Global

Media
Cultures
Media and Culture
MEDIA

⚫ Refers to the communication channels that are used to distribute

information such as news, music, films, educational content, promotional

messages, and other forms of data.

CULTURE

⚫ Refers to the collective practices, beliefs, and institutions that are inherited

and transmitted from one generation to the next.

⚫ Includes a wide range of activities such as the arts, customs, and social

norms that are unique to a particular group or population.

Global Media Cultures
Global Media Cultures

⚫ Refers to the circulation and interaction of media content, technology, and

practices across national and cultural boundaries.

⚫ Transmission of news, entertainment, advertising, and other forms of

communication through various media platforms is part of global media

cultures.

⚫ It have cultural and social effects on different societies and communities.

Global Media Cultures

⚫ Local, regional, and global factors all play a role in shaping global media

cultures.

⚫ Global media cultures contribute to the formation of a global public

sphere that connects people and ideas from diverse backgrounds.

MEDIAS
MEDIAS

1. Television programs
2. Social media groups
3. Books
4. Movies
5. Magazines
 The Relationship of
Globalization and Media
The Relationship of Globalization and Media

⚫ The relationship between globalization and the media is

closely intertwined.

⚫ Globalization has facilitated the development and spread of

new technologies, such as the internet and social media

platforms.

⚫ These technologies have transformed the way media is

produced, distributed, and consumed around the world.

The Relationship of Globalization and Media

⚫ The media plays a crucial role in driving and shaping

globalization by facilitating communication, exchange

of ideas, and cultural exchange across geographical and

cultural boundaries.

⚫ The relationship between globalization and media is

complex and dynamic.

⚫ The relationship between globalization and media has

led to a constantly evolving media landscape.

The Evolution of Media and
Globalization
Oral Communication

It allowed sharing of
information. Language allowed
humans to communicate and
cooperate.
Script

Script allows humans to

communicate over a larger
space and much longer times.
Printing Press

This is where the information

revolution started. It transformed
social institutions such as
schools, churches, governments
and more.
Electronic Media
⚫ Radio and Television are part of these

media.

⚫ Radio quickly became a global

medium, reaching distant regions.

Television is considered as the most

powerful and pervasive mass media.

Electronic Media

⚫ It brought together the visual and audio

power of the film with the accessibility

of radio.
Digital Media

Many of our earlier media such as

phones and Televisions are now
considered digital media.
Various Media Drive Forms of
Global Integration
Various Media Drive Forms of Global Integration

⚫ Global integration is not a new concept, as trade between distant

civilizations has existed since ancient times.

⚫ The economic globalization process has faced challenges, such as the

collapse of the Roman Empire or during the interwar period.

Various Media Drive Forms of Global Integration

⚫ Despite the challenges, economic globalization has generally been

increasing in the past half-century.

⚫ Economic globalization is expected to continue to increase in the future.

 Factors That Have
Affected The Process of
Economic Globalization
Factors that have affected the process of
economic globalization.

1. Improvements in transportation and

communication technology have reduced the cost
of transporting goods, services and factors of
production and communicating economically
useful knowledge and technology
Factors that have affected the process of
economic globalization.

2. Tastes of individuals and, societies have

generally but not universally, favored taking
advantage of the opportunities provided by
declining costs of transportation and
communication through increasing economic
integration.
Factors that have affected the process of
economic globalization.

3. The character and pace of economic

integration have been significantly influenced by
public policies, although it is not always in the
direction of increasing economic integration.
Dynamics of Local and Global
Culture
 Dynamics of Local and Global Culture

⚫ Global flows of culture move more easily around the

globe than ever before, particularly through non-

material digital forms.

⚫ There are three perspectives on global cultural flows:

cultural differentialism, hybridization, and convergence.

Perspectives on Global
Cultural Flows
• Cultural Differentialism
⚫ Emphasizes that cultures are essentially different

and are only superficially affected by global

flows.

⚫ This perspective involves barriers that prevent

flows that serve to make cultures more aligned.

• Cultural Differentialism
⚫ Cultures tend to remain stubbornly different

from one another according to cultural

differentialism.
CULTURAL HYBRIDIZATION

⚫ Process by which a cultural element blends

into another culture by modifying the element

to fit cultural norms.

⚫ This process involves the integration of local

and global cultures.

CULTURAL HYBRIDIZATION
⚫ A key concept of cultural hybridization is

"glocalization," which refers to the

interpenetration of the global and local

resulting in unique outcomes in different

geographic areas.
CULTURAL CONVERGENCE

⚫ Approach stresses homogeneity introduced by

globalization.

⚫ Cultures are deemed to be radically altered by

strong flows.

⚫ Cultural imperialism occurs when one culture

imposes itself on and tends to destroy at least

parts of another culture.

CULTURAL CONVERGENCE

⚫ One important critique of cultural

imperialism is John Tomlinson's idea of

"deterritorialization" of culture.

⚫ Deterritorialization means that it is much

more difficult to tie culture to a specific

geographic point of origin.

Culture
Culture
Culture

• Artifacts include art, tools, and

clothing made by people of any
time and place.
• Values are individual beliefs that
motivate people to act one way or
another.
Culture

• Social norms are unwritten rules of

behavior shared by members of a given
group or society.
• Ritual -a series of actions performed
according to a prescribed order.
Culture

• Heroes a person noted for courageous

acts or nobility of character
• Stories a piece of fiction that narrates a
chain of related events like myths,
kwentong bayan and etc
FAKE NEWS
Fake News
 Fake News

• False or fabricated news stories presented as if they are

true
• Often created and spread for the purpose of misleading or
deceiving people
• Can be spread through various mediums, including social
media, websites, and traditional news outlets.
MISINFORMATION
MISINFORMATION
MISINFORMATION

• Information that is inaccurate, but not

necessarily intentionally false
• Can be spread through misunderstanding,
misinterpretation, or simple mistakes
• Can also be spread through deliberate efforts
to manipulate or mislead people.
DISINFORMATION
DISINFORMATION
 DISINFORMATION

• False information that is intentionally spread to deceive

people.
• Often spread by governments, organizations, or
individuals with an agenda or motive.
• Can be used to influence public opinion, sow discord, or
manipulate political events.
SEXUALITY

• Sexuality in global media culture is

shaped by societal attitudes and
values, so it is important to critically
examine messages and
representations to create a more
inclusive and equitable media
landscape.
INDIVIDUALISM

• In global media culture reflects the

changing nature of media and culture
in the digital age, and the ways in
which individuals are using new
technologies to shape and express
their identities and values on a global
scale.
CAREERISM

• The values, attitudes, and practices

that prioritize professional success
and achievement as the ultimate goal
in life.
• Media portrays successful individuals
as key to happiness and fulfillment.
SUCCESS

• Set goals that align with your values and

aspirations to stay focused and motivated.
Take the necessary steps to move towards
your goals, be persistent, disciplined, and
willing to learn from mistakes. Success is a
journey, not a destination, and requires
hard work, dedication, and a willingness to
learn and grow.
THANK YOU