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Lesson 2. TNCT. How To Spot A Trend

The document discusses trend analysis and spotting trends. It defines key terms like trend analysis, trend spotting, trend spotter, and projecting trends. It also identifies the five ways to spot a trend as: 1) anticipate change, 2) see it coming, 3) distinguish between short-lived fads and long-term trends, 4) make sure solutions are realistic, and 5) create a competitive advantage.

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Esther Edaniol
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Download as PDF, TXT or read online on Scribd
739 views

Lesson 2. TNCT. How To Spot A Trend

The document discusses trend analysis and spotting trends. It defines key terms like trend analysis, trend spotting, trend spotter, and projecting trends. It also identifies the five ways to spot a trend as: 1) anticipate change, 2) see it coming, 3) distinguish between short-lived fads and long-term trends, 4) make sure solutions are realistic, and 5) create a competitive advantage.

Uploaded by

Esther Edaniol
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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How to spot a

trend
Lesson 2
Lesson objectives
1. identify what are the following:
trend analysis, trend spotting, trend
spotter, and projecting trends
2. identify the five ways how to spot
a trend.
Trends do not go
straight up or
straight down. They
tend to zigzag back
and forth from a
new high back to a
lower high, then to
a higher high and
go down. Thus, it
has no consistency
on its own manner.
Trend
is considered as a collage of present
circumstances that extend current
patterns into the future (Cornish, 2004
and Canton, 2006).
trend analysis
an examination of these
phenomena and speculation
on the likely impact they will
have in the future
the practice of collecting
information and attempting to
spot a pattern, or trend, in the
information
trend analysis
is the widespread practice of
collecting information and
attempting to spot a pattern in
the information. It will be used in
predicting future events or
estimating uncertain events in
the past and distracting present
events just to promote new
ones.
trend spotting
is defined as attempting to see the future
in the present situation.

trend spotter
the people who notice and report on new
fashions, activities that people are starting to do
projecting trends
an act that assumes the future that will be
a logical extension of the past
will be based on the past, present and
what will be in the future regardless of
defined and undefined factors that
contribute from its changes or
development.
1. Anticipate change
5 ways to
spot 2. See it coming
AND CAPITALIZE
ON TRENDS 3. Distinguish between short-lived
fads and long-term trends

4. Make sure your solutions are


realistic

5. Create a competitive advantage


activity 1
Let’s try to check your memory. Match
the word(s) from column A to the
definitions in column B. Write the letter
of your answer on the space provided.
activity 2
DIRECTIONS: True or False. Write
TRUE if the statement is
CORRECT and FALSE if the
statement is NOT.
___________ 1. Trends allow population to be proactive in
response to future events
___________ 2. The identification of new trend is called
trend spotting.
___________ 3. The person who is doing trend spotting is
known as trend spotter.
___________ 4. The act that assumes the future that will be
a logical extension of the past is called as projecting
trends
___________ 5. The five ways on how to spot the trend will
help businesses to be proactive.
activity 3
DIRECTIONS: True or False. Write
TRUE if the statement is
CORRECT and FALSE if the
statement is NOT.

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