Quiz Submissions - Week 1 & 2 Quiz

ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: May 5, 2021 1:51 AM - May 5, 2021 2:10 AM
Submission View
Released: Sep 26, 2021 9:44 AM

Question 1

Choose the four pillars of a marketing concept.

Target market, Customer needs, Reducing costs, Profitability

Target product, Customer needs, Reducing costs, Profitability

Target market, Customer needs, Integrated marketing,

Profitability

Target market, Customer needs, Integrated marketing,

Reducing costs

Question 2
Identify the concept where the basic proposition of this concept is
that customers will choose products and services that are widely
available and are of low cost.

Selling concept
 Product concept

Production concept

Marketing concept

Question 3
Identify the four primary categories of consumer markets.

Consumer products, Food and beverage products, Retail

products, and Transportation products

Consumer aspirations, Expectations, Tastes, and Economic

utility

Consumer demand, Needs, Wants, and Relationship

Consumer demand, Needs, Wants, and Satisfaction

Question 4
Which among the following is the tangible part of a service?

Process

People

Physical evidence

Promotion
Question 5
The last or fifth step in the marketing planning process is

Drawing detailed plans for each function

Setting marketing objectives and policies

Designing the marketing system

Merging the marketing plans into organisational plans

Developing separate objectives, programmes, and strategies

for each function

Question 6
Which of the following is one of the functions of marketing that is
concerned with transferring of products to the customer points?

Physical distribution

Sales planning

Sales operations

Sales promotion

Question 7
 State whether the given statement is true or false.

People, Process, Plan, and Physical evidence are the traditional 4Ps
of the marketing mix.

True
False

Question 8
Choose the appropriate term for “measurement and evaluation of
target market and its characteristics”.

Marketing myopia

Distribution analysis

Market analysis

Product/service determination

Question 9
In which section of a standard marketing plan, a marketer can use
scenario analysis to explain the likely behaviour of the market?

Market overview

Market assumptions

Marketing objectives and goals

 Executive summary and table of contents

Question 10

Identify the method where firms base their price on the average
price of the product in the industry or prices charged by
competitors.

Value pricing

Going rate pricing

Odd pricing

Sealed bid pricing

Attempt Score:8 / 10 - 80 %
Overall Grade (highest attempt):8 / 10 - 80 %

Done
Quiz Submissions - Week 3 & 4 Quiz
ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: May 24, 2021 6:01 PM - May 24, 2021 6:15 PM
Submission View
Released: Sep 26, 2021 9:45 AM

Question 1

Identify the subsystem of MIS for collecting and collating data.

Marketing intelligence system

Marketing research system

Analytical marketing system

Internal record system

Question 2
Which among the following is the correct explanation of cluster or
area sampling?

 Every member of the identified population has an equal

chance of selection.
 The entire population is divided into mutually exclusive groups
on geographic basis so that the researcher can draw samples
from each area.

The entire population is divided into number of stratum

(exclusive groups) and random samples are drawn from each
one of the stratums.

The researcher chooses the most accessible population as

per his convenience.

Question 3
Which of the following is NOT a component of the company’s
macro environment?

Company environment

Demographic environment

Technological environment

Social and cultural environment

Question 4
State whether True or False.
1. Macro environment is smaller than the micro environment.
2. The components of the micro environment cannot be controlled.

1-True,2-False
 1-False,2-False

1- False,2- True

1-True,2- True

Question 5
Choose the type of marketing information that is generated at
regular intervals such as monthly sales reports; the stock
statements, the trial balance, and so on.

Recurrent information

Technical information

Customised information

Monitoring information

Question 6
Which among the following has the highest influence on the
marketing decisions as it affects the purchasing power of the
consumer?

Social and cultural environment

Technological environment

 Natural environment
 Economic environment

Question 7
The method by which primary data is collected from all the
members of population is called _______________.

Census

Observation

Experiment

Survey

Question 8

___________ are independent business units that carry the company

products and services to the customers.

Competitors

 Intermediaries

 Suppliers

Sought public

Question 9
 State whether True or False.
1.Secondary data is the original data derived from a new research
study and collected at source, as opposed to previously published
material.
2. Primary data is the data already gathered for one use that is then
utilised for another purpose.

1-False,2-False

1-True,2- True

1- False,2- True

1-True,2-False

Question 10
Identify the stage in the business cycle where the weakening of
both consumer confidence and consumer spending happens.

Recovery

 Depression

Recession

Prosperity

Attempt Score:9 / 10 - 90 %
 Overall Grade (highest attempt):9 / 10 - 90 %

Done
Quiz Submissions - Week 5 & 6 Quiz
ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: Jun 1, 2021 3:35 PM - Jun 1, 2021 3:49 PM
Submission View
Released: Sep 26, 2021 9:46 AM

Question 1

Which among the following departments play the role as

negotiation experts, who dominate in straight re-buy, and have a
high influence on negotiations done under uncertain environmental
conditions?

Research and development

Marketing department

Purchase department

Production and operations

Question 2
Identify the type of buying decision behaviour according to Henry
Assael Model where consumers are highly involved in a purchase
and aware of significant differences among brands.

Variety-seeking buying
 Complex buying behaviour

Dissonance-reducing

Habitual buying behaviour

Question 3
People in the organisation who have the power to prevent sellers or
information from reaching the members of buying centres are
called _________.

Buyers

Approvers

Gatekeepers

Users

Question 4
The process of accepting new product ideas by individual
customers is popularly known as _________ process.

Innovation

Trial

Diffusion
 Adoption

Question 5
State whether the given statements are True/False.

a) In the case of psychographic segmentation, the market is divided

based on purchase decision and product or brand usage made by
consumers.

b) In mass marketing strategy, the marketing manager decides to

enter a select market segment instead of all the available market
segments.

a-False, b-True

 a-True, b-False

a-True, b-True

a-False, b-False

Question 6
Choose the four major components of Howard-Sheth model.

Problem recognition, Information search, Choice, and

Outcomes

Input variables, Output variables, Hypothetical constructs, and

Exogenous variables
 Input variables, Output variables, Problem recognition, and
Information search

Input variables, Output variables, Exogenous variables, and

Outcomes

Question 7
State whether the given statement is True/False.

A clearly defined segment must react to changes in any of the

elements of the marketing mix.

False

True

Question 8
The purpose of segmentation is to:

Measure the changing behavioural pattern of consumers.

Create a reasonably large segment to be a profitable target.

Help the marketers to develop an appropriate offer for each

identified segment.

Have a better understanding of the competitive situation in

each of the segments.
Question 9

Choose the correct definition of a ‘target market’.

A process of dividing a potential market into distinct sub-

markets of consumers with common needs and
characteristics.

A process that helps the marketers to develop an appropriate

offer for each identified segment.

A set of buyers sharing common needs or characteristics that

the company decides to serve.

A process of creating an image of goods and services in the

consumers’ mind.

Question 10
Identify the last step in the process of market segmentation.

Target market selection

Evaluate the segments

Profile the segments

Mass marketing strategy

 Attempt Score:8 / 10 - 80 %
Overall Grade (highest attempt):8 / 10 - 80 %

Done
Quiz Submissions - Week 7 & 8 Quiz
ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: Jun 24, 2021 2:00 AM - Jun 24, 2021 2:16 AM
Submission View
Released: Sep 26, 2021 9:47 AM

Question 1

Choose the level of product hierarchy: A group of products within a

product class, which shows resemblance due to functional
similarity, is sold to the same customer group and marketed
through the same channels.

Brand

Product line

Product family

Product type

Question 2
The first stage of the new product development is __________.

Commercialisation
 Product testing

Product formulation

Idea generation

Question 3
Choose the correct explanation for Brand equity.

Descriptive features which are used to characterise a product

or service.

A set of decisions to add or to maintain the number of brand

elements to its product portfolio.

Added value that the consumer assigns to the products and

services.

Situation in which consumers repeatedly prefer and continue

to purchase the same brand within a product or service
category.

Question 4
The total number of products that a company market is called
__________.

Brand loyalty

Product mix
 Brand association

Brand positioning

Question 5
__________ decision involves a set of decisions to add or to maintain
the number of brand elements to its product portfolio.

Brand sponsorship

Brand association

Brand development

Brand evaluation

Question 6
State whether the given statement is True/False.
If an existing brand name is used for a new product category, then
the existing brand is called the parent brand or master brand.

True
False

Question 7
A set of products sold under the same brand name is called as
__________.

Family branding
 Brand mix

Corporate umbrella branding

Brand line

Question 8

 State whether the given statements are Tue/False.

a. Components of brand position are brand loyalty, brand
awareness, and perceived quality.
b. A brand name can be classified as descriptive, suggestive, and
free-standing brand name.

 a-True, b-False

a-False, b-True

a-False, b-False

a-True, b-True

Question 9
Identify the level of the product in which the associated services
and cues help the product to deliver beyond the expectation level of
the consumer.

Expected product layer

Core layer
 Augmented product layer

Basic product layer

Question 10
The ability to identify a brand under different conditions is known
as __________.

Brand awareness

Brand equity

Brand association

Brand preference

Attempt Score:9 / 10 - 90 %
Overall Grade (highest attempt):9 / 10 - 90 %

Done
Quiz Submissions - Week 9 & 10 Quiz
ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: Jul 11, 2021 3:32 AM - Jul 11, 2021 3:50 AM
Submission View
Released: Sep 26, 2021 9:48 AM

Question 1

State whether the given statement is True/False.

Publicity is defined as the non-personal stimulation of demand for a
product, service, or business unit.

True
False

Question 2
Which among the following a company sets as its pricing objective
when there is intense competition and changing consumer wants in
the target market?

Market share price

Survival price

Current profit maximisation price

Product quality price

Question 3
Select the advertisement used in any medium that tries to stimulate
sales directly.

Public services advertising

Business-to-business advertising

Direct response advertising

Interactive advertising

Question 4
 Choose the overhead costs that do not vary with the production or
sales level.

Sunk cost

Direct cost

Variable cost

Fixed cost

Question 5
Identify the method,  where the price is set to cover costs
(materials, labour, and overhead) and predetermined percentage or
profit.
 Cost-plus pricing

Mark-up pricing

Break-even pricing

Marginal cost pricing

Question 6
Merchandise offered at a lower cost or free as an incentive to
purchase a particular product.

Refund

 Premiums

Free trials

Patronage awards

Question 7
Which is the first step in a typical channel design decision?

Establishing channel objectives

Evaluating the major alternatives

Analysing customer’s desired service output levels

 Identifying major channel alternatives

Question 8
State whether the given statements are True/False.

a.  An intensive distribution channel strategy limits the availability

of products to a few carefully selected outlets in each market area.
b. Analysing and understanding the target market is the first step in
selecting marketing channels.

a-True, b-True

 a- False, b-True

a- False, b-False

a- True, b-False

Question 9
A group of people with whom the company or organisation has to
interact in creating and delivering value is:

Publicity

Sales promotion

Public relation
 Advertising

Question 10

Identify the certificates entitling the owner of the certificate to a

stated saving on the purchase of a particular item.

Coupons

Patronage awards

Catalogues

Refunds

Attempt Score:9 / 10 - 90 %
Overall Grade (highest attempt):9 / 10 - 90 %

Done
Quiz Submissions - Week 11 & 12 Quiz
ADRIAN SAKALA (username: adrian.sakala)

Attempt 1
Written: Jul 19, 2021 10:45 PM - Jul 19, 2021 10:57 PM
Submission View
Released: Sep 26, 2021 9:49 AM

Question 1

Marketing aimed at a single market in which the firm faces a single

set of competitive, economic, and market issues and  deal with
customers defined by a geographic boundary is referred to as:

Multi-regional marketing

Domestic marketing

Export marketing

Multinational marketing

Question 2
Which among the following is NOT a reason behind losing
customers by organisations?

Product quality
 Customer attention

Pricing

Customer service

Question 3
State whether the given statements are True/False.
a. When the offerings of different organisations are differentiated,
competitive parity exists.
b. Buyer-seller relationships are not affected by commercial
transactions.

a-False, b-False

a-True, b-True

a-True, b-False

a-False, b-True

Question 4
Identify the animated ad that pops up on the computer screen while
downloading a website.

Interstitial

Classified ad
  Ad button

 Ad banner

Question 5
Which of the following types of marketing are generally aimed at
retaining customers and enhancing their loyalty?

Co-marketing

Sales marketing

Individual marketing

Continuity marketing

Question 6
Identify the branding where the corporate name is used as the lead
name for all their products.

Range

Corporate umbrella

Family

Individual
Question 7
Identify the process of deciding how to allocate sales time among
prospects and existing customers.

Targeting

Pre-approach

Prospecting

Approach

Question 8

An interactive system of marketing, which uses one or more

advertising media to affect a measurable response and transaction
at any location.

Publicity

Advertising

Sales promotion

Direct marketing

Question 9
Which of the following is a strategic alliance where two or more
parties, usually businesses, form a partnership to share markets,
intellectual property, assets, knowledge, and profits?
 Contract manufacturing

Direct investment

Franchising

 Joint venture

Question 10
State whether the given statement is True/False.
Personal selling is an activity that involves face-to-face interaction
with the customers wherein there is a quick response and personal
confrontation.

True
False

Attempt Score:10 / 10 - 100 %

Overall Grade (highest attempt):10 / 10 - 100 %

Done