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Bcom 6 Sem Advertisement and Sales Management 22100971 Apr 2022 PDF

This document appears to be an exam paper for a B.Com Degree course on Advertisement and Sales Management. It contains instructions for private candidates and is divided into three sections. Section I has two parts - Part A contains 12 multiple choice questions worth 2 marks each and Part B contains 6 questions worth 5 marks each. Section II contains internal exam questions to be answered in the question paper. Section III has one part (Part C) containing 4 long answer questions worth 15 marks each, from which students must answer 2. The questions cover various topics related to advertising, sales promotion, measuring advertising effectiveness, and personal selling processes.

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283 views

Bcom 6 Sem Advertisement and Sales Management 22100971 Apr 2022 PDF

This document appears to be an exam paper for a B.Com Degree course on Advertisement and Sales Management. It contains instructions for private candidates and is divided into three sections. Section I has two parts - Part A contains 12 multiple choice questions worth 2 marks each and Part B contains 6 questions worth 5 marks each. Section II contains internal exam questions to be answered in the question paper. Section III has one part (Part C) containing 4 long answer questions worth 15 marks each, from which students must answer 2. The questions cover various topics related to advertising, sales promotion, measuring advertising effectiveness, and personal selling processes.

Uploaded by

Sheethal 9A
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QP CODE: 22100971  

Reg No : .....................
22100971
    Name : .....................

B.COM DEGREE (CBCS) REGULAR / REAPPEARANCE EXAMINATIONS,

APRIL 2022
Sixth Semester
CORE - CO6CRT18 - ADVERTISEMENT AND SALES MANAGEMENT
(Common to all B.Com Degree Programmes)
2017 Admission Onwards
3407CA17

Time: 3 Hours Max. Marks : 80

Instructions to Private candidates only: This question paper contains two sections. Answer SECTION I
questions in the answer-book provided. SECTION II, Internal examination questions must be answered in the
question paper itself. Follow the detailed instructions given under SECTION II
       SECTION I
Part A
Answer any ten questions.
Each question carries 2 marks.
 

1.   Define Advertising.

2.   What is Persuasive Advertising?

3.   What is meant by advertisement appeal?

4.   What is meant by Advertising Layout?

5.   Define advertising research.

6.   Explain DAGMAR model of advertising.

7.   State the components of promotion mix.

8.   Explain the importance of Sale Promotion towards Consumers.

9.   What is meant by push strategy?

10.   How can personal selling help in selling of products?

11.    Explain AIDAS approach.

12.   Is it important to have a social approach while making sales?


(10×2=20)

Page 1/2 Turn Over


Part B
Answer any six questions.
Each question carries 5 marks.
 

13.   Explain the forms of ethical violations in advertising.

14.   Explain the objectives of Advertising Standards Council of India.

15.   Explain the process of media planning.

16.   Explain the process of permission marketing.

17.   What are the advantages of measuring the effectiveness of advertising?

18.   What are the methods of measuring the effectiveness of advertising?

19.   Explain the Consumer Promotion Techniques of Sales Promotion.

20.   Explain the positive and negative effects of Brand Equity.

21.   What are the different types of sales objectives?


(6×5=30)
Part C
Answer any two questions.
Each question carries 15 marks.
 

22.   Describe the social, economic and legal aspects of advertisement.

23.   Explain the elements of ad copy for different media.

24.   Explain the advantages and limitations of measuring the effectiveness of advertising
research.

25.   Explain the process followed by sales department in Personal Selling .


(2×15=30)

Page 2/2

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