We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 7
|
Compase § Cont eos?
(in modern times, hurry, bustle, and agitation have become a regular
way of life for many people — so much so that we have embraced a
word to describe our efforts to respond to the many pressing
demands on our time: multitasking) lUsed for decades to describe the
parallel processing abilities of computers, multitasking is now
shorthand for the human attempt to do simultaneously as many
things as possible, as quickly as possible, preferably marshaling the
ij i e o °
power of as Oo uiabitgs - 4 b th Lge of on
pense
In the late 1990s and early 2000s, one sensed a kind of exuberance
about the possibilities of multitasking. Advertisements for new
electronic gadgets — particularly the first generation of handheld
digital devices — celebrated the notion of using technology to
at once.(The word multitasking began .
accomplish several thi
Jctions of résumés, as office workers ™pnehy
appearing in the “skills
restyled themselves as high-tech, high-performing team players)
“We have always multitasked — inability to walk and chew gum is a
time-honored cause for derision — but never so intensely or self-
consciously as now,” James Gleick wrote in his 1999 book Faster. “We
are multitasking connoisseurs — experts in crowding, pressing,
packing, and overlapping distinct activities in our all-too-finite
moments’(An article in the New York Times Magazine in 2001 asked, cotta
“Who can remember life before multitasking? These days we alldo _,,
jt.” The article offered advice on “How to Multitask” with a
suggestions about giving your brain's “multitasking hot spot” an
appropriate workout.Podssn — of obpatitn
But more rec A]
re recently, challenges to the ethos of multitasking
es
a ile
Post Hoe begun to emerge.(ftumerous studies have show the somelline
reel hones and other clackimicdesicess
Clogicat fotos lata danger of usi
driving, for example, and several states have now made that
business world, where
‘asking illegal. In the
ennial, warnings about
are on the
have
particular form of multit
concerns about time-management are pert
workplace distractions spawned by a multitasl
rise, In 2008, the BBC reported on a research study,
d by the Institute of.
king culture
funded by
Psychiatry at the
Hewlett-Packard and conducte'
ed by e-mail and
University of London, that found, Eworkers distract
phone calls suffer a fall in 1Q more than twice that found in
ogist who led the study called this
0 workplace productivity@ne of
for 2007 was
which might
compere '
marijuana smokers?)The psychol
“infomania’ a serious threat t
“Breakthrough Ideas
artial attention,’
ising mobile
antly scanning for
new
the Harvard Business Reviews
continuous P
f multitaskin
Linda Stone's notion of “c
asa subspecics of
and the Internet, we are “consté
events, and activities in
Teshiog ee
Rertvebility be understood
computing power
and staying on top of contacts,
opportunities
hing?) Hovly Gpessalhiotinn
an effort to miss not
pr, Edward Hallowell, a Mas chusetts:based.psychiatristazho +
se azes in the treatment of antion defictfayperactivity ca iad
disorder and has wiiten a book with the self-explanatory title
has been offering therapies to combat extreme
CrazyBu.
multitasking for years; in his book he calls multitasking a “mythical
activity in which people believe they can perform two or more task:
‘asks
conteluolct exgureet
anew condition,
he business
ntin
. Ingit
Sena eousyin 2.2005 article, he described
ention Deficit Trait,” which he claims is rampant int
worldJADT is “purely a response to the hyperkinetic environme!
which we live,” writes Hallowell, and its hallmark symptoms mimic
those of ADD, “Never in history has the human brain been asked to
” Hallowell argues, and this challenge “ca”
ring one’s environment and
multitasking is Folet pilin
Ferriss also
track so many data points,"
be controlled only by creatively enginee
one’s emotional and physical health” [Limiting
essential] Best-selling business advice author Timothy
The 4-Hour
extols the virtues of “single-tasking” in his book,
Workweek.
post Moc
oll on the economy. One study
Jifornia at Irvine monitored
(uitisking might also be taking at
by researchers at the University of Cal
e workers; they found that workers took
ver from interruptions
return to their original lege
Orpen
interruptions among offic
an average of twenty-five minutes to reco)
as phone calls or answering e-mail and
ith the New York Times in 2007,
¢ business research firm Basex, Ged)
such
iscussing multitasking w
task,
Jonathan B. Spira, an analyst at th
estimated that extreme multitasking — information overload — costs
orhecle
the U.S. economy $650 billion a year in lost productivity. )
Sligper
CHANGING OUR BRAINS mee ie
.
fo better undarsia d the multitasking phenomenon, neurologists
d psychologists have studied the workings of the brain. I 9
and psy 8 ne brain 1999,CB ebinolrelty) dag eon Adgunect
conte!
Jordan Grafman, chief of cognitive neuroscience at the Natiopal
Institute of Neurological Disorders and Stroke (part of the National
Institutes of Health), used functional magnetic resonance imaging
(FMRI) scans to determine that when people engage in “task-
multitasking behavior —Ghe flow of blood
increases to a region of the frontal cortex called Brodmann area 10.
(The flow of blood to particular regions of the brain is taken as 2
proxy indication of activity in those regions) (This is presumably
the last part of the brain to evolve, the most mysterious and exciting
part,” Grafman told the New York Times in 2001 — adding, with a
touch of hyperbole, “It’s what makes us most human.”)
at makes multitasking a poor long-term
such as those performed by psychologist
ave used fMRI to
dling multiple tasks. Marois
switching” — that is,
It is also wh: strategy for
learning. Other studies,
René Marois of Vanderbilt University, hy
‘demonstrate the brain's response to han
se selection bottleneck” that occurs
found evidence of a “respon
Asa
when the brain is forced to respond to several stimuli at once.
sk-switching leads to time lost as the brain determines
result, ta
which task to perform. Psychologist David Meverat the University of
Michigan believes that rather than a bottleneck in thebrain-a
process of “adaptive executive control” takes nlace, which
;chedules task processes appropriately to obey instructions about
their relative priorities and serial order,” as he described to the New
Scientist, Unlike many other researchers who study multitasking,
Meyer is optimistic that, with Training, the brain can learn to task-certain
switch more effectively, and there is some evidence that
rch has also
'
simple tasks are amenable to such practice (But his resea
found that multitasking contributes to the release of stres:
hormones and adrenaline, which can cause long-term hea
problems if not controlled, and contributes to the loss of sh
memory.) sligp ey Slope.
s!
Ith
ort-term
ee 4 arf
In one recent study, Russell Poldrack, a psffhsiogy professor at the
University of California, Los Angeles, found that “multitasking
adversely affects how you learn) Even if you learn while
multitasking, that learning is less flexible and more specialized, so
you cannot retrieve the information as easily.” His research
demonstrates that people use different areas of the brain for
learning and storing new information when they are distracted:
brain scans of people who are distracted or multitasking show
activity in the striatum, a region of the brain involved in learning
new skills; brain scans of people who are not distracted show
activity in the hippocampus, a region involved in storing and
recalling information. Discussing his research on National Public
Radio recently, Poldrack warned, “We have to be aware that there is
a cost to the way that our society is changing, that humans are not
built to work this way. We're really built to focus, And wh
of force ourselves to multitask, we're drivin
€n we sort
8 ourselves to perhaps he
igh it sometimes feels like
lobgcry Fetympl gal
less efficient in the long run even thou,
we're being more efficient.” J 4If, as Poldrack concluded, “multitasking changes the Way people
learn,” what might this mean for today’s children and teens, raised
with an excess of new entertainment and educational technology>
and avidly multitasking at a young age? Poldrack calls this the
“million-dollar question.” Media multitasking — that is, the
simultancous use of several different media, such a5 television,
telephones, and e-mail — is
Kaiser Family Comprar
the time people
jple media at
the
Internet, video games, text messages,
clearly on the rise,(as a 2006 report from the
Foundation showed: in 1999, only 16 percent of
spent using any of those media was spent on mult
once; by 2005, 26 percent of media time was spent multitasking|(1
multitask every single second Tam online; confessed one study
participant) “At this very moment I am watching TV, checking my e-
mail every two minutes, reading a newsgroup about who shot JFK,
ing some music toa CP, and writing this message.”
burn:
factors that increase the likelihood
(the Kaiser report noted severa
of media multitasking, including “having a computer and being able
‘Also, ‘sensation-seeking” personality
as are those living in “a highly TV-
to see a television from it.
od i itasl
types are more likely to multitask,
po oriented houschold(The picture that emerges of these pubescent
a snultitasking mavens is of a generation of great technical facility and
. jutelligence but of extreme impatience, unsatisfied with slowness
mfortable with silence} "I get bored if it’s not all going at
s — waiting for a website to come
and unco
once, because everything has gap:
icipant said. The report
commercials on TV, etc.,” one parti
culiar note, perhaps intended to be
ol?
up,
concludes on a very pe» states.
changes will be naturally selected,” the report S
‘ ee + ss mM
information is power, and if one can proce’ nists techn0-S
verful.” This i
once, perhaps one can be more powerful:
Darwinism, nature red in pixel and claw.
told
; Grafman
Other experts aren't so sure. As neurologist Jordan
nt messaging while doing
Time magazine: “Kids that are insta dict, aren’t
ne and watching TY, I pre
oing to do kids are
i i jon of kids ar
going to do well in the long run.” “I think this generat
i Id the San
i P i hologist Jane Healy to
net Suing’ educational psycho gi ay me adults WhO
Francisco Chronicle; she worries that they mig!
inki - ovelist
engage in “very quick but very shallow thinking. Or, as the n
' i i ight be
Walter Kirn suggests in a deft essay in The Atlantic, we mig!
headed for an “Attention-Deficit Recession.’
homework, playing games onli
it
PAYING ATTENTION
When we talk about multitasking, we are really talking about
attention: the art of paying attention, the ability to shift our
attention, and, more broadly, to exercise judgment about what
objects are worthy of our attention, Peo
things often credit for their success a fit
attention, When asked about his p
ple who have achieved great
nely honed skill for paying
articular genius, Isaac Newton