QUIZ

Q1 Written Work 2
Started on Monday, 24 April 2023, 7:06 PM
State Finished
Completed on Monday, 24 April 2023, 7:13 PM
Time taken 6 mins 24 secs
Marks 16.00/20.00
Grade 80.00 out of 100.00
Question 1
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Question text
Having or showing a strong desire and determination to succeed
Select one:

a.
Extrapolate

b.
Optimistic

c.
Multinational

d.
Ambitious
Question 2
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A series of interviews of people in your target market.
Select one:

a.
Market Research

b.
Selling Concept

c.
Reseller Market

d.
Market Validation
Question 3
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Any group of actual or potential buyers of a product.
Select one:

a.
Market

b.
Competitor

c.
Customer

d.
Supplier
Question 4
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The entire concept of customer development is feedback
Select one:

a.
powerful

b.
driven

c.
skeptical

d.
vague
Question 5
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Your target market should be measurable, sufficiently large and
__________.
Select one:
a.
industrial

b.
profitability

c.
climate

d.
psychographic

e.
surveys

f.
feature

g.
promotional

h.
reachable

i.
demographic

j.
questionnaire
Question 6
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Includes homes, schools, businesses, and government
organizations.
Select one:

a.
market for a landscaping business

b.
market for downloadable e-books over the internet

c.
market for personal computers

d.
market of a local movie theater or restaurant
Question 7
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Which of these questions do you need to ask before you make a
final decision on a new product or service offering?
Select one:

a.
Both of the given choices are correct

b.
All of the answers correct
c.
Do you think you could become the number-one supplier in the
market for this product or service?

d.
Is there a real need for the product or service in today's market?
Question 8
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An overriding issue in target market selection
Select one:

a.
reachable

b.
feature

c.
climate

d.
industrial

e.
questionnaire

f.
psychographic
g.
demographic

h.
surveys

i.
promotional

j.
profitability
Question 9
Correct
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A profile for a business would include such factors as customer
size, number of employees, type of products, and annual revenue
Select one:

a.
questionnaire

b.
demographic

c.
feature

d.
promotional
e.
reachable

f.
surveys

g.
psychographic

h.
profitability

i.
industrial

j.
climate
Question 10
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Question text
The desire for status, enhanced appearance and more money are
examples of this variable
Select one:

a.
psychographic

b.
industrial
c.
demographic

d.
profitability

e.
feature

f.
climate

g.
reachable

h.
questionnaire

i.
surveys

j.
promotional
Question 11
Incorrect
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Includes not just the people who regularly go there but also
everybody who lives within driving distance.
Select one:
a.
market of a local movie theater or restaurant

b.
market for downloadable e-books over the internet

c.
market for a landscaping business

d.
market for personal computers
Question 12
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Hopeful and confident about the future
Select one:

a.
Segmentation

b.
Ambitious

c.
Multinational

d.
Optimistic
Question 13
Correct
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The degree to which a business or activity yields profit or financial
gain
Select one:

a.
Ambitious

b.
Profitability

c.
Supplier

d.
Competitor
Question 14
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Includes everyone connected to the web.
Select one:

a.
market for a landscaping business

b.
market for downloadable e-books over the internet
c.
market of a local movie theater or restaurant

d.
market for personal computers
Question 15
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Those who sell non-competing products and which generally help
your sales.
Select one:

a.
Competitors

b.
Influencers

c.
Complementors

d.
Substitutors
Question 16
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Includes all the homes and commercial properties within a logical
reach.
Select one:

a.
market for a landscaping business

b.
market of a local movie theater or restaurant

c.
market for personal computers

d.
market for downloadable e-books over the internet
Question 17
Correct
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Typically, anonymous and try to reach as many members of a
target market as possible
Select one:

a.
demographic

b.
feature

c.
surveys
d.
reachable

e.
promotional

f.
questionnaire

g.
industrial

h.
psychographic

i.
profitability

j.
climate
Question 18
Correct
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Which of the following should be a characteristic of your market?
Select one:

a.
Reachable
b.
Measurable

c.
All of the answers correct

d.
Sufficiently large
Question 19
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Those who have products and services similar to you and where
customers who are buying something will compare your offerings
and
prices directly, weighing one up against the other.
Select one:

a.
Competitors

b.
Influencers

c.
Regulators

d.
Substitutors
Question 20
Correct
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Question text
A thing that is accepted as true or as certain to happen, without
proof.
Select one:

a.
Self-analysis

b.
Divergent thinking

c.
Assumption

d.
Convergent thinking