SUMMER INTERNSHIP REPORT ON

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARS

THE INSURANCE POLICIES AT INSPLORE
CONSULTANTS PVT. LTD.
Submitted in partial fulfillment of the requirements
for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

To
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,
DELHI

Under the Guidance of Submitted by

Dr. Mani Manjari Shruti Rathore
Assistant Professor MBA- II Semester
01620803921

BHAGWAN PARSHURAM INSTITUTE OF TECHNOLOGY

Affiliated with Guru Gobind Singh Indraprastha University

Session 2021-23
 Declaration

I, Ms. Shruti Rathore , Roll No. 01620803921 declare that the Summer Training

Report (Paper Code MS-201 entitled “A study on consumer buying behaviour

towards insurance policies at Insplore Consultants Private Limited”.is done by

me and it is an authentic work carried out by me at Insplore consultant Private

Limited. The matter embodied in this report has not been submitted earlier for the

award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student:

Date:
 Certificate from Faculty Guide

This is to certify that the project titled “A study on consumer buying behaviour towards
insurance policies at Insplore Consultants Private Limited”.is an academic work done by
Shruti Rathorel submitted in the partial fulfillment of the requirement for the award of the
degree of “Masters in Business Administration” from Bhagwan Parshuram Institute of
Technology, New Delhi., under my guidance and direction.

To the best of my knowledge and belief the data and information presented by her in the project
has not been submitted earlier elsewhere.

Dr Mani Manjari
Assistant professor
BPIT
 ACKNOWLEDGEMENT

Presentation inspiration and motivation have always played a key role in the success of the
particular project .

I express my special thanks to Dr Mani Manjari , Bhagwan Parshuram Institute of Technogy

to Encourage me to the highest peak and to provide me the opportunity to prepare this project
on the topic “A study on consumer buying behaviour towards insurance policies at
Insplore Consultants Private Limited”.

She has provided a proper guidance and I am immensely obliged to her for elevating
inspiration, encouraging guidance and kind supervision in the completion of my
project.

I would also like to thank all the faculty members of our college Bhagwan Parshuram
Institute of Technology.

Lastly , I would also like to thank my family who also motivated us and inspired us during
this project.

So , with my due respect. I would like to thank all of them.

Name of the Student : Shruti Rathore

Enrollment No. :01620803921

Course: MBA ,2nd Semester

 EXECUTIVE SUMMARY

This is an attempt to know the theories can be applied to practical situations. As a student of
MBA , it is a part of study for everyone to undergo a summer project at some good institute
or organization. So for this purpose, I got the opportunity for a summer Internship at Insplore
Consultants Private Limited.

In the first chapter of the project, the general information of the company has been collected
which included the address, contact details, services provided by the company, products with
which the company is dealing, the present leadership of the company,o organization structure
and the market share of the company. The second chapter consists of the literature review and
SWOT analysis of the company.

The objective of the project report includes To study consumer buying behavior, To study
consumer preference for India’s first life insurance Company.

We have focused on how to reach the target customer and communicate them about the
course of business through the social media marketing. We have collected the data by taking
the feedback of the customer through the questionnaire, and represented them in the form of
the graphs and pie charts.

The report includes and provide the depth information about the consumer buying behaviour
towards the insurance policies.
 Chapter 1
Profile of the Firm/ Company
Insplore consultants private limited

Name of the company - Insplore Consultants private limited

Address of the company - RG Trade Tower,

Netaji Subhash Palace, Pitampura,
New Delhi, 110034

Contacts Details - E-mail: [email protected]

[email protected]
Phone: +91-9650510676

Website - Insplore (insploreconsultants.com)

About the company

INSPLORE is the choice of Multinationals and leading Indian Businesses because it is the
preferred talent acquisition partner for them. Our Experts are helping the talent seeker and
the Job Seeker to find each other: We Inspire, You Explore.

We, as an expert in financial advisory, realise the need of every customer who is looking for
financial independence and help them to reach that level of financial freedom. We understand
how the perception regarding the value of money changes as per different individuals’
desires. We extend a helping hand to customers by assisting them in making crucial financial
decisions and managing their wealth effectively to ensure that our customers stay stress free
and get rid of their financial worries.

We believe in timely adaptation with the dynamic environment in order to deal with any
challenges ahead with utmost enthusiasm because we understand the importance of taking the
right action at the right time to cope with the dynamic environment.
Services offered by the company

1. Portfolio Management

Portfolio
A portfolio refers to a collection of investment tools such as stocks, shares, mutual funds,
bonds, and cash and so on depending on the investor’s income, budget and convenient time
frame.
Following are the two types of Portfolio:
 Market Portfolio
 Zero Investment Portfolio

Portfolio management

The art of selecting the right investment policy for individuals in terms of minimum risk and
maximum return is called as portfolio management.
Types of Portfolio Management
Portfolio Management is further of the following types:
 Active Portfolio Management
 Passive Portfolio Management
 Discretionary Portfolio management services
 Non-Discretionary Portfolio management services
 2. Financial Analysis

Analysis and Interpretation of financial statements refers to the process of determining the
significant operating and financial characteristics from the accounting data with a view to
getting an insight into the activities of an enterprise.

While analysis is used to mean the simplification of data by methodical classification of data
given in the financial statements, the term interpretation means explaining the meaning and
significance of the data so simplified. However, analysis is useless without interpretation, and
interpretation becomes difficult without analysis.

Based on the methods of analysis, it may be classified as horizontal vs. vertical analysis.

 Horizontal Analysis

 Vertical Analysis
 3. Recruitment

Customized strategies are developed from a deep understanding and observation of

organization's culture and its business objectives. Expansion in new markets or recruitment
for that market can only be done after having the full-fledged knowledge of recruitment,
remuneration and retention strategies besides the understanding of regional work culture. At
INSPLORE, you will find a network of efficient regional consultants who will provide you
the pathway towards seamless recruitment services starting from identifying your potential
clients to handling the immigration process, if required. Our experts have the complete
knowledge to provide valuable advisory in the following matters:

 Candidate Search

 Profiling

 Interview Coordination

 Employment Contract

 Immigration

 Advisory Service
 4. Internship programme

We provide domestic & international level internship. INSPLORE have a team of

experienced educational and training professionals who can provide training solutions for
clients to ensure that RPAS operations are effectively and seamlessly integrated into their
existing business systems. Our training specialists include technical training specialists,
formed high school teachers, university lectures and regulatory training specialists. We have
developed training manuals, conducted training needs analysis, provided in-house training
and produced online and e-training resources.

5. Professional Skill Development

To grow with the pace of the organization, it is important to attend the Skill Development
Programs as it helps in facing the challenges. People being the major differentiator amongst
companies in competition also gives a need to keep them trained and developed. If an
organization and individual wants to grow in the personal and professional life then they have
to work on the Skill Development.

Our Professional Skill Development programs are developed with a purpose of enhancing
employability and performance of individuals that can further support them in their career
development.

6. Distress your tax

Fulfil those little desires with the money you save on tax.

Our Tax Savings Solutions can help you to DE-stress tax and at the same time, aim to grow
your money through equity investments.

Who can benefit from Tax Savings Solutions?

Tax saving is important, especially when investors can save up to 46,350 in taxes! Section
80C of the Income Tax Act, 1961 provides options to save tax by reducing the taxable
income by up to 1.5 lakh. But, wealth creation is also important. Isn't it? That's why these
solutions are ideal for investors who would like to create wealth along with tax saving.
Company’s vision and mission

Company’s Identity

Insplore is dedicated to empower with relevant Jobs & Growth Opportunities.

We are a successful Conglomerate with the experts of Financial Advisors on our panel.
We have a Team of Professionals working every day to provide HR as well as Financial
Solutions to the Companies/ Clients.

Vission

Our vision is to become the most trusted financial advisor as well as most valuable
recruitment service provider.

Mission

We thrive to provide best wealth management advice through honest financial solutions as well as
inspire the candidates to explore job opportunities across various industrial sector.

Life @ Insplore

Hiring the right people takes time, the right questions & a healthy dose of Curiosity.

INSPLORE is the dynamic organization which thrives on smart working and also seeks to
provide adequate opportunities for our people to relish while working. The company involves
the activities like trips in India & Abroad, fun activities at work place and various social
events and this is perceptible when you will join INSPLORE.

All through the year, various events are arranged which includes awarding ceremony for best
employees. These events work as a motivation factor for the employees to work more
enthusiastically. It also provides an opportunity to interact and socialize with the associates
and other colleagues across India.
INSPLORE provides an employee friendly work culture by giving them opportunity to
discuss new ideas, reward and recognitions for their performance, training in case of
discrepancy. The support of Senior Managers is quite encouraging that they respect every
individual's idea and value their work by meeting them time to time. There is definitely a
healthy work environment in terms of mental and physical heath. There are good practices
and initiatives that provides the employees with no stress at work and no overburdening of
work.

It is our ambition to make the work culture adaptable for our employees so that they can give
us the maximum output while maintaining their work life balance.
Product range of the company

There are two types of product which the company offered :-

a. India’s first life Mahajeewan plus

IndiaFirst Life Maha Jeevan plan helps to accumulate your savings systematically, through
regular premium contributions based on your income and needs. Be sure to receive tax
benefits and death benefits. Invest in IndiaFirst Maha Jeevan Plan at the minimum age of 20
to secure your future health insecurities.

Term of the policy

This is a regular premium policy, with the option of choosing from 15 to 25-year policy term.

Eligibility

Any individual can be the life assured, as long as –

Minimum age at entry 5 years as on the last birthday

Maximum age at entry 55 years as on the last birthday

Minimum age at maturity 20 years as on the last birthday

Maximum age at maturity 70 years as on the last birthday

On the Life Assured’s death, the benefit is paid out and the policy ends. In case of minor life,
the policy will vest on the Life Assured on the attainment of age 18 years.

Life cover under this policy

You may choose the life cover based on your needs from the table mentioned below.
However, the death benefit shall not be less than 105% of the total premiums paid, at any
time during the tenure of the policy.
 Sum Assured Limit

Minimum Rs 50,000

Maximum Rs 20,00,000,000

You may choose to enhance your life cover by an amount equal to the Sum Assured under
the plan by opting for India First Term Rider offered along with this plan.

What happens in case of the life assured’s demise

A lump sum amount will be paid to the nominee(s)/ appointee / legal heir in the untimely
event of the Life Assured’s demise. The lump sum amount payable will be as mentioned
below:

Death Benefit, provided the policy is in force Higher of (Guaranteed Sum Assured on
maturity or 10 times Annualized Premium) +
Accrued Bonus till death, if declared + Term
Rider Sum Assured, if opted

However, the death benefit payable at any point of time shall not be less than 105% of the
total premiums payable. In case you have opted for India First Term Rider on inception an
additional sum assured, as mentioned above, will also be payable to the nominee(s) /
appointee / legal heir. However, the additional death sum assured cannot be more than the
sum assured under the Policy.

In case you have opted for India First Life Waiver of Premium Rider, all your future due
premiums of the base policy, will be waived off, subject to rider and base policies being in
force.

What happens in case of the policyholder’s demise?

In case of untimely event of the policyholder’s demise while the life assured is a minor, the
surviving parent or legal guardian who has insurable interest of the minor life will be the
policyholder. In case there is no surviving parent or legal guardian and the policy has not
acquired surrender value then the policy terminates, else the policy will be continued as paid-
up policy and proceeds will be paid as per terms and conditions.

What do you receive at the end of the policy term?

The guaranteed sum assured on maturity along with the simple reversionary bonus, if
declared and terminal bonus, if declared is paid at the end of the policy term. The simple
reversionary bonus, if declared will be announced by us at the end of the financial year. The
rate of the simple reversionary bonus, if declared may vary from time to time.

What is a simple reversionary bonus?

A simple reversionary bonus, if declared, is a percentage of the sum assured declared by us.
The rate of bonus or percentage of the sum assured is not fixed and may change from time to
time.

What is a terminal bonus?

It is the bonus that may be announced by us at the end of the financial year. This bonus, if
declared will be credited into the policy at the end of the policy term.

Rider

You may choose to opt India First Term Rider and India First Life Waiver of Premium Rider
under the policy as per your need.

a. India First Term Rider will enhance your life cover in the policy. The additional sum
assured opted under the rider policy will be payable in case of untimely event of the Life
Assured’s demise. However, the sum assured under India First Term Rider cannot be more
than the sum assured opted for under the base policy.

b. India First Life Waiver of Premium (WOP) Rider supports you, by waiving off the future
premiums of your base policy in case the policyholder/ life assured suffers from death,
accidental total permanent disability or critical illnesses as defined under the rider basis the
rider option, as chosen.

Tax Benefit under this policy

Tax benefits may be available on premiums paid and benefits receivable as per prevailing
Income Tax Laws. These are subject to change from time to time as per the Government Tax
laws. Please consult your tax consultant before investing.

Can you surrender the policy?

Yes. While we do not encourage you to surrender your policy, you may choose to surrender
the same for immediate cash requirement, in case of an emergency any time after the
payment of two full year’s premiums. Yes. While we do not encourage you to surrender your
policy, you may choose to surrender the same for immediate cash requirement, in case of an
emergency any time after the payment of two full year’s premiums.

The amount payable on surrender will be higher of the Guaranteed Surrender Value (GSV)
and Special Surrender Value (SSV). The GSV is GSV factor for premium multiplied by total
premium paid (is the total of all premiums received, excluding any extra premium, any rider
premium and taxes) till date of surrender plus the GSV factors for accrued bonus multiplied
by total subsiding bonus accrued to the policy till date of surrender. The SSV is Paid up value
X SSV factor at the time of surrender The SSV factor will be determined by us from time to
time.

What happens in case the life assured commits suicide?

In case of death due to suicide within 12 months from the date of commencement of risk
under the policy or from the date of revival of the policy, as applicable, the nominee or
beneficiary of the policyholder shall be entitled to at least 80% of the total premiums paid till
the date of death or the surrender value available as on the date of death whichever is higher,
provided the policy is in force.
Nomination

The member can appoint nominee(s) as per section 39 of the Insurance Act, 1938 as amended from
time to time. For more details please refer to our website www.indiafirstlife.com.

Assignment

As per the provisions of Section 38 of the Insurance Act, 1938 as amended from time to time. For
more details, please refer to our website www.indiafirstlife.com.

b. India’s first life Guaranteed Benefit Plan

The India First Life Guaranteed Benefit Plan is a non-linked, non-participating, limited
premium, endowment life insurance policy. This guaranteed benefit plan provides the option
to pay for a short period (5-7 years), life insurance coverage for the policy duration, and
several pay-out options to choose from.
 Non-linked endowment assurance policy
As a non-linked policy, the India First Life Guaranteed Benefit Plan runs
independently and is not connected to market fund values. The endowment policy
offers guaranteed benefits because the offerings are not impacted by the volatile
market's highs and lows.
 Non-participating guaranteed income plan
In a non-participating policy, there are no dividends, bonuses, or profit-sharing
options. In comparison with participating policies, non-participating plans offer higher
security, guaranteed returns intimated to you on day one, and comparatively lower
premium rates.
 Limited pay endowment plan
As a limited pay guaranteed income plan, the India First Life Guaranteed Benefit Plan
offers you a shorter pay commitment. You can choose to pay premiums for 5-7 years
and receive pay-outs in your preferred mode for a fixed period after that till the plan
term ends. Not only do you pay for a shorter amount of time, but you can also defer
pay- outs with gap years, enjoy the benefits of life cover till the end of the policy term,
and periodic money-back during the distribution period of the policy.
What does the India first Life Guaranteed Benefit Plan offer?

The word 'guarantee' inspires a sense of security. It offers you something concrete that you
can bank on. In the past, traditional saving instruments were enough to meet the needs of the
future. With the burgeoning economy, rising prices, and inflation, maintaining financial
stability in the future requires much more than a fixed deposit or two. This is where the
IndiaFirst Life Guaranteed Benefit Plan comes into the investment picture.
Created with risk-averse investors in mind, the India First Life Guaranteed Benefit Plan is an
income-insurance tool that offers maturity benefits, cashback, periodic endowments, and
traditional life cover—guaranteed. In typical guaranteed income insurance plans, you select a
policy term during which your life is insured.
The India First Life Guaranteed Benefit Plan features a limited pay option, allowing you to
pay premiums for a limited period. After this, you can enjoy a few gap years during which
your investments continue to grow and then receive regular income payouts in a mode of
your choosing.
You can choose to receive pay-outs in a lump sum or in installments over a period of 5, 10, or
15 years to ensure a steady second stream of income with the India First Life Guaranteed
Benefit Plan.
A market-linked policy is subject to the highs and lows experienced by the funds. However, a
non-linked guaranteed income plan is not affected by the volatility of the market at all. Your
savings continue to accumulate, earn interest, and grow. At the same time, you enjoy the
peace of mind that comes with knowing that your money and financial security are never at
risk with the India First Life Guaranteed Benefit Plan.
The India First Life Guaranteed Benefit Plan serves as a second stream of income that you
can bank on because you are the one who built it. This endowment assurance policy takes the
guesswork out of it. You know exactly what you will be getting through the policy term and
at maturity at the policy term's very start.
By choosing the India First Life Guaranteed Benefit Plan, you are choosing peace of mind
and financial stability in the years to come. Plan today to enjoy the myriad benefits of an
endowment life insurance policy—periodic guaranteed income, traditional life cover, shorter
pay commitments, and complete flexibility.
Eligibility criteria

 The minimum age for applying is 8 years for the Lumpsum Benefit option and 4 years for
the Income Benefit option in this guaranteed income plan.
 The maximum age for applying is 60 years for the Lumpsum Benefit option and 55 years
for the Income Benefit option in this endowment policy.
 The Premium Payment Term is 5/6/7 years for both options under this endowment
assurance policy.
 Under the Lumpsum Benefit option, the minimum policy term is 10 years, and the
maximum policy term is 16 years.
 Under the Income Benefit option, this guaranteed income plan offers you the flexibility to
choose from 4 variants based on the Premium Payment Term–Gap Period–Income Period
combination: 5-5-5, 6-6-6, 7-7-7, or 7-8-6.
 The savings plan allows a minimum sum assured of Rs. 5,00,000. There is no limit on the
maximum sum assured.
 The minimum premium is Rs. 50,000 (yearly), Rs. 25,595 (half-yearly), Rs. 12,950
(quarterly) and Rs. 4,350 (monthly), with no limit on maximum premium in this
endowment plan.

Benefits offered by India’s first life Guaranteed Benefit Plan

With the IndiaFirst Life Guaranteed Benefit Plan, your policy term depends on your chosen
benefit option.
Lumpsum Benefit: Under the Lumpsum Benefit option, you can choose a premium payment
term of 5,6 or 7 years with a full policy term of 10-16 years. This option will help you
achieve your long-term goals as you receive a lumpsum amount at the policy term's end.

Income Benefit: Under the Income Benefit option, the time horizon of the policy gets
divided into three parts—premium payment term, gap period, and income period. In this
option, your premium payment term ranges from 5-7 years, a gap period from 5-8 years,
and an income
period from 5-7 years. The total policy term under the Income Benefit option ranges from 15
to 21 years. This option will help you attain your liquidity goals as you receive a fixed
monthly income during the Income Period. You can choose the monthly payment you want to
receive subject to a minimum of Rs. 10,000 per month.

You can choose to pay the premiums at a monthly, quarterly, half-yearly, or yearly
frequency. You can also choose to add the IndiaFirst Life Waiver of Premium (WOP) Rider
for premium paying terms of 6 and 7 years. Rider options include Waiver of Premium on
Death, Waiver of Premium in Accidental Total Permanent Disability or (diagnosis of) Critical
Illness, and Waiver of Premium on Death or Accidental Total Permanent Disability or
Critical Illness.

Key features of India’s first life Guaranteed Benefit Plan

 Accomplish your future goals by choosing from Income Benefit or Lumpsum Benefit
option as per your need.
 Tailor the plan to suit your requirements, as you get to choose from multiple Policy
Term and Premium Payment Term options under the Income Benefit option.
 Short Premium Payment Term options of 5, 6, or 7 Years to help fulfill your long-
term aspirations.
 Get a three-way boost in the Income Benefit option. Receive Monthly Income,
Annual Income as well as Maturity at the end of the policy term.
 Give your savings the extra boost with the Lumpsum benefit option.
 Pay premiums only for a limited period while benefitting from your policy for an
entire term.
 Continue to enjoy life cover benefit for one full year even if you miss paying one
premium (applicable after you have paid two full years' premiums).
 Safeguard your family further by opting for Waiver of Premium Rider. Protect them
from the burden of paying future premiums in case of death, accidental total
permanent disability, or any of the defined critical illnesses while continuing the
guaranteed income insurance policy's benefits.
 Support your loved ones through death benefits as a one-time payment or in
installments over a period of 5, 10, or 15 years.
  Tax benefits may be available on the premiums paid and benefits received as per
prevailing tax laws.

Organization Structure of the company

Market Share and Position Of the Company

Insplore Consultants Private Limited is an unlisted private company incorporated on 01

January 2018. It is classified as a private limited company and is located in East Delhi, Delhi.
Its authorized share capital is INR 1.00 lac and the total paid-up capital is INR 1.00 lac.

Here is a summary of financial information of INSPLORE TLS CONSULTANTS PRIVATE

LIMITED for the financial year ending 31 March 2021.

 Revenue/turnover of INSPLORE TLS CONSULTANTS PRIVATE LIMITED is

Under INR 1 crore
 Net worth of the company has decreased by -2.36 %
 EBITDA of the company has increased by 88.19 %
 Total assets of the company have decreased by -17.99 %
 Liabilities of the company have remained unchanged

Present Leadership

 Directors Of the Company – Mr Himalaya Sethi and Inder Sharma

 Managers of the company with whom we have interacted

Mr. Harsh Yadav - Head Sales Manger

Mr. Akash – Sales Manager

Mr. Aman – Sales Manager

Sources of data collection

INSPLORE TLS CONSULTANTS PRIVATE LIMITED - Company Profile, Directors, Revenue & More -
Tofler

IndiaFirst Life Guaranteed Benefit Plan_Brochure.cdr

Guaranteed Benefit Plan | Assured Incom Plan | Endowment Policy | IndiaFirst Life

Maha Jeevan Plan_Brochure.cdr (indiafirstlife.com)

Insplore (insploreconsultants.com)
 Chapter 2
Literature Review and SWOT Analysis

Literature Review
Sahu, P., Jaiswal, G., & Pandey, V. K. (2009). A study of buying behaviour of consumers
towards life insurance policies. Aima Journal of Management & Research, 3(3), 1-10.

Valentina-Daniela, C., & Gheorghe, O. (2015). Potential buyers’ attitude towards life
insurance services. Procedia Economics and Finance, 32, 1083-1087.

Haider, F., & Shamsuzzama, M. (2017). Factors influencing buying behaviour of consumers
in life insurance sector: A survey. Organisational Studies and Innovation Review, 3(1), 28-
34.

Das, S. C., & Rao, S. (2017). Consumer Buying Behaviour and Satisfaction Towards Motor
Insurance Policies: Experience from Indian General Insurance Industry. International Journal
on Customer Relations, 5(1), 5-13.

Sharma, A., & Parihar, S. Customers Perception towards Life Insurance Investment
Decision. Financial Matters in Gloabal Perspective, 192.

Saha, S., & Dutta, A. (2019). Factors influencing service quality perception in Indian life
insurance sector. Global Business Review, 20(4), 1010-1025.

Ahmed, A. (2013). Perception of life insurance policies in rural India. Kuwait Chapter of the
Arabian Journal of Business and Management Review, 2(6), 17.
SWOT Analysis
Consulting firms provide professional services to businesses. There is a lot of competition
among firms to secure and maintain clients, and many factors that lead a client to select one
consulting firm over another. As such, it is helpful for consulting firms to regularly assess the
marketplace and their competitiveness in the market. toll used for analysing a firm’s
competitive market position is SWOT analysis. This tool utilizes data to provide a realistic
overview of the market and competitiveness. The SWOT analysis of a firm can provide a
snapshot of current conditions for business.

Strength
-Strong compliance Weakness
- Have the existing loyal customer
- Slow process due to paper work
- Working with companies’ products which
have excellent reputation. - Working with Limited product and services
- Strong and motivated team - Available in limited location (Physical
- Quality and effective performance presence)
- Working with high standards and privacy.

Opportunity
- Expanding the presence in different Threats
location. -Changing laws and regulations
- Introduction of ERP or using new - Less demands for certain projects’ product
technology for managing the and services
customer. - Large Competitors products or services
- Taking the government contract - Weak financial position of customer due to
pandemic.
- Getting multiple projects from
different companies
Strength
- Strong compliance

- Have the existing loyal customer

- Working with companies’ products which have excellent reputation.

- Strong and motivated team

- Quality and effective performance

- Working with high standards and privacy.

Weakness
- Slow process due to paper work

- Working with Limited product and services

- Available in limited location (Physical presence)

Opportunity
- Expanding the presence in different location.

- Introduction of ERP or using new technology for managing the customer.

- Taking the government contract

- Getting multiple projects from different companies

Threat
-Changing laws and regulations

- Less demands for certain projects’ product and services

- Large Competitors products or services

- Weak financial position of customer due to pandemic.