INTERNSHIP PROJECT REPORT

ON
Marketing and sales
AT
Bharti AXA life insurance company

JAI NARAIN COLLEGE OF TECHNOLOGY

BHOPAL

Submitted By Submitted To
Ansh sahu. Department of
Management
Enroll.No.:R229400310006 Studies
BBA,2ndYear JNCT COLLEGE
BHOPAL
 CERTIFICATE

This is to certify that the Internship Report entitled "Marketing &

sales , Direct & Indirect" by "Ansh Sahu" is his original work. He has
worked under my guidance for the required period.(10 April, 2023 to
25 April, 2023 ) This dissertation fulfils the requirement of the
ordinance relating to Internship Project.

Mr. Nilesh kothari

Deputy branch manager
(Bharti AXA life insurance company)
 DECLARATION

This is to certify that the present Internship Project entitled “Marketing

& sales” is my original work. This Internship Project fulfils the
requirement of the “BBA” degree of this University. It does not form
the basis for the award of any degree or diploma from any other
university or institution.

Ansh Sahu (BBA 2nd Year)

Enroll. No: - R229400310006
 ACKNOWLEDGEMENT

I express my deepest thanks to Dr . Narbada Prasad Gupta, Director, of

Jai Narain College Of Technology, Bhopal .For his moral support who
has provided me an opportunity to learn the corporate during my
B.COM(HONS) course.

I am pleased to record my gratitude and sincere thanks to my guide,

Prof. Ajay Mahloshia (HOD) ,for sincere guidance and valuable
assistance in completing this report.

I am also indebted to my parents and friends for their support in

completing this internship successfully.

I would like to express my deepest appreciation to all those who

provided me the possibility to complete this report. I have taken efforts
in this project. However, it would not have been possible without the
kind support and help of many individuals and the organization. A
special gratitude I give to our project manager Mr. Nilesh kothari

Furthermore, I would also like to acknowledge with much appreciation

the crucial role of the staff, who gave the permission to use all required
equipment and necessary materials throughout the period. Last but not
least, my thanks go to the head of the project Mr. Nilesh kothari who
have invested his full effort in guiding the team in achieving the goal.
 TABLE OF CONTENTS
No. CONTENTS Page No.

COMPANY PROFILE
1.1 About Bharti Axa 1-2

1.2 History 3-4

1.3 Importance of insurance 5-6

1.4 Organization structure 7-8

1.5 Mission 9-10

1.6 Vision 11

MARKETING AND SALES

2.1 Objective of internship 12-13

2.2 Marketing strategy 14-15

2.3 Products 16-17

2.4 Sales strategy 18-19

2.5 Training process and Program 20-23

3.1 First day at internship 24-25

3.2 First week at internship 26-37

3.3 Second week at internship 28-29

3.4 Last day at internship 30

4.1 Findings 31-32

4.2 Suggestions 33

4.3 Conclusion 34

4.4 Biblography 35
 ABOUT BHARTI AXA
Bharti AXA Life Insurance is a leading life insurance company in India
that offers a comprehensive range of insurance products and services
to customers across the country. Established in 2006 as a joint
venture between Bharti Enterprises and AXA, the company has since
grown to become one of the most trusted and respected names in
the insurance industry.

The company's product portfolio includes a wide range of insurance

plans, including term insurance, ULIPs, endowment plans, child plans,
and more. These plans are designed to cater to the diverse needs of
customers, based on their life stages, financial goals, and risk
appetite.

Bharti AXA Life Insurance has a strong focus on customer-centricity,

and its products and services are designed keeping in mind the
evolving needs of customers. The company has a robust distribution
network comprising of over 200 branches, 50,000+ advisors, and
multiple partnerships with banks and financial institutions. This
ensures that its products and services are easily accessible to
customers across the country.

The company's customer-centric approach is reflected in its claims

settlement process, which is fast and hassle-free. Bharti AXA Life
Insurance has a high claim settlement ratio, which is a testament to
its commitment to ensuring customer satisfaction.

7
Bharti AXA Life Insurance has won several awards for its excellence in
the insurance industry, including the 'Best Life Insurance Company of
the Year' award at the Indian Insurance Awards and the 'Golden
Peacock Award for Innovation Management.' These awards are a
recognition of the company's commitment to excellence and
innovation in the insurance industry.

Bharti AXA Life Insurance is also committed to corporate social

responsibility and has undertaken several initiatives in the areas of
education, healthcare, and environment conservation. The
company's CSR initiatives are focused on creating a positive impact
on society and contributing to the overall development of the
country.

Overall, Bharti AXA Life Insurance is a trusted and reliable partner for
individuals and businesses looking to secure their financial future.
With its customer-centric approach, comprehensive range of
products, and strong distribution network, the company is well-
positioned to meet the evolving needs of customers and continue to
grow in the Indian insurance industry.

8
 History
BHARTI AXA Life Insurance is a joint venture between Bharti
Enterprises, one of India's leading business groups, and AXA, a global
insurance and asset management company. The company was
established in 2006 and has since become one of the fastest-growing
life insurance companies in India.

BHARTI AXA Life Insurance offers a range of insurance products,

including term plans, savings plans, child plans, retirement plans, and
investment plans. These products are designed to provide financial
protection and security for individuals and families at every stage of
life.

Term plans provide pure protection cover for a specified term and are
aimed at providing financial protection to one's family in case of any
untoward event. Savings plans are insurance products that provide a
combination of insurance cover and savings. Child plans are designed
to secure the child's future in case of the policyholder's death.
Retirement plans help individuals save for their post-retirement
years, while investment plans provide investment opportunities to
individuals who want to invest in the stock market.

BHARTI AXA Life Insurance is committed to providing exceptional

customer service and has won several awards for its customer-centric
approach. The company has implemented a number of initiatives to
enhance the customer experience, including a customer portal,
chatbots, and mobile applications. These initiatives provide

9
customers with easy access to information, policy details, and
customer support.

BHARTI AXA Life Insurance operates through a network of over 200

branches across India, as well as through online and telephonic
channels. The company has also tied up with several banks and
financial institutions to expand its distribution network.

In addition to its focus on customer service, BHARTI AXA Life

Insurance is committed to corporate social responsibility and has
implemented several initiatives to support education, health, and
environmental sustainability in the communities where it operates.
The company has also launched a program called "Swabhimaan,"
which aims to provide insurance cover to underprivileged individuals
and families.

Overall, BHARTI AXA Life Insurance is a dynamic and innovative

company that has quickly established itself as a leading player in the
Indian life insurance market. The company's focus on customer
service, product innovation, and corporate social responsibility has
helped it build a strong brand and a loyal customer base.

10
 IMPORTANCE OF INSURANCE
Insurance is an important risk management tool that provides financial
protection against unforeseen events. It involves transferring the risk of
loss from an individual or business to an insurance company in
exchange for a premium.

The importance of insurance can be summarized as follows:

Provides financial protection: Insurance provides financial protection

against unexpected events such as accidents, illnesses, theft, and
natural disasters. It can help individuals and businesses recover from
financial losses and prevent them from facing financial ruin.

Reduces uncertainty: Insurance helps to reduce uncertainty by

providing a predictable source of financial assistance in the event of a
loss. This can give individuals and businesses peace of mind, knowing
that they are protected against unforeseen events.

Promotes economic growth: Insurance helps to promote economic

growth by providing a mechanism for risk-sharing. This can encourage
individuals and businesses to take risks, knowing that they are
protected against potential losses.

Required by law: Certain types of insurance, such as car insurance and

workers’ compensation insurance, are required by law in many
11
jurisdictions. Failing to comply with these requirements can result in
fines and other penalties.

Provides peace of mind: Insurance can provide individuals and

businesses with peace of mind, knowing that they are protected against
potential losses. This can help to reduce stress and anxiety, allowing
them to focus on other important aspects of their lives or businesses.

In summary, insurance is an important tool for managing risk and

providing financial protection against unforeseen events. It can help to
reduce uncertainty, promote economic growth, and provide peace of
mind to individuals and businesses.

12
 Organization structure of Bharti AXA Life
Insurance

13
Bharti AXA Life Insurance Company is a joint venture between the
Bharti Group, one of India's leading business groups, and AXA, a
global leader in insurance and asset management. The organization
structure of Bharti AXA Life Insurance Company can be broken down
into the following categories:

Board of Directors: The Board of Directors is responsible for

overseeing the company's overall strategy and direction. It is headed
by the Chairman and includes other members who are experts in their
respective fields.

Senior Management Team: The Senior Management Team comprises

the CEO, COO, CFO, and other key executives who are responsible
for the day-to-day operations of the company. They are responsible
for implementing the company's strategy and managing its financial
performance.

Departments: Bharti AXA Life Insurance Company has several

departments that work together to achieve the company's goals. These
departments include:

Sales and Distribution: This department is responsible for selling the

company's insurance products and managing the distribution
channels.

Underwriting: This department is responsible for assessing the risks

involved in insuring a particular individual or organization.

Claims: This department is responsible for processing and settling

claims made by policyholders.

14
Actuarial: This department is responsible for analyzing data to help
the company price its insurance products appropriately.

Risk Management: This department is responsible for identifying and

mitigating risks that could affect the company's financial
performance.

Regional Offices: Bharti AXA Life Insurance Company has regional

offices located across India. These offices are responsible for
overseeing the company's operations in their respective regions.

Sales Channels: Bharti AXA Life Insurance Company uses multiple

sales channels to sell its insurance products, including agents, brokers,
bancassurance, and online platforms. The company has a large
network of agents who are responsible for selling its products to
customers.

Overall, Bharti AXA Life Insurance Company has a hierarchical

organizational structure with a clear chain of command. The
company's management team is responsible for implementing the
company's strategy, and the various departments work together to
achieve the company's goals. The regional offices and sales channels
help the company reach a wider customer base and sell its products
effectively.

15
 MISSION OF BHARTI AXA
Bharti AXA Life Insurance company's mission is to become a leading
life insurance company in India, providing innovative and customized
insurance solutions to its customers. The company's mission
statement is to "Empower our customers to achieve their dreams and
secure their future with innovative, best-in-class insurance products
and services."

To achieve this mission, Bharti AXA Life Insurance company has set
several strategic objectives, which include:

Customer-centricity: The company focuses on providing customized

insurance solutions to cater to the specific needs of its customers.
They continuously strive to improve customer satisfaction through
their products and services.

Innovation: Bharti AXA Life Insurance company emphasizes

innovation and strives to develop new and innovative insurance
products that meet the evolving needs of its customers.

Technology: The company recognizes the importance of technology

in the insurance industry and has invested in various digital initiatives
to enhance customer experience and streamline its operations.

Distribution: Bharti AXA Life Insurance company uses a multi-channel

distribution strategy to reach out to its customers. They have

16
partnerships with banks, brokers, and online aggregators to ensure a
wider reach.

Talent: The company recognizes the importance of its employees in

achieving its mission and has created a work environment that
fosters creativity, innovation, and continuous learning.

In summary, Bharti AXA Life Insurance company's mission is to

provide innovative and customer-centric insurance solutions to its
customers, leveraging technology, and a multi-channel distribution
strategy. The company aims to be a leading life insurance company in
India, helping its customers achieve their dreams and secure their
future

17
 VISION OF BHARTI AXA
The vision of Bharti AXA Life Insurance is to be a leading provider of
innovative and customer-centric insurance solutions in India. The
company aims to be recognized for its excellence in the insurance
industry, and to be the first choice of customers when it comes to
securing their financial future.

Bharti AXA Life Insurance's vision is centered around the needs and
expectations of its customers. The company strives to understand
and meet the evolving needs of customers, and to provide them with
insurance products and services that are tailored to their
requirements. The company aims to achieve this by leveraging
technology and innovation, and by fostering a culture of continuous
improvement and learning.

Bharti AXA Life Insurance's vision also encompasses its commitment

to corporate social responsibility. The company aims to make a
positive impact on society through its CSR initiatives, which are
focused on education, healthcare, and environment conservation.

Overall, Bharti AXA Life Insurance's vision is to be a company that is

trusted, respected, and valued by its customers, employees, and
stakeholders. The company's vision reflects its commitment to
excellence, innovation, and social responsibility, and its
determination to be a leading player in the Indian insurance industry.

18
 OBJECTIVE OF INTERNSHIP
I choose to work in bharti AXA life insurance. During this internship I
have learnt many new skills. Before internship I have only theoretical
knowledge about work in organization but now I have practical
experience of working in organization. Now I have knowledge about the
organization’s working environment and how organizations work and
achieve their goals and objectives.

This internship has to gives me the understanding of business and also

about the elements of strategic thinking, planning and implementation,
and how these things are applied in a real world organization
environment. Following are the objectives that I have in my mind before
working as an internee.

 To analyze the current market trends and customer preferences in

the life insurance sector.

 To identify the factors that influence customers’ decisions to buy

life insurance policies and assess the effectiveness of the
company’s current marketing strategies.

 To evaluate the company’s current product offerings, their

features, benefits, and pricing, and identify any gaps or areas for
improvement.

19
  To analyze the company’s claims settlement process and customer
service levels and identify opportunities for improvement.

 To assess the company’s financial performance, including its

revenue growth, profitability, and solvency ratios, and identify any
potential risks or areas of concern.
 To benchmark the company’s performance against its competitors
and identify any areas where the company can gain a competitive
advantage

20
 Marketing strategies

Bharti AXA Life Insurance Company is one of the leading life

insurance providers in India. The company offers a range of insurance
products and services to cater to the diverse needs of customers.
Here are some of the marketing strategies used by Bharti AXA Life
Insurance Company:

Targeted marketing: Bharti AXA Life Insurance Company targets

specific customer segments based on factors such as age, income,
occupation, and lifestyle. By understanding the needs and
preferences of different customer segments, the company is able to
design and market products that are tailored to their needs.

Digital marketing: Bharti AXA Life Insurance Company uses various

digital marketing channels such as social media, email, search engine
optimization (SEO), and search engine marketing (SEM) to reach out
to potential customers. The company also uses mobile apps to
provide customers with a seamless digital experience.

Customer-centric approach: Bharti AXA Life Insurance Company

places the customer at the center of its marketing strategy. The
company aims to provide a personalized experience to customers by
understanding their needs and preferences. This approach helps the
company build long-term relationships with customers and gain their
trust and loyalty.

21
Innovative products: Bharti AXA Life Insurance Company constantly
innovates its products to meet the changing needs of customers. The
company offers a range of insurance products such as term plans,
ULIPs, and traditional plans, which cater to different customer needs
and preferences.

Brand building: Bharti AXA Life Insurance Company invests in brand

building activities such as advertising, sponsorships, and events to
increase brand awareness and build a strong brand image. The
company also focuses on building a strong online presence through
social media and other digital channels.

Overall, Bharti AXA Life Insurance Company's marketing strategy is

focused on providing a personalized experience to customers
through targeted marketing, digital marketing, and innovative
products. The company's customer-centric approach and brand
building activities have helped it gain a strong foothold in the Indian
life insurance market.

22
 ABOUT PRODUCTS
Bharti AXA Life Insurance Company offers a wide range of insurance
products to cater to the diverse needs of its customers. Some of the
key products offered by Bharti AXA Life Insurance Company are:

Term Insurance Plans: These plans provide life cover for a specified
term and pay out a lump sum amount in case of the insured's
untimely demise.

Savings Plans: These plans help customers build a corpus for their
future financial needs, such as child's education, marriage,
retirement, etc. The savings plans offered by Bharti AXA Life
Insurance Company include ULIPs, endowment plans, and money-
back plans.

Investment Plans: These plans offer customers the opportunity to

invest in various funds and enjoy potential returns on their
investments. Bharti AXA Life Insurance Company offers a range of
ULIPs that provide investment opportunities in equity, debt, and
balanced funds.

Child Plans: These plans help parents secure their children's future by
providing a lump sum payout in case of the parent's untimely demise
or by building a corpus for the child's future needs.

23
Retirement Plans: These plans help customers plan for their
retirement and provide them with a regular income stream in their
golden years.

Health Insurance Plans: These plans provide coverage for medical

expenses and hospitalization costs in case of an illness or accident.

Bharti AXA Life Insurance Company also offers riders or add-ons to

enhance the coverage of its insurance plans. The specific product
offerings may vary based on the customer's age, income, and other
factors

24
 SALES STRATEGIES
Bharti AXA Life Insurance company follows a multi-channel
distribution strategy to reach out to its customers. They offer various
insurance products, including term insurance, ULIPs, child plans,
pension plans, and investment plans, to cater to the different needs
of its customers. Some of the key sales strategies adopted by Bharti
AXA Life Insurance company are:

Multiple Sales Channels: Bharti AXA Life Insurance company has a

presence in both urban and rural areas, which allows it to cater to a
diverse customer base. The company uses a multi-channel
distribution strategy, including direct sales, bancassurance, and
online sales, to reach out to its customers.

Customer Centricity: Bharti AXA Life Insurance company places great

emphasis on customer-centricity. They offer customized insurance
solutions that cater to the specific needs of their customers. The
company also provides a hassle-free claims settlement process to
ensure customer satisfaction.

Digital Transformation: Bharti AXA Life Insurance company has been

investing in digital technology to enhance customer experience and
streamline their sales processes. They offer an online platform where
customers can purchase insurance policies, check their policy details,
and track their claims.

25
Partnership with Banks: Bharti AXA Life Insurance company has
partnerships with various banks to leverage their distribution
network. This enables the company to reach out to a large number of
customers and offer them insurance products through their bank's
branch network.

Brand Awareness: Bharti AXA Life Insurance company invests in

building brand awareness through various marketing campaigns and
advertising. They also organize events and workshops to educate
customers about the importance of insurance and the benefits of
their products.

Overall, Bharti AXA Life Insurance company focuses on providing

customer-centric insurance solutions and leveraging various sales
channels to reach out to a diverse customer base.

26
 TRAINING PROCESS

The training process at Bharti AXA Life Insurance is comprehensive

and designed to equip employees with the necessary knowledge and
skills to succeed in their roles. The company places great emphasis
on the development of its employees and offers various training
programs to enhance their skills.

The training process begins with an orientation program for new

employees, where they are introduced to the company's culture,
policies, and procedures. This is followed by product training, where
employees learn about the various insurance products offered by the
company, including their features, benefits, and pricing.

Apart from product training, Bharti AXA Life Insurance also provides
soft skills training, which focuses on developing employees'
communication, negotiation, and problem-solving skills. These
training programs are designed to help employees become more
effective in their roles and to provide better service to customers.

In addition to classroom training, the company also offers on-the-job

training, where employees work under the guidance of experienced
mentors to learn about the various aspects of their roles. This hands-
on approach helps employees to gain practical experience and apply
the knowledge gained during their training.

27
Bharti AXA Life Insurance also offers various certification programs
for employees who wish to specialize in certain areas. These
programs help employees to enhance their knowledge and skills in
specific areas and to become subject matter experts.

Overall, the training process at Bharti AXA Life Insurance is designed

to provide employees with the necessary knowledge and skills to
excel in their roles. The company's focus on employee development
helps to create a highly skilled workforce that is better equipped to
serve its customers.

28
 TRAINING PROGRAMS

Bharti AXA Life Insurance is a leading life insurance company in India

that offers a wide range of insurance products to its customers. The
company has a strong focus on employee development and training,
and it offers various training programs to help its employees enhance
their skills and knowledge.

One of the most important training programs at Bharti AXA Life

Insurance is the new employee orientation program. This program is
designed to help new employees get acclimated to the company
culture and values. It covers topics such as the history of the
company, its mission and vision, the organizational structure, and the
products and services offered. The orientation program also includes
training on the company's policies and procedures, as well as an
introduction to the various departments and their functions.

Another key training program at Bharti AXA Life Insurance is the sales
training program. This program is designed to equip sales agents with
the necessary skills and knowledge to effectively sell the company's
insurance products. The program covers topics such as customer
profiling, needs analysis, product knowledge, objection handling, and
closing techniques. The sales training program also includes role-
playing exercises, case studies, and on-the-job training to help agents
apply what they have learned.

29
Bharti AXA Life Insurance also offers leadership development
programs for its employees who are in managerial positions. These
programs are designed to help managers develop their leadership
skills and enhance their knowledge of business strategy and
management. The leadership development programs cover topics
such as effective communication, team building, conflict resolution,
decision-making, and strategic planning. The programs also include
mentoring and coaching sessions to help managers apply their
learning to real-life situations.

In addition to these programs, Bharti AXA Life Insurance also offers

technical training programs for employees who work in specialized
departments such as underwriting, claims, and actuarial. These
programs are designed to help employees enhance their technical
skills and knowledge of the insurance industry. The technical training
programs cover topics such as risk assessment, claims processing,
and actuarial modelling.

Overall, the training programs at Bharti AXA Life Insurance are

designed to help employees enhance their skills and knowledge, and
to promote a culture of continuous learning and development. The
company recognizes that its employees are its most valuable asset,
and it invests in their development to ensure that they have the skills
and knowledge necessary to provide the best possible service to its
customers.

30
 FIRST DAY AT BHARTI AXA life
insurance
On my first day at BHARTI AXA Life Insurance, I was introduced to the
marketing and sales team and given a brief orientation about the
company's products and services. An overview of the company's
marketing and sales strategies was provided, which are designed to
attract and retain customers.

My mentor, who is a senior member of the marketing and sales team

and who would be guiding me through my internship, gave me an
overview of my internship program and explained the goals and
objectives of the program.

I was then given a tour of the company's office and introduced to

some of the key personnel in various departments, including
customer service, product development, and underwriting. This gave
me a sense of how different departments work together to achieve
the company's goals.

After the tour, I attended a training session where I was introduced to

the company's products and sales techniques. I learned about the
different types of insurance products offered by the company and
how to tailor my sales pitch to different types of customers.
Additionally, I learned about the importance of building relationships
with customers and providing excellent customer service.

31
Overall, my first day at BHARTI AXA Life Insurance was an excellent
introduction to the company and the world of marketing and sales in
the insurance industry. I gained valuable insights into the company's
operations and marketing strategies and had the opportunity to learn
from experienced professionals in the field.

32
 FIRST WEEK AT BHARTI AXA LIFE
INSURANCE

During my first week at BHARTI AXA Life Insurance, I was introduced

to various aspects of marketing and sales in the insurance industry. I
was given a chance to observe the work of the marketing and sales
team and learn from experienced professionals in the field.

In the first few days of the week, I attended training sessions where I
learned about various aspects of insurance products, their features,
and how to market them to potential customers. I also learned about
the importance of understanding customers' needs and tailoring
sales pitches to meet those needs.

Later in the week, I had the opportunity to accompany the sales team
on their customer visits. During these visits, I observed how the sales
team interacted with customers, identified their needs, and offered
them tailored insurance solutions.

In addition, I was assigned to a marketing research project where I

had to collect data on customer preferences and analyze it to identify
trends and opportunities for the company. This project allowed me to
apply the marketing concepts I had learned in the training sessions to
real-world situations.

33
Throughout the week, I had regular meetings with my mentor who
provided feedback on my work and helped me improve my marketing
and sales skills. The meetings were also an opportunity for me to ask
questions and clarify my doubts.

Overall, my first week at BHARTI AXA Life Insurance was a valuable

learning experience. I gained practical knowledge of marketing and
sales in the insurance industry and had the opportunity to apply my
theoretical knowledge to real-world situations.

34
 SECON WEEK AT BHARTI AXA
LIFE INSURANCE
During my second week at BHARTI AXA Life Insurance, I continued to
learn about various aspects of marketing and sales in the insurance
industry. I was given additional responsibilities and had the
opportunity to work on several projects.

In the first few days of the week, I worked on a project to develop a

new marketing strategy for one of the company's insurance products.
This project required me to research and analyze customer
preferences and behavior, identify market trends, and develop a
comprehensive marketing plan.

Later in the second week, I was assigned to work on a social media

campaign to promote the company's insurance products. I had to
create engaging social media content, manage the company's social
media accounts, and monitor customer feedback.

In addition, I had the opportunity to attend meetings with senior

executives where I learned about the company's overall marketing
and sales strategy. These meetings gave me a broader perspective on
how marketing and sales efforts are coordinated and implemented at
the organizational level.

Throughout the week, I continued to accompany the sales team on

their customer visits. This allowed me to observe different sales

35
techniques and learn from experienced sales professionals. I also had
the opportunity to interact with customers and answer their queries.

Overall, my second week at BHARTI AXA Life Insurance was a

challenging and enriching experience. I was given additional
responsibilities and had the opportunity to apply my marketing and
sales knowledge to real-world projects. I also gained valuable insights
into the company's overall marketing and sales strategy.

36
MY FINAL DAY OF MY INTERNSHIP
My 15th day at BHARTI AXA Life Insurance was bittersweet as it
marked the end of my 15-day internship. However, I was excited to
have the opportunity to wrap up my projects and reflect on all that I
had learned during my time at the company.

Throughout my 15-day internship at BHARTI AXA Life Insurance, I

learned a great deal about marketing and sales in the insurance
industry. I gained insights into the customer behavior, market trends,
and effective marketing strategies. I also learned about the
importance of customer service, effective communication, and
teamwork.

Working alongside experienced professionals, I gained a practical

understanding of the insurance industry's complexities and
challenges. I also learned how to apply my theoretical knowledge to
real-world problems and projects.

In conclusion, my 15-day internship at BHARTI AXA Life Insurance was

an invaluable learning experience that allowed me to develop my
skills and gain practical experience in marketing and sales. I am
grateful for the opportunity and the guidance provided by my mentor
and the team, and I look forward to applying my learnings in my
future endeavors.

37
 FINDINGS
Understanding customer needs is essential: One finding could be that
understanding customer needs is a critical aspect of marketing and
sales. This includes conducting market research, analyzing customer
data, and using this information to develop effective marketing
strategies and personalized messaging. During your internship, you
may have had the opportunity to work on customer research projects
or observed the importance of this work in the development of
marketing campaigns.

Building strong relationships is crucial for customer retention:

Another finding could be that building strong relationships with
customers is essential for customer retention. This involves providing
exceptional customer service, actively engaging with customers, and
developing personalized offers and messaging. Through your
internship experience, you may have observed how the sales team
built strong relationships with customers, leading to increased
retention and long-term business success.

Sales techniques can be tailored to individual customer needs:

Another finding could be that sales techniques can be tailored to
meet individual customer needs. This includes developing
personalized sales pitches and messaging, adapting sales techniques
to different communication channels, and using data analysis to
better understand customer behavior. During your internship, you
may have had the opportunity to observe how the sales team
tailored their approach to meet individual customer needs.

38
Measuring results is crucial for assessing success: Finally, you may
have found that measuring results is essential for assessing the
success of marketing and sales efforts. This includes tracking key
performance indicators, such as customer acquisition, conversion
rates, and customer satisfaction, and using this data to continually
improve marketing and sales strategies. During your internship, you
may have observed how the marketing and sales team used data to
assess the success of campaigns and make data-driven decisions.

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 SUGGESTIONS
Develop a customer-centric approach: A suggestion could be to
develop a customer-centric approach to marketing and sales. This
involves putting the customer at the center of all marketing and sales
efforts, including market research, messaging development, and
campaign execution. By putting the customer first, businesses can
better understand their needs and tailor their marketing and sales
efforts accordingly.

Continuously analyze and optimize marketing and sales strategies:

Another suggestion could be to continuously analyze and optimize
marketing and sales strategies. This includes tracking key
performance indicators and using data analysis to identify areas for
improvement. By making data-driven decisions, businesses can
continually improve the effectiveness of their marketing and sales
efforts.

Invest in training and development for marketing and sales teams: A

suggestion could be to invest in training and development for
marketing and sales teams. By investing in their teams, businesses
can ensure that their marketing and sales efforts are led by
knowledgeable and skilled professionals.

Finally, a suggestion could be to leverage technology to improve

marketing and sales efforts. Using data analysis tools to identify areas
for improvement. By leveraging technology, businesses can
streamline their marketing and sales efforts and improve their overall
effectiveness.

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 CONCLUSION

In conclusion, my internship experience at BHARTI AXA Life Insurance

in Marketing and Sales has provided me with valuable insights into
the industry. Through my work on customer research projects and my
observations of the sales team, I have found that understanding
customer needs and building strong relationships are critical for
success in marketing and sales. Additionally, I have learned the
importance of tailoring sales techniques to meet individual customer
needs and measuring results to assess success.

Based on these findings, I recommend that businesses focus on

developing a customer-centric approach to marketing and sales,
continuously analyze and optimize their marketing and sales
strategies, invest in ongoing training and development for marketing
and sales teams, and leverage technology to improve their marketing
and sales efforts.

Overall, my internship experience has been incredibly valuable in

helping me understand the key principles of marketing and sales. I
look forward to applying these lessons in my future studies and
career.

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 BIBLIOGRAPHY
BOOKS AND REFERENCES
 Kotler, P., & Keller, K. L. (2016). Marketing Management.

 Armstrong, G., & Kotler, P. (2019). Marketing: An Introduction.

 Keller, K. L. (2021). Strategic Brand Management: Building, Measuring,

and Managing Brand Equity.
 Malhotra, N. K., & Peterson, M. (2019). Basic Marketing Research:
Integration of Social Media.

INTERNET REFRENCE

 WIKIPEDIA.COM
 GOOGLE.COM
 AND OTHER SEARCH ENGINES

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