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Overseas Buying Behavior

This document contains a question bank for a management studies course on overseas buying behaviour. [1] It includes 20 multiple choice questions worth 2 marks each on topics like the meaning of consumer behavior, factors affecting consumer behavior, types of research, data collection methods, and models of consumer behavior. [2] It also includes 6 long answer questions worth 16 marks each requiring explanation and illustration of concepts like the consumer buying process, consumer research process, data collection/analysis methods, report preparation, and models of buying behavior. [3] The question bank is divided into two parts - Part A contains the short answer questions and Part B contains the long answer questions.

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jawaharkumar MBA
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42 views2 pages

Overseas Buying Behavior

This document contains a question bank for a management studies course on overseas buying behaviour. [1] It includes 20 multiple choice questions worth 2 marks each on topics like the meaning of consumer behavior, factors affecting consumer behavior, types of research, data collection methods, and models of consumer behavior. [2] It also includes 6 long answer questions worth 16 marks each requiring explanation and illustration of concepts like the consumer buying process, consumer research process, data collection/analysis methods, report preparation, and models of buying behavior. [3] The question bank is divided into two parts - Part A contains the short answer questions and Part B contains the long answer questions.

Uploaded by

jawaharkumar MBA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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EXCEL ENGINEERING COLLEGE

(Autonomous)
DEPARTMENT OF MANAGEMENT STUDIES
Third Semester
21PMBSE033 OVERSEAS BUYING BEHAVIOUR
Regulations 2020
Question Bank
UNIT – I {INTRODUCTION)
PART- A
Q. No Questions Marks BL
1. What is meant by consumer behavior? 2 R

2. How would you list out some of the scopes of consumer behavior? 2 U

3. Can you list out some of the applications of consumer behavior? 2 R


List How would you list out the factors which affect consumer buying behavior?
4. 2 U

5. Can you list out some interdisciplinary dimensions of consumer behavior? 2 R

6. What is mean by Quantitative research? 2 R


How would you list out the types of survey used for consumer research process?
7. 2 U

8.
What is meant by Qualitative research? 2 R

9.
What are the needs of data collection? 2 R

10.
How would you classify the types of data collection methods? 2 U

11.
What is the difference between psychological model and economic model? 2 R
What is the difference between questionnaire method and interview method of
12. data collection? 2 R

13.
How would you classify the types of Data analysis? 2 U

14.
What is meant by Data Analysis? 2 R

15.
List out the types of consumer behaviour model? 2 U

16.

17.

18.

19.

20.
PART- B
Q. No. Questions Marks BL
1 Illustrate and explain about the process involved in consumer buying?
16 U

2 Explain in detail about consumer research process and steps involved in it? 16 U
3 Recall about the data collection methods and its types? 16 R
4 Can you recall about the term data analysis and data interpretation?
16 R

5 Explain in detail about Report preparation and steps involved in it?


16 U
6 Explain in detail about the various models of buying behavior? 16 U

Subject In charge Course Coordinator HOD IQAC

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