Technological Institute of the Philippines

Quezon City

BUSINESS MODEL
“The Gusi Whiskey”

Submitted by:
Magsino, Aivan Dave D.
Berdaga, Darry Gold M.
Hife, Christine Joy B.
Pelobello, Rogelio Jetro N.
Reyes, Ma. Andrea S.
Lucero, Gian Carlo S.
Solayao Jr., Marlo O.
 Submitted to:
Ms. Maquilan, Dassy Jane

Date
Sept 29, 2020

Table of Contents
Product Description………………………………………………………………….
Product (image/View).……………………………………………………………….
Value Proposition…………………………………………………………………….
Costumer Segments…………………………………………………………………
Channels………………………………………………………………………………
Costumer Relationship………………………………………………………………
Revenue Stream…………………………………………………………………….
Key Partners………………………………………………………………………….
Key Activities………………………………………………………………………….
Key Resources……………………………………………………………………….
Cost Structure……………………………………………………………………….
 Product Description
The Gusi Whiskey is a alcohol beverages products with a high end quality
and services. The target audience of the business is mostly 21 above that
can afford to buy the product. The Gusi Whiskey is made by Mr. Magsino
eventually he thinks that he can make it a business with the help of his
friends and family Mr. Magsino successfully made "The Gusi Whiskey".
This product can be only seen at the Bonifacio Fort City near at the Ayala
mall so it easily attract customer to increase the sale income most people
around the BGC are rich or can afford to buy the product.

Product (images – views)

 Value Proposition

The Value proposition of our product is stated in four:

The first proposition is “Tastier Alcohol Beverage”, which state that the
product has a pure flavor which only consist of pure ingredient and
components which being mix in the product and the whiskey has flavor
which the customer would like.
The second proposition is “A Value Worth Spending”, the product is not to
luxurious nor too cheap because we only base the price in the Suggested
Retail Price (SRP) and can’t be altered, to able make the customers to buy
the product in a price that they can afford.
The third proposition is “No Side Effects”, the product’s component is pure
ingredient without any mix of chemical or substance that can harm the
customer.
The fourth proposition is “Healthy Drink”, product has a health benefit to
lower the risk of ischemic (clot-cause) stroke, the product’s ingredient
where beneficiary to the customer in a reason that they will not have any
illness to be occurred.
The Value Propositions stated were thoroughly study before it is release in
order to benefit the customer, to ensure that the product will gain the favor
of the customers trust, for that the GUSI Whiskey is proven and tested, so
there will be no complications to be occurred, the company is confident that
the product would be convenient to the customers.
 Customer Segments
We ensure to those who try our product GUSI WHISKEY that they will love
it, because we compel it with more tastier, more enjoyable and spare flavor
which contains of pure ingredients. We will create and provide satisfying
advertisements so that people will be in love at the first sight, we also hire
comelily personalities for make it more decent.

Channels
The Gusi Whiskey has different channels to expand our products nation
wide and attract customers. Most customer use social media, magazines or
visiting a website page. Therefore the owner chosen channels are social
media, social media helps to attract the customer so they can visit our store
through our wrbsite page, website page helps us to communicate easily to
customers with their concerns and respond as much as possible and aso
this helps us to display our product lessen cost transportation. We also
have magazines, because some customers still reading magazines to
attract and be latest to the updates of current trends and issue. Flyers, we
use flyers to given it to the crowded places or near store so they can pay a
visit to the store and might buy our product

Customer Relationships
Costumer Relationship is important to business. Costumer are the one who
will give us the money we all want, so it’s important to have a good
communication to them and treat them right. There are many factors to
make our relationship with our customers more convenient. One is
satisfaction, by giving them better taste of our products, second will be
service, it’s important to give our costumer a better service, third is quality
by giving them the best class of alcohol product, and lastly reliability, we
will make sure that the product they will be drinking is pure and safe to
them.
 Revenue Streams

Is a source of revenue of a company or organization. In business, a

revenue stream is generally made up of either recurring revenue,
transaction-based revenue, project revenue, or service revenue. In our
product most used revenue is the transaction-based revenue since the
product can be sold at one-time payment that can be so much easier for
both the customer and supplier. There are many types of revenue streams
and it’s a way of how you will make your tactics in your product’s income to
be popular in the market. It identifies which revenue source to pursue, what
value to offer, how to price the value, and who pays the value. It is the key
component of the company’s business model. A revenue model is how a
business makes money. A revenue model is important for the company’s
long-term business projections as it gives an overview of the company’s
current and future potential to earn profit.

Key Partners
Key partners are the relationship that you have with the other business. Our
key partners for our business is more likely to be found around cities, who
are also working and trading goods to other businesses. Our main partner
was Alcohol distributor and bars & restaurants, they are the one who supply
us and give customers who will consume or buy our products. Our minor
partners are the ones who manufactures and package our alcohol products,
the Bottlers. These partner-ships that we will undoubtedly create will be
forces that help our business succeed in areas that would be inefficient for
you to do yourself.
 Key Activities
The Key activities of a business represent what the company must do to
make the business model work. This involves the main mission as to the
existence of the company. Theses are the activities that give a company
the meaning for its existence. These activities can be producing a product
or providing a service, or a mix of both. Our activities may include learning
more about the customers and new production techniques to improve our
product. We are already producing a liquor it’s called THE GUSI
WHISKEY, our whiskey are somewhat light drink with a distinctive smoky
malt flavor that can drink by anyone whether it’s female or male. One of our
activities may be to doing market research to find out if our customers are
happy with our drink or if we need to update our liquor to better fit their
needs. Since key activities are primarily a bridge between our value
proposition and our customer segment, this type relate to coming up with
new solutions to individual customer problems. These are the most
important actions of our company must perform to operate successfully.
Like Key Resources, they are required to create and offer a Value
Proposition, reach markets, maintain Customer Relationships, and earn
revenues. And like Key Resources, Key Activities differ depending on
business model type.
Making sure that our business will succeeds is not easy, but creating and
understanding in our business model can help in ensuring optimal
operations that contribute to success. A business model is essentially a
description of how the different elements of the business work together.
Building a business model can get complicated, and this is why knowing
what a business model canvas is can be advantageous. Key activities are
the the key things that we need to do in order to deliver our value
propositions to our costumers.
PACKEGING & SHIPPING

Boxes with dividers especially made for packing wine or beer bottles. We
Secure the bottom of the box with extra tape so bottles won't fall out. Our
bottles is tightly corked and sealed. And we bubble wrap around the bottle,
and do it in such a way that the top and bottom of the bottle are also
thoroughly covered boxes with dividers especially made for packing wine or
beer bottles. Before we start shipping our product I will check if I’m allowed
to have a permit or not. For that I need a valid approval of my local state
board. There’s no way to allowed to ship my alcohol product otherwise it
will be considered illegal if I choose to do so.
 
SUPPLIER RELATIONSHIP

  As a supplier, our relationship is very important to business. Supplier

relationship develop, communication improves, gain a more complete
understanding of the businesses we serve, and with this we allows them to
meet their needs more effectively. Delays in the supply chain will decrease,
and the flow of operations will greatly improve. Having great suppliers as
part of our business improves both service to our customers as well as your
efficiency .A good relationship with a supplier can also provide us with a
much-needed business supporter who can provide fresh perspective and
encourage business to come your way. After all, if our business is growing,
so will your suppliers’ business. To maintain a great supplier relationship,
we have to approach it in the right way. Just because you’re paying out
money to your supplier doesn’t mean that you’re always the customer and
the power is with you.  It needs to be a two-way street. You want your
supplier to want you as a customer just as much as you want them as your
supplier.  This means being fair, reasonable and flexible as required.

CUSTOMER SERVICE

We make sure our customer service’s is good, We do our best to make it

easy and convenient to purchase products from GUSI Liquor. Browse
through our huge selection; add to the cart and checkout. You will be
notified by email once an order is placed. Once the package is shipped,
you will get a tracking number emailed to you. You may also track your
order on our website under view orders.
We usually ship within 24 hours from the receipt of your order. Some
orders could take longer time if it falls on a weekend or holidays, but we do
our best to ship as soon as we can. If we are unable to fulfill your order we
will contact you. We cannot guarantee that everything will be in stock even
if the system says we do. We apologize in advance for any inconvenience
this may cause. If we are out of stock and your order went through, we will
not accept your payment. If you are concerned please contact us before
placing an order. Shipments may also be delayed due to pandemic. Our
costumer must be 21 years of age or older to purchase/order any alcoholic
beverages and by placing an order you verify that you are 21 and
over .Adult Signature required upon delivery. Recipient must be at least 21
years of age and proof of age could be required by the carrier. We do not
deliver to an intoxicated person. Please drink responsibly. If no one over
the age of 21 is available to sign for the package, it will not be left.
Therefore we recommend you ship to a work or business address.
Alcoholic beverages with more than 70% alcohol content (140 proof),
including 95% grain alcohol, are not available for purchase to be shipped.
Alcoholic beverages with less than 24% alcoholic content are not subject to
hazardous materials regulations. No alcoholic beverages over 24%
alcohols (48 Proof) should be shipped by air.

MARKETING 

 Bonifacio Global City also known as BGC a place where considered to

form attractive target market for our alcohol advertising, for men and
women whether the people are attending an event  or eating in a
restaurants mix with cocktail bars,cafes, and mainstream nightclubs. It’s no
surprise that BGC is also a gravitational force when it comes to the city’s
night life. And if you’re looking for a fun night out with your colleagues,
friends or barkada, these bars is the best bars you’ll find. Whether you want
to chill or party we got you covered with our latest product. It called THE
GUSI WHISKEY,  It is the best for the people who wants to enjoy and chill
alone or even with their friends, when they have some conversation to talk
about to. Our product whiskey is also has benefits such as;  blood-thinning
properties, a daily shot of whiskey can lower a person's risk of ischemic
(clot-caused) stroke. Our whiskey are somewhat light to drink with a
distinctive smoky malt flavor that can drink by anyone whether it’s female or
male. Everyone is completely different when it comes to what flavors and
types of alcohol they prefer with and whiskey is definitely one that appeals
to a certain set of taste buds.

QUALITY CONTROL

The good quality of GUSI whiskey is made in a natural flavor, 60% alcohol
flavor. The GUSI whiskey is not very harmful alcohol because we made this
for those who want a natural alcohol. There’s nothing to worry about the
side effect, because this is low % alcohol and we have a different fruits
flavor. The taste of GUSI whiskey is super delicious and good for our
heart .
CONTENT CREATION 

We did this because we were inspired by different wines. So we made a

unique wine that is not immediately intoxicating and has no side effects
because it has different flavors of nutritious fruit. From the word “Gusi”
whiskey it means good taste for everyone .

Key Resources
The Gusi whiskey key resources are human, transportation and
intelligence, human resources such as the business have is bartender,
Sales lady, Manager and staffs that manufactured the profuct. Next is we
have the transportation resources like delivery or pick up the things that will
be needed to expand the finish products to our reseller. The last is we have
the brand, it is a intellegence resources that helps our business to known
by seeing our trademarks and orignal a quality. The Gusi Whiskey key
resources helps to gain income sales and maintain the processes of the
product to make sure not to disappoint customets and deliver it on time .

Cost Structure
The management of our product monitors four area costs:
Ingredients Costs – In ingredients costs, the management monitors the
expenses in buying ingredients. The employees are also responsible for
updating the stocks of ingredients. If the ingredients are about to run out,
the management will buy another stock of ingredients from the market and
deliver it to the stockroom. Employees then are advised to check for any
expired or other concerns to ensure the safety of making our product.
Manufacturing Costs – In manufacturing costs, the management inspects
the factory itself. We try to update all machines that are used in making the
product. The maintenance of this area includes buying new machines and
replacing the old and outdated ones to make sure that the process upon
making the product will be smooth and is according to plan.
Employees Salaries – As a responsible management, we always make
sure that our employees receive their salaries as scheduled. The
management makes lists of who are to be given their salaries and on what
day they should receive it.
Delivery Payments – Delivery payments are the most basic area among the
four because it only focuses on the delivery schedules and payments.
Before the delivery, the employees check if the products that will be
delivered are complete and gives the drivers certain instructions before
going out.
As our business continue, we promise to think of plans that will contribute
to the development of our product and even the platform itself by thinking of
innovative features that can be added to the platform.