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Project Management: Leading, Creating, Implementing and Improving

This document outlines the requirements for a group assignment submission for a project management module. It requires students to include a declaration of original work, provide their names and student IDs, and follow a prescribed report structure that includes an executive summary identifying the main problem, alternative solutions, and recommendations on how to remedy the situation. The report should answer three questions and include a bibliography.

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Tim Molefi
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63 views

Project Management: Leading, Creating, Implementing and Improving

This document outlines the requirements for a group assignment submission for a project management module. It requires students to include a declaration of original work, provide their names and student IDs, and follow a prescribed report structure that includes an executive summary identifying the main problem, alternative solutions, and recommendations on how to remedy the situation. The report should answer three questions and include a bibliography.

Uploaded by

Tim Molefi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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PRESCRIBED COVER PAGE FOR ALL GROUP AND INDIVIDUAL

ASSIGNMENTS

CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT

FIRST GROUP ASSIGNMENT

FOR

MODULE M1

Please include the following declaration:

“We hereby declare that this assignment is entirely our own work, and that it
has not previously been submitted to any Higher Education Institution. We
also declare that all published and unpublished sources have been fully
acknowledged and properly referenced. This includes figures, tables and
exhibits. Where modified by us, this has also been indicated.”

Print Name Signature ID Number


Tiisetso Timothy Molefi 8203235340082
Table of Contents
Executive Summary......................................................................................................3

Situation Analysis (Problems & Opportunities).........................................................3

Identify Main Problem................................................................................................3

Identify Alternative Solutions.....................................................................................3

Identify Relevant and Critical Aspects in Developing Alternatives...........................3

Evaluate Each Alternative.........................................................................................3

Question 1:...................................................................................................................3

Question 2:...................................................................................................................3

Question 3:...................................................................................................................3

RECOMMENDATIONS:...............................................................................................4

1. Declare which alternative is followed and why...................................................4

2. Strategically prioritise steps in implementation and state person responsible for


implementation..........................................................................................................4

Provide Tentative Budget where relevant....................................................................4

Bibliography..................................................................................................................4

Executive Summary

Situation Analysis (Problems & Opportunities)


Internal

 Strengths

o Good reputational brand

o Primary entrepreneurial vision, making org. household name

 Weaknesses

o Lack of R & D in consumer and market trends – market strategy

o Poor communication when faced with reputational risks


o Lack of identification of key stakeholders (engagements) with both
internal and external stakeholders

o Poor organisational change management and lack of strategy

o Lack of strategic leadership

o No Project Manager appointed for Bernard Matthews Farms (CPO)

o No effective marketing strategies

External

 Opportunities

o Customers loyal to the brand – opportunity was there to develop a


marketing strategy when Rutland Partners stepped in and acquired a
majority share

o Opportunity to bring in

o Ds

 Threats

o Increased cost for turkey feed

o High profile chef creating negative perceptions

o Increased competition of healthier or perceived to be healthier


alternative

Identify Main Problem

1. Lack of CPO

2. Lack of PMO

3. Lack of stakeholder management and engagement

4. Lack of RID- PG. 428 (i.e. customer expectations, product enhancement, collaborative
innovation and organisational forms.
Identify Alternative Solutions

Identify Relevant and Critical Aspects in Developing Alternatives

PG. 320

Evaluate Each Alternative

Question 1: Critique the case from a leadership, internal and external


communication with stakeholders, and barriers to communication point of view.

Question 2: How would the above influence Product Development projects in


the organisation?

Not able to respond to market trends.

Question 3: What should be done to remedy the situation?

RECOMMENDATIONS:

Pg. 27 on study guide – VDLO Structure

1. Declare which alternative is followed and why.

2. Strategically prioritise steps in implementation and state person


responsible for implementation

o Establish CPO/PMO

o PG. 311 - 314

Provide Tentative Budget where relevant

Bibliography

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