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Generation Like Questions

The Frontline documentary "Generation Like" examines how social media and the ability to receive "likes" has transformed advertising and impacted teenagers' self-worth, focusing on topics like crowd-sourced advertising using social media influencers, the rise of the "like economy", and how content must spread on social platforms to be successful.

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428 views2 pages

Generation Like Questions

The Frontline documentary "Generation Like" examines how social media and the ability to receive "likes" has transformed advertising and impacted teenagers' self-worth, focusing on topics like crowd-sourced advertising using social media influencers, the rise of the "like economy", and how content must spread on social platforms to be successful.

Uploaded by

api-299736788
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Answer the following questions after watching the movie “Generation Like”

1. What is the focus of the Frontline movie "Generation Like"?

2. Who is the host/narrator of "Generation Like"?

3. According to the movie, what is "the currency of the digital age"?

4. In "Generation Like," what is "crowd-sourced advertising"?

5. Who coined the term "like economy," which is discussed in the movie?

6. According to the film, what is the impact of social media on the traditional advertising industry?

7. "Generation Like" features interviews with teens who have become famous through social
media. What is the name of the teenager who became a viral sensation for his "Damn, Daniel"
videos?

8. The movie discusses the use of influencers in advertising. What is an influencer?


9. In "Generation Like," what is the impact of the "like economy" on the way teens view
themselves and their self-worth?
10. The film features an interview with a marketing executive who says, "If it doesn't spread, it's
dead." What is he referring to?

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