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Paper Ge 2: Media and Communication Skills

This document provides an overview of the course "PAPER GE 2: MEDIA AND COMMUNICATION SKILLS". The course aims to provide students with an introduction to the role of media today in India and globally, and equip them with basic writing skills required for the profession. It will cover topics like forms of mass communication, types of advertisements, scriptwriting, news reporting, and social media. Students will learn through interactive discussions, writing assignments, and presentations. The course is divided into 4 units covering mass communication, advertising, media writing, and cyber media. It will be taught over 14 weeks through lectures, activities, and exam preparations.

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Nandini Mehta
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37 views

Paper Ge 2: Media and Communication Skills

This document provides an overview of the course "PAPER GE 2: MEDIA AND COMMUNICATION SKILLS". The course aims to provide students with an introduction to the role of media today in India and globally, and equip them with basic writing skills required for the profession. It will cover topics like forms of mass communication, types of advertisements, scriptwriting, news reporting, and social media. Students will learn through interactive discussions, writing assignments, and presentations. The course is divided into 4 units covering mass communication, advertising, media writing, and cyber media. It will be taught over 14 weeks through lectures, activities, and exam preparations.

Uploaded by

Nandini Mehta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PAPER GE 2: MEDIA AND COMMUNICATION SKILLS

Course Objectives

This is an introductory course in the role of media today – India and globally. It will equip
students with the basic theories on various aspects of media and impart training in basic writing
skills required in the profession.

Facilitating the Achievement of Course Learning Outcomes

Sl. Course Learning Outcomes Teaching and Assessment Tasks


No Learning Activity
1 Understanding concepts Interactive Reading material together in
discussions in small groups initiating
small groups in discussion topics participation in
Tutorial classes discussions
2 Expressing concepts How to think Writing essay length
through writing critically and write assignments
with clarity
3 Demonstrating conceptual Discussing exam Class tests
and textual understanding questions and
in tests and exams answering
techniques

Course Contents

Unit 1
Introduction to Mass Communication

a) Mass Communication and Globalization


b) Forms of Mass Communication

Topics for Student Presentations:

a) Case studies on current issues Indian journalism


b) Performing street plays
c) Writing pamphlets and posters etc.
Unit 2
Advertisement

a) Types of advertisements
b) Advertising ethics
c) How to create advertisements/storyboards

Topics for Student Presentations:

a) Creating an advertisement/visualization
b) Enacting an advertisement in a group
c) Creating jingles and taglines

Unit 3
Media Writing

a) Scriptwriting for TV and Radio


b) Writing News Reports and Editorials
c) Editing for Print and Online Media

Topics for Student Presentations:

a) Script writing for a TV news/panel discussion/radio programme/hosting radio


programmes on community radio
b) Writing news reports/book reviews/film reviews/TV program reviews/interviews
c) Editing articles
d) Writing an editorial on a topical subject

Unit 4
Introduction to Cyber Media and Social Media

a) Types of Social Media


b) The Impact of Social Media
c) Introduction to Cyber Media

Essential Reading

Kumar, Keval J. Mass Communication in India. Jaico Publications, 1994.

Suggested Readings
Media and Mass Communication:
Joseph, M. K. Outline of Editing. New Delhi: Anmol Publications, 2002.
Kamath, M. V. Professional Journalism. New Delhi: Vikas Publishing House, 1980.
Macquail, Denis. Mass Communication. New Delhi: Om Books, 2000.
Saxena, Ambrish. Fundamentals of Reporting and Editing. New Delhi: Kanishka Publishers,
2007.

Television Journalism:

Boyd, Andrew. Broadcast Journalism: Techniques of Radio and Television News


2000 Burlington: Focal Press 6 edition, 2009.
Carroll, Brian. Writing for Digital Media. Taylor & Francis, 2010.
Cushion, Stephen. Television Journalism. Sage Publications, 2012.
Feldman, Tony. An Introduction to Digital Media. Taylor & Francis, 2004.

Teaching plan

Week 1: Introduction to mass communication and media


Week 2: Unit 1 – Mass Communication and globalization
Week 3: Unit 1 contd -- Forms of mass communication
Week 4: Unit 2 – Forms of advertisement
Week 5: Unit 2 – contd
Week 6: Unit 2 – contd
Week 7: Unit 3 – Media writing
Week 8: Unit 3 – Media writing contd
Week 9: Unit 3 – Media writing contd
Week 10: Unit 3 – Media writing contd
Week 11: Unit 4 – Introduction to cyber media
Week 12: Unit 4 – Introduction to cyber media contd
Week 13: Class presentations
Week 14: Concluding lectures and exam preparations

Keywords
Mass media
Globalisation
Development journalism
Print
Audio-visual

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