BM1906

Course Syllabus
STI VISION: STI INSTITUTIONAL OUTCOMES:
To be the leader in innovative and relevant education that nurtures
individuals to become competent and responsible members of Character (IO1): An STIer is a person of character. An STIer takes responsibility for his/her actions, treats people with
society respect, and lives with integrity.

STI MISSION: Critical thinker (IO2): An STIer is a critical thinker. An STIer challenges and analyses all information through sound
We are an institution committed to provide knowledge through the questioning and is unafraid to push for creative ideas.
development and delivery of superior learning systems.
Communicator (IO3): An STIer communicates to understand and be understood. An STIer discerns the value of
We strive to provide optimum value to all our stakeholders - our information read or heard and effectively expresses his/her own emotions when sharing information, may it be
students, our faculty members, our employees, our partners, our spoken or written.
shareholders, and our community.
Change-adept (IO4): An STIer is change-adept. An STIer can adjust, adapt, and reinvent continuously to changing
We will pursue this mission with utmost integrity, dedication, circumstances. An STIer believes in letting go of the old and embracing the new to achieve his/her fullest potential.
transparency, and creativity.
SERIAL NUMBER: BM1906 COURSE TITLE: RETAIL PRINCIPLES CREDIT: 3 units (3 hours lecture per week)
COURSE DESCRIPTION: The course introduces an overview of retailing, financial and location strategy, merchandising, and promotion, including store layout, store
design, visual merchandising, and customer service. This course aims to equip students with the basic knowledge necessary in promoting a retail
venture.
PREREQUISITE: None
COURSE OUTCOMES: After successful completion of this course, the student should be able to:
CO1. Apply the basic principles of retailing through task performances (RTPO1-PI1);
CO2. Articulate and implement industry standard approaches to the site selection, store planning, and visual merchandising (RTPPO5-PI16);
CO3. Develop a merchandise plan with a budget (RTPO4-PI13);
CO4. Apply the promotional elements of retailing through task performance (RTPO1-PI1; RTPO2-PI6); and
CO5. Develop a short- and long-term plan to address existing and emerging issues connected to retailing (RTPO6-PI21).
MANDATED BOOK: None
REFERENCES: 1. McGuire, E. (2020). Retail Store Operations the Complete Guide. Fastbooks, Inc.
2. Levy, M. (2019). Retailing Management. McGraw-Hill.
3. Mendoza. (2020). Supply Chain and Logistic Management: Enhancing Competitive Edge and Customer Satisfaction. EESM Bookstore.
4. Delaney. (2019). Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today. EESM Bookstore.
5. Pereda. (2019). Principles of Management and Organization. Mindshapers.
COURSE REQUIREMENTS: • Lecture Discussion
• Major Examinations
• Case analysis
• Quizzes
• Assignments
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• Performance Task
GRADING SYSTEM: The following percentage distribution shall be followed:
Prelims 20%
Midterms 20%
Pre-finals 20%
Finals 40%
100%

The following are the recommended periodical grade components for this course:

Class Participation (Recitation, Quiz, etc.) 20%

Performance Task 50%
Major Examination 30%
100%
We’d be glad to hear from you. For questions or feedback on this course, feel free to email us through [email protected]
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Course Outline
LEC Teaching and Learning
Learning Objectives (LO) Week Topics Assessment Tasks
Hours Activities
1 Define retailing from various perspectives 1 3 AN INTRODUCTION TO RETAILING Discussion Quiz
(CO1) The Framework of Retailing
2 Explain how a retailing is a foundation of a Defining the Retail Supply Chain Group Activity Recitation
successful business (CO1) Retail Functions
eLMS Activity eLMS Quiz
3 Explain how the different drivers of change DRIVERS OF RETAIL CHANGE
affect the retail industry (CO1) Globalization
Collaboration
4 Identify the ways in which retail institutions 2 3 RETAIL INSTITUTIONS Discussion Quiz (Short Answer)
can be classified (CO1) Retail Institutions by Ownership
Group Activity Recitation
Retail Institutions by Store-Based Strategy Mix
5 Examine the characteristics of retailers on the
basis of ownership type (CO1) eLMS Activity eLMS Quiz
6 Explain the performance of retail strategy
mixes (CO1)
7 Explain ways in which retail strategy mixes
are evolving (CO1)
8 Differentiate single-channel, multichannel, 3 3 WEB, NON-STORED, AND OTHER FORMS OF Discussion Quiz
and omni-channel retailing (CO1) NONTRADITIONAL RETAILING
Direct Marketing Group Activity Recitation
Direct Selling
9 Explore the emergence of electronic retailing Vending Machines eLMS Activity eLMS Quiz
through the Web (CO1) Electronic Retailing
Other Nontraditional Forms of Retailing
10 Explain the importance of E-commerce in this 4 3 ELECTRONIC COMMERCE AND RETAILING Discussion Quiz
modern society (CO1) The Philippine E-Commerce Landscape
Difference Between E-Commerce and E-
11 Measure the performance of an online store Business Group Activity Recitation
by following some key performance Technological Building Blocks Underlying E-
indicators (KPIs) (CO1) Commerce eLMS Activity eLMS Quiz
Major Trends in E-Commerce
Types of E-Commerce
Unique Features of E-Commerce Technology
E-Tail Store Development
Online Store KPIs
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LEC Teaching and Learning

Learning Objectives (LO) Week Topics Assessment Tasks
Hours Activities
PRELIMINARY EXAMINATION AND SUBMISSION
5 1 Pen-and-paper Test
OF TASK PERFORMANCE
12 Analyze the needs of customers based on 6 3 IDENTIFYING AND UNDERSTANDING Discussion Quiz
their demographics, lifestyle, and shopping CUSTOMERS
attitudes (CO1) Consumer Demographics and Lifestyles Group Activity Research Paper
Consumer Needs and Desires
Shopping Attitudes and Behavior eLMS Activity eLMS Quiz
Analyze assigned generation through a Retailer Actions
13
research paper (CO1) Environmental Factors Affecting Consumers
14 Explain the principles of retail marketing 7 3 RETAIL MARKETING Discussion Quiz
(CO1) What is Retail Marketing?
Marketing Strategy and Objectives Group Activity Research Paper
The Strategic Planning Process
eLMS Activity eLMS Quiz
15 Explain how information flows in a retail 8 3 INFORMATION GATHERING AND PROCESSING Discussion Quiz
distribution channel (CO1) IN RETAILING
Information Flows in a Retail Distribution Group Activity Market Research
16 Explain why retailers should avoid strategies Channel
based on inadequate information (CO1) Avoiding Retail Strategies Based on Inadequate eLMS Activity eLMS Quiz
Information
The Retail Information System
17 Apply the marketing research process by The Marketing Research Process
developing a market research (CO1)
18 Develop a process outline for choosing a 9 3 TRADING-AREA ANALYSIS Discussion Recitation
store location (CO2) The Importance of Location to a Retailer
Trading-Area Analysis Quiz
19 Examine the three (3) major factors in Characteristics of Trading Areas
trading-area analysis: population eLMS Activity Task Performance
characteristics, economic base SITE SELECTION
characteristics, competition, and the level of Types of Location
saturation (CO2) The Choice of a General Location
Location and Site Evaluation
20 Determine the criteria for evaluating general
retail locations and the specific sites within
them (CO2)

MIDTERM EXAMINATION AND SUBMISSION OF

10 1 Pen-and-paper Test
TASK PERFORMANCE
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LEC Teaching and Learning

Learning Objectives (LO) Week Topics Assessment Tasks
Hours Activities
21 Apply profit planning, asset management, 11 3 OPERATIONS MANAGEMENT: FINANCIAL & Discussion Socrative
budgeting, and resource allocation through a OPERATIONAL DIMENSIONS
case (CO1, CO3) Profit Planning Quiz
Asset Management
Budgeting eLMS Activity Task Performance
Resource Allocation
22 Examine several specific aspects of operating 12 3 OPERATIONS MANAGEMENT: OPERATIONAL Discussion AnswerGarden
a retail business (CO2) DIMENSIONS
Operating a Retail Business Socrative
Personnel Utilization
Store Maintenance, Energy Management, and Quiz
Renovations
Store Security eLMS Activity eLMS Quiz
Insurance and Credit Management
Crisis Management
23 Develop a sound merchandising philosophy 13 3 DEVELOPING MERCHANDISE PLANS Discussion Kahoot
(CO2) Merchandising
Merchandise Philosophy Quiz with Video
24 Devise a merchandise plan using different Devising Merchandise Plans
methods (CO2) Category Management eLMS Activity Task Performance
Inventory Management
PRE-FINAL EXAMINATION AND SUBMISSION OF
14 1 Pen-and-paper Test
TASK PERFORMANCE
25 Determine the impact of consumers, 15 3 PRICING IN RETAILING Discussion Socrative
government, manufacturers, wholesalers, External Factors Affecting a Retail Price
potential competitors on pricing decisions Strategy Group Activity Task Performance
(CO1) Developing a Retail Price Strategy
eLMS Activity eLMS Quiz
26 Determine ways of encouraging customers to 16 3 STORE LAYOUT, DESIGN, AND VISUAL Discussion Socrative
spend more time shopping through cases MERCHANDISING
(CO2, CO5) Store layout Group Activity Retail Lab Application
Merchandise Presentation Techniques
eLMS Activity Review/Reflection
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LEC Teaching and Learning

Learning Objectives (LO) Week Topics Assessment Tasks
Hours Activities
27 Prepare a frequent shopper loyalty program 17 3 RETAIL COMMUNICATION MIX Discussion Socrative
for an assigned type of retail store (CO4)
Role of the Retail Communication Program
Group Activity Task Performance
Planning the Retail Communication Program
eLMS Activity eLMS Quiz
Frequent Shopper Loyalty Programs
FINAL EXAMINATION AND SUBMISSION OF
18 1 Pen-and-paper Test
TASK PERFORMANCE

PREPARED BY: VERIFIED BY: REVIEWED BY: APPROVED BY:

Ann Lorreyn G. Loresco, MSc Alyanna R. Tobias, Ed.D., LPT Kristine E. Lu, M.Ed. EL, LPT Fernando T. Dantes III, MIT