Indian Homeopathic Product Industry
Indian Homeopathic Product Industry
Definition of product
Criteria of a product
A product needs to be relevant :The users must have an immediate use for it .A
product need to be functionally able to do what is supposed to, and do it with a
good quality.
A product needs to be communicated: users and potential users must know why
they need to use it , what benefits they can derive from it, and what it does
difference it does to their lives. Advertising and brand building best do this.
A product needs a name: A name that people remember and relate to a product
with a name becomes a brand it helps it stand out from the clutter of product and
name.
A product should be adaptable: with trends time and change in segments the
product should lend itself to adaptation to make it more relevant and maintain its
revenue stream.
Application
Product
Source
Tincture
Dilutions
Bio chemics
Ointment
Tablets
Plants
Animals
Minerals
HOMEOPATHY INDUSTRY
Additionally in August 2020 the Gujarat health department reported that they
had distributed the homeopathic drug ARSENICUM ALBUM 30 as the prophylaxis
treatment to approximately 3.48 crore people which is more than half of the
Gujarats population, since march 2020 ,after the COVID 19 OUTBREAK .These
medicines are cost effective as compared to other synthetic products. At present
India is also one of the top exporters of alternative medicine in the world. Major
export destination includes the united states and European countries like
Germany and France . The government of India is continuously the industry with
investments in scientific research inAYUSH buildings the necessary infrastructure
and regulatory frame work to regulate this system of medicine. Medicine market
is the general perception of the treatment as a secondary source of medication.
The rapid increase in population which in turn increase the patient pool
Rising online demand for homeopathic products
Strong competition between the homeopathy product manufacture are
fuelling the growth of the homeopathy product market
Increase in demand for better treatment producers
Rapid technological development
Growing awareness about low cost medicines are some other factors
driving this markets growth in the Asia pacific region
Increase in the side effects of the allopathic medicine is driving the
population towards homeopathy medicine.
What are the homeopathy products and how can you are taking one?
There are no FDA Approved product labeled as homeopathic this means that any
product labeled as homeopathic is being marketed in the U.S without FDA
evaluation for safety or effectiveness .These products are often marketed as
natural, safe and effective alternatives to approved prescription and non
prescription products and are sold online and in major retail stores.
Homeopathic medicine are covered under the provision of drugs and cosmetic Act
1940 and the Rules made there under some important provisions are
Homeopathic medicine are defined under Rule 2(dd) of drugs and cosmetics
Rules 1945
Procedures for labeling and packing of homeopathic medicines are covered under
Rule 32 A, Rule 106 a and 106 b[part IX-a]
Retail is covered under Rule 67c. Application be made under form 20-d single
drugs
Though whole sale is covered under Rule 67 c, but application is made under form
20-d single drugs
Licensing authority for issue of licence for Homeopathic medicines lies with the
state government as per Rule 67 and 85 b.
REFERENCES
WWW.nccih.nih.gov
www.fda.gov
www.who.int
The lancet.com