Republic of the Philippines

Northwest Samar State University

Rueda St., Calbayog City 6710
Website: http//www.nwssu.edu.ph
Email: [email protected]
Telefax: (055) 2093657
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COLLEGE OF ENGINEERING
a AND ARCHITECTURE

Execution and Business Plan

Prepared by: Year & course:

Renier Aque BSCE-3A
Roberich Gomez Instructor:
Jessie Pascua Engr. Marianne lou Palomar

Introduction to Execution and Business Plan

Execution and business plan are two critical components of any successful venture.
Without proper execution, even the best business plan will fail. Similarly, without a well-
thought-out business plan, execution becomes directionless and ineffective.
A business plan outlines the company's goals, strategies, and tactics to achieve those
goals. It also includes financial projections and market analysis. Execution, on the other
hand, involves putting the plan into action, monitoring progress, and making necessary
adjustments.

I. What is a business plan?

• Business plans help you run your business

• A good business plan guides you through each stage of starting and managing
your business. You’ll use your business plan as a roadmap for how to structure,
run, and grow your new business. It’s a way to think through the key elements of
your business.
• Business plans can help you get funding or bring on new business partners.
Investors want to feel confident they’ll see a return on their investment. Your
business plan is the tool you’ll use to convince people that working with you — or
investing in your company — is a smart choice.

II. Who should write the business plan?

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➢ "Clearly, the best person to write the family business plan is the
entrepreneurial owner of the business," The business plan should be
prepared by the entrepreneur; however, he or she may consult with many
other sources in its preparation. Lawyers, accountants, marketing
consultants, and engineers are useful in the preparation of the plan.

III. Types of business plan

• Internal business plan

➢ An internal business plan keeps your team in sync with your business
strategy, sets financial goals and budgets, and helps you track business
performance so you can manage your business better. It’s a document
that can easily be distributed across multiple communications channels,
encourages employee engagement, and leans into uncovering issues and
competitive advantages for your business.
➢ An internal business plan is a tool that is built to serve you and make your
business easier to manage. It’s the most effective business plan for
internal analysis and should be the focal point for regular strategy
sessions. Internal business plans are also frequently used to quickly
explore new business ideas to determine if they are viable. The audience
for an internal business plan is typically your business partners and
employees. It is usually not shared beyond the close circle of people who
are involved in your business on a day-to-day basis. With the limited
audience and the focus on business strategy and management, internal
business plans are typically less formal. They don’t include much of what
is included in an external business plan.

• External business plans

➢ It is used to present your business to people outside of your organization.
They are typically part of the fundraising process and are used to
communicate your business strategies and your team to lenders and
investors. External business plans are also used when you are buying or
selling a business. Because of the focus on educating outsiders about
your business, external business plans usually include more detailed
information about the team behind the business, the business history, and
milestones that have been achieved. The format is also more formal and
typically a little longer than an internal business plan.

IV. Purpose of Internal and external business plan

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Internal business plan - used to define your business strategy, define who your ideal
customers are, outline a more detailed marketing plan, and set your revenue goals and
expense budgets.

External business plan - outlines financial projections, becoming a document

designed to attract investors.

V. Importance of Business Plan

1. To raise money for your business

2. To make sound decision
3. To help you identify any potential weakness
4. To communicate your ideas with stake holders

VI. Elements of a Business Plan

1. Executive summary: This section details the business and what it wants to
accomplish.

2. Company description: This overviews the business’s plan and vision.

3. Products and services: This section details the products and services offered.

4. Market analysis: A business needs to understand its industry and target market.

5. Marketing strategy: This part explains how the company plans to attract and retain
customers, it outlines a clear distribution channel, and defines planned advertising and
marketing strategies.

6. Financial plan: A business plan should include a company’s financial planning and
projections.

*Profit/Loss Statement - This answers the question of whether your business is currently
profitable.
*Cash Flow Statement - These details exactly how much cash is incoming and outgoing
to provide insight into how much cash a business has on hand.
*Balance Sheet - These outlines assets, liabilities, and equity, which gives insight into
how much a business is worth.
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VII. Sample Business Plan:

*Executive summary
Paw Print Post is a sole proprietorship that sells customized greeting cards featuring a
pet’s unique paw print. Founder Jane Matthews runs the business using her extensive
experience in the pet industry and formal graphic design training.
The pet industry generates $100 billion each year, globally. Paw Print Post’s high-end
greeting cards fill a niche in the market serving pet owners who don’t want the mess of
a traditionally captured paw print involving ink or plaster. All customers need to do is
send in a digital image of their pet’s paw.
Paw Print Post’s ideal customer is a woman based in North America who considers
herself a “cat mom” or dog mom.” These greeting cards are priced as premium cards
with volume discounts for larger orders.
Promotion will happen via industry trade shows, partnerships with existing pet brands,
and digital advertising.
Paw Print Post is currently in its pre-launch phase and projects at least $1,000 in
monthly revenue within three months of launch.

*Company description
Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized
with a pet’s unique paw prints.

Type of business: sole proprietorship run by owner Jane Matthews

Industry: pet industry (primary); some goods could be categorized in the greeting card
industry
Background: Founder Jane Matthews has experience in the pet industry and as a
graphic designer. She’s combining the two loves to capture a niche in the market:
unique greeting cards customized with a pet’s paw prints, without needing to resort to
the traditional (and messy) options of casting your pet’s prints in plaster or using pet-
safe ink to have them stamp their “signature.”
Business objectives
- Immediate: Launch at the Big Important Pet Expo in Toronto
- Two-year goals: (1) Drive $150,000 in annual revenue from the sale of Paw Print
Post’s signature greeting cards; and (2) Expand into two new product categories
Team: Jane Matthews is the sole full-time employee
- Contractors hired as needed to support her workflow and fill gaps in her skill set.
- Standing contract for five weekly hours of virtual assistant support with Virtual
Assistants Pro.
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*Marketing Plan.
-Paw Print Post’s full business plan outlines price, product, promotion, and place in
detail. But when preparing a lean business plan, we want to truncate all of that
information and make it easier to understand at a quick glance. So we modified the half-
page marketing plan section to these four bullet points:

Price. A single card costs $9.50, while bundles of identical cards reduce the price, with
three for $20 and six for $30.
Product. Paw Print Post’s greeting cards solve a specific problem—pet owners want
custom, high-end products featuring their pet, and a paw print is a unique and
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affordable way to do so. Since pet owners only need to take a digital image of their pet’s
paw, it’s a lower-effort way to customize cards than what exists in the market currently.
Promotion. Leading industry trade shows, partner promotions with established products,
and digital ads on both Facebook and Instagram.
Place. Paw Print Post will have an online store at pawprintpost.ca where customers can
place their orders. Paw Print Post will ship all orders to customers’ chosen addresses.
Financial plan
Suppliers. Local print shops for one-off prints, given that each item needs to be made to
order and cheaper offshore options won’t work.
Production.
- Customer places order and sends their digital image
- Jane takes five minutes to process the image in Adobe Lightroom and Photoshop
before sending to the local printer
- Local print shops offer one- to two-day turnaround for custom orders. Each custom
card will cost $2 for setup and $0.75 for each print, so the costs for each bundle offered
are:
- One card: $2.75 (Price: $9.50, margin: $6.75)
- Three cards: $4.25 (Price: $20, margin: $15.75)
- Six cards: $6.50 (Price: $30, margin: $23.50)
Facilities. Jane processes images and ships orders from her home office; all contractors
maintain their own facilities.
Equipment. Paw Print Post already owns the required software and hardware to
process the images.
Shipping and fulfillment. Paw Print Post will fulfill orders using Shopify Shipping and
may look into local fulfillment options or contractors to help scale if needed.
Inventory. Paw Print Post does not hold inventory and all orders are created as they
come in.

VIII. Execution Plan:

An execution plan is a detailed roadmap that outlines how a company will

achieve its goals and objectives. It involves breaking down the strategic plan into
specific action steps, timelines, and responsibilities for each task. The execution plan
takes the business plan's broad objectives and turns them into actionable steps.
The purpose of an execution plan is to provide a clear and concise framework for
achieving the company's goals. By breaking down the goals into specific action steps
and assigning responsibilities and timelines, the execution plan helps to ensure that
everyone on the team understands their role and is working towards the same
objectives. The execution plan also helps to track progress and identify any areas
where adjustments may be needed.
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IX. Components of Execution Plan:

The components of an execution plan typically include the following:

1. Objectives: Clear and specific goals that a business plan aims to achieve.
Objectives should be SMART (specific, measurable, achievable, relevant, and time-
bound) and aligned with the company's overall vision and mission.

2. Strategies: High-level approaches that will be used to achieve the business plan's
objectives. Strategies should be aligned with the company's mission and vision and
consider factors such as market trends, competition, and consumer needs.

3. Tactics: Specific actions or steps that will be taken to implement the strategies.
Tactics should be concrete, actionable, and measurable, and should be aligned with
the strategies.

4. Timelines: A realistic timeline with deadlines for completing each tactic. Timelines
should be specific, achievable, and include milestones and deadlines for each task.

5. Budget: A financial plan that includes projected costs, revenue, and profit margins.
The budget should include all costs associated with executing the plan and should
be regularly reviewed and updated.

6. Resource allocation: Identifying and allocating the resources needed to execute

the plan, including personnel, equipment, and materials. Resource allocation should
be aligned with the tactics and budget and should consider the availability and
capabilities of the resources.

7. Risks and opportunities: Identifying potential risks and opportunities and

developing contingency plans to address them. This component should include a
thorough analysis of potential risks and opportunities and the development of
contingency plans to mitigate risks and capitalize on opportunities.

8. Monitoring and evaluation: Establishing metrics for evaluating the effectiveness of

the plan and monitoring progress against these metrics. The monitoring and
evaluation process should be ongoing and should include regular review and
updating of the plan as necessary.

9. Communication plan: Outlining how information will be shared and disseminated

within the organization and with external stakeholders, including investors,
customers, and partners. The communication plan should include clear and concise
messaging and should consider the different communication channels available.
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10. Success criteria: Identifying how success will be defined and measured, including
financial metrics, market share, customer satisfaction, and other relevant indicators.
Success criteria should be aligned with the objectives and should be measurable,
achievable, and regularly reviewed and updated.

X. SWOT Analysis:

A SWOT analysis is a strategic planning tool used to identify a company's internal

and external factors that influence its success. SWOT stands for Strengths,
Weaknesses, Opportunities, and Threats. It can help a company to identify its strengths
and weaknesses, identify opportunities for growth, and develop strategies for
addressing challenges and maximizing opportunities.

• Strengths: Internal factors that the company excels at, such as its unique
product or service, talented employees, or strong brand recognition.

• Weaknesses: Internal factors that the company struggles with, such as a lack of
resources, ineffective marketing strategies, or poor customer service.

• Opportunities: External factors that the company can capitalize on, such as a
growing market, new technology, or favorable economic conditions.

• Threats: External factors that can negatively impact the company, such as
competition, regulatory changes, or economic downturns.