S/N Name Share
S/N Name Share
Executive summary
Total project cost is estimated to be ETB 10.26 million. The project will be financed
through lease financing 80:20 Debt equity sharing ratio. Total plant & machinery cost is
estimated to be ETB 4.14 million out of which ETB 3.31 million will be financed through
lease financing the rest ETB 1.14 thousand will be financed by the project owner.
The total working capital requirement i.e. assuming 60 days of direct and indirect
expenses is estimated to be ETB 5.22 million. It is planned to finance the working capital
requirement through short term loan from private bank.
The envisaged project planned to produce T-shirt, ladies tight, polo shirt and track suit
with a rated annual capacity of producing 1,000,000 pieces of garments under
consideration in the first year.
2. Project Background
The project is promoted by two entrepreneurs named Mr. Demeke Feyesa and Ms. Rabiel
Demeke the later having an enormous experience in the fields of apparel manufacturing.
Address of the project: Addis Ababa, Ethiopia Kolfe sub city Woreda 6, House No:
new.
Principal Reg. No: New
Tax payer identification No(TIN): New
Value Added Tax (VAT) Reg. No: New
3. Market study
In Ethiopia there is a proactive government that has created a stable political and
economic environment. The government of Ethiopia offers many incentives and has
offered tremendous amount of freedom for foreign direct investment in textile and
apparel value chain.
There is tremendous scope both for horizontal and vertical integration in textiles
and apparel sector in Ethiopia. This would attract further investments and growth
in the sector.
Ethiopia has a critical mass favorable for creating industrial clusters, parks, SEZs
and EPZs for textiles and apparel sector.
Ethiopia’s domestic market is growing very fast, and it is one of the largest
domestic markets in Africa with about a 100 million population.
Ethiopia is one of the safest countries in the world. The crime rate is very low in
the country.
The country is emerging as a regional power in Africa and now Ethiopia is
considered as the ‘Gate Way to Africa’.
Ethiopia has duty and quota free market access to the US under the African
Growth and Opportunity Act (AGOA).
It also has duty and quota free market access to the European Union (EU) under
everything but arms (EBA) initiative. This is a non- reciprocal agreement. It is an
initiative given by the EU allowing duty free import of goods from Ethiopia and
other developing countries to enter its member countries markets.
Outsourcing garment manufacturing for exports.
The out sourcing apparel business for the export sector apply four methods of
manufacturing arrangements, such as CMT, FOB, OEM, ODM and OBM.
CMT (cut- make- trim).
This is the easiest export method of apparel industry and bring the value added
when working with this method , buyers offer the entire input to outsourcing
business for production including raw materials, transportation, design and
specific requirements, manufacturers only carry out stages of cutting, sewing and
finishing products. Business following export method of CMT only needs the
basic understanding of design patterns and the ability to produce finished product.
OEM/FOB (original equipment manufacturing).
FOB export method creates higher value compare to CMT which is the production
method of “buying raw materials, selling products”. Businesses are actively
involved in the production process on FOB, from acquisition of raw materials to
production of final products. Unlike CMT, exporters using FOB actively buy
necessary material inputs instead of being supplied directly from their buyers. The
activities under the FOB have significantly changed based on forms of the actual
contractual relations between suppliers and foreign buyers and are divided into 2
types.
FOB level 1. Business following this method will purchase inputs from a group of
suppliers specified by buyers. This method requires garment enterprises to bear the
financial responsibility for the procurement and transportation materials.
FOB level 2. Business following this method will receive product designs from
foreign buyers and will take full responsibility for sourcing of raw materials,
production, and transportation of raw materials and finished goods to ports
specified by buyers. The bottom line is that business must find the material;
suppliers with capability of providing special materials and efficiency in quality
and delivery time. Risks in this method are higher bur manufacturing companies
also receive higher5 added value.
ODM(Original Design Manufacturing)
This method of production for export includes the design and production process
of purchasing fabric and materials cutting, sewing, finishing, packaging, and
shipping product. The ability to design reflects the higher level of knowledge of
the providers and therefore, will bring higher added value of products. ODM
businesses create designs, finished products and sell them to buyers, who are
owners of most of the major brands in the world.
OBM(Original Brand Manufacturing)
This method of production is an improved version of OEM, except that the
manufacturers are responsible for coming up with their own designs and signing
domestic and foreign goods’ supply contracts for their own brands. Manufacturers
in their domestic in developing economies following OBM method mainly
distribute products in their domestic market and markets of neighboring countries.
Apparel producing countries are often categorized according to the functional
capabilities of the majority of apparel manufacturing firms with in the country
(despite important variation within countries).
Table3.1Marketing Mix
Product Place
Basic products : T-shirt, polo shirts Primary: US(AGOA), EU (EBA)
Knit wear: Cardigan, pullovers Home furnishing Buyer: PVH, H&M, Premark and
ASDA
High value:(only lingerie and sport accessories Wal-Mart, secondary: GCC & Israel
using mix media) tertiary: COMESA, Regional Market
Fast fashion: Quality and precision be made a
standard for the industry made in Ethiopia
Ethiopia’s future textiles and apparel production base lies in natural fiber, particularly
cotton. The country should focus on cotton-based garment manufacturing as the demand
for cotton- based apparel dominates the world market. Therefore, Ethiopia can focus on
cotton-based apparel in both woven and knits along with home furnishings, like bed
sheets, terry towel and kitchen and bath made-ups.
In addition, many cotton-based products that are large volume basic T-shirts, polo-shirts,
denim, and khaki pants- are generally less complex to produce and should be the fox for
the export market in GTP in fact Ethiopia’s garment export basket is dominated by these
products only.
Although various types of garments are manufactured in the country only in few
categories such as shirts, t-shirts, trousers, jackets and jerseys, constitute the major
production-share in Ethiopia. Although there are similarities and differences in both the
important traditional markets EU and USA, their import basket from developing
countries are dominated by knit and woven shirts and Blouses, Trousers, skirts, shorts
jackets, sweaters, sportswear and many more causal and fashion apparels, home
furnishings, bath and bed linen.
The US market is huge and fragmented. The age classification for different types and
styles of garment are blurred in US market, thus creating a larger opportunity for the
basic garments like T-shirts, polo shirts, trousers jackets, jeans produced in majority, of
the low- income countries. Therefore, building competencies in these product categories
can attract many buyers for US market.
Ethiopia is a big country with a population size of about 100 million people. The demand
for apparel by this huge population is obviously famous. Data published by Central
Statistics Authority (CSA) and unpublished data from Ethiopians customs Authority
reveals that domestic production and import.
Data from customs authority revealed that the trend in import of apparel is increasing.
Most residents of mainly middle and high income group prefer imported apparels, as the
products are better quality and more fashionable. Domestic consumption of apparel for
the year 2011-2015 is shown in the table.
Description Year
2011 2012 2013 2014 2014 2015
Import 18,785 19,303 22,415 22,894 28,599 16%
Domestic 6,955 6,574 4,978 5,171 6,087 2%
production
Total demand 22,700 21,877 27,393 27,065 32,686 10%
Value of 341,923 405,327 536,030 650,023 909,128 28%
import (CIF)
According to the above table, the import of apparel increased at a rate of 16%, while the
value of import increased by 28% which is almost double of the quantity increment. This
depicts how Ethiopia is spending its currency for the product it could have produced at
home.
Therefore, based on the fact that serving the local marker will have a profound effect in
addressing the issue of import substitution.
The major products of the envisaged factory include T-shirt, ladies tight, ladies shier,
men’s shirt, formal trouser, track suit and ladies dress, etc. They can be used either as
casual clothes or working clothes under different occasion.
Different fabric types, such as cotton fabrics, polyester fabrics, nylon fabrics, polyester-
cotton blended fabrics, and others, are used to manufacture these products tailored to
customers’ requirement.
Polo shirt
3.4.1. Pricing
Fixing the right price is one of the most important factors in order to sustain in the
market. In the domestic market beside a high amount of imported garment products with
different pricing trend, there are also many factories engaged in the production of
garment products in the country. As a result of this, the envisaged project has to work
within a competitive environment. In a competitive market, a straight cost plus pricing is
alone not desirable as it is not sensitive to demand and competitors’ price.
Hence, competition based or going rate pricing coupled with cost plus approach is
unavoidable as charging for a product more than the going rate would not attract
consumers and would eventually force the product out of the market.
In order to determine a competitive factory wholesale price for each product produced by
the envisaged firm the average FOB price, the current selling price in the domestic
market Addis Ababa and price of the competitors’ firms are taken into consideration.
Beside this, the projected price for the subsequent periods would be calculated by taking
5% average growth rate of the price increment of the respective product mixes.
Here, it is believed that the pricing should not be identical to the domestic as well as to
the export market. Hence, the price projection proposed here under is for the domestic
market.
S/N Product mix Average market price at Whole sale price of products
the time of study by the envisaged project
1. Men’s/ women’s t-shirt 30-40 30
2. Ladies’ tight 40-50 35
3. Polo shirt 50-60 45
4. track suit 120-250 115
3.4.2. Marketing channel and Distribution
A marketing channel is the people, organizations, and activities necessary to transfer the
ownership of goods from the point of production to the point of consumption. It is the
way products and services get to the end used.
Hence the envisaged project opted to follow the second model for the first two
operational years. Then, the project has planned to distribute the products to the end users
directly i.e. following model (l) by opening its own chain of wholesale outlets in Addis
Ababa city as well as regional cities.
4. Technical study
Quality of the product is the most important factor. Quality product can be ensured
through the adoption of best manufacturing process including the implementation of best
quality management system right from raw material sourcing to final shipment of
finished products. TG Garment Manufacturing Company planned to be recognized as the
supplier of quality product through the adoption of state of the art manufacturing process
augmented with properly selected and well trained operators at all level and through
intensive use of work aids (folders and attachments) throughout the manufacturing
process to boost quality and productivity.
Design/ Sketch:
For the production of knit garments, or woven garments a sketch of a particular garment
including its design features is essential to produce on paper. This is basically the process
in which a designer converts the design inspiration into certain garment styles and it gives
the base for the pattern making stage.
Fabric Reception
Fabric Relaxing
Sewing
Inspection
Ironing
Packing
Apparel shipping
In sewing and fashion design, a pattern is an original garment from which other garments
of a similar style are copied. It can also refer to the parts of the paper or cardboard
templates from which the parts of a garment are traced onto fabric before cutting out and
assembling.
Sample Making:
The patterns are used to cut the fabric. Then the garment components in fabric from are
used to sew/assemble the garment. Sample garment manufacturing is to be done by a
very efficient and technically sound person.
Production Pattern:
The pattern of the approved sample garment are used for making production
pattern. During production pattern making, sometimes it may be necessary to modify
patterns design if buyer or appropriate authority suggests any minor modification.
Grading:
Normally for large scale garments production any style needs different size to produce
from a set of particular size of patterns, the patterns of different size are produced by
using grade rule which called grading.
Marker Making:
All the pattern pieces or all the required size are arranged on the paper in such a way so
that maximum number of garments could be produced with minimum fabric wastage.
Markers are made for 6,12,18,24 etc. pieces; marker is also useful to estimate fabric
consumption calculations.
Spreading
It is process of arranging fabrics on the spreading table as pre length and width of the
marker in stack from. Normally height of the lay/fabric is limited up to maximum six
inches high. But 4 inch to 5 inch height of the lay is safe.
Fabric Cutting
On the fabric lay/spread the marker paper is placed carefully and accurately, and pinned
with the fabric or clamped against the fabric to avoid unwanted movement or
displacement of the marker paper. Normally straight knife cutting machine is used to cut
out the garment component as per exact dimension of each pattern in stack, care must be
taken to avoid cutting defect.
Sorting/Bundling:
After cutting the entire fabric lay, all the garments components in stack form is sorted out
as per size and color. To avoid mistake in sorting, it is better to use code number on each
pattern.
Sewing or Assembling:
Inspection:
Each and every garment after sewing passes through the inspection label/ point where the
garments are thoroughly and carefully checked to detect/find any defect may be for
example variation of measurement, sewing defect, fabric defect, spots etc. if possible to
overcome, and then the garment is sent to the respective person for correction. If the
defect is not able to be corrected, then the garment is separated as wastage/ defective.
Pressing/ Finishing:
After passing through the inspection table, each garment is normally ironed/pressed to
remove UN wanted crease and to improve the smoothness and also presentation, so that
the garments look nice to the customer. Folding of the garment is also done here for poly
packing of the garments as per required dimension.
Final inspection:
It is the last stage of inspection of the manufactured garments on behalf of the garment
manufacturing organization, to detect any defective garments before packing.
Packing:
After final inspection, the garments are poly- packed, dozen-wise, color wise, size ratio
wise, bundled and packed in the carton. The carton is marked with important information
in printed form which is seen from outside the carton easily.
Dispatch:
The cartoons of the manufactured garments are delivered or placed in the dispatch
department or finished products go down from where the garments lot is delivered for
shipment.
4.3. Technology
The main plant that is required for the project is the installation of sewing machines,
cutting equipment, backup electric power generator as wee as compressor and the total
cost is estimated at ETB 4,141,763.7
Lighting requirement
S/N Area (sq.m) Wattage required No. of tube lights
1 600 10800 270
2 200 3600 90
3 150 2700 67.5
4 30 540 13.5
5 5 90 2.25
Total 17730 443
Total after reducing due to 800 222
accession to natural light
KVA required for lighting 11.08
Total in kw 8.87
Total in kwh/day 70.92
- Water: 10 liters/employee
- Generator fuel: 3 liter/hr @ full load
- Power usage: 85% from main grid (EEPCO)
- Car fuel: 100km/day & 10km/liter
Therefore, as shown from the above table, total utilities cost per annum is
estimated to be ETB 250,687.69
Therefore, assuming there is no land acquiring and land development cost, shed
leasing cost is assumed to be ETB 40,000 per month and this is assumed to cost
the promoter approx a total of ETB 480,000 per annum.
1.4. Office furniture
The office furniture requirement of the project has been determined based on the
proposed number of office and man power required in the plant.
1.5. Vehicle
The main vehicle planned to facilitate the travel requirements by the business is a
van with an estimated cost of ETB 600,000
Plant macro layout
Pattern making room
Sewing room
Store
General Manager
Secretary
assumption
Monthly payment Total payment Monthly payment Total payment for 1 year
for 6 months
Short term 24,000
training 2,416.6 14,500 level 2000
Total / annum
Category Yr-1 Yr-2 Yr3 Yr4 Yr5
Short term 6,959,808 10,439,712 15,659,568 23,489,352 35,225,280
training
Level 4,800,000 7,200,000 10,800,000 16,200,000 24,300,000
Total 11,759,808 17,639,712 26,459,568 39,689,352 59,525,280
Activities Months
1 2 3 4 5 6 7 8 9 10 11 12 13
bank loan processing
Leasing shed
Purchase of machinery
& equipment
Learning operation
commencement
5. Financial study
5.1. Investment costs
The financial analysis is made on the assumption that all planned investments are
made at the same time and during the initial years.
Fixed investment
Pre-operative expenses
Vehicle-van 600,000
The indirect costs of the project are those which do not vary with the production
scale of the project. The annual indirect cost is ETB 1,081,947.92
The total working capital requirement i.e. assuming 60 days of direct and indirect expenses is estimated
to be ETB 2.0 million. It is planned to finance the working capital requirement.
An interest rate of 12.5% per annum will be charged on the outstanding loan balance per annum. The
annual principal loan repayment including interest payable is shown in the following table.
Year 0 4,824,932.40
Business results include the projected income statement, and projected cash flow. Each of the business
results are described in the following sections.
Moreover, the project is presumed to recover its initial capital outlay in less than two years of time i.e.
2.4 year.
2 7,288,886.52 5,754,120.21
3 12,030,937.18 8,449,711.71
4 19,354,685.05 12,083,034.593
5 30,415,560.62 16,876,475.01
NPV 48,030,174.07
Payback period
Year cumulative cash flow recovery of outlay payback year
Needed balance
3 12,030,937.18
4 19,354,685.05
5 30,415,560.62
Payback period
7. Conclusion
The study shows that the company is not only technically, financially,
environmental and socio- economically viable, but it well be of strategic
importance in the development of textile and garment sector of the country
which are the pillars of industrial development of the country. Therefore,
supporting the company by availing loan working capitals well as fixed
investments will be a wise decision to be made by the bank under consideration
8. Annex
Man power requirement and cost
Vehicle-van 600,000
Pre-operative expense
Working capital
Pre-operative expense
Working capital -
8.4. Depreciation
projection
description Dep 0 1 2 3 4 5
.
rate
Building & 5% - - - - - -
constriction
Deprecatio - - - - - -
n amount
Plant & 15% 2,043,005.4 1,736,554.5 1,430,103.7 1,123,652.9 817,202.1 510,751.3
machinery 0 9 8 7 6 5
Deprecatio 306,450.81 306,450.81 306,450.81 306,450.8 306,450.8
n amount 1 1
Vehicle 15% 600,000.00 510,000.00 420,000.00 330,000.00 240,000.0 150,000.0
0 0
Deprecatio 90,000.00 90,000.00 90,000.00 90,000.00 90,000.00
n amount
Office 20% 214,362.75 171,490.20 128,617.65 85,745.10 42,872.55 -
furniture &
equipment
Depreciatio 42,872.55 42,872.55 42,872.55 42,872.55 42,872.55
n amount
Total 439,323.36 439,323.36 439,323.36 439,323.3 439,323.3
depreciatio 6 6
n
Amount of payment
Total / annum