Lecture 3 - Format & Style
Lecture 3 - Format & Style
Be conversational
Broadcast Style
Use Few Numbers:
Numbers when read out loud, can easily
confuse.
UNACCPABLE: The proposed budget for
the 2022-2023 fiscal year calls for 2 million
pounds in property tax relief for the 300-
thousand property owners.
ACCEPTABLE: Next year budget calls for 2
million pounds in property tax relief.
Broadcast Style