Scribd
Upload
738 views

Micro Environment Analysis

Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

Uploaded by

Jeremia Da
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
738 views

Micro Environment Analysis

Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

Uploaded by

Jeremia Da
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

1.

Company:
Potato Corner is a food franchise company that offers flavored French fries in the
Philippines. The company has a strong brand image, customer loyalty, and a well-
established supply chain.

2. Suppliers:
The company sources its potatoes and other ingredients from local and international
suppliers. The suppliers play a crucial role in ensuring the quality and availability of
ingredients.

3. Intermediaries:
Potato Corner operates through franchisees who manage the day-to-day operations of the
business. The franchisees act as intermediaries between the company and the customers.

4. Competitors:
Potato Corner faces competition from other fast-food chains that offer similar products,
such as McDonald's and Jollibee. The company also faces competition from other potato-
based snack vendors in malls and food courts.

5. Publics:
Potato Corner has to take into account various publics, including government agencies,
media, and investors. The company has to comply with regulations on food safety, labor
laws, and environmental protection. It also has to maintain positive relationships with the
media and investors to maintain its reputation.

6. Customers:
Potato Corner's customers are primarily young adults and teenagers who are looking for
quick and tasty snacks. The company has to understand their preferences and adapt to
changing trends in the market to maintain customer loyalty. It also has to ensure the
quality and consistency of its products to meet customer expectations.

You might also like