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Strat Guidelines

The document provides guidelines for a strategic management plan assignment for a marketing management class. Students are assigned to groups and companies to analyze and develop a strategic management paper and presentation. The paper outline includes sections on the company profile, vision/mission/values, internal and external analysis, strategy generation/choice, implementation, and additional details.

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Rubie Eran
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0% found this document useful (0 votes)
28 views5 pages

Strat Guidelines

The document provides guidelines for a strategic management plan assignment for a marketing management class. Students are assigned to groups and companies to analyze and develop a strategic management paper and presentation. The paper outline includes sections on the company profile, vision/mission/values, internal and external analysis, strategy generation/choice, implementation, and additional details.

Uploaded by

Rubie Eran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

MINDANAO STATE UNIVERSITY AT NAAWAN

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY


Department of Accountancy and Business Management
Marketing Management

STRATEGIC MANAGEMENT PLAN

GUIDELINES:

 The groupings may either have 5 or 6 members. 4 groups (5 members) and 1 group (6 members)
 The written output should be in a PDF file
 Paper Size: A4
 Font Style: Calibri/Times New Roman
 Font Size: 12
 Spacing: 1.5
 Upload the written output in the Final Requirement Submission Bin using this format:
File Name: Ex. MGT108_HMA_Company Name_ Final Requirement
 Follow the format provided in the succeeding pages
 The deadline is on May 14, 2023

PRESENTATION:

 Each presenter will get 20 min for presentation + 10 min for Q & A.
 The presentation should be only in MS PowerPoint (ppt /pptx) or PDF formats.
 The first slide should display the title of the presentation & names of the presenters.
 Wear formal or semi-formal attire during the presentation.
 The date of the presentation will be announced soon

RUBRIC:

Criteria Weight

Content 30%
Presentation 30%
Organization and Mechanics 20%
Teamwork 10%
Timeliness 10%
Total 100%
ASSIGNED COMPANY FOR EACH GROUP:

GROUP COMPANY

1 Puregold Price Club, Inc.

2 Robinsons Land Corporation

3 Security Bank Corporation

4 Wilcon Depot, Inc.

5 Petron Corporation

Prepared by

SHEILA MAE C. CAYTONA


Instructor

Page 2 of 5
A Strategic Management Paper of CompanyName

Submitted to:
Ms. Sheila Mae C. Caytona

In partial fulfilment of the course requirement in


MGT 108 Strategic Management

Submitted by:

Date

Page 3 of 5
Table of Contents Page

1 Company Profile
1.1 Location
1.2 Leader’s Profile
1.3 Organizational Structure
1.4 Products
2 Vision, Mission, and Values
2.1 Vision
2.2 Mission
2.3 Goals
2.4 Values
3 Internal Analysis
3.1 Application of VRCnS (VRIN) Analysis to CompanyName
3.2 Core Competencies and Competitive Advantage of the Firm
3.3 Current Target Market
3.4 Internal Factor Evaluation Matrix
4 External Analysis
4.1 Analysis of Industry Structure (using Porter’s 5 Forces)
4.1.1 Porter’s Five Forces
4.1.2 Environmental Factors
4.1.3 Competitive Review/Competitors
4.1.4 Top Competitors for CompanyName
4.2 Industry Attractiveness
4.3 External Factor Evaluation Matrix
5 Strategy Generation & Choice
5.1 SPACE Matrix
5.2 Grand Strategy Matrix
5.3 SWOT/TOWS Analysis
5.4 Competitive Profile Matrix
5.4.1 Company’s Critical Success Factors
5.4.1.1 Global Expansion
5.4.1.2 Product Innovation and Quality
5.4.1.3 Distribution Channel
5.4.1.4 Financial Position

Page 4 of 5
5.4.1.5 Market Share
5.5 Quantitative Strategy Planning Matrix
5.6 Features of the Chosen Strategy
6 Strategy Implementation, Evaluation and Control
6.1 Implementation Issues to be Addressed and Monitored
6.2 Key Performance Indicators and their Measurements
6.2.1 Natural resources
6.2.2 People
6.2.3 Products
6.3 Evaluation & Control Systems
6.3.1 Corporate Governance
6.3.2 Compliance Officer
6.3.3 Enterprise Risk Management
6.3.4 Audit Committee (AC)
7 Additional Details
7.1 Earnings per Share Projections
7.2 Human Resource Requirements
7.2.1 Employees
7.3 Fund Sourcing
7.4 Strategy Updates
8 References

Page 5 of 5

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