The document provides a template for an effective 6-figure video script structure. It consists of a hook and curiosity to grab attention, a soft call-to-action, 1-3 benefits or points, and a strong call-to-action. Templates are given for each section, such as using pain points or desires of the ideal customer for the hook. Keeping the script concise and focused on benefits and a clear action step helps motivate the viewer to engage with the content.
The document provides a template for an effective 6-figure video script structure. It consists of a hook and curiosity to grab attention, a soft call-to-action, 1-3 benefits or points, and a strong call-to-action. Templates are given for each section, such as using pain points or desires of the ideal customer for the hook. Keeping the script concise and focused on benefits and a clear action step helps motivate the viewer to engage with the content.
YOUR TRAFFIC START TO GROW! The 6-Figure video script Hook. Curiosity. Soft CTA. 1-3 Points or Benefits. Strong CTA.
Hook & Curiosity - Grabs Attention
Soft CTA - Captures those ready to act now
without turning off those that need to hear more.
1-3 Points or Benefits - Adds value to the
video so your ideal customers want to keep listening.
Strong CTA - Get's them to act!
see next page for Hook & Curiosity->
The hook & Curiosity Think simple on the hook. Many business owners and content creators get too crafty which often confuses potential customers. You simply need to understand a few things about your ideal customer to create powerful and captivating hooks.
Paint points of your ideal customer
Desires of your ideal customer Curiosity - What would peak their interest
On the next page there are a few powerful
hook templates to get you started…
Hook & Curiosity Cont on next page->
The hook & Curiosity cont... Here are a few powerful hook templates to get you started…
1.PAIN POINTS OF YOUR IDEAL CUSTOMER
a. The [product name] is how we solved [pain points] b. Because of [product name] we don’t have to [pain points] c. Struggling with [pain point]? Have you heard of [product name]? d. I/We were [pain point] then we found [product name]...it [quick outcome of using product]
2. DESIRES OF YOUR IDEAL CLIENTS
a. 3 Simple Ways to [desired result] b. 3 Easy to follow steps to [desired result] c. How to [desired result] in [certain amount of time or number of steps] d. It’s a shame more [ideal customer] don’t know this secret to [desired result]
Cont on next page->
The hook & Curiosity cont... 3. CURIOSITY a. This [item/product/thing] saved our business! b. This is the best [insert what your product does] right now! c. Have you heard of [product name], it [amazing transformation for you]. d. This is the new secret to [desired result]
The overall goal of the hook is to get people to stay
and watch the rest of your video. The more time someone spends on your video because the hook was powerful enough, the better chance you have of sharing information with them that strikes a chord and entices them to take whatever action you are wanting them to take.
Cont on next page->
The hook & Curiosity cont... Curiosity can be powerful when used in the hook. It can also come directly after the hook when you hint at something coming up in the video the viewer won’t want to miss.
For example…
“You won’t believe their reaction at the end”
This entices the viewer to stay and see the reaction at the end of the video!
“These 3 tips will change your business, number 3 is
the most powerful” You start by sharing tip 1 then 2 and the viewer knowing that number 3 is the most powerful will want to stay and watch until the end.
“What would you do in this situation”
The viewer will want to stay and watch the entire situation while they formulate what their reaction would be in a similar situation.
“Do you agree with this opinion?”
Similar to the one above, the viewer will likely watch the entire opinion to see whether or not they agree with it.
the soft cta on next page->
The Soft CTA Directly after the hook and curiosity, throw in a simple and quick soft “close” or CTA (call to action). This is done right before you dive into the meat of the video.
This Soft CTA can be in writing with text on the video
or spoken in the video itself (which can be more effective but make sure it’s written as well if you choose to have it spoken in the video).
Here is an example:
The Ghost Method has gotten us over 20,000 website
visitors a month for free. You can actually check it out over at [URL]. We were struggling making paid ads ROI positive like most businesses, then we found this amazing organic strategy called The Ghost Method. It allows us to get massive traffic to our website and sales pages for free.
As you can see in the example, it’s a quick plug for
where they can get the product before you go into what the product has done for you.
1-3 Points or benefits on next page->
1-3 Points or benefits Here you are going to share a quick 1-3 things that the product/service has done for your business. You’ll want to keep these on point with the desired results or pain points you used in the hook and curiosity portion of the particular video you are making.
For example:
If you use the hook of: We love each other but would fight every single night.
In the Points of benefit, you’d want to share how the
product helped you not fight every night.
As long as the points of benefit are congruent with
the hook and curiosity it’ll make the video very powerful and set up the final CTA (call to action) you have in your video.
Strong CTA on next page->
Strong CTA This only has to be a single sentence. Make sure people know EXACTLY what to do in order to get your product so they can experience the outcome that you talked about in the video.
Keep this extremely simple!
For example:
To fix your fighting like we did, go to stopfighting.com
right now!
The more this CTA is to the point, the better it will be
understood and the more likely the viewer will be to take action!