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Gee003 - Manuscript - Lean Canvas

Lean Canvas is a one-page business plan template adapted from the Business Model Canvas. It was developed by Ash Maurya in 2010 to validate business ideas more efficiently. The Lean Canvas focuses on 9 key elements: problem, solution, key metrics, customer segments, unique value proposition, channels, revenue structure, cost structure, and unfair advantage. The goal is to save time and quickly conceptualize and validate ideas, moving away from detailed business plans toward a concise single-page template. It promises an actionable plan focused on problems, solutions, metrics, and competitive advantages.

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gerlyn montilla
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53 views3 pages

Gee003 - Manuscript - Lean Canvas

Lean Canvas is a one-page business plan template adapted from the Business Model Canvas. It was developed by Ash Maurya in 2010 to validate business ideas more efficiently. The Lean Canvas focuses on 9 key elements: problem, solution, key metrics, customer segments, unique value proposition, channels, revenue structure, cost structure, and unfair advantage. The goal is to save time and quickly conceptualize and validate ideas, moving away from detailed business plans toward a concise single-page template. It promises an actionable plan focused on problems, solutions, metrics, and competitive advantages.

Uploaded by

gerlyn montilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lean Canvas is a model developed by Ash Maurya that is adapted from Business Model Canvas introduced

by Alex Osterwalder in 2005.


Understanding Lean Canvas:
Background
• The Lean Canvas model refers to a business plan template outlining nine essential elements of the
new business.
• In 2010, Ash Maurya developed the one-page business template and termed it the Lean Canvas
Model. The lean canvas model assists entrepreneurship in pre-assume the nine essential critical
ideas related to the Business.
• Lean Canvas uses the same 9 blocks concept except they have been modified slightly to suit the
needs/ purposes/requirements of a Lean Startup.
• The Lean Canvas is the perfect one-page format for brainstorming possible business models, the
blocks guide you through logical steps starting with your customer problems right through to your
unfair advantage (often the hardest block to answer).
What is the goal of the Lean Canvas?
1. Save time, the core goal of the Lean Canvas methodology is to eliminate wasted time, inventory,
and processes, creating an actionable business plan in the most efficient manner possible.
2. Convenience, the Lean Canvas allows entrepreneurs to get ideas out of the mental space and written
down quickly.
3. Conceptualize, Lean Canvas is utilized to validate your ideas and concept. Companies often move
to the business model canvas when they have validated the business or are already a traditional
business.
The model refers to a one-page business plan template describing nine key idea elements related to the
market:
1. Problem - This block is designed right for these problems. Identify your real pain. Try to understand
the key customers' needs and challenges.
2. Solution - the next thing is to find a solution for it. Interview your customers, ask them questions,
and get feedback. Any Lean Startup is validated learning through a continual cycle Build —
 Measure — Learn.
3. Key Metrics - they refer to the kinds of data that investors and owners of the business would be
interested in. Examples are things like new customer leads, number of new users, potential size of
market, level of market penetration, and market share.
4. Customer Segments - It describes the community of customers or businesses that you are aiming
to sell your product. Who wants to buy your product? What do they look like? Where do they live?
What needs must they have?
5. Unique Value Proposition - is a promise of value that should be delivered. It's about why you are
different and why your Customer Segment should buy or invest time in you. 
6. Channels – it is “How are customers going to buy or engage with your product?”
7. Revenue Structure - these are also the key points that are worth doing. “How you price your business
will depend on the type of a model”.
8. Cost Structure - all the operational costs for taking the product/ service to market should be
listed. Consider all your costs of doing business and make sure your customer lifetime value exceeds
your acquisition cost.
9. Unfair Advantage - Think about what makes you stand out and what puts you ahead of your
competitors. It can be everything, for example, a great team, insider data, personal authority,
getting expert endorsements, reputation etc. Just think about something you have that no one can
buy. What is it about your product or service that cannot be copied?

However, the additional elements of the lean canvas model are existing alternatives, high-level concepts,
and early adopters. It replaces detailed business plans with a concise and single-page business template.

Literature is pointing to several business model canvases, why then are we focusing on the Lean Canvas.
This part of the module will help you understand the commonalities and differences among the three widely
acceptable business model canvases.
• The Lean Canvas promises an actionable and entrepreneur-focused business plan. It focuses on
problems, solutions, key metrics, and competitive advantages.
• The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to
describe, design, challenge, invent, and pivot your business model.
• The Value Proposition Canvas makes explicit how you are creating value for your customers. It
helps you tackle a core challenge of every business — designing and creating compelling products
and services customers want to buy.

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