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Marketing Mix Strategies of Selected Restaurants in Vigan City, Ilocos Sur

This document contains a survey to assess the marketing strategies of selected restaurants in Vigan City, Ilocos Sur. The survey evaluates the restaurants' products, pricing, place/location, and promotion strategies. Respondents are asked to rate on a scale of 1 to 5 how much they agree with statements about the restaurants' meal quality, pricing relative to competitors, location accessibility, and promotional activities through media, employees, and package deals. The goal is to determine the current status of each restaurant's marketing mix strategies.

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Kent De Peralta
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190 views

Marketing Mix Strategies of Selected Restaurants in Vigan City, Ilocos Sur

This document contains a survey to assess the marketing strategies of selected restaurants in Vigan City, Ilocos Sur. The survey evaluates the restaurants' products, pricing, place/location, and promotion strategies. Respondents are asked to rate on a scale of 1 to 5 how much they agree with statements about the restaurants' meal quality, pricing relative to competitors, location accessibility, and promotional activities through media, employees, and package deals. The goal is to determine the current status of each restaurant's marketing mix strategies.

Uploaded by

Kent De Peralta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Mix Strategies of Selected Restaurants in Vigan City, Ilocos Sur

Year: 2022-2023

Name (optional): Date:

Gender: Age:

Direction: The following statement determine the status of the marketing strategy of a

restaurant. Please put a check () mark on the space provided for your answer to the

following items. Please consider the following legend.

5 – Strongly Agree (SA)

4 – Agree (A)

3 – Undecided (U)

2 – Disagree (D)

1 – Strongly Disagree (SD)

A. Products 5 4 3 2 1

1. Meals have high quality and taste good.


2. Products/ Meals are appropriate to the season

3. Meals are well arranged and presented.

4. Restaurant offers a variety of meals in meeting


customer’s satisfaction.
5. Restaurant offers local/ traditional foods to the
customers.
6. Restaurant food portion size (food quantity)
served is reasonable

B. Pricing 5 4 3 2 1
1. The price leads to the perception of the high
quality of the product.
2. The price motivates the customers to avail of
the food because it is affordable and economical.
3. The price of the product is comparable to other
outlets.
4. The prices of the meals are appropriate.

5. The price is based on the market’s demand.

6. Prices of the meals are indicated on the menus.

C. Place/Location 5 4 3 2 1
1. The place or location is accessible to
customers.
2. There is enough space allotted for parking for
the customers.
3. Restaurant’s surroundings/ environment is
clean.
4. The dining area has a comfortable and soothing
ambiance.
5. The place is safe for the customers

6. The restaurant is located near or side by side


with the competitors.

D. Promotion 5 4 3 2 1
1. The restaurant’s products are promoted
through the use of:
a. Broadcast media/Social Media

b. Leaflets/flyers

2. Friendly approach to customers/buyers is


practiced by the manager’s staff
3. Package deals and food compliments are
given to customers.
4. The restaurant provides discounts or add-
ons
5. Friendly approach of employees is felt.

Thank you very much!

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