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Types of Compaign PDF

The document lists 11 types of marketing campaigns with descriptions: 1) branding for retouching and guidelines, 2) copywriting for slogans and profiles, 3) broadcast media like TV and radio, 4) print media like magazines and newspapers, 5) digital marketing including websites, SEO, and social media, 6) below-the-line promotions, 7) print materials like brochures, 8) giveaways, 9) out-of-home advertising, 10) immersive technologies like VR and AR, and 11) public relations including traditional and digital PR.

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Hermi Mulugeta
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70 views

Types of Compaign PDF

The document lists 11 types of marketing campaigns with descriptions: 1) branding for retouching and guidelines, 2) copywriting for slogans and profiles, 3) broadcast media like TV and radio, 4) print media like magazines and newspapers, 5) digital marketing including websites, SEO, and social media, 6) below-the-line promotions, 7) print materials like brochures, 8) giveaways, 9) out-of-home advertising, 10) immersive technologies like VR and AR, and 11) public relations including traditional and digital PR.

Uploaded by

Hermi Mulugeta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Compaign Selection

Type Remark

1. BRANDING-
• Brand retouching
• Brand development
(stationery materials & brand guideline)

2. CREATIVE COPYWRITING-
• Motto
• Campaign keyword
• Company profile
• Other creative copies

3. BROADCAST MEDIA-
• TV commercial
• Radio commercial
• Program sponsorship

4. PRINT MEDIA-
• Magazine
• Newspaper

5. DIGITAL MARKETING-
• Website
• SEO
• Social media
• Google business
• EMAIL marketing
• Influencer marketing

6. BTL-
• Brand activation
• Direct promotion
• Corporate-targeted promotion
Type Remark
7. PRINT MATERIALS-
• AD Materials (brochure, flier)
• Company profile
• Product catalogue

8. GIVEAWAY MATERIALS-
• Standard
• VIP

9. OUT-OF-HOME ADVERTISING-
• Billboard wall branding
• Window display fence branding

INTERIOR BRANDING-
• Placing ADS
• Reception sign
• Indoor sign & look & feel

10. IMMERSIVE TECHNOLOGY


• VR (Virtual reality)
• AR (Augmented reality)

11. PUBLIC RELATIONS


• Traditional PR
• Digital PR

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