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Ch-3 Visual and Written Communication

Visual communication uses visual mediums like pictures, signboards, and logos to convey messages. There are several key elements of visual communication: (1) Objects are used to demonstrate actions, (2) Models demonstrate how systems work, (3) Pictures depict actual situations, and (4) Drawings illustrate concepts. Other elements include (5) Graphs that show relationships in data, (6) Maps that provide geographical details, (7) Signboards that communicate places or directions, and (8) Icons and logos that identify apps, brands, and communicate messages.

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134 views

Ch-3 Visual and Written Communication

Visual communication uses visual mediums like pictures, signboards, and logos to convey messages. There are several key elements of visual communication: (1) Objects are used to demonstrate actions, (2) Models demonstrate how systems work, (3) Pictures depict actual situations, and (4) Drawings illustrate concepts. Other elements include (5) Graphs that show relationships in data, (6) Maps that provide geographical details, (7) Signboards that communicate places or directions, and (8) Icons and logos that identify apps, brands, and communicate messages.

Uploaded by

jitendra kumar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Unit 1: Communication Skills

Chapter 3: Visual and Written methods of communication

DEF

Visual communication is a type of communication in which the messages are conveyed through
pictures, signboards, logos etc ., i.e ., through any visual medium.

Components of Visual Communication

There are certain elements that contribute together to make visual communication possible.

(i) Objects. Objects are useful for demonstrating some action. In airplanes too, you must have
seen that to demonstrate security instructions, air hostesses often use some objects such as an
oxygen mask and so forth. Objects are used mainly for demonstration purposes.

(ii) Models. To demonstrate working of a system or object, models are used. For example, you
often see architects create a 3D model of their big construction projects.

(iii) Pictures. To depict actual situations, a picture is the best medium, e.g ., to show how much
damage the floods or the tsunami caused, pictures are the best way. Similarly, to show the
challenges and impact of a war trodden country, pictures would the best possible medium.

(iv) Drawings/Illustrations. To explain working of some concepts, the best way is to illustration
e.g.,to expla in the water cycle, the best way would be to use a drawing or illustration.

(v) Graphs. When someone has to make decisions based on bulk of related data, then the
relationship of data is depicted through graphs/charts. For example, it is very easy to make out
from the following graph that blue eyes see the best in dark as compared to brown and green
eyes.

(v) Graphs. When someone has to make decisions based on bulk of related data, then the
relationship of data is depicted through graphs/charts. For example, it is very easy to make out
from the following graph that blue eyes see the best in dark as compared to brown and green
eyes.
(vi) Maps. Maps are the most common way to depict geographical details of a place or location
such as terrains, rainfalls, produce, population etc.

(vii) Signboards. City corporations and other governing bodies often communicate about some
important place or mark using signboards e.g ., signboards, traffic signals etc.

(viii) Instructional symbols/icons. These days, nearly each one of us uses a smartphone. To
open an app, you just tap on its icon, which is also a way of visual communication. Similarly,
when you play an audio /video you see signs for pause, play and stop - another way of visual
communication.

(ix) Logos. The primary purpose of logos is to identify associated brands. Logos are also
leveraged to communicate important brand messages and values. For example, consider the logo
shown below :

Amazon is world's biggest online store. In its logo, there is an arrow connecting letters 'a' and 'z'.
By connecting these letters, the message is that the online shopping site has everything for the
consumers.

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