“Merchandising System of Knitting Composite

Garment Factory-A Case of Case Knitwear

Limited”
“A project submitted in partial fulfillment of the Requirements for
the Degree of Master of Business Administration”

By

Nahida Sultana Shema

Roll No –1920115, Registration No - 18601000164
Session- 2018 - 2019, Exam Year - 2019
MBA (Major in Human Resource Management)

Department of Business Administration

Model Institute of Science and Technology (MIST)
(Affiliated by National University)
Gazipur-1700

Date of Submission: 29 March, 2023

 Project Report
On
“Merchandising System of Knitting Composite
Garment Factory-A Case of M.M. Knitwear
Limited”
“A project submitted in partial fulfillment of the Requirements for the
Degree of Master of Business Administration”

SUBMITTED TO
Controller of Examinations
National University
Gazipur-1704

SUPERVISED BY

Mohammad Salim Hossain

Asst. Prof. & Head of the Department of BBA
Model Institute of Science and Technology (MIST)
Gazipur-1700

SUBMITTED BY
Nahida Sultana Shema
Roll No:1920115 Registration No: 18601000164
Session: 2018 – 2019, Exam Year: 2019
Program: MBA, Major: HRM.
Model Institute of Science and Technology (MIST)
National University

Date of Submission: 29 March, 2023

 Letter of Transmittal

Date: 29 March, 2023

To
The Controller of Examination
National University
Gazipur-1704

Subject: Submission of internship report on “Merchandising System of knitting

composite Garment Factory-A Case of M.M. Knitwear Ltd.”

Dear Sir,

With due respect that I, Nahida Sultana Shema, would like to inform you that here
is the report on “Merchandising System of Knitting Composite Garment Factory-
A Case of M.M. Knitwear Ltd” that was assigned to me to submit under the
internship program. It was a great pleasure for me to do the assigned job. I have
conducted my internship program in of M.M. Knitwear Limited Ambag, Konabari,
gazipur with your kind supervision. I believe that the knowledge and experience I
gathered during the internship period, will be helpful in my future professional life.

I made every endeavor to prepare this report accurate, vivid and comprehensive and
tried my level best to accumulate relevant and insightful information within the
scheduled time and limited resources. Any short coming in this report is absolutely
my fault.

I have invested my every effort to depict the Merchandising System of Knitting

Composite Garment Factory functions performed by the M.M. Knitwear Limited.
I will be grateful to you if you kindly accept this report.

Yours Sincerely,

---------------------------
Nahida Sultana Shema
Roll No.: 1920115; Reg. No. : 18601000164
Session: 2018-2019; Exam. Year: 2019
MBA (Major in HRM).

I
 Acknowledgement

At the beginning, I would like to express my sincere gratefulness to the Almighty

most merciful and beneficiary for empowering me conduct the report within
scheduled time.

I am also grateful to my mother who provided me with the basic necessities of life
since my early childhood.

I would like to express my profound gratitude and wholehearted respect to our

Principal Professor Rafiqul Ameer, Advisor Professor Dr. Md. Sirajul Haque
Mollah, my supervisor Assistant Professor Mohammad Salim Hossain, Head
Department of Business Administration for his inspiring guidelines, valuable
suggestion, constructive criticism and constant help throughout the research work and
in preparation this report.

I most sincerely express my thanks and gratitude to, Md. Mofizul Islam, Managing
Director of M.M. Knitwear Ltd. & Md. A.K.M. Shaheed Ahmed Executive Director
of M.M. Knitwear Limited Konabari,Gazipur, for their warm reception at M.M.
Knitwear Limited for their operation and guidance.
Indeed I am grateful to all faculty members of MIST, Assistant Professor Md.
Golam Sarwer Bhuyan Head Department of CSE from whom I was inspired and
supported in various ways during the research and at the time of study. I would also
like to thank Mr. Syed Tanvir Ahamed, Mr. Md. Bazlur Rahaman, Mr. Naim
Reza, Mr. Hiramon Das, Mr. Tarek-Al-Mamun, and all our guide teacher
Department of Business Administration for their valuable guidance and co-operation.

I am also indebted to the entire library and staffs of MIST who helped me to search
information and assist me when I call for. I would like to take this opportunity to
express my wholehearted gratitude to offered encouragement, information, inspiration
and assistance during the course of construction this dissertation paper.

Finally, I want to express my deep gratitude to my family members and also

remember my friends whose enormous helps assist me to complete my report.

II
 Executive Summary

The Merchandising department is the most important part of the export oriented
business. It increases the opportunity for entrepreneurship development in
garment sector. Thus it helps the unemployed people as well as the government
to remove unemployment problem and also play an important role in the economic
development of the country.
I have worked there three months as requirement of the internship phase of BBA
program under the Faculty of Business of MIST. I have selected my topic
“Merchandising System of Knitting Composite Garment Factory: A case of M. M.
Knitwear Ltd.
This Report is originated as a partial requirement of BBA program. The overall
approach of the report is to focus on the communication strategy of
merchandising company and the way by which it attracts the foreign customers
to sale products abroad.
M.M. Knitwear Ltd. is a 100% export oriented garment factory. It depends on
independent merchandising department. M.M Knitwear Ltd. ensures the buyer
about product quality and price. It gives emphasize in merchandizing division to
increase the reputation of the company. If M.M Knitwear Ltd. can initiate long
term and short term plan for execute business the business would be benefited.
The M.M. Knitwear Ltd. believes that performance evaluation is a systematic
appraisal of an employee by him supervising officer who is conversant with the
employee’s job performance. HRD evaluates the employees performance based
on work factors such as job knowledge, performance of work disciplinary action,
attendance records etc. M.M. Knitwear Ltd. garment is managed by qualified and
skilled management.
The management team members are well organized and highly professional.
Management team of M.M. Knitwear Ltd. garment determined long term
decision. The company performs as per the direction of the top management.
M.M Knitwear Ltd. garment management team should concentrate on the areas
of internal control procedures in the key functional areas, product research and

III
development, production and productivity. M.M. Knitwear Ltd. garment is 100%
export oriented garment factory and it plays a vital role in contributing the
growth of RGM sector in Bangladesh. If M.M. Knitwear Ltd. garment can initiate
long term and short term plan for execute business, then their business will be
more effective and profitable in the long run.

IV
 Student’s Declaration

I am, Nahida Sultana Shema , Roll No.: 1920115; Reg. No. : 18601000164 Session:
2018-2019; Exam. Year: 2019 MBA (Major in HRM). Department of Business
Administration, Model institute of Science and Technology (MIST) do hereby that
this paper entitled “Merchandising System of knitting composite Garment
Factory-A Case of M.M. Knitwear Ltd.” has been submitted for the partial
fulfillment of the degree of MBA. I also declare that no part of this paper has been or
is being submitted elsewhere for the award of any degree, diploma or recognition.

----------------------
Nahida Sultana Shema
Roll No.: 1920115; Reg. No. : 18601000164
Session: 2018-2019; Exam. Year: 2019
MBA (Major in HRM).

V
 Certificate of Supervisor
This is to certify that, Nahida Sultana Shema , Roll No.: 1920115; Reg. No. :
18601000164 Session: 2018-2019; Exam. Year: 2019 MBA (Major in HRM).
Department of Business Administration, Model institute of Science and Technology
(MIST), Successfully completed her “Thesis program’’ entitled “Merchandising
System of knitting composite Garment Factory-A Case of M.M. Knitwear Ltd.”
under my supervision as the practical fulfillment for the award of MBA program.

She has done his job according to my supervision and guidance. She has tried his best
to do this successfully. I think this program will help him in the future to build of his
career. I wish his success and prosperity.

…………………….

Mohammad Salim Hossain

Assistant Professor & Head
Department of Business Administration
Model Institute of Science and Technology (MIST)
Gazipur-1700

VI
 Table of Contents

SL No. Particulars Page No.

01 Letter of Transmittal I
02 Acknowledgement II
03 Executive Summary III- IV
04 Acronyms VII
05 List of Tables VIII
Chapter-One : Introduction
1.0 Introduction 02

1.1 Background of the Report 02

1.3 History of M.M. Knitwear Ltd. 03

1.4 Major Competitor 04

1.5 Overview of Merchandising 04

1.6 Limitations of the Study 17
Chapter- Two : Company Overview
2.1 Organizational Structure. 19
2.2 Board of Directors 20
2.3 Recent Performance of M.M. Knitwear Ltd. 20
2.4 Organizational Profile 20
2.5 Company address 24
2.6 Product category of the M.M. Knitwear Ltd. 24
2.7 Major buyers of the M.M. Knitwear Ltd. 25
2.8 Major exporting countries of the M.M. Knitwear Ltd. 25
2.9 Merchandising 26
2.10 Financial Function 26
2.11 Human resource management 26
2.12 Production process function 26
2.13 Transportation 27
2.14 Sample & product development center 27

VII
 2.15 Fulfillment of standard requirements 27
2.16 Environmental commitments 28
2.17 Internship position and duties 28
2.18 Merchandising system of M.M. Knitwear Ltd. 29
2.19 In order process of merchandising 32
2.20 Sequence of sample 33
2.21 Swatch 36
2.22 Trims 36
2.23 Communication in International Business 37
2.24 The information normally gets about an order 37
2.25 How a merchandiser meet buyer’s requirements 37
2.26 Methods of purchasing raw materials 37

2.27 Procedures of imported goods 38

2.28 How does the accept order is passed on the floor 38
2.29 How a merchandiser track his/her production 38
2.30 Theoretical perspective 38
Chapter- Three : Analysis & Evaluation
3.1 SWOT Analysis 43
3.2 Strength 43
3.3 Weakness 43
3.4 Opportunities 44
3.5 Threats 44
3.6 Hypothesis Development & Testing 44
3.7 Evaluation 52
Chapter- Four : Findings, Recommendation & Conclusions
4.1 Findings 54
4.2 Recommendation 54
4.3 Conclusion 55

VIII
 Acronyms

BBA Bachelor of Business Administration

BGMEA Bangladesh Garment Manufacturers & Exporters Association

HRM Human Resource Management

ISO International Standard Organization

LC Later Of Credit

QC Quality Controller

RMG Readymade Garments

WTP Water Treatment Plan

SWOT Strength, Weakness, Opportunities & Threats

MD Managing Director

M.M. Md. Mofizul

IX
 Lists of Table & Figure

SL NO. Particulars Page no.

Figure 1.1 M.M. Knitwear Limited factory in 04

Konabari,Gazipur.
Figure 2.1 Organizational structure 19

Table 2.1 Board of directors 20

Table 2.2 Buyer and export 23

Figure 2.2 Some products of M.M. Knitwear ltd. 25

Figure 2.3 Art work 33

Figure 2.4 Paper pattern 33

Figure 2.5 Photo sample with actual color by the model 34

Figure 2.6 Plan tapes 35

Figure 2.7 Zipper 35

Figure 2.8 Belt buckles 35

Figure 2.9 Swatch 36

Table 2.3 Types of trims 36

Figure Elastic 37
2.2.1
Figure Sewing thread 37
2.2.2
Figure Tags 37
2.2.3
Table 3.1 Summary of the respondents towards 45
hypothesizes.