Republic of the Philippines

Department of Education
REGION V
SCHOOLS DIVISION OF CAMARINES SUR
SAN JOSE PILI NATIONAL HIGH SCHOOL
SAN JOSE, PILI, CAMARINES SUR

Learning Competency:
At the end of the lesson, the students must be able to:
A. Recognize propaganda techniques used in a given text. ( Knowledge)
B. Evaluate and select the appropriate propaganda techniques in persuading one’s thoughts or ideas.
(Skills)
C. Realize the importance of knowing propaganda strategies to avoid misinformation. ( Attitudes)
D. Express appreciation of using propaganda strategies by performing an activity that shows and
expresses propaganda technique/techniques using your chosen task and creative representations
– Poster making, Slogan making or Skit. ( Values)
(Learning Styles/Strategies: Visual, Auditory, Kinesthetic )

Prepared by:

TRISHA V. CORPORAL
Subject Teacher

Corroborated by:

EVALYN B. BAÑADERA ANGELICA V. SUNGUAD

LAC Participant LAC Participant

MARION DANIEL M. MATOS EDITHA B. CIPRIANO

LAC Participant LAC Participant

Noted by:

JAEL P. OLAÑO
Head Teacher I

Approved by:

TEODORA B. TOGÑI
OIC- Office of the Principal
Assistant School Principal II
 Republic of the Philippines
Department of Education
REGION V
SCHOOLS DIVISION OF CAMARINES SUR
SAN JOSE PILI NATIONAL HIGH SCHOOL
SAN JOSE, PILI, CAMARINES SUR

LESSON PLAN IN ENGLISH 8

I. OBJECTIVES
At the end of the lesson, at least 75% of the students must be able to:
E. Recognize propaganda techniques used in a given text. ( Knowledge)
F. Evaluate and select the appropriate propaganda techniques in persuading one’s thoughts or ideas.
(Skills)
G. Realize the importance of knowing propaganda strategies to avoid misinformation. ( Attitudes)
H. Express appreciation of using propaganda strategies by performing an activity that shows and
expresses propaganda technique/techniques using your chosen task and creative representations
– Poster making, Slogan making or Skit. ( Values)
(Learning Styles/Strategies: Visual, Auditory, Kinesthetic )
II. SUBJECT MATTER
A. Topic: Propaganda Strategies/Using Propaganda Techniques
B. References: “Types of Propaganda Techniques: A Detailed Explanation - Ibuzzle”. 2020.
https://marketingwit.com?types-of-propaganda-techniques.
“Propaganda”. 2020. Slideshare.Net.
https://www.slideshare.net/bkind2animals/propaganda-2303677.
Open High School Program Contextualized Modules (Grade 8)
C. IM's: Laptop, Camera, Audio Recording, Video Presentation
D. Skills: Listening, Decision making, Reflection, Metacognition, Observation and Analysis
E. Strategy: Visualization, Story Reading, Framework, Problem Solving, Direct Instruction,
Performance Activities
F. Time Frame: 20 minutes
III. PROCEDURE
Time Frame Teacher's Hint Teacher's Activity Students Activity
2 minutes A. Opening

 Greetings Good morning class! Good morning ma’am!

I’m Teacher Trisha, your English

teacher for today!
Are you ready for another
session? Yes!

That’s great! For today’s lesson,

we will be analyzing the nature
of propaganda and the different
propaganda techniques.

Are you excited to learn?

Explore? Discover and have fun
while watching? Yes!

 Classroom Kindly prepare your notes or

Management English journal and do not forget
to write down important points
and activities from the
discussion.

3 minutes B. Presentation of The Sit back and open your mind as

 Objectives we gear towards attaining the ff.
objectives.

A. Recognize propaganda
techniques used in a
given text. (Knowledge)
B. Evaluate and select the
appropriate propaganda
techniques in
persuading one’s
thoughts or ideas.
(Skills)
C. Realize the importance
of knowing propaganda
strategies to avoid
misinformation.
(Attitudes)
D. Express appreciation of
using propaganda
strategies by performing
an activity that shows
and expresses
propaganda
technique/techniques
using your chosen task
and creative
representations –
Poster making, Slogan
making or Skit. (Values)

3 minutes C. Motivation Hello, my dear students! Before

we start our discussion I have
prepared a series of visual
illustrations, I want you to Guess
the name of the product or
service based on the given
tagline.

Ready? Let’s go!

1. It’s more fun in the Philippines

5,4,3,2,1
Department of Tourism
Correct!

2. Open Happiness
5,4,3,2,1
Coca-Cola
You got it!

3. I’m lovin’ it!

5,4,3,2,1
Mcdonalds
Perfect!

4. Simply Amazing
5,4,3,2,1
SMART
Good Job!
 5. We Find Ways
5,4,3,2,1
Banco De Oro / BDO
Outstanding!

2 minutes D. Pre-reading Did you enjoy the activity? How

many points did you get?

Now as a consumer Do you buy

a product based on its way of
advertising? Why?

Maybe you were hooked by

their taglines, right?

● Unlocking of Have you ever seen a

difficulties commercial on TV, a post or an
article from Facebook or other
social media, Sponsored ads
from an application or site? If
so, you’ve been exposed to
Propaganda.

Basically, Propaganda is used

during elections by politicians
and of course, it is widely used
for advertisements.

In our activity a while ago, we

found out that advertisers use
propaganda techniques by
creating a tagline that will catch
our attention and will likely make
us choose their service or buy
their product.

6 minutes E. During Reading Now let us define our main word

What is PROPAGANDA?

Propaganda is a form of
communication that is aimed at
influencing attitudes,
perspectives, and emotions of
people or communities towards
some cause or position by
presenting only one side of an
argument.

There are a number of ways or

techniques on how to persuade
people to buy products, accept
ideas, and avail services.

Here are the Types of

Propaganda Techniques.

1. Card Stacking – This is

a technique that shows
the product’s best
 features, tells half-
truths, and omits its
potential problems.
2. Name-calling – This is
the use of names that
may evoke fear or
hatred among the
viewers. The name-
calling technique links a
person or idea to a
negative symbol.
3. Plain Folks – This is the
use of common people
to sell or promote a
product, service or an
individual.
Advertisements appear
to associate a person or
groups of individuals to
be one of common
people or the masses.
4. Glittering Generalities –
This is the use of words
or ideas that evoke a
positive emotional
response from an
audience. Virtue words
are often used. For
better effect, brands
appear to use
hyperboles, metaphors,
or lyrical phrases to
attract more attention.
5. Soft Soap – This is the
use of flattery or
insincere compliments
designed to get the
audience on the side of
the speaker.
6. Bandwagon – This is a
technique that
persuades people by
showing them that
everyone else is doing
the same thing. It also
implies that one must
accept or reject an idea
because everyone else
is accepting or rejecting
it.
7. Testimonial – This is a
technique wherein a
famous or seemingly
authoritative person
recommends a product,
person, or service, and
vouches for its value.
8. Transfer – This is a
technique used in
propaganda and
 advertising known as
Association. This
technique projects
positive or negative
qualities of a person,
entity, object, or value to
another in order to
make the second more
acceptable or discredit
it.
9. Simplification – This is
used to reduce crucial
issues to basic ideas
and packages them with
catchy slogans and
images. It usually
targets uninformed
readers or customers.
10. Loaded words – This
technique uses words in
attempting to influence
an audience by using
emotional appeal or
stereotypes that cannot
be supported by
concrete evidences.

2 minutes F. Post Reading So how do you decide which

product to buy or what idea to
support?

Looking for facts to make

informed choices is an excellent
idea but equally important you
also need to understand the
words and expressions used
and recognize the intention
behind those words.

According to a study released

by the Harvard Institute of
Socio-Political Progression
(HIS-PP), the Philippines ranks
●Engagement Activity first among the world’s most
(Teaching Strategy: gullible races. So in order to
Direct Instruction) avoid being deceived, I want
you to ask yourselves,

Are they facts or are they

merely false claims disguised as
facts intended to convince you?

Now that you’ve learned about

different propaganda techniques
it is time to find out how much
you have understood the
lesson. Aw

Don’t worry I know you can do

it! If you have any difficulty with
 our lesson you can re-watch this
or consult me through our group
chat messenger.

So, are you ready? Yes!

Great! Let’s begin!
(Prepares paper and pen)
Directions: Evaluate and select
the propaganda technique used
in each situation. Select your
answer from the word bank and
write it on a separate sheet of
paper.

WORD BANK:
Card Stacking
Name-calling
Plain Folks
Glittering Generalities
Soft Soap
Bandwagon
Testimonial
Transfer
Simplification
Loaded Words

1. A beach resort has its

poster with a picture of 1. Glittering Generalities
a beautiful view and a
tagline that says,
“Experience real
paradise!,” designed to
attract tourists.
2. A political candidate is
labeling his opponent a 2. Name Calling
“Cocaine addict”
3. A common family is
shown in an
advertisement happily 3. Plain Folks
or excitedly having
noodles for their dinner.
4. A seller of an “abaniko”
handbag says to the
customer, “You’ll look
elegant with this bag on 4. Soft Soap
you!”
5. A make-up brand says
(Group Activity) that its products will
make you look young
and beautiful but it 5. Card Stacking
doesn’t tell you the
possible side effects of
the chemicals in
products do to your
skin.
6. An avid fan feels good
about herself as she
uses the coconut
shampoo patronized by
her favorite model 6. Transfer
 endorser.
7. A politician told his
supporters that what the
country needs is “Unity”.
However, when asked
about his 7. Simplification
platforms he couldn’t
say anything other than
Unification.
8. Eva has doubts about
buying products online,
but since most of her
friends are doing it. She
dismisses her doubts 8. Bandwagon
and went ahead to buy
some products online.
9. A leader in his speech
says, “We are making
tremendous progress in
our economy,” but he
did not discuss facts nor
present statistics to 9. Loaded Words
support his claim.
10. Holding a toothpaste,
Beatrice Gomez smiles
and tells everyone that
the product can really
whiten teeth and
freshen one’s breath.
10. Testimonial
Now! Let us increase the
difficulty and apply critical
thinking in this next activity. I will
show you a set of
advertisements and I need you
to identify what words or
phrases in the given tagline or
statement in the propaganda
were used to convince the
audience. Are you ready?

Let’s go!

Video 1 : Ping Lacson

Video 2 : Leni Robredo

Video 3 : Isko Moreno

Video 4 : Marcos Jr.

Plain Folks
Video 5 : Manny Pacquiao
Did you notice the words or Glittering Generalities
phrases used by the top
aspiring presidential candidates Soft Soap
to convince the audience?
Simplification and Loaded
Is it important to be aware of the Words
different propaganda techniques Name-Calling
2 minutes G. Generalization that affect our real-life
 decisions?

Yes is important to learn about

the Propaganda techniques and Yes!
also the History of a person,
product or service when making
decisions.

I can do it, My Way! Yes!

Now that you have gained

insights about propaganda
Techniques, it is time for you to
apply your own understanding
of it to real-life situations by
creating your own
advertisement.
H. Performance Task
(Differentiated Task) Base on your skills, talents
. and/or resources, you have to
choose only 1 from these
activities.

Poster Making:
(Visual Artists Group)
Instructions: Get your Art
material/s and long-size paper.
-Draw or sketch using the
theme; “Propaganda
techniques”

Slogan Making:
(Verbal-linguistic Group)
Instructions: Get your
marker/pen and long-size paper.
-Write a slogan using your
chosen propaganda technique.

Skit Performance:
(Kinesthetic Group)
Instructions: Record a 1-minute
advertisement/skit using a
Propaganda technique.

Please be guided by the

following Rubrics.
IV. Evaluation
I can do it, My Way!

Now that you have gained insights about propaganda Techniques, it is time for you to apply your own
understanding of it to real-life situations by creating your own advertisement. In this activity, Base on your
skills, talents and/or resources, you have to choose only 1 from the following activities. Rubric for rating are
provided so you will be guided. Student/s with the highest score will receive a bonus point for the next
lesson.
Students with the lowest point will be the first performer for the next activity.

Poster Making: Slogan Making: Skit Performance:

(Visual Artists Group) (Verbal-linguistic Group) (Kinesthetic Group)
 Instructions: Get your Art Instructions: Get your Instructions: Record a 1-minute
material/s and long-size paper. marker/pen and long-size paper. advertisement/skit using a
-Draw or sketch using the theme; -Write a slogan using your Propaganda technique.
“Propaganda techniques” chosen propaganda technique.

Rubric for Poster Making

Rubric for Slogan Making

Rubric for Skit Performance

Legend:
Progressivism
Behaviorism
Reconstructionism
Existentialism
Constructivism
Essentialism
Perennialism

V. Assignment
1. What are the different types of listening strategies?
2. Study about Determining social, moral and economic issues discussed in the text listened to.

Prepared by:

TRISHA V. CORPORAL
Subject Teacher

Corroborated by:

EVALYN B. BAÑADERA ANGELICA V. SUNGUAD

LAC Participant LAC Participant

MARION DANIEL M. MATOS EDITHA B. CIPRIANO

LAC Participant LAC Participant

Noted by:

JAEL P. OLAÑO
Head Teacher I

Approved by:

TEODORA B. TOGÑI
OIC- Office of the Principal
Assistant School Principal II