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MM Assignment Topics and Teams-1

The document outlines marketing management assignment topics for 10 teams at RNS Institute of Technology. The topics include analysis of brands like Surf Excel, customer loyalty programs in India, use of artificial intelligence in marketing, marketing strategies of Paytm and Google Pay, use of packaging as a marketing tool, brand promotion strategies of Swiggy and Zomato, brand positioning strategies of retailers, marketing strategies of Ola, case study of Patanjali Ayurvedic Ltd, and trends in the FMCG industry in India. It provides the assignment format and lists the team members for each topic.

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44 views

MM Assignment Topics and Teams-1

The document outlines marketing management assignment topics for 10 teams at RNS Institute of Technology. The topics include analysis of brands like Surf Excel, customer loyalty programs in India, use of artificial intelligence in marketing, marketing strategies of Paytm and Google Pay, use of packaging as a marketing tool, brand promotion strategies of Swiggy and Zomato, brand positioning strategies of retailers, marketing strategies of Ola, case study of Patanjali Ayurvedic Ltd, and trends in the FMCG industry in India. It provides the assignment format and lists the team members for each topic.

Uploaded by

chandhu creations
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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RNS INSTITUTE OF TECHNOLOGY

Dr. Vishnuvardhan Road, R R Nagar Post, Channasandra Bengaluru -560098

Marketing Management
Assignment Topics

Team 1 Marketing mix and competitive analysis on Surf


Excel Brand.
Team 2 Customer loyalty programs used by most of the
brands in India.
Team 3 Use of Artificial Intelligence in marketing.
Team 4 Marketing strategies used by Paytm and Google Pay.
Team 5 Packaging used for various types of products and
use of packaging as a marketing tool for brands.
Team 6 Brand promotion Strategies followed by Swiggy and
Zomato.
Team 7 Brand positioning strategies used by various
retailers.
Team 8 Marketing strategies used by Ola.
Team 9 Case Study: Marketing strategy and SWOT analysis
of Patanjali Ayurvedic LTD.
Team 10 Various changing trends in FMCG Industry in India.

Note –
• Last date for submission – 15/05/2023 before 1 PM.
• Assignment should be a minimum of 20 pages and maximum of
40 pages.
• Cover page format attached below should be used by all the
teams.
RNS INSTITUTE OF TECHNOLOGY
Dr. Vishnuvardhan Road, R R Nagar Post, Channasandra Bengaluru -560098

DEPARTMENT OF MBA & RESEARCH CENTRE


MARKETING MANAGEMENT – 22MBA15
ASSIGNMENT
(TOPIC TO BE MENTIONED)

FIRST SEMESTER, SECTION ‘A’


MBA: 2022-24 Batch
SUBMITTED BY –
(TEAM NUMBER AND MEMBERS NAME)

SUBMITTED TO –
DR. RAKESH N
ASSISTANT PROFESSOR, RNSIT-MBA
Format For writing the assignment

I. Cover page
II. Introduction of the topic
III. Brief Profile of industry / company associated
to the topic
IV. Objectives of the Study
V. Research or information and statistics related
to the topic (More examples and infographics
to be used)
VI. Required Analysis
VII. Sources of data collection
VIII. Findings
IX. Conclusion
X. Bibliography / References
TEAMS FOR MARKETING MANAGEMENT ASSIGNMENT
TEAM 1 TEAM 2
Abhilash A R Aftab Shazeen
Abhishek A Nasabi Aishwarya K
Adarsh Ramesh H Aishwarya R
Harsha P Greeshma R
H V Varshini Geetha C S
Gurukiran K N Ganapathi Hebbar

TEAM 3 TEAM 4
Akash C Talawar Akhil M S
Akash H D Akshata K Hegde
Akash U Amruthesh Devaru Hegde
Gagan S Divyashree J
Fathima Tanaz Dhruthi Shree M
Eeshwar K Dheeraj Lok

TEAM 5 TEAM 6
Amrutha M Anusha R
Anurag V Anushree Kumar
Anusha M K Arun Bhat
Dheeraj P Dhanush
Dhanushee C M Dhakshayani M
Dhanush V Devika J

TEAM 7 TEAM 8
Ashwath S H Basavaradhya N R
Ashwitha H D Beeresh K
B V Chandana Bhavana P
Deepika T Deekshith Kumar B D
Deepak K R Deekshith A L
Deepak H B Darshat Bhat

TEAM 9 TEAM 10
Bhumica M N Chandan M R
Bindu K T Chandu V
Brijesh U B Chandrashekar S
Darshan M P Chethana G
Chiranjeevi S R Chethan S K
Chidananda U

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