LifeMode Group: Uptown Individuals

3A
Laptops and Lattes
Households: 1,307,500

Average Household Size: 1.87

Median Age: 37.4

Median Household Income: $112,200

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS

Laptops and Lattes residents are predominantly single, • 30-something single householders • More than three out of four have a bachelor’s
well-educated professionals in business, finance, legal, (Index 174), with a number of shared degree or higher (Index 252).
computer, and entertainment occupations. They are households (Index 246); low average • Labor force participation is high,
affluent and partial to city living—and its amenities. household size of 1.87. more than 75%.
Neighborhoods are densely populated, primarily located • City dwellers, primarily in apartment
in the cities of large metropolitan areas. Many residents • Salaries are the primary source of income
buildings: with 2–4 units (Index 186), 5–19 for most households, but self-employment
walk, bike, or use public transportation to get to work; a units (Index 218), or 20+ units (Index 533).
number work from home. Although single householders income (Index 146) and investment income
technically outnumber couples, this market includes a higher • Older housing, two out of three homes (Index 173) complement the salaries in
proportion of partner households, including the highest built before 1970; 40% built before 1940 this market.
proportion of same-sex couples. Residents are more interested (Index 311). • These are health-conscious consumers, who
in the stock market than the housing market. Laptops and • Most households renter occupied, exercise regularly and pay attention to the
Lattes residents are cosmopolitan and connected— with average rent close to $1,970 monthly nutritional value of the food they purchase.
technologically savvy consumers. They are active and (Index 189). • Environmentally conscientious but also
health conscious and care about the environment. • Many owner-occupied homes valued at image-conscious: both impact their purchasing.
$500,000+ (Index 533).
• Majority of households own no vehicle at

TAPESTRY 36% (Index 390) or one vehicle (41%).

TM

SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3A
Laptops and Lattes SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 37.4 US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages)
Indicates US $112,800
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
Age by Sex - Male Chart Title
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ Female Age 85+ Male Age 85+

80–84 Female Age 80-84 Male Age 80-84

Diversity Index: 50.3 US: 64.0
75–79
70–74
Female Age 75-79 Male Age 75-79
Median Household Income
Hispanic*
Female Age 70-74 Male Age 70-74

65–69 Female Age 65-69 Male Age 65-69

60–64 Female Age 60-64 Male Age 60-64

$112,200
55–59 Female Age 55-59 Male Age 55-59 Multiple Esri Median HH Income

50–54 Female Age 50-54 Male Age 50-54

$56,100
45–49 Female Age 45-49 Male Age 45-49
Other
40–44 Female Age 40-44 Male Age 40-44

35–39 Female Age 35-39 Male Age 35-39

Asian and 0
$0
$100K
$100,000
$200K
$200,000
$300K $300,000
$400K
$400,000
$500K
$500,000
$600K+
$600,000

30–34 Female Age 30-34 Male Age 30-34

Pac. Islander Series2 Series1

25–29 American Median Net Worth

Female Age 25-29 Male Age 25-29

20–24 Female Age 20-24 Male Age 20-24

Indian
15–19 Female Age 15-19 Male Age 15-19

10–14 Female Age 10-14 Male Age 10-14

Black $112,800
5–9 Female Age 5-9 Male Age 5-9
Esri Median Net Worth

<5 Female Age 0-4 Male Age 0-4

7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0%

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0%
White $93,300
Series2 Series1 Series2 Series1

8% 4% 0 4% 8% 0 20% 40% 60% 80% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$112,200
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100

EARNINGS
The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
$140,000

Housing 211 $120,000

Food 196 Median Earnings

$100,000
Apparel & Services 210
$80,000
Transportation 183

Health Care 174 $60,000

Entertainment & 194 $40,000

Recreation
Education 248
$20,000
Pensions & 212
Social Security
0
Other 196
100,000 20 200,000 40 300,000 6
0 50 100 150 200 250 300 350 Workers (Age 16+)
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3A
Laptops and Lattes SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• Support environmental groups, recycle faithfully, and contribute to arts/cultural organizations. Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
• Invest in mutual funds (bonds) and maintain retirement savings plans. Tenure and home value are estimated by Esri. Housing type and average
Chart Title
rent are from the Census Bureau’s American Community Survey.
• Use their laptops, iPads, and mobile phones extensively to stay connected.
• Spend money on nice clothes, dining out, travel, treatments at day spas, and
lattes at Starbucks.
• Physical fitness a priority, exercising at a club or other facility on a regular basis.
• Enjoy sports such as jogging/running, biking, tennis, soccer, skiing, yoga, and Pilates, Home-
as well as participating in fantasy sports leagues. Own ownership Rent
37.3% US Percentage: 62.7%
• Participate in leisure activities including painting, reading books or the newspaper on their 62.7% Own
iPad, watching movies rented from Netflix, hiking, backpacking, canoeing/kayaking, as well Typical Housing: 37.3% Rent

as going to bars/clubs, the beach, movies, art galleries, museums, the theater, opera, High-Density Apartments
and rock concerts. Average Rent:
• Listen to classic rock, pop/top 40, classical, jazz, reggae, blues, folk, and alternative music. $1,965
US Average: $1,038
• Favor organic food, purchasing groceries at higher-end markets.
Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES

Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000

2,517,000
0 151 350
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 63 100
1.2%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 66 350
10,463 Housing Affordability Index
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3A
Laptops and Lattes SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the Laptops and Lattes
Tapestry Segment by households.

High

Low

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