional Media
Integrating the internet in the IMC programme, communicating through websites, Search
Engine Marketing, Banner advertisements, Blogs & Community Forum, Marketing
Communication through Social Media, Merchandising, Mobile Advertising Other Tools of
Promotion :Public Relations, Publicity, Direct marketing, Sales Promotion, Event
Marketing. [8]
Text books:

1. Advertising and Promotions; An IMC Perspective, Belch & Belch, McGraw Hill
2. Advertising and Promotions, An IMC Perspective, Shah & D’Souza, McGraw Hill
3. Advertising and Sales Promotion, Kazmi and Batra, Excel Publishing

Reference Books:

1. Integrated Advertising Promotion and Marketing Communications, Clow and

Baack,
Prentice Hall
2, Advertising Management, Jethwaney & Jain, Oxford Publishing

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes

Course Programme Outcomes

Outcomes 1 2 3 4 5 6 7 8
1 1 1 3 2 1 3 2 3
2 1 2 1 2 1 1 3 2
3 3 2 3 1 3 1 2 1
4 1 3 2 2 2 1 2 3
5 2 1 1 3 1 1 1 2

Gaps in the syllabus (to meet Industry/Profession requirements) :

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design
CD Course Delivery methods Course Course Delivery
Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1, CD5,CD8
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD2,CD4,CD5
CD3 Seminars CO3 CD1 ,CD2,CD4,CD5
CD4 Mini projects/Projects CO4 CD1, CD4,CD8
CD5 Laboratory experiments/teaching aids CO5 CD1,CD4,CD5,CD8,CD2
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT 522 SOCIAL MARKETING

COURSE INFORMATION SHEET

Course code : MT 522

Course title : Social Marketing
Pre-requisite(s) : MT404
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to :

A. Introduce the nature and significance of social marketing and its development
process.

B. Analyze the key aspects of social marketing environment.

C. Explain the factors affecting various product , price , place decision.

D. Explain the factors affecting in selection of various distribution channels.

E. Introduce the key aspects of sustainability and ethics

Course Outcomes

After the completion of this course, students will be able to :

CO1 Explain the scope, concepts and goals of social marketing.

CO2 Analyse the environment and recommend appropriate segmentation,

targeting and positioning strategies.

CO3 Recommend suitable product, price strategies for social marketing.

CO4 Design key components of social marketing to achieve targeted social

objectives.

CO5 Critique the ways the effectiveness of campaign can be measured and
explain the difficulties that may be encountered
Syllabus:

Module 1:
Introduction
Concepts, Definition, Scope, Steps in strategic marketing planning process [6]

Module 2:
Analyzing social marketing environment
Determining research needs and options, conducting situational analysis [6]

Module 3:
Selecting target audience, objectives and goals
Segmenting, evaluating and selecting target audience, Setting behavior objectives and goal,
identifying barriers, competition [6]

Module 4:
Developing social marketing strategies
Positioning, Develop the social marketing product platform, Determine monetary and non-
monetary incentives and disincentives, Develop place strategy, Designing messages, Creative
strategies, Selecting communication channels [6]

Module 5:
Managing social marketing programs Developing a plan for monitoring and evaluation,
establishing budgets and finding funding, creating an implementation plan, Sustainability,
Ethical considerations [6]

Text book:
1. Social Marketing: Nancy R.Lee, Philip Kotler

Reference book:
1. Social Marketing: Theoretical and practical perspectives: By Goldberg, Fishbein,
Middlestadt

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

 Program Outcomes
Course Outcome 1 2 3 4 5 6 7 8
1 1 1 3 1 3 2 3 3
2 1 3 1 1 2 2 1 2
3 1 2 1 1 1 1 1 1
4 1 1 1 1 1 2 1 1
5 1 1 1 1 1 1 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1,CD4
CD3 Seminars CO3 CD1,CD4,CD9
CD4 Mini projects/Projects/Case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
PROGRAMME ELECTIVES (Sectoral)

Banking and Insurance

 MT553 BANK MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT553

Course title : Bank Management
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to :

A. Understand functions of commercial banks in modern banking environment

including diverse areas of international banking
B. Develop knowledge about country’s central banking system with special reference
to Reserve Bank of India
C. Develop sound knowledge in the area of fund and non-fund based business of
commercial banks with special focus on legal aspects and creation of charges on
securities of the banks
D. Understand merchant banking activities of commercial banks
E. Develop sound knowledge in managing Non Performing Asset (NPA) of
commercial banks

Course Outcomes

After the completion of this course, students will be to :

CO1 Analyse the complex banking system including international banking

environment
CO2 Integrate processes according to the functioning of Reserve Bank of India and
commercial banks in Indian banking system
CO3 Decide and perform in the areas of fund based and non-fund based businesses
having legal brain as a total banker
CO4 Apply the concept of merchant banking activities including investment banking,
venture capital funding, factoring services and bank assurance
CO5 Take decisions related to Non- Performing Assets (NPA) and to prove
excellence in this Critical Performance Area (CPA) to retain the slice of profit as
an ethical banker
Syllabus

Module 1
Introduction
Meaning and Definition of Banking, Evolution of Indian Banking system, Features of
Banking, Classification of Banks. Bank Customer relationship, Paying Banker vs. Collecting
Banker, Negotiable Instrument Act, [6]

Module
Central Banking system
Definition of Central Bank, Need of Central Banking, Central Banking & Commercial
Banking, Establishment of Reserve Bank of India, Organization& Administration of RBI,
Functions of RBI. [6]

Module 3
Commercial Banking
Functions of Commercial Banks, Management of Commercial Bank - Board of Director,
Organizational set up of Commercial Banks in India, Role of Commercial Banks in economic
development of India, Profitability of Indian Commercial Banks. Merchant Banking
Introduction, Concept, Role of Merchant Bankers, Investment Banking, Venture Capital
Funding, Factoring services, Bancassurance. NPA – Definition & Concept, Remedial and
Corrective measures in managing NPAs. Prudential Norms -Capital Adequacy, Income
Recognition and Assets Classification (IRAC). [6]

Module 4
Banking Business
Fund Base Business - Meaning and Types of business, Concept of Loans and Advances,
Types of Loans - Cash Credit, Overdraft, Term Loan. Mechanism of Loan Accounts,
Management of Loans and Advances, Primary and Collateral securities, Modes of creating
charges on securities- Hypothecation, Pledge, Mortgage, Lien and Assignment. Non-Fund
Base Business - Bank Guarantee, Letter of Credit. [6]

Module 5
International Banking
International Regulations of Commercial Bank, Basle Committee & Basle Concordats; Role
of EXIM Bank, Role of IMF, Role of Asian Development Bank. [6]

Text books:

1. Banking Law and Practice, P.N.Varshney, Sultan Chand

2. Foreign Exchange and Risk Management, C. Jeevanandam, Sultan Chand
3. Indian Banking, R. Parameswaran and S.Natarajan, Vikas Publication
Reference books:
1. Management of Indian Financial Institutions, R.M.Srivastava, Himalaya Publication
2. International Financial Management, Vyptakeshsharan, Prentice Hall of India Pvt.
Ltd., New Delhi.
3. Elements of Banking and Insurance, Jyotsna Sethi and NishwanBhalla, PHI
Course Outcome (CO) Attainment Assessment tools & Evaluation procedure
Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements) :

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1
CD3 Seminars CO3 CD1 and
CD2
CD4 Mini projects/Projects CO4 CD1, CD8
CD5 Laboratory experiments/teaching aids CO5 CD1, CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation
 MT554 INSURANCE MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT554

Course title : Insurance Management
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level :5
Name of Teacher :

Course Objectives
This course enables the students to:

A. Gain knowledge of concept and role of insurance in economic development of the

country

B. Understand legal framework of Insurance business discussing role of IRDA and

provisions of Consumer Protection Act.

C. Describe different types of insurance covers and risks involved therewith

D. Clearly understand the role of an Insurance Manager and knowledge of claim

settlement Process
E. Understand well risk management process involved in insurance business

Course Outcomes

After the completion of this course, students will be able to:

CO1 Take up the role of insurance manager involved in insurance business for
economic development of the country
CO2 Manage different insurance products applying legal frame work in the
environment of insurance business
CO3 Function according to the directives of IRDA during compliance of insurance
regulations applicable in insurance business
CO4 Frame efficient claims settlement process as the bench mark of insurance
business
CO5 Make decisions according to risk management processes involved in insurance
business
Syllabus

Module 1
Introduction Definition of Insurance, Nature of Insurance, Purpose and need of Insurance,
Mechanism of Insurance, Concept of Insurance, Double Insurance and Reinsurance,
Insurance as a Social security tool, Role of Insurance in economic development of a country.
[6]
Module 2
Legal Framework of Insurance Principles of insurance, Contract of Insurance-
Distinguishing features of Insurance contract, Principle of Indemnity, Principle of Utmost
Good Faith, Principle of Insurable interest. Requisites of Insurable risks, Principle of
Subrogation, Principle of Contribution, Insurance Regulatory and Development Authority
Act 1999 (IRDA), Consumer Protection Act 1986 [6]

Module 3
Types of Insurance Introduction to different types of Insurance- Life Insurance, Fire
Insurance, Marine Insurance, Cargo Insurance and Hull Insurance, Motor Insurance, Health
Insurance, Liability Insurance. Claims Introduction, Legal aspects, Preliminary procedures,
Investigation and Assessment, Surveyors and Loss Assessors, Claim documents, Arbitration,
Limitation, Settlement, Post settlement action. [6]

Module 4
Organization and Prospects of Insurance Companies Organization of Insurance
Company-Life Insurance Co., General Insurance Cos., Functions of Insurance Companies,
Types of Products of Insurance Companies, Insurance Underwriting, Prospect of Indian
Insurance industry. Insurance Manager Role of Insurance manager, Product knowledge,
Customer orientation, Business target, Records and Review, Trustworthiness, Target market,
Long-term relationship; Behavioural aspects of Insurance manager- Motivation, Morale,
Communication skills, Persuasive skills and Analytical ability. [6]

Module 5
Risk Management Definition of Risk, Concept of Risk, Concept of Pure Risk in Insurance,
Management of Risk, Insurance as a Risk Transfer tool, Risk Manager vs. Insurance
Manager. [6]

Text books:
1. Principles of Insurance- Insurance Institute of India, Mumbai
2. Practice of Insurance- Insurance Institute of India, Mumbai.

Reference books:
1. Elements of Banking and Insurance, Jyotsna Sethi and Nishwan Bhalla, PHI

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –
1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Outcome Course

Delivery
Method
CD1 Lecture by use of boards/LCD CO1 CD1
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1
CD3 Seminars CO3 CD1 and CD2
CD4 Mini projects/Projects CO4 CD1, CD8
CD5 Laboratory experiments/teaching aids CO5 CD1, CD8
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT 555 RISK MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT 555

Course title : Risk Management
Pre-requisite(s) : MT402, MT415
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week : 02
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. Understand different types of market risks (FX risk, Interest rate risk, equity risk
as well as Credit risk).
B. To gain introductory knowledge of Foreign Exchange market theory and
Exposure (e.g., exchange rate determinants, foreign exchange exposure, foreign
exchange markets, interest rate parity).
C. To describe a sound introduction to the discipline of Risk Measurement concept
and calculation using different models.
D. Understanding international financial markets, international parity conditions,
currency futures and futures markets.
E. Understand the approach to risk management through risk identification, risk
measurement and risk management (or mitigation)

Course Outcomes

After the completion of this course, students will be able to:

CO1 Demonstrate an understanding of market and the risk associated to the impact of
globalization and diversity in modern Era.

CO2 Analyze and identify factors that cause exchange rates to change.

CO3 Do risk assessment as a result of their knowledge of the risk management

process.
CO4 Demonstrate knowledge of Financial Market, theories and models, and
techniques and practices in all of the major business disciplines including the
areas of Trading (Currency and Derivatives)
CO5 Provide a realistic assessment of those risks along the risk management matrix
Syllabus

Module1.
Introduction Risk: An overview, evolution and the environment, Definition (Market, credit,
liquidity, operational), Identification of different type of risk (currency, Interest rate,
commodity) [6]

Module2.
Foreign Exchange Foreign exchange markets, operations Exchange rate mechanism,
dealing, position, accounting &Reporting. Foreign exchange market in India. Foreign
Exchange exposure: Concept Types; Transaction exposure, Translation exposure, economic
exposure, hedging of exchange risk-concepts and methods [6]

Module3.
Risk Measurement Measuring risk using Value at Risk, Concept and Computation of Value
at Risk.using Variance-covariance approach, Calculating portfolio risk of more than one
assets. [6]

Module4.
Currency Market Overview, currency risk analysis in global investing, Interest Rate parity
(Covered and uncovered) yen-carry trade syndrome, risk environment in India forex markets
forwards and non-deliverables forwards, cross currency risk analysis. [6]

Module5
Risk Management An integrated Risk Management framework, Operational, An integrated
approach to risk management ratings and risk in Institutions, Risk Budgeting and Setting
Risk limits, limits using notional, stop loss and Var based limits establishing trading limits.
[6]
Text Books-
1. International Financial management – VyuptakeshSharan
2. Foreign Exchange and Risk Management – C. Jeevanandan
Reference Books-

1. Financial Management – M Y Khan

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1,CD2,CD3
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1,CD2,CD3
CD3 Seminars CO3, CD1,CD2,CD3
CD4 Mini projects/Projects CO4 CD1,CD2,CD3,CO4
CD5 Laboratory experiments/teaching aids
CD6 Industrial/guest lectures CO5 CD1,CD2,CD3,CO4,CO5
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 MT556 INTERNATIONAL BANKING

COURSE INFORMATION SHEET

Course code : MT556

Course title : International Banking
Pre-requisite(s) : NIL
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester / Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students o:

A. Understand the concept of internationalization and analyze various Financial

intermediation function; to reduce lending risks.
B. Assess and analyze the past and present international financial institutions and
relate this information to trade, finance, and investments.
C. Describe how the banks works in international market , identify the different type
of accounts and their impact on balance of payment.
D. Analyze spot and futures foreign exchange markets and how international
organizations operate and integrate the spot and futures in international trade and
financial transactions.
.E An understanding of tools and tactics used to control the financial Exchange
market along with foreign trade documentations

Course Outcomes

After the completion of this course, students will be:

CO1 Understand why firms and nations seek out and benefit from international
business activities
CO2 Analyze and identify factors that cause exchange rates to change.

CO3 Implement strategies to manage a multinational corporation’s ongoing global

operations.
CO4 Understand the basic mechanics of currency forwards, futures and options.

CO5 Identify and implement a variety of different strategies to manage foreign

exchange market and trade documents.
Syllabus

Module 1.
Internationalisation - Process of Internationalization; Financial intermediation function;
direction and purpose of international bank lending; lending risk; credit creation functions of
international banks; control of international banks-Basel II norms. [6]

Module2.
International economic order - World Trade and its trends; world monetary trends; role of
GATT; role of WTO [6]

Module3.
Role of banks on international trade - Functions of foreign exchange department of bank;
correspondent relationship between banks; foreign currency accounts; balance of payments,
off-shore banking [6]

Module4.
International financial market - International Flow of Funds; the changing structure;
selection of sources and forms of funds; international equities; international bonds; euro
currency market. International transactions of banks - Purchase and Sale Transactions of
foreign exchange; spot and forward transactions; ready exchange rate; cross rates; inter bank
deals; euro credit; euro bond; euro issues [6]

Module5
Exchange control - Objects of exchange control; methods of exchange control; import
control; foreign exchange regulation act; administration of foreign exchange, foreign trade
and documents - incoterm: Modes of payment of international trade; EXIM Bank of India;
Letter of Credit (L/C) – Types and Operation; Transport documents. [6]

Text Books-
1. Foreign exchange and risk management By C. Jeevanandam
2. Money, banking and international trade by M. C. Vais

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 1 1 2 1 2 1 2 1
2 1 2 2 1 2 1 2 2
3 3 3 3 2 3 1 2 2
4 3 3 3 2 3 2 2 2
5 2 2 2 3 2 2 3 3

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD CO1 CD1
projectors/OHP projectors
CD2 Tutorials/Assignments CO2 CD1
CD3 Seminars CO3, CD1 and CD2
CD4 Mini projects/Projects CO4 CD1, CD8
CD5 Laboratory experiments/teaching aids CD1, CD8
CD6 Industrial/guest lectures CO5 CD1
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL
materials and internets
CD9 Simulation
 Operations & Manufacturing
MT 557 TECHNOLOGY MANAGEMENT
COURSE INFORMATION SHEET

Course code : MT 557

Course title : Technology Management
Pre-requisite(s) : MT401, MT407
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able to:

A. To understand students the theories of technology management and practices

managerial decision making.
B. To gain a sound knowledge of the environment of technology.
C. To develop awareness about the dynamics of technological change, innovation
and diffusion for effective management of technology.
D. To understand and comprehend the competitive consequences of changes in
Technology for adopting suitable technology strategies.
E. To identify business opportunities and understand technological intelligence to
solve complex issues related to management of technology.

Course Outcomes

After the completion of this course, students will be able:

CO1 To demonstrate understanding of various aspect of technology management.

CO2 To demonstrate ability to take required proactive and adaptive measures
according to the dynamics of technological environment.
CO3 To apply technological intelligence for logical reasoning in solving various
issues related to technology management.
CO4 To demonstrate capability of strategic decision making under competitive
conditions.
CO5 To develop effectively as member or leader of diverse team to keep up with the
changing technical environment.
Syllabus

Module 1
Introduction: Definition and Characteristics of Technology, Role and Importance of
Management of Technology, Key concepts of Technology Management, Technological
Environment: Levels of Environment, Changes in the Technological Environment, Major
Developments in Technological Environment. [6]

Module 2
Process of Technological Change: Overview and Dynamics of Technological Change,
Innovation, Components of Innovation, Innovation Dynamics at the Firm Level, Technology
Evolution, Characteristics of Innovative Firms, Diffusion, Dynamics of Diffusion, A Model
of Innovation Adoption, Factors That Drive the Process of Diffusion [7]

Module 3
Technology and Competition: Competitive Consequences of Technological Change,
Technological Characteristics of Competitive Domains, Dynamics of Change in Competitive
Domains. [5]

Module 4
Process Innovation, Value Chains and Organizations: Drivers of Change in Value Chain,
Modes of Value Chain Configuration, Value Chain Configuration and Organizational
Characteristics. [5]

Module 5
Technology Intelligence: Meaning and Importance of Technology Intelligence. Technology
Strategy: Meaning and Key Principles Underlying Technology Strategy, Technology Strategy
Types, Deployment of Technology in New Products: Types of New Products, Principles and
Process of Product Development; Intellectual Property Protection. [7]

Text books:

1. Managing Technology and Innovation for Competitive Advantage, V. K. Narayanan,

Pearson Education.

Reference books:

1. Managing Technology – The Strategic View, Lowell W. Steele, McGraw Hill.

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10
Indirect Assessment

1. Student Feedback on Programe Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Outcome # Program Outcomes

1 2 3 4 5 6 7 8
1 2 1 1 2 2 3 1 1
2 1 1 2 2 3 2 2 1
3 1 3 2 2 2 2 3 2
4 1 2 2 2 2 1 2 1
5 1 2 2 2 1 1 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1
projectors
CD2 Tutorials/Assignments CO2 CD1
CD3 Seminars CO3 CD1CD2& CD8
CD4 Mini projects/Projects CO4 CD1,CD3&
CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2
,CD4& CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials and
internets
CD9 Simulation
 MT558 SUPPLY CHAIN MANAGEMENT

COURSE INFORMATION SHEET

Course code : MT558

Course title : Supply Chain Management
Pre-requisite(s) : MT401, MT407
Co- requisite(s) : NIL
Credits : 2 L: T: P:
2 0 0
Class schedule per week :2
Class : MBA
Semester/Level3 : 3/5
Name of Teacher :

Course Objectives

This course enables the students to:

A. To develop an understanding of introduction to Supply Chain Management

B. To explain the dynamics of SCM

C. To interpret the use of Information and Communication Technology used in

Supply Chain

D. Gain acquaintance of supply Chain Management Practices

E. To understand the procurement and Outsourcing Strategies

Course Outcomes

After the completion of this course, students will be able to:

CO1 Manage and integrate processes related to improvements of supply chain

management.

CO2 Make supply chain decisions by integrating all business functions.

CO3 Read and analyze Inventory Control and manage these in a real time setup.

CO4 Do business forecasting which is a pre requisite for efficient supply chain
coordination.

CO5 Coordinate business chain throughout the business line using their knowledge of
advanced topics like supply chain Strategy, Logistics modeling, RFID and
Outsourcing etc.
Syllabus

Module1
Introduction to Supply Chain Management
Concepts, Objectives, Information and Material flow in the Supply Chain, Supply Chain
Planning, Supply Chain Decision Making, Benefits of Supply Chain Management in Industry
[6]
Module2
Dynamics of SCM
Supply Chain Process Cycles, Supply Chain Integration, Bullwhip effect in Supply Chain,
Information Systems and Processing in Supply Chain, Collaborative Planning Forecasting
and Replenishment (CPFR), Inventory Planning and control. Information and
Communication Technology used in Supply Chain Need and Role of an Information
System in SCM, Enterprise Resource Planning ( ERP), Concept of SAP in Supply chain,
Current Trends of use of IT in SCM, Use of IT enabled technologies / services in Logistical
system. [8]

Module3
Supply Chain Management Practices
Bar-coding, Tierization of suppliers, Vendor Managed Inventory, Hub and Spoke concept,
Dynamic pricing, Third Party Logistics ( 3 PL’s) providers, Fourth Party Logistics ( 4 PL’s)
providers, Reverse Logistics, Green Logistics, Cross docking. [7]

Module4
Procurement and Outsourcing Strategies
Make / In sourcing or Buy / Outsourcing Decisions, Green Purchasing, Strategic
Outsourcing, Strategic partnership with the suppliers, Suppler Selection process, Supplier
Rating and Control, Strategic Sourcing Decisions, Continuous Improvement of Suppliers,
Quality Assurance Programme of suppliers, Application of IT for Sourcing and Supply
Chain.
Customer Relationship Management in Supply Chain
CRM, Strategic Partnership with the Customer, Linkage between CRM and SRM, Functional
components of a CRM system, IT infrastructure for CRM, CRM Business cycle. [6]

Module5
Performance Benchmarking in SCM Implementation
Supply Chain Integration, Supply Chain Operations Reference (SCOR) Model, Supply Chain
Performance Benchmarking. [6]

Text books:
1. Supply Chain Management – Strategy, Planning and Operation, Chopra, Sunil and
Peter Meindl, Prentice Hall of India.
2. Supply Chain Management – Concepts, Practices and Implementation, Sunil Sharma,
Oxford University Press.
3. Essentials of Supply Chain Management, Mohanty R. P and S. G. Desmukh, Phoenix
publishing.
4. Business Logistics / Supply Chain Management, Ballou, Donald H. and S.
Srivastava, Pearson Education
Reference Books:

1. Designing and Managing the supply Chain concepts, Strategies and Cases, Simchi -
Levi, D.P Kaminsky, Edith Simchi -Levi Tata McGraw – Hill.
2. Modern Production / Operations Management, Buffa, E. S. and Sarin, R. K., John
Wiley
3. Operations Management for Competitive Advantage , Chase, Jacobs, Aquilano
&Agarwal, Tata McGraw Hill.
4. Operations Management, Mahadevan B., Pearson Education.
5. Advanced Operations Management, Mohanty R. P and S. G. Desmukh, Excel Books.
6. Supply Chain Management - Text and Cases, Janat Shah, Pearson .
.

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –

1.Student Feedback on Faculty

2. Student Feedback on Course Outcome

Mapping of Course Outcomes onto Program Outcomes

Course Program Outcomes

Outcome # 1 2 3 4 5 6 7 8
1 1 1 1 3 3 1 2 1
2 2 1 3 2 3 3 2 1
3 3 1 3 2 3 3 3 1
4 1 1 1 3 3 3 2 1
5 2 1 3 3 3 3 3 1
 Mapping Between COs and Course Delivery (CD) Methods

CD Course Delivery Methods Course Course

Outcome Delivery
Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1,CD4
projectors
CD2 Tutorials/Assignments CO2 CD1,CD2,CD5
CD3 Seminars CO3 CD1,CD8
CD4 Mini projects/Projects/ Case study CO4 CD1,CD2
CD5 Laboratory experiments/teaching aids CO5 CD1,CD4
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL Materials and
internets
CD9 Simulation
 MT 559 MANUFACTURING, PLANNING AND CONTROL

COURSE INFORMATION SHEET

Course code : MT 559

Course title : Manufacturing, Planning and Control
Pre-requisite(s) : MT 401, MT407
Co- requisite(s) : NIL
Credits :2 L: T: P:
2 0 0
Class schedule per week :2
Class : B.A
Semester/Level : 3/5
Name of Teacher :

Course Objectives

This course enables the students will be able:

A. To develop an understanding of the concepts of manufacturing and services

systems

B. To gain knowledge of the principles and techniques in the design planning and
control of these systems to optimize use of these resources in achieving their
objective.
C. Identify different strategies employed in manufacturing and service industries to
plan production and control inventory.

D. Explain the measures for increasing the effectiveness to identify likely areas of
improvement and to develop and implement improved planning and control
methods for production systems.

Course Outcomes

After the completion of this course, students will be able to:

CO1 Apply the systems concepts for the design of production and service systems.

CO2 Identify and illustrate different strategies employed in manufacturing and

service industries

CO3 Apply principles and techniques in the design planning and control of these
systems to optimize use of these resources in achieving their objective.

CO4 Apply selected techniques for inventory control and management under
dependent and independent demand circumstances.
Syllabus

Module1
Manufacturing systems design
The organisation of manufacturing operations – job, batch and flow production methods.
Group technology, Group technology and Just-in-Time, Flexible manufacturing systems
(FMS) [6]

Module 2
Manufacturing planning
Manufacturing to stock versus manufacture to order. Manufacturing against customers’
orders, manufacturing planning and control systems [7]

Module 3
Manufacturing resources planning (MRP II), Just-in-Time (JIT), objectives, implementation.
Optimised production technology (OPT), a comparison: MRP II, Kanban, OPT [5]

Module 4
Computer Integrated Manufacture (CIM)
A comparison of manufacturing and service processes. Manufacturing tasks and choices,
issues affecting manufacturing strategy [7]

Module 5
Routing and scheduling
Definition, techniques, methods [7]

Text Books:

1: Modern Production Management – by Buffer Elwood S.

2: Production Management- y Brrom H.N.

Reference Books:

1: Analysis for Production and Operations research- by Bawman, Edward and Falter
2: Industrial Engineering and Management by O.P. Khanna

Course Outcome (CO) Attainment Assessment tools & Evaluation procedure

Direct Assessment

Assessment Tool % Contribution during CO Assessment

End Sem Examination Marks 50
Quiz (s) 30
Assignment 10
Seminar 10

Indirect Assessment –
1. Student Feedback on Course Outcome
Mapping of Course Outcomes onto Program Outcomes
Course Outcome Program Outcome
1 2 3 4 5 6 7 8
1 1 1 2 1 3 2 2 3
2 1 2 1 1 2 1 1 2
3 1 3 2 1 1 1 1 2
4 1 2 1 1 1 2 1 1

Gaps in the syllabus (to meet Industry/Profession requirements)

POs met through Gaps in the Syllabus
Topics beyond syllabus/Advanced topics/Design
POs met through Topics beyond syllabus/Advanced topics/Design

Mapping Between COs and Course Delivery (CD) methods

CD Course Delivery methods Course Course Delivery

Outcome Method
CD1 Lecture by use of boards/LCD projectors/OHP CO1 CD1,CD8
projectors
CD2 Tutorials/Assignments CO2 CD1,CD4,CD8
CD3 Seminars CO3 CD1,CD2,CD4,CD9
CD4 Mini projects/Projects/case studies CO4 CD1,CD2,CD4
CD5 Laboratory experiments/teaching aids CO5 CD1,CD2,CD9
CD6 Industrial/guest lectures
CD7 Industrial visits/in-plant training
CD8 Self- learning such as use of NPTEL materials
and internets
CD9 Simulation